insecurity in e-commerce applications
DESCRIPTION
null Bangalore Chapter - March 2014 MeetTRANSCRIPT
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(IN)Security in E-Commerce Application
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Disclaimer
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Do you shop online?- YES- NO - RARELY- NEVER
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Reason to shop online !!-Save fuel-Save time-More categories at one place-Deals/discounts-Avoid queues-Get everything at door step
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Reason not to shop online!!-Privacy(is my details/purchases secure?)
-Is online payment safe?
-Should I save credit card?
-Tracking /Ads
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Lets talk about privacy
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I have a bigger question
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Why so many calls?-What’s happening here?
-Where is all the data going?
-Is this normal?
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Some examples-Ad re-targeting: vizury,adroll,google ads
-Troubleshoot:sessioncam
-User Engagement:webengage,live chat
-Tracking:omniture,lognormal
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ExamplesWeb Engage
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ExamplesTracking
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good or bad?
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Good Side:
-Now think if you own the online portal who wants to make the customer experience as delightful as possible
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Lets answer few questions● If there are complaints saying that they
cannot find few features on the websites?● Find browsing pattern of customers ● Putting a feature where on the page would
give max visibility, how would u do that?● Where should you put the new feature?
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Tracking ?-How will you track that if x people coming to website how many add to cart-How many go to last step of checkout-How many drop before that-How many actually purchases-How many actually purchases what they were looking for-Did recommendations helped them
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Re-targeting!!
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Why Re-targeting?
-To make money!!
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Bad Things-Who all has access to the data
-What if something compromise the device
-What if third party gets compromised
-Most browsing activity is tracked
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Example
-(CNN) -- A malware attack hit Yahoo's advertising server over the last few days
-CLEARTRIP.COM WEBSITE COMPROMISE: MALICIOUS AD TACTICS
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Need Security ?- Ad block-Ghostery-No Script-Do not Track me-Incognito Window
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Questions????