input: user-centred design / global service jam berlin 2011
DESCRIPTION
An input given by Anastasia Gramatchikova and Martin Jordan during Berlin’s Global Service Jam on March 11th at Fjord’s Berlin office. The presentation gave an introduction for the event’s participants into user-centered design methods, service design and design thinking tools.TRANSCRIPT
Hello!
ServiceDesign
User-centeredDesignService
Design
Multi-disciplinarity
Online Concepts &Experience Strategy
Communications & Marketing
Media Studies
Interaction Design Service Design
Service Innovation& User Experience
StrategicCommunication& Planing
Art Direction
Media Sciences
Political Sciences
Computer Sciences& Philosophy
Digital Communication
Journalism
IndustrialEngineering
Physics
Project &ProductManaging
UI Research& Design
Information and Communication
Technologies for Development
Psychology
Product DesignLiterature,language and
culture
InnovationManagement
TheatreDesign ResearchTeaching
Graphic Design
BrandExperienceConsulting
Methods &frameworks
D-School Potsdam
d.school Standford
IDEO
Fjord
Empathize
Empathy:What?
Empathy is:
Empathy:What?
Empathy is:
» when you feel what the other person is feeling.
Empathy:What?
Empathy is:
» when you feel what the other person is feeling.
» when you can mirror their expression, their opinions, and their hopes.
Empathy:Why?
Empathy:Why?
» to understand people, and their spoken and unspoken needs
Empathy:Why?
» to understand people, and their spoken and unspoken needs
» to discover the meaningful challenge to take on
Empathy:How?
Empathy:How?
» without judgment
» with a beginner’s eyes
» with curiosity
» optimistically
» respectfully
Empathy:How?
say think
feeldo
Define
User
Define:How?
User+
Need
Define:How?
User+
Need+
Insight
Define:How?
Define:How?
Sketches: George Kembel / D-School Stanford
Define:How?
» www.ServiceDesignToolkit.org
Ideate:How?
Ideate
Ideate:How?
a few tips
Ideate:How?
Go for quantity
Ideate:How?
Keep it short
Ideate:How?
Encourage wild ideas
Ideate:How?
Defer judgment
Ideate:How?
Build of the ideasof others
Ideate:How?
One conversationat a time
Ideate:How?
Stay on topic
Ideate:How?
Be visual
Prototype:Why?
Prototype
Prototype:Why?
» Fail early, fail cheap.
» Show, don’t tell.
» Build to think and learn.
» Doing & making over thinking and meeting.
» Thinking with your hands.
Prototype:How?
Paper prototype of a news app for iPhone using post-it notes to quickly iterate screen.
Prototype:How?
Paper prototype of an iPad news app using a duct-taped iPhone on its back w/ Skype real-time chat to prototype a chatroulette-like instant chat function
Prototype:How?
The chat partner is placed just few meters away using a Skype on a computer w/ printed crowd in the backgroundto mock-up the location in Bengasi, Libya.
Prototype:How?
The test-user’s reaction can be easily measured and input be given quickly.
What else?
Pleaseadd your ownexperiences
…
This input session was given duringGlobal Service Jam Berlin 2011 in March 2011by Anastasia Gramatchikova and Martin Jordan
It is partly based on a input presentationheld by George Kembel at HPI D-School Potsdam.