innovative leaders: new leadership for innovation and growth by peter fisk
DESCRIPTION
Leaders need to move from 2C to 4C behaviours in order to effectively drive smarter innovation and faster growth. Summary of Peter Fisk's keynote from Time Warner leadership summit, Hong Kong, June 2013.TRANSCRIPT
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The incredible world of
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VUCA WORLD
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Volatile
Uncertain
Complex
Ambiguous
+genius
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Vibrant
UnREAL
Crazy
Astounding
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worldchanging
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worldchanging
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Finding your tae kuk
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IDEAS business
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Making life better with
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... Enabling more
Making life better ...
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... To empowered
FROM passive ...
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... Act faster
Think bigger ...
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More Visionary
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More collaborative
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More POSSIBLE
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More CAPABLE
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More focused
+genius
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More connected +genius
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More convenient
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More relevant
+genius
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More HUMAN
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More significant
+genius
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More SUSTAINABLE
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More EXPERIENtial
+genius
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How do we innovate?
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Innovation
© GeniusWorks 2012. All rights reserved.
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Business model
Finance
Networking
2. Networking enterprise’s structure/ value chain
1. Business model how the enterprise makes
money
Channel
Delivery
Brand
Customer experience
10. Customer experience how
you create an overall
experience for customers
9. Brand how you express your offering’s benefit to customers
Core process
Process
Enabling process
3. Enabling process assembled capabilities
4. Core process proprietary processes that add value
6. Product system extended system that surrounds an offering
Product performance
Offering
Product system
Service
7. Service how you service your customers
5. Product performance basic features, performance and functionality
8. Channel how you connect your offerings to your customers
How do we innovate?
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Volume of innovation efforts Last 10 years
Business model
Finance
Networking
Channel
Delivery
Brand
Customer experience
Core process
Process
Enabling process
Product performance
Offering
Product system
Service
Where we focused
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Business model
Finance
Networking
Channel
Delivery
Brand
Customer experience
Core process
Process
Enabling process
Product performance
Offering
Product system
Service
Cumulative value creation Last 10 years
What impact it made
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What makes an innovative
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What do leaders do?
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Traditional leadership
Driven by your personal success
Managers have the answers
Define the chosen direction
Manage consistency and efficiency
Innovative leadership
Guided by shared vision of success
Team have the better answers
Explore and test opportunities
Encourage change and innovation
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the most innovative leader?
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the most innovative leader?
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Leaders amplify
the potential of others
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Technicians
Managers
What
How
Tasks
Delivery
x5
x25
Leadership impact
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Technicians
Managers
Leaders
Motivators
What
How
Where
Why
Tasks
Delivery
Direction
Purpose
x5
x25
x50
x150
Leadership impact
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Technicians
Managers
Leaders
Motivators
Inspirers
Amplifiers
What
How
Where
Why
Will
Win
Tasks
Delivery
Direction
Purpose
Passion
Transform
x5
x25
x50
x150
x1000
xE n
Leadership impact
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From 2C to 4c Leaders
2C
Conventional leaders
“top of the pyramid”
Innovative leaders
“hub of the network”
4C
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2c Leaders
Command Control
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4c Leaders
Connect Catalyse
Communicate
Coach
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Leading through smarter faster
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How do you lead innovation?
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What does your office say?
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+genius
Business
narrow
view
Business
narrow
view
Consumer
broader
view
Business Consumer
Think like a consumer
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+genius
togetherness
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Playing games
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CROWD CREATED
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CROWD CREATED
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DRAMATIC
+genius
+genius
ENABLING MORE
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Products to
people
Good
to
Great
Products
to
People
Me
to
We Statement
to
Stories
Consistent
to
Deviant
Selling
to
Enabling
Passive
to
Participating
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Natural
authentic
Tribal
niches
Doing
good
Simple
Pleasure
Smart
value Products to
people
Good
to
Great
Being
Human
Branded
Places
Creating
content
Made by
me
Being a
member
Enable
me
Do more
together
Products
to
People
Special
editions
Twist
and fuse From the
fringes
Inspiring
meaning
Me
to
We Statement
to
Stories
Consistent
to
Deviant
Selling
to
Enabling
Curated
solutions
Building a
movement
Provoking
debate
Right here
Right now
Passive
to
Participating
Connecting
people
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Get out there …
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BrinG ideas toGether …
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spend more time …
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leaders as “catalyst”
Catalyse
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“The consumer is our
boss …
Everything we do
should be centred
around added more
value to consumers
… working with them
to achieve it”
AJ Lafley
CEO P&G
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+genius
“My two favourite
questions are
‘Why?’ and ‘Why not?’
I am constantly
challenging my
colleagues to think
bigger and bolder”
Sock Koong Chua
CEO SingTel
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“The best way to
develop ideas is to
look at other places
Spend time learning
from other markets,
other sectors
Apply the best ideas
from one sector into
another”
Fabrizio Freda
CEO L’Oreal
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leaders as “communicator”
Communicate
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“I can’t sit in
headquarters and
pretend I’m in touch.
Odds are, what we’re
using today will be
obsolete in a few
years.
The past is never the -
future. But it’s easy to
get caught up in the
present”
Marc Benioff,
Salesforce.com
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+genius
“The most important
of my role is to paint a
picture of the future
Then everybody sees
how everything we do
makes sense … and
where we need to stop
or start things
We are all in the future
business”
Indra Nooyi
CEO Pepsico
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“Our job is to help our
customers win.
We do that by
listening, dreaming,
exploring and
responding
… with solutions that
enable them to
achieve more”
Jeff Immelt
CEO, GE
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leaders as “connector”
Connect
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"We do not innovate
around products, but
around a flow or well-
being experiences.
Innovation is done by
biologists,
pharmacists,
marketers,
sociologists,
psychologists”
Victor Fernandes,
Natura Cosmetics
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Jack Ma
+genius
“As a leader, the way I
add value to the
business is by
bringing people
together
… bringing internal
teams together
… and customers, and
new and unusual
partners too”
Jack Ma
Founder, Alibaba
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“Few businesses can
succeed by
themselves today
… collaboration is the
most important factor
in 21st century
business”
Bruce Rockowitz,
CEO, Li and Fung
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leaders as “coach”
Coach
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"In an entrepreneur,
ambition outstrips
resources and that
inequality forces the
entrepreneur to think
differently … We've
learned to innovate by
raising our ambitions
and constraining our
resources."
Nitin Paranipe,
Hindustan Unilever
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+genius
“If you want to be an
entrepreneur, go
create your own
business
If you want to work in a
big company, you win
by helping your
colleagues to do
more”
Meg Whitman
CEO, HP
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“My best time is with
my people
Helping them to think
different … to try new
ideas, to make them
happen, together
And to have more fun
than I could ever by
myself”
Jeff Bezos
CEO, Amazon
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The best innovative leaders are
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