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HighEdWeb New England Keynote by Sarah Horton Monday, March 18, 2013 at Mount Holyoke College

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Page 1: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

<p class="alert"></p>

Page 2: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

<p class="alert">TEST: Sept. 3, 2009: This is a test of Dartmouth's emergency notification system. This is only a test.</p>

Page 3: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
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Content management is about managing content

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Page 10: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

<a name="top"></a><div id="commonnav"><ul><li class="first"><a href="http://www.dartmouth.edu/">Dartmouth Home</a></li><li><a href="http://search.dartmouth.edu/">Search</a></li>...

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http://www.dartmouth.edu/comp/web-media/web/client-list.html
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Page 23: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
Page 24: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

HWPI is much more than a website building project

Page 25: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

people.harvard.edunews.harvard.edu

events.harvard.edupublications.harvard.edu

questions.harvard.edu…

Page 26: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

Learning by Doing

Page 27: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
Page 28: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
Page 29: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
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Guided by Strategy

Page 31: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
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Good User Experience

Page 33: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
Page 34: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

Commitment to Quality

Page 35: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
Page 36: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

Software for Higher Ed

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Responsive and Accessible

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Page 43: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
http://hwp.templates.happycogclients.com/
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Page 45: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
Page 46: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

HWPI is a disruptive innovation project because we need clients to

change their values

Page 47: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
Page 48: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

• Sustaining technologies improve established products in ways the market values

• Disruptive technologies introduce a new value proposition to the market

Page 49: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

$499.99

Up to 21 ppmFirst page out in 17 secondsRecommended monthly volume 750–2000 pages

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$29.99

Up to 5.5 ppmFirst page out in 19 secondsRecommended monthly volume 250–500 pages

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Page 53: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

For a successful disruptive innovation, you need an

autonomous group, working with customers whose values align

with the product vision

Page 54: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
Page 55: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

• Relative Advantage• Compatibility• Complexity• Trialability• Observability

Page 56: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

• Relative Advantage: Medium• Compatibility: High• Complexity: Medium• Trialability: Low• Observability: Low

Page 57: Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative
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Compatibility can have negative consequences when customers bring expectations that don’t

apply

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Thank you!


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