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Innovative Approach to Develop
“Loss Reduction Program” Odisha Franchisee Experience
1 1
At Workshop on:
AT&C Loss Reduction Organised by
Ministry of Power, GoI
Department for International Development (UK Aid)
By Vijay Dhonde
About Feedback Infra / FEDCO FEDCO’s vision is to be amongst the Top Three Indian Energy Distribution Companies
4 12
Turnover in
USD
Employees International
Offices
Project
Offices
Regional
Office
Corporate
Office
1 6 190+ 4 4500+ 115 Mn* (FY 15-16)
1600 +
Consulting
Assignment
40,000 MW
Service's
provided in
Generators
14,000 MW Operation and
Maintenance
of Power
Plants
3,000 KM
Project
Management of
Transmission
Line
4 Million
Distribution
Consumers
Serving
monthly
0.56 Million
Energy Sale – 445 Crs
Collection- 400 Crs
1411 Million Units
Energy (in kWh) handled per year. Peak Load: 255 MW
10,300
No of DT. 186 11kV Feeders from 51 PSS. 12850 Ckt Km NW Length
10,000+ Sqkm.
Area covered under operations
5 Year DF Contract with CESU (Discom)
Electricity is to be received by FEDCO at various input points and
convert it in to Revenue (Ratio is RPU)
Cater electricity needs by maintaining the LT lines, HT consumers
Perform the activities of Metering, Billing & Collection (5L
consumers)
Incremental RPU to be shared between FEDCO & CESU
Distribution Landscape
*Numbers pertaining to FY-17
Balugaon
• Consumer Base: 0.94
Lacs
• Area: 1200 Sq Km
• Rev Mix : 88:12 (LT:HT)
• Area Mix : 93:07 ( R:U)
Puri
• Consumer Base: 1.4Lacs
• Area: 2045 Sq Km
• Rev Mix : 81:19 ( LT:HT)
• Cons Mix : 85:15 (R:U)
Khordha
• Consumer Base: 1.53
Lacs
• Area: 1600 Sq Km
• Rev Mix : 44:56 (
LT:HT)
• Area Mix : 87:17 ( R:U)
Nayagarh
• Consumer Base: 1.69
Lacs
• Area: 3890 Sq Km
• Rev Mix : 95:05
(LT:HT)
• Area Mix: 95:05 (R:U)
FEDCO
Corporate
Office
TOTAL
• Consumer Base: 5.6 Lacs
• Area: 10035 Sq Km
5
FEDCO Area Profile Rural DF , having area more than 1000Sq km
1 Corporate Office
6 Division Offices
18 Subdivision Offices
63 Section Offices & Collections Counters
251 Fuse Call Centre
24*7 Customer Care
1 R&D Centre
17
22%
22%
198
271 311
368 396
0
10
20
30
40
50
60
Base Year
(FY13)
FY14 FY15 FY16 FY17
Collection Rs Crs 100%
67%
Performance Indicators - FEDCO
Rs 45 Crs
*FY 12-13 : Area Takeover
Deficit of 45 Crs in FY 12-13 at the
time of project area take over
Rs. 7.7 Crs
*FY 15-16
Rs 45 Crs
*The total revenue is including LT,HT and EHT collection
**The power purchase cost excludes wheeling charges
LT I Low tension, HT I High tension I EHT, Extra high tension
*FY 16-17
8 18
Over a period of 4 years, commercial
viability achieved with an upside in
revenue by Rs 45 Crs in FY 15-16
Performance Indicators - FEDCO
Business turnaround within three years of operation despite a near 22%
increase in Input Energy, 20% Increase in consumer base.
AT&C loss reduction in the range of 18% to 27% within a span of four years
(FY 2013-2017). Highest ever achieved by a private sector entity in the country for a similar rural-
urban mix approximately 90:10.
Increase in Consumer collection by Rs.200 Crs. over base (100% inc.) in 4 Years,
out of the same CESU has earned Rs.90 Crs. as additional income.
Community mobilization through 139 wSHGs as partners in billing and collection.
First time ever, Tab based New Service Connection services facilitating 100%
digitization and reducing processing time by around 60%
Performance Indicators - FEDCO
Organization Design,
Restructuring 1
Business Process Re-Engineering 3
Team Building (Employees )
Leadership + Tactical + Operational 2
4 IT Backbone
Capex, Engineering,
Network Reliability, Meter
Rollout, RoI Approach
Network Plan 5
Operational Efficiency
Input Energy
Billing Coverage. Efficiency
Collection Coverage. Efficiency
6 8 Stakeholder Management
Government. Discom, Politicians, Local
administration, Regulator
Community Engagement, WSHG ,
7
Win Consumers through
Consumer Centric Approach
24*7 CCC , KCG, SMS etc
(Consumer’s )
0.57 Mn Consumers
50, 000 Sqkm, 85:15 R:U Mix
Business Transformation Strategy at FEDCO Continual Change at organizational as well as employee Level
ATC Loss Reduction as per 5 years
Trajectory (Government. )
Improvement in Collection,
Cash-flow (Discom )
Gradually shifting organizational focus
on Profitability (Investors )
Providing Reliable & Affordable
Electricity (Regulators )
Co
st
Re
ve
nu
e
11 14
Strategic Initiatives for Operational Turnaround Doing things Differently…..
Initiative# 1: Change Management Program with Accountability
•Developing Broad Framework for Transformation
•Chalked out strategy Geography (Divisions / Subdivisions) &
Network wise Implementation Plan, Performance
measurement & Audit System.
•Business Plan Ownership. Setting up measurable
targets. Clarity in accountability. Self evaluating
performance. Score card Framework– KPI’s
• Incentive – monetary benefits –Involving family
Resource Incentive Skill Vision False Start
Action Plan Incentive Skill Vision Frustration
Action Plan Resource Skill Vision Gradual Change
Action Plan Resource Incentive Vision Anxiety
Action Plan Resource Incentive Skill Confusion
Action Plan Resource Incentive Skill Vision Change
Initiative # 2: Strong Review Mechanism
•Provision of Review and
update town wise
characteristics, issues,
challenges etc.
•Alternative Solutions
•Risk Mitigations
•Budgeting , planning of
Energy
•Strong Review
Mechanism
•Monthly Plan
•Mid Month
•Month performance
•Fine tuning
Implementation Plan
Initiative # 3 Operational Efficiency
•Division wise Targets of Operational Efficiency
•How to maximise billing coverage & efficiency,
Collection coverage & Efficiency RPU ?
•Strict ‘Execution of Plan’
•Continuous online monitoring & corrective actions
Circle ParamterMonthly
Benchmark
Energy
(Act)
31.05.16
HT
(Act)
LT
(Act)
Circle
(Actual)
Input En 300 87 203 290
ABR 5.25/6.00 6 5.27 6.26
RPU 5.16/5.99 5.95 5.16 6.27Input En 400 170.8 256 427
ABR 5.25/6.00 6.25 5.2
RPU 5.16/5.99 6.2 5.1Input En 350 185 185 370
ABR 5.25/6.00 6.5 5 3.68
RPU 5.16/5.99 6.25 5.01 3.27Input En 1050 442.8 644 1087
ABR 5.25/6.00 6.50 4.89
RPU 5.16/5.99 6.13 4.3
< ACoS > ACoS
Performance Dash Board
~ ACoS
Circle 1
Circle 2
Circle 3
For
Region
290
427
370
1087
Initiative # 4 Technology: Online Tool for Monitoring
•Focus on Small and useful Tool developments which will
strengthen Decision making on the ground
•As major loss is in LT network, need (nearly) online
monitoring of complex LT metering, Billing.
•System for Daily performance tracking, escalation
system will help in improving accountability
•Strengthening support from HQ in on issues and challenges
Strategic Initiatives for Operational Turnaround Doing things Differently…..
Initiative # 5- Effective Performance Management DashBoard (Typical)
Performance Indicators Weightage
Input Energy 25%
AT&C Loss 30%
RPU 20%
Divisional Profit (Acrual) 25%
Cumulative Score 100%
Divisional Manager
Performance Indicators (Predictability) Weightage
T&D Loss 25%
Collection Coverage (% of Live consumers) 15%
Arrear Collection Amount (Excluding HT) 35%
Current Collection Amount (Excluding HT) 25%
Cumulative Score 100%
Sub-Division Manager
Strategic Initiatives for Operational Turnaround Doing things Differently…..
Consumer Centric Initiatives Using R&D to manage social change & regulate the future development & behaviour of a society
Service Enabler
Mobile CAMPS
• Well equipped mobile
vans to redress grievance
@Doorstep
• Jal Chatra Camps
• Society Empowerment
Ensure Efficacy
(Society’s Empowerment For Assuring Livelihood)
30
11kV Feeder on Google earth
CAPEX Implementation Using Calibrated Capex approach
Comprehensive Approach
New LT Circuit, recondictoring work proposed through
Simulation
DTR LT Network GPS Survey, SLD &
Consumer Indexing
DTR meter installation with
incoming & outgoing cables
with LTDB
DTR earthing Conductor upgradation
AB Cable installation
Conversion of hooking
consumers to New legal
connections
Consumer Meter
replacement
16 31
India’s Leading Integrated
Infrastructure Services Company Advisory | Design and Engineering | Project Management
www.feedbackinfra.com
Feedback Infra Pvt. Ltd.
15th Floor Tower 9B | DLF Cyber City, Gurgaon | Haryana
Ph: 91-124-4169100 | Fax: +91-124-4169155
Email: [email protected]
Contact
Vijay Dhonde, CEO.
vijay. [email protected] | Ph - +91-9833434447
Thank You!
Initiative # 0- Strategy & Implementation Plan
Developing Subdivision wise Implementation Plan Doing Things Differently…..
Strategic Objectives, Business Plans, Goals
Objectives, priorities, Issues, challenges
Critical Processes
Objectives
Enhance process KPIs
Reduce ‘cost’ to serve
Improve response ‘time’
Questions
Meets business needs
Value-added activities
Provide essential controls
Improved by technology
Can we?
Eliminate
Simplify
Automate
Outsource
Benchmark
Numbers & Existing Skill set
Revise Numbers, Revised Skill,
Capacity Building Plan
Work Steps
Timeline Responsibilit
y
---------- ----------
---- ----
----------------- -----------------
Plans
Processes
Organization
Current Staffing
Work Distribution
New Process Flow
New Organization
Revised Resources
Planning & Skills
Implementation Plan
Activity Time Volume
Baselines Analyses Recommendations
Nationally acclaimed Research & Analysis Consultants (RAC) conducted an independent survey to capture overall satisfaction level of consumers
Independent Consumer Survey
9.0 9.7 8.0 9.2 7.0 8.3 9.0 9.6 8.1 8.7 7.0 8.5
Billing Collection ComplaintManagement
New ServiceConnection
Ambience &behaviour
Over All
1st Phase FY 16 2nd Phase FY 17
Winning Consumer !!!! Keeping Consumer Engaged digitally at all possible events. Checked through Independent Survey
21
MON
YR 15-
16
YR 16-
17
APRIL 42254 41393
MAY 46397 54166
JUNE 41895 50658
JULY 39596 45657
AUG 41346 44200
SEPT 43223 38135
OCT 33190 30357
NOV 24877 24337
DEC 27497 20529
JAN 23569 23034
FEB 25416 25392
MARCH 34138 29370
TOTAL 423398 427228
Resolving Complaints Constantly Focus on Call Centre Productivity, effectiveness, Service Quality. Integrating actions with Revenue
• Customer Delight Survey
• Customer Meets at Field Level
• Outbound feedback calling
• Complaint Analysis
• Aggregation of Voice /
Complaint Data
• Trend Analysis
• Cause and effect
relationship
• Root Cause Analysis
• Action Plan and
Validation
• Productiveness of the Call Centre: AHT, Long Calls, FTR %, Complaint Escalation ).
• Effectiveness of CRM : SLA Analysis, Analysis of Closing Remarks, Design of reports to
meet management requirements
• Customer service quality ( Complaint Tagging, SLA Monitoring ).
• CRM Training & Support to field staffs so that 100% ticket closure is done by them
• Call Centre Executive's Field Visit to understand Field Dynamics & Vice Versa
22
Technology
AMR@11 kV, SMS @33 KV
Planning (Business Plan)
Know Your Energy (KYE).
(Feeders wise Planning based on area characteristics, Monitoring & Control)
Team work
FM aware of daily & hourly input energy in his area
Transparency
• Data: Single Source of Truth (EnSERVE)
(In house Developed Online Software)
Consumer Service: Integrated with CFC
(Independent Cons. Satisfaction Survey)
Performance Audits
Balance Scorecard
(Division Ranking Reward & Recogn.
Schemes/ Performance Punishment Criteria
Input Energy (1155-1411 Mus)
Know Your Consumer (KYC) (Consumer Indexing)
Bill Coverage
Speed (15 days), Billing Quality, High Touch to High Tech
Billing Efficiency
Decoding Operation Efficiency Improvement 3 T Strategy
Collection Methods (Counters, Societies, Incentives etc.)
Collection Coverage
(RPU) Focus on Net Revenue Realization per Unit.
Collection Efficiency
Addl Revenue: Arrears Recovery ART, Vigilance
Revenue Protection
HR: Capacity Building, Mandatory Training on 23 Modules
Analytics: Providing Actionable Reports
R&D to Support Processes
Accountability
Mandatory Employee Rotation
KPI Driven Processes.
(NSC, Meter Replace, Billing & Collection)
Manual - Photo - IR - Real time through Mobile - (IR + Opt), Online + Offline
CMRI - AMR (HT & HVLT)
Electronic Money Receipts, On the Spot Collection,
w-SHG, Online, Counters.
EoD. Collection, Bill Revision Module, Govt. Coordination, Part Payments.
Energy Audit (EA),
Vigilance Module, Accucheck
Consumer Indexing, Route Sequencing, First Bill (Days), Tab based NSC
Community Empowerment: w-SHG’s Nayagarh: Low Population Density, Low Income Area
14 17 20
FY-2013-14 FY-2014-15 FY-2015-16
Average Monthly Incentive (Rs Lacs)
9,913 12,288 13,947
Average Monthly per SHG in Rs
Maximum per
WSHG ~Rs.
30,000
per month
136
7
18 25
No. of SHGs earning above Rs.
20,000/ month
Total SHG > 30000 Above 20k
Maximum amount of
Rs.45,500 earned by
the WSHG of Kantilo
GP of Khandapada Sub
Division
65 WSHGs bought
scooters for their
conveyance
GP : Gram Panchayat I WSHG : Women Self Help Group
Our association with WSHG’s
Strengthening Analytics As Data availability increased, end to end Revenue protection process strengthened
From Start
to Finish
AMR / CMRI Meter Reading
Meter Data Analysis
Billing Data Analysis
Meter Testing
Replacement Analytics of Images in case of 1 Ph
consumer
Meter Data in case of Three phase
Effectiveness in Enforcement
Operation
Independent Monthly recovery target
for Enforcement Team achieved
IMPACT
INITIATIVES
Analytics based on the data from
AMR/CMRI, billing data, meter data
28
Major Technological Initiatives
Minimized human intervention & improved accuracy and customer satisfaction
Better metering management
Building customer confidence through focus on Customer Service
Common Meter Reading Instrument
(All medium & small size industries)
CMRI
Automated Meter Reading
(All big size industries)
AMR
Infra Red Based Reading of Meters
(All Domestic Consumers)
IR based Consumer Metering Real time Monitoring and Tracking of
Billing of Single Phase Consumers
Photobased Meter Reading
Online Release of NSC
Tab Based New Service Connection
(NSC)
In house developed web based Billing
Engine
Enserve – IT Backbone
Undertaken Pilots on one Distribution
Transformer
Smart Metering - Pilots
Established Strong process based CCC
to engage consumers
Consumer Care Centre (CCC’s)
25 22
Enserv (Billing Engine) & NATA ( New Services Connections) Enserve for Single Source of Truth (SSoT) across organization.
EnServ
New Connection
CRM
Meter Reading Mgt
Credit Management
Billing
Dashboard MIS
MDM/AMR
Energy Audit
Enforcement
&
Legal
Complete Web Based Software for Utilities
New application is acknowledged
via a Ticket No#
Capturing of relevant GPS
coordinates
Entry of Meter details installation
For viewing ticket details
To extract data from the device
To upload Consumer snapshots
NATA – NSC Android Mobile Application
26 23
IR communication With > 90% consumers as 1 phase across 10K Sqkm, having limited telecom network.
IR Port Meter
IR Port SBM Bill Printing
Manual intervention free single phase consumer billing
Spot Billing with GPRS
Technology
Real time data
transferring to Billing
Software helping in
preventing data loss
during uploading on
BCS at the end of day
Automated,
error-free
billing and
digitization
Increase in Billing
Coverage from 67% to
~90 %, in an area spread
over 10,000 sq km
INITIATIVE IMPACT
27 24
Automatic Meter Reading (AMR) Solution Input energy Points, HT Consumer Meters
IMPACT
GPRS and IP (internet protocol) based
communication, enabling simultaneous data
acquisition from multiple meters.
Prompt Reading available at instance: Reduces
Manpower & vehicle cost
Plugged commercial loss: Promptly detecting
fault / tamper events.
Routine Energy Audit possible
1000 AMRs installed at Substation Meters, High Value
Consumers and Important Distribution Transformers
INITIATIVE
28 25
Field Management System (FMS) Photo Based Meter Reading: The Dashboard & App
Meter readers
Caffé shop estimated avoided. Productivity Increased.
Time bounded actions on Faulty, inaccessible meters
Enhanced Consumer satisfaction
Theft / pilferage information made available to vigilance
Reduction in Commercial loss
IMPACT
INITIATIVE Automation of Field Processes
29 26
Business Information at Finger Tips Helped business managers for quick decision
INITIATIVE Business Information at the finger tips
IMPACT 1. Strictly following schedules. 2. Daily Billed Units, Amount, collection coverage, amount.
3. Revenue doubled within 4 years 4. increase Transparency.
27
Processes & CTQ Parameters 80-100 50-79 20-49 0-19
Ne
w S
erv
ice
Co
nn
ecti
on
Knowledge of process Could describe the NSC process on his
own in a proper way
Could describe the NSC
process with help/support
Couldn't answer properly or
was unaware of the process Couldn't answer at all
Register maintenance w.r.t.
ticket numbers & meter
details
(80% & above tickets generated)
Ticket nos and meter details are
captured in register
(50-80% tickets generated)
Ticket nos and meter details are
captured in register
(50% & below tickets
generated)
Ticket nos and meter details are
captured in register partially
(20% & less tickets generated)
Ticket nos and meter details
are not captured properly in
register
Complete set of documents
The bunch of NSC documents are duly
filled & are complete in all respect
(sign, stamp, info)
The bunch of NSC documents
are filled but there are missing
elements (sign, stamp, info)
The bunch of NSC documents
are not duly filled & there are a
lot of missing elements (sign,
info)
The bunch of NSC documents
are incomplete with a lot of
missing elements with missing
pages
Demand note distribution &
record keeping
Demand note is generated and
distributed for new connections
(including Line Ext & Temp
Connection). A copy is attached with
the bunch of documents
Demand note is generated and
distributed for only Line Ext
cases & Temp connections. A
copy is attached with the bunch
of documents
Demand note is generated and
distributed for only Line Ext
cases. A copy is attached with
the bunch of documents
No demand note generated or
No records are kept regarding
the demand note distribution
Information sharing amongst
O&M/MMG/MBC teams
There is synchronization within the
teams w.r.t. info passing, proper
planning & execution
The synchronization within the
teams is missing w.r.t. info
passing & there is no planning
There is no coordination &
effort is not given towards
sharing info or working
according to a plan
There is conflict amongst the
teams and work is getting
hampered due to that
Tickets Closure
80% & above tickets are closed on time
by passing on complete information to
Cust Care
50-80% tickets are closed on
time by passing on complete
information to Cust Care
20-50% tickets are closed on
time by passing on complete
information to Cust Care
20% & below tickets are
closed on time as the
importance is not felt towards
SLA & compliance
Critical to Quality (C-T-Q) Parameters’ Evaluation Criterion:
BPT: Quality Monitoring
32
• Reactive to Proactive
• Activity to Results
• High- touch to High-tech
• Arrogance of Monopoly to Politeness
• Authority of Hierarchy to Expertise
& Concern
• Efficiency as well as Effectiveness
Top Performers- 20 %Self Motivated
Workaholics
Praise, Love Reward,
Training
Middle group – 70%
Without Their
Energy, Skill &
Commitment
Enormously valuable
Company Can’t
Function
Challenge To Keep
Them Engaged &
Motivated (Identify
few & Cultivate
Them)
Bottom – 10 % Non Performers Remove Them