innovations in social media: what we can learn across i&r disciplines two case studies on
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Innovations in Social Media: What We Can Learn Across I&R Disciplines Two case studies on. Debra Furtado, CEO Grant Yarbrough, Social Media and Grants Manager. Tweet questions/comments: #AIRS2014 @SrConnections Like us on Facebook /seniorconnectionsatl. We won a car – through Facebook!. - PowerPoint PPT PresentationTRANSCRIPT
Innovations in Social Media: What We Can Learn Across I&R Disciplines
Two case studies on
Debra Furtado, CEOGrant Yarbrough, Social Media and
Grants Manager
Tweet questions/comments: #AIRS2014 @SrConnectionsLike us on Facebook /seniorconnectionsatl
We won a car – through Facebook!
Tweet questions/comments: #AIRS2014 @SrConnectionsLike us on Facebook /seniorconnectionsatl
How did we do it?
• Identify Stakeholders– Corporations, volunteers, donors
• Get phone and email lists!– 94% of people check email vs 64% on Social Media
• Make a compelling ask (Tell a story)!– Vote for us and help feed hungry seniors!
• Make it easy!
Tweet questions/comments: #AIRS2014 @SrConnectionsLike us on Facebook /seniorconnectionsatl
#Snowpocalypse (1 & 2)
Tweet questions/comments: #AIRS2014 @SrConnectionsLike us on Facebook /seniorconnectionsatl
What we did right
• Extra meals were delivered before the storm hit – no senior went hungry
• Volunteers were contacted in advance to deliver early – no one stuck on roads
• Seniors were called before and during the storm to check up on them.
• We reached out to “SnowedOut Atlanta”, and neighborhood associations via Facebook
Tweet questions/comments: #AIRS2014 @SrConnectionsLike us on Facebook /seniorconnectionsatl
What could have gone better?•Track number of volunteers who came in through Facebook (we knew of 2)•Work more closely with media and other I&R referrers•Include outside groups in our “disaster plan” – who can get the word out that we need volunteers?•Email – One email went out 24 hours into the storm. We could have provided more communications with volunteers, donors and supporters before and after.
Tweet questions/ comments: #AIRS2014
@SrConnections
Before you get social, you need:•A reason! (what are you adding that is worth my time)?•A place to go or action to take (go here to get or give help)•Mobile friendly!•Donate/volunteer ability•Email signup
•An email newsletterTweet questions/comments: #AIRS2014 @SrConnections
Like us on Facebook /seniorconnectionsatl
Social Media is a conversation, join in!
•Follow conversations-Facebook and Twitter both have “trending topics”
•Share your expertise•Don’t assume I know who you are and what you do•Start by telling your story.•Eventually your fans will share theirs
Tweet questions/comments: #AIRS2014 @SrConnectionsLike us on Facebook /seniorconnectionsatl