INNOVATIONS IN EMPLOYEE ENGAGEMENT

Jeff Viviano

Director, Global HR Operations & Benefits, Welch Allyn

Eric Zimmerman Chief Marketing Officer, RedBrick Health

• Leading global provider of medical diagnostic equipment

• Headquartered in Skaneateles Falls, New York

• Founded in 1915

• Helping frontline practitioners improve lives and provide the best patient care

• Innovative products, breakthrough technologies, cutting edge solutions

• 2,700 employees

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About Welch Allyn

VISION Welch Allyn will be an industry leader in promoting and enhancing the health and well-being of our employees and their dependents.

MISSION Significantly improve the health of employees and their dependents while helping the company achieve its long-term strategy and goals.

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Health Management at Welch Allyn

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#1 Priority: Keep the healthy people healthy

#2 Priority: Help chronically ill to manage their condition

Number of Conditions per

Claimant

% of Claimants

# of Claimants

Average Cost per Claimant

Zero 75% 3,231 $1,589

One 20% 862 $4,688

Two 4% 174 $9,459

Three 1% 35 $10,788

Four or more <1% 13 $11,861

Our priorities for health & wellness

• Change the financing of health care to an equitable structure that rewards employees for engaging in their health

• Create an understanding of the linkage between personal behaviors and health care costs

• Make it easy for their employees to engage in their health

• Consolidate health management services to create a effective, efficient and sustainable platform to engage our employees and their families

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Objectives

Challenge: Fragmented service delivery model

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• Disconnect between health assessment and follow-up engagement

• Inconsistent delivery of follow-up coaching and other service by plans

• Services available to an employee dependent on health plan enrolled in

Solution: Integrated Platform and

Consistent Consumer Experience

Challenge: Lack of cohesive communications

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• Home-grown “clip art” and ad hoc process

• Message complexity due to service inconsistency across plans

• Difficulty getting past awareness to real engagement and results

Solution: A single, multi-channel strategic

communications plan Q2 Q4 Q1 Q3

Challenge: A misaligned incentive model

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• Focused only on up-front assessment / screening

• Didn’t have a way to incent engagement, progress, and results

• “All or nothing” model had unintended consequences of de-motivating people

Solution: New design rewards taking action – “microtasks,” “keep what you earn”

Challenge: Difficulty measuring, quantifying results

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• Fragmented, variable, and missing reporting across plans, suppliers

• Inability to follow and report on cohorts of employees over time

• Ad hoc data mining through consultants but no integrated analytics

Solution: Integrated data warehouse for consistent proactive reporting and cohort analysis

Challenge going forward: Keeping it fresh, sustaining engagement

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• Maintaining high engagement requires creativity, innovation

• Meet changing consumer expectations – time demands, mobility

• Continue to drive greater accountability while making it convenient, fun

Solution: Social Games, Challenges and Trackers –

Future: Consumer-initiated Challenges

Challenge going forward: Keeping it fresh, changing behavior

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• Maintaining high engagement requires creativity, innovation

• Meet changing consumer expectations – time demands, mobility

• Continue to drive greater accountability while making it convenient, fun

Solution: RedBrick Life Journeys™

Adaptive small steps, “gamified,” and integrated with social networks

Results achieved: Population risk reduction, ROI • Program participation grew 62% 69% year 1 to year 2 • Social challenge reduce employees with low physical activity by 18% • Reductions in weight and BMI for 60%+ in coaching • 20% reduction in tobacco use since 2007 • Employees have earned $120-$162 in average financial rewards annually • Welch Allyn has achieved a 3:1 ROI in 2 years ($1.3 million in savings)

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Jim, Welch Allyn employee RedBrick Health programs do a great job of giving you numerous, manageable options to improve your health. It’s easy to engage and you don’t have to do it all at once. In one year, I lost 40 pounds and 10 percent body fat. I also used to regularly see a chiropractor and no longer need to. The changes I’ve made are now part of my life; I feel better physically and emotionally; and I’m motivated to meet my next set of goals through RedBrick Health.

Results: In employees’ own words

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Randy, Welch Allyn employee As a type two diabetic, my doctor had been encouraging me to lose weight and eat better. At my last visit, she was amazed at my progress – I had lost more than 50 pounds and my A1C was below the diabetic level. I equate my success in large part to RedBrick Health. The walking programs gives me an easy way to stay active, and the phone coaching and monthly reminders help keep me on track. I am more active now. I look better and I feel better. Once you get started and see the results, you learn how fun and easy being healthy can be.

Results: In employees’ own words

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THANK YOU!

Jeff Viviano Director, Global HR Operations & Benefits Welch Allyn jeffrey.viviano@welchallyn.com

Eric Zimmerman Chief Marketing Officer RedBrick Health ezimmerman@redbrickhealth.com