innovations in digital fundraising - presentation for charity works
DESCRIPTION
This is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about telling a story, no matter the innovative technology that's being used. So here are some great stories, and ways to think about telling your own charity's story.TRANSCRIPT
![Page 1: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/1.jpg)
Innovations in Digital Fundraising
Jonathan WaddinghamSocial & Labs Product Manager @JustGiving@jon_bedford
Charity works, March 2014
![Page 2: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/2.jpg)
About JustGiving
![Page 3: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/3.jpg)
About me
![Page 4: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/4.jpg)
What is fundraising?
http://www.flickr.com/photos/howardlake/2968799101
![Page 5: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/5.jpg)
http://www.flickr.com/photos/wwward0/7369844802
Do you think of this?
![Page 6: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/6.jpg)
Is it this?
http://www.flickr.com/photos/howardlake/4995038929
Do you think of this?
![Page 7: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/7.jpg)
http://www.flickr.com/photos/nickwebb/8669415884
Do you think of this?
![Page 8: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/8.jpg)
http://www.flickr.com/photos/howardlake/12613212134/
Fudge?
![Page 9: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/9.jpg)
Fundraising is about storytelling (imho)
![Page 10: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/10.jpg)
(digital) Fundraising is about (digital) storytelling
![Page 11: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/11.jpg)
But first...
![Page 12: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/12.jpg)
How much do people give in the UK?
https://www.cafonline.org/PDF/UKGiving2012Summary.pdf
![Page 13: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/13.jpg)
The proportion of giving isn’t increasing...
![Page 14: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/14.jpg)
Ok, so why does that matter?
![Page 15: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/15.jpg)
Digital revolution hasn’t increased giving
http://www.amazon.co.uk/The-Revolution-will-Digitised-Information/dp/0099538083
(yet)
![Page 16: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/16.jpg)
The (digital) world is (already) changing
![Page 17: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/17.jpg)
Technology trends in the Vatican
![Page 18: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/18.jpg)
Smartphone usage in the UK
2011 2012 2013
30.2%
50.9%
62.2%
http://www.thinkwithgoogle.com/mobileplanet
![Page 19: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/19.jpg)
The Growth of mobile on JustGiving
Percentage of mobile & tablet visits to JustGiving
57%!
Jan - 14
![Page 20: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/20.jpg)
Facebook is mobile
http://www.insidefacebook.com/2014/01/29/facebooks-q4-2013-556m-mobile-daus-1-2b-maus-2-5b-in-revenue
![Page 21: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/21.jpg)
Mobile *only* is huge on Facebook
![Page 22: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/22.jpg)
Anyway, back to storytelling
![Page 25: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/25.jpg)
![Page 26: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/26.jpg)
Dryathlon
https://twitter.com/dryathlon/statuses/297296311043121153
![Page 27: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/27.jpg)
http://www.slideshare.net/tobyberesford/ibm-gamification-040214-for-web
![Page 29: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/29.jpg)
Showing impact with a vine
https://vine.co/v/hQutrmJOuUK
![Page 30: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/30.jpg)
How do you show fundraising impact?
https://twitter.com/FindYourFeet/status/440886907736567808
![Page 31: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/31.jpg)
Images work well (on Facebook especially)
https://www.facebook.com/msf.english
![Page 32: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/32.jpg)
Giving to share stories – Wahoo!
http://www.wahoo.wateraid.org/uk/
![Page 33: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/33.jpg)
So, do you donate here often?
https://www.mymateyourdate.com
![Page 34: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/34.jpg)
A quick word on social & mobile
![Page 35: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/35.jpg)
Mobile Facebook has overtaken desktop Facebook
![Page 36: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/36.jpg)
Does social media impact fundraising?
![Page 37: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/37.jpg)
![Page 38: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/38.jpg)
![Page 39: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/39.jpg)
“People want to give where they are”
![Page 40: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/40.jpg)
You can donate on JG using bananas
http://instagram.com/p/bysL98QElR/
![Page 41: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/41.jpg)
The impact of mobile optimisation
![Page 42: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/42.jpg)
140 character stories
![Page 43: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/43.jpg)
www.pinterest.com/markphillips/old-charity-ads
![Page 44: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/44.jpg)
How that might look now?
![Page 46: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/46.jpg)
In 2014?
![Page 47: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/47.jpg)
Now it’s your turn...
![Page 48: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/48.jpg)
Responsive charity profiles on JustGiving
![Page 49: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/49.jpg)
Mobile friendly impact statement
![Page 50: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/50.jpg)
Desktop friendly impact statement & more
![Page 51: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/51.jpg)
What would you say?
![Page 52: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/52.jpg)
How well can you tell your charity’s story?
![Page 53: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/53.jpg)
How well can you tell your charity’s story on mobile?
![Page 54: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/54.jpg)
How well can you tell your charity’s story on Twitter?
![Page 55: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/55.jpg)
How well can you tell your charity’s story on [insert new awesome platform]?
![Page 56: Innovations in digital fundraising - presentation for charity works](https://reader036.vdocuments.site/reader036/viewer/2022062404/5549c4d7b4c905e5048b5700/html5/thumbnails/56.jpg)
Thanks!
Jonathan Waddingham@jon_bedfordslideshare.net/jwaddingham
blog.justgiving.comslideshare.net/justgivingfacebook.com/justgiving@justgiving