INNOVATIONS INALL FACETS

INFORMATION FOR EXHIBITORS

at AUTOMATICA 2012

02

THE LEADING TRADE FAIR FOR INNOVATIONS AND SOLUTIONS

Automation in all facetsAUTOMATICA is the leading European innovations plat-

form for robotics and automation at the highest level.

The entire manufacturing industry comes here to fi nd

future-oriented automation solutions.

As a result, AUTOMATICA makes a considerable

contribution to the European manufacturing industry’s

ability to compete.

EUROPE’S NUMBER ONE

03

Massimo Vacchini, Director AIDA (Associazione Italiana di Assemblaggio,

Italian Assembly and Handling Association), Italy

“AUTOMATICA is unique throughout Europe—both in robotics

and in the world of automation.”

Important arguments why you should exhibit at

AUTOMATICA: The fair’s unique importance

and the prospect of outstanding new business contacts.

AUTOMATICA 2010 facts:

30,642 trade visitors from 113 countries

32 % share of international visitors

44,000 m² exhibition space

708 exhibitors from 42 countries

Print: More than 750 clippings in Germany

and more than 350 clippings in 20 countries

around the world

Online: More than 620 clippings in

26 countries around the world, 56 video

reports at online portals

TV: 61 reports with nearly 5 hours of

total broadcast time

Radio:160 reports with a total of 6.5 hours of

broadcast time in Germany

More than 350 journalists from 22 countries were

accredited at AUTOMATICA 2010. Positive in every respect—AUTOMATICA 2010’s ratings by visitors and exhibitors:

* Outstanding, very good, good ** Defi nitely, probably, maybe

Overall rating/Exhibitor utility*

Would recommend to others**

85 %

90 %

How exhibitors rated AUTOMATICA:

Overall rating/Visitor utility*

Would recommend to others**

93 %

98 %

How visitors rated AUTOMATICA:

TotalForeign

Number of visitors

9,870 30,642

TotalForeign

Number of exhibitors

220 708

A magnet for visitors and exhibitors—AUTOMATICA 2010:

Focus of media attention—AUTOMATICA 2010 coverage:

04

VISITORS’ SECTORS

THE CONTACT PLATFORM FOR THE MANUFACTURING INDUSTRY

Innovations give an attractive competitive edgeAUTOMATICA gives the entire manufacturing industry

access to the latest solutions to their business challenges.

That is because innovations in robotics and automation

give companies in all branches of industry key advantages

in global competition.

AUTOMATICA a magnet for all branches of industryTherefore, it is not surprising that decision-makers in a

number of different user industries make their way to

AUTOMATICA every two years—to gather information

about the latest developments, fi nd solutions to their prob-

lems, make contacts and invest effectively in the future.

05

Arne Lakeit, Production and Plant Planning Manager, AUDI AG, Germany

“I especially fi nd the wide range of topics, which are offered

at AUTOMATICA, to be extremely interesting. Not only

the developments from robotics, but also many areas of auto-

mation are presented here. The close relation to actual

practice is what I especially appreciate at AUTOMATICA.”

Automotive OEMs and suppliersAdam Opel, ARO, Audi, Autoliv, Benteler, Behr, BMW, Bosch Rexroth, Brose,

Continental, Daimler, Dana, Delphi, Denso, DuPont, Dürr, Dura, Eisenmann,

ElringKlinger, EvoBus, Faurecia, Federal Mogul, Fiat, Ford, GETRAG, GEDIA,

GF Automotive, GKN, Grammer, Hella, John Deere, Johnson Controls, Knorr

Bremse, Kolbenschmidt Pierburg, Lear, Liebherr, Linde + Wiemann, LTH Castings,

Magna, Mahle, MAN, MANN+HUMMEL, Meiller, Motorenfabrik Hatz, Peguform,

Porsche, PSA Peugeot Citroën, PWO, Robert Bosch, Schaeffl er, Skoda,

Takata-Petri, Tata, Toyota, TRW, Valeo, Visteon, VW, Webasto, YAZAKI, ZF

Electrical engineering/electronicsABB, Alstom, Bosch Siemens Hausgeräte, Braun, Busch-Jaeger, Carl Zeiss,

ebm-papst, Electrolux, Epcos, GE General Electric, FCI, Hager, Harting, Infi neon,

Kathrein, Miele, Mitsubishi Electric, Molex, Nokia, Osram, Panasonic, Phoenix,

Rohde & Schwarz, SANYO, Schneider Electric, Siemens, Sony, STIEBEL

ELTRON, Texas Instruments, TPV, Varta, Vishay Electronic, Vorwerk, Zollner

Metals industryAlcan, Bosch Rexroth, Deutsche Bahn, Grenzebach Maschinenbau, Grob-

WERKE, HAWE Hydraulik, Heidenhain, Hermle, Jonas & Redmann, Liebherr-

Verzahntechnik, Mori Seiki, Mühlbauer, Oerlikon, Roth & Rau, Sumitomo, Thyssen

Krupp, Tognum, Traub, Trumpf, Tyrolit, UNIOR, Voestalpine, Voit, Wärtsilä

Plastics industry 3M, Arburg, Alpla, Contitech, Engel, Freudenberg, Frimo, GARDENA, Kautex,

Krauss Maffei, Kromberg & Schubert, Oechsler, Peguform, Rehau, Scherer &

Trier, SGL, Weidmann, Zahoransky

Solar technology centrotherm, Osram Optosemiconductors, Q-Cells, SMA Solar Technology,

Schott Solar, Siltronic, Solar Factory, Solarion, SolarWorld, Solon, Sovello

Pharma, cosmetics, medicineAesculap, Agfa Gevaert Healthcare, B.Braun Medical, BD Medical Systems,

Boehringer, Chiesi, Fresenius, Gambro, Gerresheimer, Merck, Otto Bock, Procter

& Gamble, Roche Diagnostics, Sandoz, Schott, Siemens, Sirona, Smiths Medical,

Stryker, Thermo Fisher Scientifi c, Vetter, Ypsomed

Aviation and aeronauticsAirbus, Boeing, Bombardier, Diehl, EADS, Eurocopter, Flughafen München,

KAI Korean Aerospace Industries, Lufthansa Technik, MTU, Pilatus, Premium-

AEROTEC, RUAG

Beverage, food and packaging industryAlpma, Ferrero, Feneberg, Gerresheimer, Hans Riegelein, Hochland, Iglo, Krones,

Lindt & Sprüngli, Multivac, Nestlé, Uhlmann, Unilever, Westfl eisch

Construction / Wood-processing industryAssa Abloy, Busch-Jaeger, Geberit, Grohe, Hansgrohe, Hettich, Hilti, HOPPE,

Kermi, Nobilia, Schüco, Vaillant, Velux, Viessmann

Paper and printing industryCewe Color, Giesecke & Devrient, Heidelberger Druckmaschinen, manroland,

Océ, Smurfi t Kappa, Voith

Other branches of industry Allianz, BASF, Bayer, Blanco, EKORNES, Groz-Beckert, Henkel, IBM, imperial-

Werke, Ingersoll, Jungheinrich, Kaldewei, Kärcher, Linde, Krauss Maffei, Nalco,

RATIONAL, Rolex, SKF, Staedtler Mars, Stihl, Swarovski, T-Systems, Uvex,

W. L. Gore, Viega, Villeroy & Boch, Wacker Chemie, WMF, WOCO Industrietechnik,

Zwilling J.A. Henckels

The “Who’s Who” of the manufacturing industry at AUTOMATICA 2010:

Additional information regarding the visitors‘ branches of industry and companies is

available at our website: www.automatica-munich.com/industries2010

Why exhibiting at AUTOMATICA is worthwhile:

Leading companies from all branches of industry

come here to look for new solutions—and many of

them do so exclusively at AUTOMATICA.

THE GATHERING FOR DECISION-MAKERS FROM AROUND THE WORLD

Top visitor countries

Other visitor countries

06

1. Austria

2. Italy

3. Switzerland

4. France

5. Czech Republic

6. Slovenia

7. Spain

8. USA

9. UK /Northern Ireland

10. Netherlands

Top 10 visitor countries of origin

To fi nd out what international development potential is waiting to be tapped,

go to our online automation atlas:

www.automatica-munich.com/world-automation-atlas

New record in international attendanceAUTOMATICA continues to strengthen its position as

a leading international trade fair. The share of trade

visitors from countries other than Germany continues to

increase. In 2010, nearly one third (32 %) of all visitors

came from abroad. This is a considerable jump in inter-

nationality—16 % more than in 2008!

Outstanding opportunities for global businessMore than 9,800 international trade visitors from 113 coun-

tries: that means plenty of opportunities for exhibitors to

expand their international activities even further. Add to that

the high quality of the visitors who attend AUTOMATICA:

88 % of all visitors are investment decision-makers.

INTERNATIONALITY & QUALITY OF VISITORS

12345

To fi n

go to

www

Top visitor countries

Other visitor countries

op 10 visitor countries of origin

came from abroad. This is a considerable jump in inter-

nationality—16 % more than in 2008!

88 % of all visitors are investment decision-makers.

To

Visitors from around the world at AUTOMATICA:

07

Enis Ersü, Chairman, Chief Executive Offi cer, ISRA Vision AG, Germany

“AUTOMATICA 2010 took another big development step on the

way to becoming a leading international trade fair for auto-

mation. The share of visitors from other countries—especially

from China and India—is clearly noticeable this year.”

Up to 50 km

51–100 km

101–300

km

48 %

25 %

11%

16 %

Mor

e th

an 3

00 k

m

Share of international trade visitors

Share of visitors who are decision-makers

97 %

88 %

Other areas of responsibility of AUTOMATICA trade visitors are available at:

www.automatica-munich.com/facts

Additional information about the internationality and quality of the visitors

at AUTOMATICA is available at our website:

www.automatica-munich.com/facts

Areas of responsibility of trade visitors at AUTOMATICA:

Business / company / plant management 45 % Research / development / engineering / design 33 % Manufacturing / production / processing 22 % Marketing / sales / advertising / PR 11 % Planning / work preparation 10 % Repair / maintenance 8 % Manufacturing / quality control 6 %

Quality of visitors at AUTOMATICA:

Distance that visitors travel to AUTOMATICA:

Use your access to global growth markets:

The large share of international participants

at AUTOMATICA gives you the best foundation

for doing so.

in %

10

40

30

20

0

2010

32

2008

26

2006

23

2004

15

Increase in the share of international visitors

08

COMPLETE RANGE OF EXHIBITS

THE ENTIRE WORLDOF AUTOMATION

World class range of exhibitsAUTOMATICA is considered a must-attend event in the

entire automation industry. All of the industry’s leading

manufacturers and innovative companies are represented

at the fair to present comprehensive solutions made to

order—from components to systems and from applications

to services. The result: the world’s largest range of robot-

ics, assembly systems, special-purpose machines and

machine-vision solutions—clearly structured and

focused.

Trade fair for world premieresThe high-technology fair also serves as a source of momen-

tum at the international level: Many manufacturers inten-

tionally take AUTOMATICA’s timing into consideration as

they develop their products and solutions so that they

can present them there for the fi rst time to the entire com-

munity of experts.to services. The result: the world’s largest range of robot-

ics, assembly systems, special-purpose machines and

machine-vision solutions—clearly structured and

focused.

munity of experts.

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HALL DIAGRAM 2010

EXHIBITORS AT AUTOMATICA 2010

All key players on location:

708 exhibitors from 42 countries

31 % share of international exhibitors

44,000 m² exhibition space

All market leaders in the robotics

and automation sectors

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Exhibitor directory 2012:

A preliminary list of exhibitors at

AUTOMATICA 2012 is available online:

www.automatica-munich.com/list-of-exhibitors

Dr.-Ing. Michael Zürn, Senior Manager Process Engineering, Daimler AG, Germany

“AUTOMATICA is extremely important for us. It presents

all automation technologies and the state of developments.

Very many of our employees are here to see what is offered.

AUTOMATICA is the trade fair for me.”

09

How trade visitors and exhibitors rate AUTOMATICA:

Quality of visitors*

Transparency/ breakdown of exhibits*

Atmosphere at the fair*

Quality of exhibitor services*

Exhibitors:

Character/role as leading exhibition*

Advantages over competitor events**

Scope /completeness of exhibits*

Presence of market leaders*

Visitors:

* Excellent, very good, good

** 44 % of visitors only attend AUTOMATICA and no other technology trade fair.

Assembly and

handling technology

Robotics

Machine vision

The global product portfolio at AUTOMATICA:

Positioning systems

Drive technology

Sensor technology

Control systems

technology

Safety technology

Supply technology

Software

Services and

service providers

Research and technology

The advantages of exhibiting at the trade fair

with the world’s largest range of exhibits:

Clearly structured exhibition sectors and

a positive investment climate.

77 %

89 %

96 %

89 %

89 %

85 %

93 %

92 %

Central high-tech metropolisOne of the things that makes AUTOMATICA so impressive is its

unique location. Munich is not just an important business location

for many companies in innovative technology sectors. Its wide

range of cultural attractions is also impressive. And most impor-

tantly for you: As a European hub, Munich is quick and easy to

reach from any location.

A trade-fair venue that sets standardsPerfect conditions: Besides its convenient location, Messe

München has a modern trade-fair centre and fi rst-rate exhibitor

services. 89 % of the exhibitors at the 2010 fair were thrilled

with the services that helped to make their exhibits a success.

You, too, can profi t from these unique location-related advan-

tages.

10

LEADING VENUEIN THE HEART OF EUROPE

New Munich Trade Fair Centre

MESSE MÜNCHEN

Attractive for you and your customers alike:

The highly modern trade fair centre, the fact that

it is so easy to reach and its location in one of the most important business metropolises in Europe.

EXCITING INSIGHTSINTO A FASCINATING WORLD

Pictures say more than wordsImmerse yourself and discover the fascination of

AUTOMATICA: Innovations. Contacts. Opportunities.

The AUTOMATICA trailer will give you a fascinating

look at what you can expect at AUTOMATICA 2012.

For you, that means “Curtain up and roll fi lm!” We

hope you enjoy the movie.

AUTOMATICA MOVIE

11

Is t

he C

D-R

OM no longer here? You can also

vie

w th

e m

ovie

at ww

w.automatica-munich.com.

Information hotlineTel. (+ 49 89) 9 49-1 15 38

Fax (+ 49 89) 9 49-1 15 39

OrganizerMesse München GmbHMessegelände

81823 München, Germany

Conceptual sponsor VDMA Robotik + Automation

Published by Messe München GmbH, Munich.Printed in Germany. Ausstellerbroschüre E/03/2011

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