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10/1/2014 Innovation through Diversity: A Conversation with Dr. Ronald Copeland | genKP
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Innovation through Diversity: AConversation with Dr. Ronald Copeland
Dr. Ronald Copeland
Dr. Ronald Copeland, Senior Vice President & Chief Diversity &Inclusion Officer of Kaiser Permanente, sat down with Lauren Duffyof genKP to discuss the role of diverse perspectives in theinnovation of new ideas, the value of Multicultural BusinessResource Groups, and tips for developing professionals on standingout and discovering your strengths. Dr. Copeland transitioned to theChief Diversity & Inclusion Officer role in January of this year and isthe co-chair of the Kaiser Permanente National Diversity Council.He was previously President and Executive Medical Director of theOhio Permanente Medical Group, and brings his technicalknowledge as a surgeon of 25 years to his current role. He offered
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his insights on the latest advances in neuroscience and how theyplay a role in discovering our unconscious biases.
On September 4, Dr. Copeland spoke at the Diversity SpeakerSeries event in Oakland, where he described his formativeexperiences that lead him to become the person that he is today.He explained that inclusion starts with understanding your ownunique life story, going below the “water-line of the iceberg” andrealizing the significant role your experiences play in yourperspective, both consciously and unconsciously. Once youbecome comfortable with your own personal framework, the secondpart is gaining the confidence to articulate those experiences towhoever, whenever. “Telling people about who you are at a granularlevel, and more importantly how you became who you are, theinfluences, that’s where the real magic happens,” said Dr.Copeland.
In a business context, Dr. Copeland emphasized the tremendousopportunity and value gained by bringing varied perspectives to thetable, through leadership creating an environment where people feelempowered to bring their true selves. He described how diversity isan accelerant for innovation, breakthroughs, and complex problem-solving:
“Innovation happens most often when you
intentionally bring diverse elements together,
knowing that it’s going to create temporary chaos
and collisions, and that’s exactly what you want.
That’s your test environment, and from there comes
new ideas, new looks at things that you couldn’t have
anticipated, but one or two sparks are going to be
very enlightening, and now you’re going to say, ‘A-
ha,’” said Dr. Copeland.
Dr. Copeland cited KP’s Multicultural Business Resource Groups(MBRGs) as innovation opportunities that leverage value forleadership as well as participating members. MBRGs, which includegenKP, provide an opportunity to tackle issues and gain enrichmentof different perspectives through cross-functional collaboration. Anexample would be genKP’s participation in an Onboarding ThinkTank session with Human Resources, where genKP members from
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Discovering your “highest point ofcontribution” – via
Harvard Business Review
various areas of the organization came together and providedfeedback for leadership on revitalizing onboarding structures,training resources and goals regarding career development paths.
A challenge fordeveloping professionalsis finding a balancebetween their creativepassions and asustainable career path.Dr. Copeland advocatedthe concept ofdiscovering your“highest point ofcontribution” throughdetermining the sweetspot between yourtalent, passion andbusiness/market value(see image). Growing
up, Dr. Copeland was passionate about art and expression, andsold his first painting when he was only 12 years old. One day inninth grade, he had a fateful encounter while dissecting a frog thatpiqued his interests in life sciences and anatomy, and eventuallylead to his pursuit of medicine as a profession. Dr. Copelandrecommended self-assessment tools like Myers-Briggs andStrengths Finder, to take action and make choices regarding whatfield, organization, or area of expertise to pursue.
In navigating the corporate world, Dr. Copeland advocated thenotion of sponsorship. He defined sponsorship as working with anindividual in a leadership role who gives you a shot at a highlyvisible project, thereby putting their own credibility on the line. Byachieving or exceeding expectations on a high impact project,people start to think of you differently, in that you are entrusted todeliver results. You are then able to develop your brand within theorganization and make an impact. On an individual level, Dr.Copeland mentioned involvement with a MBRG as one opportunityto stand out, as a way to develop your interests and discover your“highest point of contribution.”
For more information on diversity at KP or how to get involved witha MBRG, please see the National Diversity website.
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Lauren Duffy is the Communications + Social Media Lead forgenKP.
CAREER STORIES / DIVERSITY STORIES posted by ADMIN 02JUL 2014 / 0 comments
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