Innovation

THE HYBRID JACKET Evolve. Adapt. Reign. Qualities that a high-flier and the Park Avenue Hybrid Jacket both possess. Armed witha detachable hood, convertible collar and multipurpose pockets it is perfect for both the explorer and Wall Street dweller. Prowl the corridors of the corporate jungle. Cruise with the pack in the neon-lit night. And when the heat is on, your wrinkle-resistant weapon-of-mass-distraction will neatly self-pack into its own bag.  

ORIGIN STAGE - IDEA

Mark Zuckerberg’s Controversial Wall Street Meeting, Wearinghis favorite hoodedPullover.

Then, originated the ideaof a combining a classicBlazer and an outerwear andRelate it to a person who is A frequent traveler , updatedAnd technosavy - to cater to His needs.

3Cs- Comfort, Care & Cost

CONCEPT BRAINSTORMING

CONCEPT BRAINSTORMING

CONCEPT BRAINSTORMING

STAGE 2D IDEA – SKETCH - PROTO

STAGE 2D IDEA – SKETCH - PROTO

STAGE 3D

FINAL SAMPLE & CAMPAIGN

TO THE MARKET THE PRODUCT

TO THE MARKET WINDOW CONCEPT

TO THE MARKET STORE & INSTORE

Launch : Nov end 2013

Primary Orders : 800 Pcs

MRP: 8999/-

A unique first of a kind in theWorld , true to Park Avenue ; an apt Successor to the successful InnovationOf Zero Gravity Suits & Jackets.

DESIGN IDEOLOGY at PARK AVENUE

A man should look as if he has bought his clothes With intelligence, put them on with care and

Completely forgotten all about them.