The (actual and potential) impacts of 3D printing on business model innovation

Dominik Deradjat, Phill Dickens, Simon Ford, Ian Hutchings, Finbarr Livesey, Tim Minshall, Letizia Mortara, Chander Velu

www.dfab.info

Overview'

1.  Understanding'3D'prin4ng''–  AKA'Addi4ve'Manufacturing'

2.  Impact'on'business'models'3.  Some'big'issues'

'

Overview'

1.   Understanding-3D-prin1ng--–  AKA-Addi1ve-Manufacturing'

2.  Impact'on'business'models'3.  Some'big'issues'

'

Images: http://www.cmsna.com/; www.used-robots.com

www.ultimaker.com

www.carbon3d.com

3D printing �Bigger than internet� FT 21.6.12

3D printing: �The PC all over again?� Economist 1.12.12

�3D printing [..] has the potential to revolutionize the way we make almost everything� President Obama, State of the Union Address 2013

Flickr user luccawithcheese.

�3D printing [..] has the potential to revolutionize the way we make almost everything� President Obama, State of the Union Address 2013

www.rolls-royce.com

www.gartner.com

www.gartner.com

2008'

2009'

www.gartner.com

2010

www.gartner.com

2011

www.gartner.com

2012

www.gartner.com

2013'

[Gartner’s 2013 Hype Cycle for Emerging Technology]

www.gartner.com

2014'

www.gartner.com

http://www.gartner.com/

Evolu1on-of-Addi1ve-Manufacturing-/-3DP-applica1ons-

Direct Manufacturing Rapid Tooling Rapid

Prototyping

What-is-the-primary-use-of-3D-prin1ng/

AM-for-your-organisa1on?--

-1.''For'prototyping?'2.''For'tooling?'3.''For'final'part'manufacture?'4.''For'some'other'purpose?'5.''We'do'not'use'3D'prin4ng/Addi4ve'Manufacturing'

Overview'

1.  Understanding'3D'prin4ng''–  AKA'Addi4ve'Manufacturing'

2.   Impact-on-business-models-

3.  Some'big'issues'

'

Potential for mass customisation

Volume

Varie

ty

Low

Low

High

High

http://envisiontec.com/; www.renishaw.com

Structuring'the'big'issues'

Value context

Value capture

Value creation

Market demand

(pull) dynamics

Value capture

Capability supply (push) dynamics

time

Phaal, R., E. O'Sullivan, M. Routley, S. Ford and D. Probert (2011). "A framework for mapping industrial emergence." Technological Forecasting and Social Change 78(2): 217-230.

Structuring'the'big'issues'

Value context

Value capture

Value creation

time

Looking'backwards'and'forwards'

1. Emergence

Mapping the emergence of

3DP, identifying

enablers and barriers to

growth

2: Disruptions

Analysing the potential disruptive

effects of 3DP in specific industrial contexts

3: Scenarios

Developing future

scenarios for 3DP

3D Printing technologies: an opportunity for innovating with others?

Rosa Pasta from Loris Tupin, a 3D model that ‘blooms’ and turns into a rose when placed in boiling water

Sou

rce:

3dp

rint.c

om

With thanks to Dr Letizia Mortara

3D Printing technologies: an opportunity for new products and platforms?

Source: www.naturalmachines.com

Source: www.dovetailed.co

ChefJet Source: www.3dsystems.com

Souce: www.tno.nl

With thanks to Dr Letizia Mortara

3D Printing technologies: a potential ‘game-changer’?

Sou

rce:

3dp

rintin

gind

ustry

.com

Source: Modern Meadow

With thanks to Dr Letizia Mortara

3DPFRDM:--Defining-the-Research-Agenda-for-3D-prin1ngFenabled-reFdistributed-manufacturing-

Re-Distributed Manufacturing

3D Printing / Additive

Manufacturing

Economics-Standards-/-QA-

Materials-Skills-

IPR-

Enables'

Provides'opportuni4es'for'Medical/ pharma

Food Retail

Repairs/ spares

Image: NASA

http://kazzata.com/

http://www.theguardian.com/artanddesign/architecture-design-blog/2015/aug/05/the-first-3d-printed-pill-opens-up-a-world-of-downloadable-medicine

Does-your-organisa1on-plan-to-use-/-

increase-its-use-of-3D-prin1ng/AM-in-the-

near-future?-

If'so,'would'this'primarily'be:'

1.''For'prototyping?'2.''For'tooling?'3.''For'final'part'manufacture?'4.''For'some'other'purpose?'5.''No,'not'in'near'future'

Overview'

1.  Understanding'3D'prin4ng''–  AKA'Addi4ve'Manufacturing'

2.  Impact'on'business'models'3.   Some-big-issues-

'

There are some BIG issues …

Emerging'issues'•  Educa1on-

–  Industry'uptake'–  Skills'required''

•  (s/w,'h/w,'materials,'managing'design'‘freedom’,'..)'

–  STEM'awareness'

•  Materials-

–  Quality,'availability,'standards'•  Processes ''

–  RP_>RM,'hybrid'processes,'scale_up,'cer4fica4on,'cos4ng'

•  Finance-–  Support'for'experimenta4on/scale_up'

•  IP/Liability-

What skills are needed, who needs to have them, and when, and who should provide them?

http://www.topology-opt.com/

www.amna1onalstrategy.uk-

Overview'

1.  Understanding'3D'prin4ng''–  AKA'Addi4ve'Manufacturing'

2.  Impact'on'business'models'3.  Some'big'issues'

'

The (actual and potential) impacts of 3D printing on business model innovation

Dominik Deradjat, Phill Dickens, Simon Ford, Ian Hutchings, Finbarr Livesey, Tim Minshall, Letizia Mortara, Chander Velu

www.dfab.info