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    We know where most of the creativity, the innovation,

    the stuff that drives productivity lies in the minds of those

    closest to the workJack WelchJack Welch

    You can't just ask customers what they want and thentry to give that to them. By the time you get it built,

    they'll want something new.

    Steve JobsSteve Jobs

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    MEANING

    Innovationisthe conversionofknowledgeintonew

    productsandservices. Itisaone- offevent, buta

    continuingresponseto changing circumstances.

    Ithelpsto:- Enhancespeedofoperationsand customer

    responsiveness

    Reduce cost positionoffirmsrelativeto competitors.

    Incorporate productfeatures

    Increaseflexibilityofworkplace.

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    Why Process Innovation?

    Processinnovationsincrease bottom-lineprofitability,reduce costs,improveefficiency,

    improve productivity,andincreaseemployee

    job satisfaction. Theyalsodeliverenhancedproductorservicevalue to the customer.

    Processinnovationsenablefirmstointroduce

    changesinthevalue chainthat,inturn,affect

    thedesignofwork,organisationalstructure

    and processes.

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    Processinnovationsmay beeitherhardware

    dominantorsoftwaredominant.

    Hardware-dominantprocessinnovations

    infuseahigherleveloftechnologyintermsof

    equipmentorotherphysical characteristics.

    Software-dominantprocessinnovationsmayrequireafirmto createnotonlynewskills but

    alsonewattitudesandmindsetsamongits

    employees.

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    FACTORS

    New/improved/hybridtechnologiesmayfacilitatedevelopmentofnewandefficient

    processes

    Forimproving processefficiencyand

    productivitythroughlowerprocessing costs,

    lowerprocessingtime,lowerprocess

    consumptionwastages,etc

    Forimprovingeaseinmanufacturing

    Forreducinghealthhazardsandimproving

    safetyofworkers

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    Steps in Process Innovation ProperPlanningastofocusofinnovations;decisions

    relatingtomechanisation, computerisationand

    automation;settingtargetsandgoals;deciding

    timeframeofcommercialisation,etc

    Creatingamultifunctionalteamoftechnical,

    productionandmaintenancedepartment

    Selectasmallteamofoperatorsandworkers,seeking

    theirparticipationin processinnovationthrough

    communication, counseling,trainingandrewards,etc. Pilotrunofthenew process

    Observationsandimprovementsinthenew process

    basedonfeedbackfrom pilottesting

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    Focus Areas

    Processinnovationsfocuson buildinganadaptivebusiness processmanagementsystem (BPMS).

    Formanufacturing companies, processinnovation

    includesuchthingsasintegratingnew production

    methodsandtechnologiesthatleadtoimprovedefficiency,quality,ortime-to-market,andservices

    thataresoldwiththose products.

    For service companies, processinnovationsenable

    themtointroduce "frontoffice" customerservice

    improvementsandaddnewservices.

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    SIGNIFICANCE OF PROCESS INNOVATIONS

    1. Newtechnologies changethewayinwhichfirmsactualizethe primaryvalue chain

    activities. Thus, processinnovations can be

    employedtorestructuremajorfunctionssuchas

    manufacturing,marketingorR&D.

    2. Processinnovations,especiallyinInformation

    technologies, can beusedto changethe conduct

    ofsecondaryvalue chainactivities. Forexample,advancesintech. havegeneratedDo-

    it-yourselfmarketingresearchthatthreatensthe

    job ofresearchers.

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    3. Processinnovationsalsoenablefirmsto

    redefinetheirscope,i.e.,reconfigurethe

    value constellation, byoutsourcingorin-

    sourcingofvalue chainactivities. For

    example,astechnologieshavematured,

    automobilefirmshaverealisedthatoutsourcing componentmanufactureismore

    cost-effectivethanmanufacturingthe

    componentin-house.

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    Tools for Process Innovation

    Developing AssemblyChartsforstudyingconceptualframeworkofmaterialflow.

    DevelopingProcessChartsforstudying

    conceptualframeworkofprocessflow. ComputerAidedDesigning (CAD),Computer

    Simulation.

    Timestudyforcomparingtimetakenforvariousoperationsandtasks .

    ValueEngineeringand Analysis

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    BusinessProcessReengineering

    Benchmarking

    UsingChangemanagementstrategies

    Financialappraisal

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    Blockers For Process Innovation

    A

    roundthe edges syndrome

    wheretheprocessesandassociated peoplearetreatedlike

    sacredobjects: They cannot,ordonotwantto,discussefficiencyandeffectiveness,oraskthe

    toughquestions. Executives keep lookingattheedgesofthe

    problemandnotattheheartsolvingsymptomsratherthanthe cause. Formostofthese

    organizations. innovationislimitedto bringinginnewtechnologyratherthanaddressingthefundamentalissues.

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    Black box syndrome whereexecutivesseetheirprocessesasa black box. They

    dont knowthedetails, butsomehowtheprocesses produceoutcomes. Theexecutiveshaveafeelingthatthese processesmaynot beasefficient,oraseffective,asthey could be(qualityandreworkarenotmeasured), butatleastthe processesworkandtheexecutivesareafraidto changeanything because change

    mightdisruptthesefragile black boxprocesses,andfixinga problemistoughwhenyoudonotunderstandit.

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    Royal Selangor Visit Centre, Malaysia

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    Brief History

    y Founded in 1885 by Yong Koon, Royal Selangor is the

    worlds foremost name in quality pewter, this versatile alloy

    of tin, copperand antimony. This is transformed into an

    endless variety of home ware andgifts sold inmore than

    twenty countries around the world.

    y Royal Selangorcoincides with theremarkabledevelopment

    of tinmining in the Malay peninsula in the 1800s. It is

    based in Setapak, Kuala Lumpurwith a workforceofmore

    than300 crafts persons.

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    OUR EXPERIENCE

    y Weexperienced a guided touratthe Royal Selangorvisit centre,where we were firstly takenthrough theexhibition centre.

    y Then we were shown the factory

    where we had an hands-onexperienceof chasing techniqueusing pewter.

    y We where alsomade to taste acolddrink inglasses madeofpewter in which thedrinkremains

    cold formore than 15 minutes.y At last, we where taken to the

    showroom which displayed all theJewellery, crockery andothersouvenirs madeof pewter.

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    CHASING

    Anancientmetalworkingtechnique, chasingisthe process

    ofdecoratingthesurfaceofthemetal byindentingand

    raisingthedesignwiththeuseofpunchesandahammer.

    Unlikeengravingand piercing,thereisnolossofmetalinchasingasitdoesnot cutintothemetal.

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    Learning's forProcess Innovation

    y The company focuses onmaking first its prospective customersunderstand pewteras a product and thenexperience its qualities by

    touching and being a part of the production process.

    y It offers pewterproducts through various priceranges and indifferent

    qualities.

    y

    Enroll in the school of Hard Knocks andenjoy half an hourworkshop inpewtersmithing.

    y It offers a free shuttle service from all leading hotels in Kuala Lumpur.

    y It has a vast Beertank which can storemore than 500 liters in quantity and

    is listed in gunnies bookof worldrecords.

    y Also has a caf in a comfortable space surrounded by greenery.y The company has positioned its plant as a visit centre and is a majortourist

    attraction.

    y Example shows how the company is positioning its ancient Metal work

    techniques to the tourists through its Visit centre andother innovative Ideas

    to attract more people and hencerevenue forthe company.

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    TOYOTA, THE FAMOUS Japanese carmakerhas been a masterof process

    innovation.

    The Toyota Production System (TPS) has attempted toeliminate waste,reduce

    costs andrespond quickly to changing customerneeds.

    Toyota specifies all jobs clearly in terms of content, sequence, timing and

    occurrence.

    Constant learning has been an integral part of the TPS.

    Just In Time

    Kanban

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    Using Information Technology to

    drive process innovation

    Informational:IT can beused within a process to capture information about process

    performance. This information can then be analyzed to improve the

    process.

    Analytical: In processes that involve analysis of information, IT canmake the

    decision-making process moreefficient andeffective

    Sequential: IT canenable changes in the sequenceof processes or transform a

    process from sequential to parallel inorder toreduce process cycle-

    time.This opportunity is at the coreof the concurrent engineeringphenomenon in product development.

    Geographical:A key benefit of IT, has been the ability toovercomegeographical

    barriers. Global companies are increasingly realizing the importance

    of seamless and consistent process execution around the world. IT

    is playing an important role in this regard.

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    Organizational enablers

    Organizational enablers of process innovation fall into two categories:

    By grouping activities together, structure plays an important role in process innovation.Structure alsodetermines how activities are controlled and thereportingrelationships.

    Oneof themost powerful structural changes that can facilitatenew, process-oriented

    behaviors, involves theuseof cross-functional teams. Such teams facilitate functional

    interfaces and parallel design activities. Work teams provideopportunities forsmall talk,

    development of friendships andempathic reactions fromotheremployees.

    Cultural factors play a key role while implementing process innovations. Ingeneral, for

    an innovationdriven company, it is desirable to have a cultural shift in favourofgreater

    empowerment and participation indecision-making andmoreopen, less hierarchical

    communication.

    Structure Culture

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