Innovation in the artsHasan Bakhshi,

Director, Creative Industries, NESTA

“creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of knowledge to devise new applications.”

“Your company or organisation can only claim for R&D relief if an R&D project seeks to achieve an advance in overall knowledge or capability in a field of science or technology through the resolution of scientific or technological uncertainty… Science does not include work in the arts, humanities and social sciences (including economics).”

“Those who fund the arts and those in receipt of funding have a duty to continuously encourage innovation”

“The boards of cultural organisations, and I include museums and galleries in my understanding of this, are – or should be – the guardians of innovation and risk-taking”

Four dimensions of innovation

Innovation in artform development

Innovation in value creation

Innovation in business model

Innovation in audience reach

Leading cultural institution

Established business model

Digi

tal

Disr

uptio

nCHANGE

UncertaintyOpportunitie

sChallenges

Devaluation of art form?

Cannibalisation?

INACTION?

NT LIVE PilotRigorous evaluation of digital

live broadcasts: including ticket sales and audience

experience

EXPERIMENTATION

FINDINGSNo evidence of cannibalisation

High satisfaction amongst digital audiences

New knowledge relevant for NT and others

Model being rolled out for the wider arts & cultural sector

through ourDIGITAL R&D

FUND

Site Gallery working with Lighthouse, Spike Island and Caper are embedding digital technologist into their organisations

Research partners