innovation food chain standardization and ipr paul jenkins head of strategic programmes
TRANSCRIPT
Innovation Food ChainStandardization and IPRPaul JenkinsHead of Strategic Programmes
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Validate &Implement
ChannelsProductiseInvent Create &Design
Operate People & Organisation
End to end Innovation
Standards have a role
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Service Delivery
Multiple Service Elements
Standards
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Service Innovation – new function
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Service Innovation – new interface
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Service Innovation – large changes
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Service Innovation Food Chain
New Standard
s
ProductiseInvent
Create &Design
Existing Standard
s
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Food Chains
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Service Innovation Food Chain
New Standard
s
ProductiseInvent
Create &Design
Existing Standard
s
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Service Innovation Food Chain
New Standard
s
ProductiseInvent
Create &Design
Existing Standard
s
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Different RoI Models
Service Revenue• In Own Market• Potential large return
– Longer timescale
• Standards grow Market• Simple license agreement
– Grow market– Indirect advantages
• Know-how
• Back-end Integration
Licensing Revenue• Market independent• Better cash flow
– Shorter timescale
• Standards grow licence revenue
• Complex license agreements– Maximise licence revenue– Standardisation difficult
case by case choice
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IPR and Standards are not mutually exclusive
Innovation builds on standards
Standardization inhibited by
•Drive for shorter term RoI
•Multiple patents•Complex patent ownership•Use based licensing
Standards Bodies
responding•ITU, ISO, IEC common process
But•Implementation varies•Other processes still
unchanged•Some SBs shying away
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Summary
• Successful Innovation will involve Research and Standardisation
• Over-complex licensing requirements inhibit standards implementation
• No simple solution– Free licences would drive research away from
independent bodies– Insufficient RoI dries up research– Unimplementable standards prevents delivery of
innovation
We cannot afford to ignore this
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