innovation excellence 2012 - cinc · 11:10 coffee and networking time 18:30 tour of innovation...

Panel of key speakers

Ricardo Baeza-Yates-Spain Vice President Research

Alain Bechtel - France Vice President Innovation

Darren Johnson - UK

Regional Director and Vice President Innovation

Jean-Pierre Cescutti - France Vice President Scientific and

Innovation

Felix Previdoli - Switzerland Vice President Strategic

Projects

Guido Petit - Belgium

Vice President and Treasurer

Charles Elazar - Spain Marketing Director & Acting

Business Leader

Martin Ertl - Germany Chief Innovation Officer

Sarah Porter - UK

Head of Innovation

Patrik Regardh - Sweden

Head of Strategic Marketing

Mats Nilsson - Sweden R&D Manager, Technology

Development

Adam Scott - UK

Head of Design Vision & Conception

Marcel Baron - Netherlands Senior Managing Consultant,

Strategy & Marketing

Simon Minderhoud -

Netherlands

Senior Innovation Consultant

Idit Biton- Israel Chief Marketing and Business

Development Officer

Francois Bertero - Belgium

Business Program Manager

Sponsors Gold Bronze

Partners

Innovation Excellence 2012

Networking activities

A tour of Barcelona’s Innovation Centers

A Cocktail offered by the City Council of Barcelona

A dinner in Barcelona (Optional) to continue your networking activity in an informal environment

You will learn

Front End Open Innovation

Value for creativity & Innovation

Innovation Management

Innovation in an Enterprise 2.0

Innovation through ICT and Social Media

Creating a fertile Environment to get ROI

Gain competitive advantage through innovation

Innovation Platforms to tackle important new areas for growth

Strategic Innovation: Identifying and developing future value

Realistic Innovation to meet business requirements

Innovation in a no-risk environment

Innovation in Marketing

Customer based innovation

Creative thinking

Organization transformation for innovation

Thursday 22nd & Friday 23rd November 6th edition

Barcelona, Spain Hotel 1898 ****

Cutting Edge Strategies Management

For Realistic Innovation

Creating ROI

11:10 Coffee and Networking time

18:30 Tour of Innovation Centers (cf. below)

20:00 Cocktail in the City Council of Barcelona, offered

by the Ayuntamiento de Barcelona (cf. below)

21:00 Networking Dinner in Barcelona (cf. below)

18:00 Closing Remarks from the chair and End of the Day 1

17:15 Case Study How to Launch a Successful and Profitable Product

Identifying customers needs

Meet your customer demand

Looking for incremental innovation to leverage existing strength

Innovation links directly to business strategy

Simon Minderhoud Senior Innovation Consultant Philips Innovation Services

16:30 Case study Strategic Innovation: Identifying and

Developing Future Value Spaces

Anticipating future value spaces for innovation

Balancing brand-directed and consumer driven innovation

Key dimensions of successful innovation

Francois Bertero Business Program Manager Dow Corning


15:15 Case Study Innovative Process in B2B Marketing and Industrial Sector

Analyzing the market trends, competition and others

factors before launching products

Involving marketing people in the process

Innovating in environmental products :

EcomaginationSM

Charles Elazar Marketing Director & Acting Business Leader

GE Energy - Industrial Solutions

14:30 Case study The Challenges of Implementing the

Culture Innovation in an Industrial Environment

Facing an historical no-risk culture environment

Duality between innovation and no-risk taken

Promoting cultural step of innovation in a strong antagonism environment

Understanding the mechanism to lead innovation

Maintaining perseverance until results

Jean-Pierre Cescutti Scientific and Innovation Vice President Eramet

13:00 Lunch 14:00 Coffee and Networking Time

12:20 Case Study Networked Innovation - ICT as Game

Changer

From research labs to open innovation

Harnessing the market of innovation

Expanding industrial value systems

Patrik Regardh Head of Strategic Marketing Ericsson

11:40 Case Study Innovation in an Enterprise 2.0

Improve innovation speed with the proper use of Web 2.0

Balanced (Bottom-up and Top-Down) Change Management for opening the innovation culture

Killer-Application "Urgent Request"

Ricardo Baeza-Yates Vice President Innovation EMELA Yahoo! Research

10:30 Case Study The Golden Rule for Return on Innovation: First Use What You Already Have

Identifying the blocks and inhibitors for the would-be innovator

Establishing what hinders teams and organizations from innovating when they want to

Overcoming optimization to achieve innovation

A quick exercise with a systematic innovation tool

Idit Bition Chief Marketing and Business Development Officer SIT

09:50 Case Study The Art of Innovation Management

What are the strategic objectives of innovation management?

Creating the right conditions for collaboration

Creating and integrating a sustainable culture of innovation within the company

How to make professional use of 2.0 social networking

Adam Scott Head of Design Vision & Conception

Nokia

09:10 Case Study Achieving the Next Level of Excellence in Innovation

Driving Focused Growth

Accelerating & Supporting Innovation

Focus Platforms and well stocked pipelines

Balance radical and incremental innovation

Alain Bechtel

Vice President Innovation

GDF SUEZ

08:45 Registration and Coffee 09:00 Opening Remarks from the Chairman

Day 1 – Thursday 22nd November 2012


Cutting Edge Strategies Management for Realistic Innovation: Creating ROI

18:00 Closing Remarks from the chair and End of the Conference

17:15 Case Study Winning the “Ideas Race” with Creative Thinking

How to arrive at ideas at which your competitors will not

Nurturing and taming the wildest ideas

Organizing for creativity

Cultural and environmental imperatives

Sarah Porter Head of Innovation JISC

16:30 Case Study Collect Innovative Ideas in a Current Crisis

Automation in the SSC industry

Order2Cash: Cash Allocation

Purchase2Pay: Increase First pass Matching Rate

Darren Johnson Regional Director and Vice President Innovation

Kodak


15:15 Case Study Innovation Starting from Customers

Listening: Tools and Methods

How to catch the maximum value of an innovation?

How to implement a new business model, (KIBIs) Kick Innovation in Business

Mats Nilsson R&D Manager, technology development Alfa Laval

14:30 Case Study Innovation Excellence in Marketing

and Client Value Strategy

Implications for companies of latest technology in media innovation

Understanding strategic steps to implement marketing innovation

Learning people process transformation

Marcel Baron Senior Managing Consultant, Client Value Strategy IBM Global Business Services

13:00 Lunch 14:00 Coffee and Networking Time

12:00 Interactive Discussion Creative Thinking, Creative Working

Creative motivation and barriers of creativity

Methods and techniques of creative thinking and problem solving

Idea and creativity killers: how to deal with them?

Speakers of the day This interactive discussion will allow delegates and speakers to exchange their ideas, benchmark and cover all topics needed.

If you wish to participate, Please contact [email protected]

11:15 Case Study Integrating the Organization through Innovation Programs

R&D Cases: Building a systematic innovation model that reaches the entire organization.

Product and Business model innovation as a driver of innovation

Martin Ertl Chief Innovation Officer Bombardier Transportation


10:00 Case Study Innovation Through Employee Culture: Most Inventive are the Most Profitable

Culture transformation of people and organization to improve innovation

Creating a road Map Linking marketing, R&D and product development

Felix Previdoli Vice President Strategic Projects Lonza AG

09:15 Case Study Balancing the innovation cycle: the 10 beginner mistakes

Focused open creativity

Credible, flexible well understood assessment

Value driven development

Communication and celebration of innovation

Guido Henri Petit Vice President and Treasurer BiR&D

08:45 Registration and Coffee 09:00 Opening Remarks from the Chairman

Day 2 – Friday 23rd November2012



We would like to thank everyone who has helped with the

research and the organization of Axiom Groupe

Conference; particularly the speakers for their continued

support and commitment.

[email protected]

mailto:[email protected]


Alain Betchel Vice President Innovation GDF Suez

Alain joined in 2000 ELYO, the SUEZ Energy services subsidiary as Vice-President of the Strategy Department. In 2006 he was appointed as Vice-President Technology Innovation at SUEZ corporate. He manages currently the Innovation Department of GDF SUEZ Group.

Adam Scott Head of Design Vision & Conception Nokia

Prior to joining Nokia in 2005, Adam held global brand and experience positions at Orange where he worked on brand strategy, identity, UI, european retail and global sponsorships. At Virgin Atlantic he held design and service positions working on projects including the redesign of the Upper Class interior, seating and service. His main duties imply design director for full spectrum of experiences from product to interiors to user experience, retail, systems and service design. In addition, he has experience on global, regional and local market consumer exploration, research, insight, testing and validation

Jean-Pierre Cescutti Scientific and Innovation Vice President Eramet Graduate from Ecole Polytechnique, Jean-Pierre received his

PhD in Material Sciences and Engineering from Ecole des Mines. He is now working as Scientific and Innovation Vice President for the Eramet group, in charge of promoting technical excellence and innovation. He spent the 5 last years as president of Eramet Research, the principal research center for the Eramet group, boosting its activity by a factor of 3. During his career at the Eramet and the Pechiney group he has had various assignments in many fields including research, manufacturing, product and technology development. He was and continues to be the originator of numerous innovations and breakthroughs either in product,

processes or technology.

Charles Elazar Marketing Director & Acting Business Leader GE Energy Charles attended the Ecole Polytechnique of Montreal, Canada

and was graduated with a B.S. Degree in Mechanical Engineering in 1980. He then joined GE’s GEDP Program and had assignments with GE Energy in different departments related to Hydro Turbine. Charles undertook graduated courses and obtained a diploma in Management from McGill University in Montreal Canada in 1982. Then he helds different positions from development to design before moving in 1989 to International Sales Manager for Latin America, and South East Asia. In 2000, Charles took the position of E-Business leader for GE Hydro, before moving to Europe early 2001 for GE Industrial. In Europe, he managed the International business. In 2003, he led the Utilities and Key Accounts and in June 2004 he runs Industrial Channel (Vertical Markets, Projects) for Consumer & Industrial – Europe. In 2006 he took the responsibility for South Europe for all the industrial products. In 2009, he took the responsibilities for Marketing and Strategic accounts for Europe, Middle East and Africa. He took on the role of Acting Business Leader in April 2012.

Ricardo Baeza-Yates Vice President Yahoo! Research

Ricardo is VP of Yahoo! Research for EMELA, leading the labs at Barcelona, Spain and Santiago, Chile, since 2006, as well as supervising the lab in Haifa, Israel since 2008. He is also part time Professor at the Dept. of Information and Communication Technologies of the Universitat Pompeu Fabra in Barcelona, Spain, since 2005. He obtained a Ph.D. from the University of Waterloo, Canada, in 1989. He is co-author of the best-seller Modern Information Retrieval textbook, published in 1999 as well as co-author of the 2nd edition of the Handbook of Algorithms and Data Structures, 1991; and co-editor of Information Retrieval: Algorithms and Data Structures, 1992, among more than 300 other publications. He has received Organization of American States award for young researchers in exact sciences (1993) and the CLEI Latin American distinction for contributions to CS in the region (2009). In 2003 he was the first computer scientist to be elected to the Chilean Academy of Sciences. During 2007 he was awarded the Graham Medal for innovation in computing, given by the University of Waterloo to distinguished ex-alumni. In 2009 he was named ACM Fellow and in 2011 IEEE Fellow.

François Bertero Business Program Manager Dow Corning

Francois began his career at Dow Corning in 1986 working as a regional IT manager. In this role he further enhanced the IT infrastructure for the Mediterranean region. In 1990 he moved to the European health care marketing and two years later took over the European marketing leadership position for the medical division. In the next ten years Francois worked in various business program management and marketing positions in Europe and Asia expanding his cross-cultural experience. In 2002 Francois returned to Belgium working as innovation manager and later as a business program manager leveraging his expertise in nurturing and commercializing innovative technologies. He was promoted to global strategic marketing manager for the Business & Technology Incubator in 2011.

Patrik Regardh Head of Strategic Markerting Ericsson

Patrik has been heading up Strategic Marketing for the

Ericsson Group since 2004. In this role he reports to the group CMO and is

focused on market development, industry dynamics and driving strategies

and initiatives for Ericsson’s long term positioning. Patrik has worked for

Ericsson for the past 18 years and has held previous positions within

strategy and business development as well as account management. On

the international record he has had assignments in Brazil, Thailand and

Germany. Prior to joining Ericsson, he worked for Atlas Copco as general

manager for aircraft assembly systems business. Patrik holds a Master of

Science degree from Royal Institute of Technology Stockholm.

Simon Minderhoud Senior Innovation Consultant Philips

Simon has a passion for streamlining innovation processes. He works with Philips and external companies in various industries and governmental agencies. He helps companies to improve business results by increasing the efficiency and effectiveness of their innovation processes. Simon also acts as program manager for the Innovation Excellence program with courses running in the Netherlands, Singapore, Shanghai and Finland. Prior to his consulting career he worked in various jobs for several years in product and systems engineering in the defense electronics industry and professional equipment industries. Over the years Simon has been invited to talk at conferences and he has authored and co-authored a number of publications on fast innovation processes. He has been lecturing on innovation at the University of Eindhoven and the National University of Singapore. He holds a Master of Science degree in aeronautical engineering from Delft University of Technology

Biographies – Day 1



Guido Petit Vice President and Treasurer BiR&D (Belgian Industrial Research & Development)

Guido is Vice-President and Treasurer of BiR&D, a cross sectorial association of globally operating industrial companies with major R&D activities in Belgium, aiming at making Belgium a destination of choice for joint industry-academia research and innovation.

He has been a Director at the Chief Scientist Office of Bell Labs, the research arm of Alcatel-Lucent. Since 2004 he was responsible for the Alcatel-Lucent Technical Academy which is a corporate program to recognize individuals who have made outstanding contributions to Alcatel-Lucent’s technological leadership. In this role, he has been instrumental in fostering networking, knowledge sharing, learning and innovation across the boundaries of the organization. He also has been actively involved in boosting innovation and entrepreneurial spirit in the company and was co-responsible for the launch and organization of Entrepreneurial Boot Camps in Belgium - from 2005 onwards - a successful best practice widely promoted and adopted in various locations/regions of Alcatel-Lucent as well as in other large multi-national corporations.

Martin Ertl Chief Innovation Officer Bombardier Transportation

Since July 2008 he is with Bombardier Transportation designing, implementing and running the global innovation management activities. In this function he is responsible for the innovation strategy, the governance of the process along the value chain, a balanced project portfolio, external innovation collaboration with suppliers and academia, the discovery and start-up of new ventures and business ideas and the support/training of the divisions and business unit in generating innovations. Furthermore he is responsible for the global coordination of the R&D and Product Management: By setting up and running project-like R&D activities based on market insights a portfolio of innovative solutions applicable for most customer projects is being created. Finally a re-designed platform and product management approach helps to create

individual products based on highly standardized modules and systems. After finalization of his studies in industrial engineering he joined AUDI AG

in 1996 and worked in several managerial and non-managerial functions covering HR, manufacturing and design until 2004. In parallel he successfully completed an executive MBA in 1999/2000 at the Universities of Augsburg and Pittsburgh. In January 2005 he joined BMW AG as Head of Innovation Impulses covering aspects of scouting and monitoring of promising trends, innovations and technologies outside the automotive business by classical methods as well as intensively using external networks and open innovation methods.

Felix Previdoli Vice President Strategic Projects Lonza Felix is Senior Vice President of Strategic Projects of the Life

Science Ingredients Division at Lonza AG. His responsibilities include integration projects, development of strategies for the different businesses and other strategic projects like investments and acquisitions. Before he took over this responsibility in 2007, I was head of R&D and New Business Development of the division. He has a Master in Organic Chemistry and Physical Chemistry and a PhD in Chemical Engineering from the Swiss Federal Institute of Technology in Zurich. He spent my professional career in the chemical industry with various assignments in manufacturing, marketing, R&D and New Business development.

Mats Nilsson R&D Manager, Technology Development Alfa Laval Mats is located at Alfa Laval Group Headquarters in Lund,

Sweden. Mats holds a Master of Science in Engineering Physics at Institute of Technology LundSweden.His main focus is Laser Physics, especially CO2 lasers, he is a development engineer of laser welded plate type heat exchangers. He was now in charge of developing new heat exchanger technologies/concepts, facilitating brainstorming sessions internally and with customers/subsuppliers. Mats is also the chairman of Innovation Pioneers, an innovation network, promoting implementation of innovation leadership/processes.

Idit Biton Chief Marketing and Business Development Officer SIT

She is a Senior Partner at Systematic Inventive Thinking (SIT) and serves as Chief Marketing and Business Development Officer. She was previously Managing Director of SIT Israel, and responsible for developing various specialties such as SIT Ventures, conflict resolution, and marketing research. Idit is a facilitator and trainer in all aspects of SIT's portfolio. She guest lecture's regularly at various business schools and universities, and is a keynote speaker at innovation conferences and seminars. Idit has personally conducted projects in scores of companies including Bayer, Coca Cola, SAP, Johnson & Johnson, Kodak, and Nestlé, as well as in leading global advertising agencies (McCann-Erickson, BBDO, and others).

Marcel Baron Senior Managing Consultant, Client Value Strategy IBM Global Business Services Marcel Baron joined IBM in 1996. Before joining IBM he held a

number of positions in leading firms in data communications in the Benelux. He has held several marketing leadership positions in IBM Europe Middle East and Africa in the innovative area of emerging business and competitive markets. He has a background and experience in enterprise marketing management. Create new business with development of innovative marketing approaches like the SMART Influencer ECO system. He has a broad experience in the art and science of marketing. With emphasis on concept creation, development and implementation. His specialty is Client Value Strategies which improve Consumer and Customer Experience, efficiency and effectiveness of marketing by increasing operational efficiency, decreasing costs, and standardizing marketing processes for an accurate and predictable time to market.

Sarah Porter Head of Innovation JISC

Sarah’s role is to lead the JISC innovation group which develops strategies for innovation through technology in the further and higher education sectors. Current areas of work include innovative digital infrastructure (linked data, cloud services), research data, environmental sustainability, analytics, digital literacy and the student experience of ICT. She works in partnership with many UK and overseas organizations. Before joining JISC, Sarah worked at the University of Oxford where she ran a learning and research technology team.



Biographies – Day 2

Who should attend? General Managers, Presidents, President,

Vice Presidents, CIO, CFOs, Directors and Head of: Innovation,

Marketing, R&D, Strategy, Creativity Management, Design,

Technology Development, Customer Insight, Client value...

Learn from the following sectors: Industrial,

Pharmaceuticals, Chemicals, Health & Safety, Mining, Energy,

Oil &Gas, Green Project, Transport, Education & Research,

Telecommunication, Internet, Web 2.0…

-GOLD SPONSOR-

Barcelona City Hall - The Ajuntament de Barcelona is in charge of projects such as BarcelonaActiva, 22@

and Mercabarna - all of which are municipal companies cater to developing projects and programmes to

support entrepreneurship, professional improvement and creation of employment; pioneering a project

in transforming 200 hectares of industrial land into an innovative district for intensive knowledge-base

activities and managing the logistics of the city’s wholesale market respectively.

Sònia Recasens is Second Deputy Mayor of Barcelona since 1st July 2011. She is responsible of the Area of Economy, Enterprise and Employment and in charge of Finance, Economic Promotion, Commerce, Retail and Municipal Markets, Tourism and Fashion.

-BRONZE SPONSOR-

SIT Ltd. is a privately owned company based in Tel Aviv,Israel, with offices or affiliates on 5 continents. Since 1996, they have conducted projects in more than 60 countries. Moreover, they have worked with over 850 companies varying in size from 10 to 300,000 employees. Their global clients include industry leaders such as: Adidas, BASF, Bayer, Beeline, Bolivar Group, General Electric, Hapoalim Bank, Heinz, HP, Kraft Foods, Kodak, Leo Burnett, McCann Erickson, Merck, Pearson Education, Philips CE, SAP, Shell and many others. As well as universities, governmental organizations and NGOs.

Omri Linder is Director Global Business Development at SIT Systematic Inventive Thinking Responsible for Business Development and marketing of mainly USA region. Director SIT Gateway at SIT - an initiative of – Systematic Inventive Thinking®, designed to create business opportunities by connecting budding technologies through SIT's international business network, and scout for new technologies through SIT's fortune 500 companies' network world wide.

NETWORKING DINNER IN BARCELONA

In order to fully benefit from your stay in Barcelona, AXIOM Groupe invites you to a networking dinner on Thursday 22nd

of November. Please register with Margaret Vasquez: [email protected]

UPCOMING EVENTS

Tax Management Excellence, Barcelona - 22nd

& 23

rd of November 2012

Enterprise Risk Management, Barcelona - 21st

& 22

nd of February 2013

Operational Safety Management, Barcelona - 21st

& 22

nd of February 2013

Cards and Payments, Barcelona - 28th

& 29th

of March 2013

www.axiomgroupe.com

Sponsors, Past Delegates and Future Events

Sponsorship Opportunities

If you wish to develop your brand identity, reinforce preference for your products or services in a pan-European market.

Please contact Bayo Mfon: [email protected]

Drive growth and receive an excellent return on your investment.





innovation excellence 2012 - cinc · 11:10 coffee and networking time 18:30 tour of innovation...

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