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SAEINDIA and SAE In-ternational brings to you SIMCOMVEC 2013 – the 8th SAEINDIA Internation-al Mobility Conference &

1st Commercial Vehicle Engineering Congress India, a one of a kind event with focus on key technology issues relevant to the mobility industry. The biennial SAEINDIA International Mobility Congress is recognized as a leading international forum for the exchange of knowledge in all areas of automotive technology.

ABOUT SAEINDIASAEINDIA, the Society of Auto-

motive Engineers, India, is the largest society affiliated to SAE Interna-tional, USA which is a 104 years old organization founded by the Wright Brothers, Henry Ford and the likes. It has 1,38,000 engineers, business executives, educators and students as members from more than 117 countries. SAEINDIA is the largest affiliate of SAE International and has close to 40,000 members including 35,000 engineering students from 400 engineering institutions across India.

The overall mandate is a single minded purpose to propel the auto-motive engineering profession by focusing on three pointers to set trend in the automotive industry that makes it robust yet flexible in delivering value to all stake holders and benefit automotive engineers and engi-neering societies. The first of these pointers is simultaneous engineering, the integration of the roles of design engineers, manufacturing engineers, suppliers, marketers, and planners. The second pointer is the increased reliance of automotive manufacturers on suppliers and design houses to support the design and manufacturing functions, integrating and elevating the value chain to global levels and expectations. The third and crucial to global auto industry, is standards as communication, as a basis for regulation, and as an aid to inter-changeability.

Global standards have become a necessity, and the responsibility for developing them falls on inter-nationally recognized standards, writing groups and, ultimately, on the individual engineers who participate in the work. During its hundred plus years, the automotive industry has achieved remarkable progress in both production output and technological development. However, associated with this progress has been a slight yet noticeable lag in the level of tech-nological development as compared to the increase in production volume.SAE INTErNATIONAl

The founding principle of SAE International is to unite scientific and technical staff to perform free academic discussions, to dedicate themselves to the cause of science and technology for automotive vehicles and to make contributions to speed up the modernization of automotive industry. A great deal of effort has been expended to make these definitions suit this purpose. It is recognized quite well by both SAEINDIA and SAE International which keeps on raising its bar on standards like linguistic dictionaries; their efforts and purposes are revised periodically to reflect current usage and changing needs.

SAEINDIA activitiesSAEINDIA demonstrates its com-

mitment to society through local, national, and international public awareness programs that promote vehicle safety and maintenance and energy resource conservation. Through the SAEINDIA Foundation, they are also deeply involved in the engineering-related education of chil-dren, teachers, college students, and faculty. Industry and faculty awards provide recognition to outstanding contributors in the profession.

Professional Development Pro-grams are conducted for automotive industry oriented disciplines, aimed at keeping practicing engineers abreast of latest developments with take-aways to their research, design and testing labs. The programs also targets skill development for engineering students and entry level engineers in the industry. The format usually is a mix of classrooms train-ings, workshops and factory visits.

SAEINDIA International Mobility Conference

SAEINDIA organizes a biennial International Conference 'SAEINDIA International Mobility Conference' in Chennai and Delhi alternatively to bring together stake holders to discuss and to arrive at possible solutions confronting the mobility industry in its entire dimension.

The Congress which attracts about 1000 delegates from different parts of the world takes up a relevant theme on real-time technology needs.

R & D Engineers present their research papers during the con-ference. The visiting delegates for this conference will be a mix of practicing automotive engineers, R & D experts, technologists, aca-demia, Government policy makers, students and industry bodies. The main highlights of the conference are Plenary Sessions, High profile Panel Discussions and Technical Sessions unveiling research papers on new

technology developments.

COllEgIATE DESIgN SErIES – BAJA AND SUPrA

BAJA SAEINDIA and SUPRA SAEINDIA are Collegiate Design Series (CDS) competitions con-ceived to inculcate and harness talent to hone the skill of engineer-ing design and development for student members in India. In these competitions, student members from each college form a team to create a virtual design. Based on the virtual design, the team will build a prototype. In this process, the student members learn to develop a design, understand the process of new product development, industrial procurement, manufacturing, assem-bly and prototyping. The selected prototypes are then tested in standard test conditions to measure parameters like maneuverability, technological innovation, endurance, hill-climb and stability.

While BAJA allows the students to design and build a prototype All-ter-rain Vehicle (ATV), SUPRA is an exciting competition which presents the Engineering Students with a chal-lenging task of designing, simulating and modeling a formula type race car. The teams design and fabricate prototypes based on the strict guide-lines provided to them and the car should perform in a dynamic event in a live race track.

The goal of these competitions is to provide these students a world class platform to showcase their talent and potential not only in terms of design and engineering skills but also assess their capability for team-work, entre-preneurship and management skills.

SAEINDIA demonstrates its commitment to society through programs that promote vehical

safety and maintenance

A SPACE MARKETING FEATURE

DATE: till December 7, 2013

VENUE: chennai trade centre, Nandambakkam, chennai

SimcOmVec 2013

G DRIVINInnovation

SIMCOMVEC 2013 PROVIDES A PLATFORM FOR THE AUTOMATIVE INDUSTRY TO IDEATE, DESIGN AND DISCUSS...

Dr. Arunkumar Sampath, Chairman, Organizing Committee, talks about Chennai’s mobility industry and the conference’s features...

Chennai being one of the four metros has always enjoyed good infrastructure and rail/road connectivity along with the availability of talent pool. Add to this, the location of two modern ports, which enables for easy transport of vehicles and parts, thus leading to a favourable place for the establishment and growth of the auto industry.

“The automotive companies initially established their presence through manufacturing plants (bringing in their own suppliers) and have since extended this to include full-fledged R&D facilities also,” says Arunkumar Sampath. “Establishment of R&D and manufacturing facilities on the outskirts of the city has naturally extended the boundaries of the Corporation with mushrooming of residential areas and business establishments, paving way for satellite townships. The infrastructure and transport facilities are still going through growing pains of adjusting to the changing demographics and movement of people justifying the building of mass transportation facilities such as metro rail and mono rail.”

Chennai is home to many home grown automotive companies including TVS (and group companies), Simpsons and TAFE (part of Amalgamations group), Rane, MRF, Ashok Leyland, Royal Enfield, and Carborundum Universal (part of Murugappa group), to name a few. Over the last 15 years, Chennai has had more automotive companies establish their presence including Hyundai, Ford, BMW, Renault-

Nissan, Mahindra, and Daimler, along with Lear, Michelin, Motherson, Bosch, Valeo, Visteon, and Delphi, who have exploited the excellent ecosystem in Chennai to not only manufacture the parts and vehicles for domestic market but also use this as a base to export to other countries. Chennai also has seen the presence of off-highway vehicle manufacturers such as Caterpillar, Ashok Leyland-John Deere, and Doosan. Additional facilities to carry out complete vehicle performance testing under

National Automotive Testing and R&D Infrastructure Project (NATRiP) are also under way.

With the global economic slowdown and shrinking natural resources, consumers are increasingly demanding better technologies, fuel economy and advanced connectivity at competitive cost. “And in this background, SAEINDIA is organizing this prestigious event to bring together experts under one roof,” says Arunkmar Sampath. “Eminent speakers from the mobility industry from different parts of the world come together to exchange ideas and to help set the direction for the future.”

As part of the various activities and continuing efforts to facilitate advancement of Automotive Engineering like BAJA, SUPRA, Efficycle, AWIM among school children, students, industry professionals and academia, they are conducting their biennial International Conference SIMCOMVEC 2013 from December 4-7, 2013.

“SIMCOMVEC 2013 is the 8th edition of International Mobility Conference with distinct focus on Commercial Vehicle Engineering,” says Arunkumar Sampath. “The conference, with the theme ‘Technologies for Safe, Green and Connected Vehicles’, will bring together multiple stakeholders to discuss and to arrive at possible solutions confronting the mobility industry in all its dimensions. The Congress will have four parallel sessions covering 140 technical papers, seven plenary sessions, a high profile panel discussion by eminent industry experts and keynote speeches in addition to a dedicated session for student participants, and will attract about 800 delegates from different parts of the world.”

SIMCOMVEC 2013 offers an excellent opportunity for exhibitors to showcase their products, technologies and services to the important players of the mobility industry. It also provides the OEMs and suppliers a perfect platform to display and demo the advanced technologies in their vehicles so the tech-savvy audience could touch, feel and live the experience!

Dr.Aravind S Bharadwaj, Senior Vice-President of SAE India talks about the opportunities offered by India and his role at the conference..

Chennai has been traditionally referred to as Detroit of India owing to the rich legacy of the automotive industry, both OEM and Tier 1 companies located in this region. While Ashok Leyland, Amalgamation Group and the TVS Group companies have been operating from Chennai for quite a few decades, the onset of liberalization brought in major multinationals such as Hyundai, Ford, Nissan Renault, and Bharat Benz to Chennai along with their suppliers. Mahindra Research Valley – a world class facility - located in Mahindra World City near Chennai is the design and development hub for both the automotive and farm equipment sectors of the Mumbai based auto major. This is a recent jewel that has been added to Chennai’s crown! Dr. Aravind feels that the presence of several engineering colleges in and around Chennai with many of them known for strong programs in automotive engineering has ensured that there is a steady supply of qualified engineers who join the mobility industry every year. “In this context, it is significant to note that Madras Institute of Technology that is affiliated to Anna University is home to one of the oldest automotive engineering departments in India. While the mobility industry in India is in the midst of challenging times due to the sharp economic downturn, most companies have not slowed down their product development activities. Even though the commercial vehicle industry is severely impacted by this downturn, the pace of new product launches has not slowed down.” The tremendous opportunity offered by India has also attracted most of the major multinationals to launch their latest vehicle models. This has resulted in a very healthy competition in the market and Indian customers are offered a wide range of vehicles. “Gone are the days when the customer had only two-three models to choose from! Today, in every segment, be it a two wheeler, car, SUV, or commercial vehicle, customers have a wide range of product offerings both from Indian and multinational companies meeting global quality standards and the price expectations for each segment,” says Dr.

Aravind. AN IDEAl SETTINg Owing to the entry of several global players, Chennai has only helped accelerate the growth of the automotive industry. “The proximity to a major sea port has also enabled the increase in vehicle exports from Chennai,” says Dr. Aravind. “Several initiatives by successive State Governments have also helped significantly to leverage this already established eco system with an aim towards making Chennai as one of the major automotive hotspots in Asia. As the Senior Vice President of SAEINDIA and a member of the SIMCOMVEC Steering Committee, I have been actively involved in mentoring the team that has worked towards making this conference a reality." FOCUS ON KEY ISSUESSIMCOMVEC 2013 – 8th SAEINDIA International Mobility Conference & Commercial Vehicle Engineering Congress is jointly hosted by SAEINDIA & SAE International from December 4-7, 2013. The conference theme is 'Technologies for Safe, Green, and Connected Vehicles'. “This is the first time that SAE International and SAEINDIA

have collaborated together to jointly organize an International Conference,” says Dr. Aravind. “This event is expected to set the platform for more such international events in India in the future. The conference will focus on key technology issues relevant to mobility engineering such as safety, design, information technology, electronics, fuels and environment. A strong national and international level participation comprising engineers, designers and scientists from OEM, component industry, R&D organizations, educational institutions and the student community is expected. The exposition will showcase the latest in mobility technology from automotive OEMs, Tier l, ll, & III suppliers, technology service providers, equipment providers, CAD/CAM/CAE tool providers along with Indian Government R&D organisations and leading educational institutions. DIrECT EXPOSUrE With rapid globalization and increasing competition in the automotive industry, technology and innovation will be an essential prerequisite for achieving sustainable growth of the automotive industry. “By bringing together technical experts from the Indian and global mobility industry along with key decision makers from both the State and National Governments, SIMCOMVEC will provide a platform for an exciting interchange of ideas and solutions that will address the challenges for the future. The Plenary Sessions and Panel Discussion will provide an excellent opportunity for young engineers to have direct exposure to the knowledge of eminent global experts and experienced mobility practitioners,” says Dr. Aravind. He is certain that SIMCOMVEC will serve as a platform for Indian engineers to not only present their research papers in an international forum but also to know about the latest technology in the mobility industry that will be on display at the Exposition. “This excellent networking opportunity provided by SAEINDIA will help bring together various stakeholders in the mobility community. SIMCOMVEC and other such events being organized by SAEINDIA will be a key contributor towards accelerating the knowledge and capability building efforts to help India realize the vision to become a major mobility industry hub in the global arena.”

a PLaTFORM

FOR IDEASa GREEN

VISION

EMINENT SPEAKErS FrOM THIS INDUSTrY

COME TOgETHEr FrOM DIFFErENT

PArTS OF THE WOrlD

SAE India has played a major role in bringing forth the latest innovation in the mobility industry. S.R. Marathe, President, SAE India talks about the

conference and more...

India is considered as a land of opportunities in mobility industry by the auto industry all over the world. More and more auto and component manufacturers have started operations here and several are setting up their R&D operations in this country. Hailed as the Detroit of India, Chennai is one of the leading automobile hub apart from Pune and Delhi. “Automobile industry in Chennai dates back to the 60s when Ashok Leyland had their commercial vehicle operations started here,” says S.R. Marathe. “Today, it is humming with world brands like Hyundai, Ford, Daimler, Renault, Nissan, apart from leading automobile names from Indian industry like Mahindra and Mahindra, Ashok Leyland and TVS. Auto industry here has necessary trained manpower apart from state-of-the-art manufacturing facilities led by future visionary plans to make this Detroit of India.”

SAE International and SAEINDIA have come together for the first time to have the SIMCOMVEC conference in India. “Both organisations have decided to work very

closely together in future to promote SAE brand in India amongst mobility professionals,” he explains. “We already have almost 30 per cent of SAE worldwide members in India. Both organisations would also like to provide professional training to mobility engineers in this country which is extremely vital for the growth of auto industry.”

Availability of good manpower, favourable government support and good infrastructural facilities like Chennai Port make Chennai a favorable place for the perfect auto industry eco system. Quizzed on the challenges facing the industry, he says, “Stringent regulations, more demands from the customers and necessity to find out cost effective advanced solutions in mobility industry are some challenges facing the industry today. Continuous availability of trained manpower is also a big challenge. The conference will bring all the stakeholders together and discuss technology solutions required for future.”

The Exposition gives an opportunity for intense interaction amongst participants consisting of international mobility experts, Indian experts, professional engineers and academicians. This would help in understanding the status of auto industry in the world and deliberations on the solutions needed for specific Indian conditions.

bRINGING FORTH

SOLUTIONS

Dr. ArUNKUMAr SAMPATH

S.r. MArATHE

Dr. ArAVIND. S. BHArADWAJ

WITH HIgHlY ACClAIMED

SPONSOrS FOr THE EVENT,

SIMCOMVEC 2013 IS AN

OPPOrTUNITY FOr THE BEST MINDS IN THE INDUSTrY TO

PUT FOrTH THEIr IDEAS.

Fuel efficiency, safety, intelligent and smart imperatives have brought in sharper innovation and global cost competitiveness in mobility. With higher costs of fuel and commodities, the OEMs and

vendor partners are working with technologies and business processes to achieve these imperatives and meet stricter norms. In India, in the recent decade, there are additional dimensions that have provided an impetus to an innovation mindset change – growth of infrastructure, especially the expressways, affordability through financing avenues and consumer aspirations.

This milieu has created a tremendous opportunity across the automotive canvass to innovate, incubate and implement. India is smartly positioned to pick and choose relevant global solutions, re-ideate them for the local ecosphere deployment and avoid huge costs of R&D. This translates into reduced time to market and meeting of the ever growing consumer as-pirations. The knack of deployment of such solutions across passenger and commercial vehicles, in a market where the volumes are low, is a competitive advantage in India for all stakeholders.

The industry is accelerating to develop sustainable mobility solutions through emerging technology trends. Over the last decade, safety has become as much of a selling point as is the fuel economy and perfor-mance. Safety is primary with the development of expressways, and the inner city chaotic traffic patterns. Safety of the vehicles, occupants and pedestrians is even more critical in this environment. Safety systems in a vehicle help the driver and occupants escape injury during an accident. Smart safety systems go a step further in proactively warning the driver to take actions that will avoid accidents. Airbags and seatbelts, primarily passive systems, work in unison during a crash to avoid injuries. The frontal driver airbags were the first to be integrated and then the industry complying with the norms has graduated to co-driver, overhead and side airbags. Data shows, front airbags get deployed in less than 50 millisec-onds. Side airbags inflate within 15 milliseconds, which is eight times faster than the blink of an eye.

Intelligent active safety systems such as adaptive cruise control, for-ward collision warning and braking systems, front-lighting systems, light source recognition systems, and night vision systems have been the trends across advanced markets and seen in many high end vehi-cles. These assist the driver to recognize potentially dangerous situations in a vehicle before they happen. The Indian OEMS have successfully deployed Anti-lock Braking System(ABS) in vehicles in recent years. Electronic Stability Control and Traction control are opportunities that are natural extensions of ABS and the integrated intelligent protocols.

Fuel efficiency and emissions have been the big technology trendset-ters. XEVs ranging from electric, hybrids, hydrogen and fuel cells in addition to highly efficient diesel and gasoline power trains have been on a growth path. The innovative opportunity is to be able to provide the consumer a fuel efficient solution that has the least life cycle cost impact and lowest carbon footprint. The paradigm shift in a fuel efficient environmentally friendly solution development is to be able to radical-ly innovate for a XEV mass market deployment. This requires battery management, battery technology, power electronics, communication net-works and skill set development. The January 2013 announcement of the National Mission on Electric Mobility by the Prime Minister of India and subsequent formation of the National Board of Electric Mobility should create that impetus.

Deployment of alternative materials for weight reduction and for low-ering the carbon footprint is a major developmental trend. Switching to high strength steels (HSS), replacing steel by lighter materials such as Aluminium, Magnesium and plastics, evolution of lighter design con-cepts and forming technologies are some of the avenues for weight re-duction. The extent of lighter materials integration in vehicles has been progressively increasing over time, although not always resulting in weight reductions and better fuel economy but on many occasions to increase the size or performance of the vehicle. Many alternative ma-terials being used offer the advantage of lower tooling costs and lesser waste. Even head rests, arm rests and floor mats are using light-weight corn based recyclable materials. Tires come with lower weight, lower rolling resistance, higher recyclability, and so are the driveline and cabin interiors. With XEVs, there is more emphasis on weight reduction due to the addition of hardware.

The other big trend is in driver and cabin comfort. Due to the ability to drive longer distances, consumers are seeking better driver comfort in terms of ergonomics, seating, climate control and infotainment. Traffic hiccups during local commutes have further highlighted these aspects. In the passenger bus segment, intra and inter–city, the people movement has grown multifold and that has brought in similar technology trend opportunities.

Infotainment has become an integral part of our lives whether at home, work or commute. The expectation of each vehicle occupant is to be able to enjoy their own space and entertainment. Mobility has long moved into being an experience that relates to a living room on the wheels. Info-tainment solutions and energy management techniques, communication networks and their integration is a superb opportunity trend in vehicle to vehicle connectivity and telematics.

Regulatory norms and policies have seen more of the intelligent and smart solutions in vehicles. The reason for smart solutions is also to make deployment and corrective actions quicker and efficient. The ability of smart solutions to multi-task through intelligent transportation and wire-less networks is being leveraged by the fraternity a lot more now.

In order to reduce time to market, virtual engineering techniques have been extensively deployed in the development processes. Use of finite element analysis techniques, computational fluid dynamics software, mold flow software, ride and handling, and crash and safety simulations is foundational. Using road load data collected in real life conditions, de-veloping and implementing tests that reduce development cost and simu-lating the consumer environment hastens product development.

For sustainable mobility solutions there is no choice but to innovate and integrate the best technologies trends. Stakeholders’ actions for an opportune holistic deployment will reduce the vehicle carbon footprint and help future inhabitants of mother Earth.

Dr Arun Jaura MD & Founder, TRAKTION Management Services Pvt LtdBoard of Director - SAE International Chairman - Automotive Board, SAEINDIA

A tête-à-tête with Dr.Arun Jaura-Founder & CMD, Traction Mangement Services ( P) Ltd about Chennai’s mobility industry and

SIMCOMVEC 2013...

1. Chennai is known as the Detroit of India with regard to the mobility industry. Tell us why. Chennai has long since graduated to be the 'Mobility Capital of South Asia'. It spans the largest mobility canvass in the region from personal mobility to mass transportation, off highway and off road vehicles. The canvass covers some of the oldest OEMs of 2W, 3W, 4W, commercial vehicles, farm equipment, construction equipment, battle tank manufacturing and a slew of tier 1, 2 and 3. The large number of academic institutions and research labs have provided the impetus to talent build up and a sustained talent pipeline. Few innovation research parks and techno parks have been developed in the recent years. The port, road and rail transportation have been geared to connect Chennai to the world. Local commuting enables movement of workforce seamlessly using trains, metro and the reliable bus service.

2. How has the scene changed from then to now with regard to the mobility industry? With the ever growing customer aspirations, advent of foreign multinational OEMs and access to finance, the growth in some of the mobility segments has been exponential. The customer awareness and communication is far more intelligent and the inputs provided to the mobility fraternity is crisp. This has helped the industry to up their delivery model, and meet cost, time and quality targets. The innovation quotient in the industry has grown substantially through a well oiled machinery and focus on sustainable environment. With SAEINDIA headquartered in Chennai, the knowledge platforms and sharing of ideas has become more transparent and visible.

3. What are the main factors that make Chennai a favourable place for the perfect auto industry eco system? While growing up in Chennai, it was very exciting for me to see the huge 50 plus ton battle tank development. As a young boy, I was awed by the speed of the monstrous machines, their agility and firepower. The eco system has advanced over the years, the setting up of test tracks, sanctioning of NATRIP facility, the mushrooming of academic and technical institutes, expansion of vendor parks, the road infrastructure, growth of vendor base in tier 2 and tier 3 cities, footprint of foreign OEMS, SEZs and the many other factors mentioned above have made Chennai a favourable destination of choice for mobility practitioners. 5. Tell us about the conference and what pivotal functions are you going to highlight about SAE?SIMCOMVEC is the first ever conference organized by SAEINDIA in the country where we see a convergence of discussions and knowledge sharing in personal and commercial

mobility technologies, best practices, innovations and processes. The horizontal deployment of technologies and knowledge that are competitively priced and prevalent in mass market personal mobility can be deployed through scaling up in the CV space. The technical sessions, plenary speeches, and panel discussions have been designed to bring in the synergy of information sharing with a special focus on innovative solutions and empowering change through knowledge. SIMCOMVEC is bringing in a mindset for open ideation for the mobility fraternity so as to seamlessly exchange implementing opportunities in the CV industry and this is spearheaded by the efforts of OEMs, stakeholders and the value chain partners.

4. Tell us about your role in the conference. As the Chairman of Automotive Board of SAEINDIA and Co-Chairman of the Organizing committee, I am really delighted that we are hosting this first ever conference in the country, where we see a convergence of synergies in Commercial Vehicles and Passenger Vehicles. We have leveraged the best practices from SAE International and lessons learnt from the previously organized forums to make SIMCOMVEC 2013 an even more successful event.

6. What are some of the challenges that the industry faces today and how helpful will the conference be in pitching solutions? The technological challenges are tied into the sustainability aspects and affordability of some of these technologies in CV space. Deploying technologies for fuel efficient power trains, more power to weight ratio, safety technologies, cabin comfort, hauling loads and emission norms in the cost boundaries defined by the Indian ecosphere is an opportunity. Since most of the CV owners in India employ drivers for their vehicles, some of these technology enhancements are considered a luxury many times although they help in the efficiency and safety of occupants, vehicles and pedestrians. The use of Intelligent Transportation Solutions on expressways and bus stations is an opportunity that the passenger bus industry has to exploit to its fullest. Hybrids and electric mobility is another opportunity that is waiting for the CV industry and public mobility and can be cross deployed from PV industry. Often, many of the technologies are faced with the problem of economies of scale and so tend to hit a road block. Today, the CV makers as are the PV makers balancing cost, technology, need and aspirations of consumers, regulators and JV partners that want to make an impact in India through affordable deployment. Manufacturing and low cost innovations for global markets are on top of the list. CV & PV industry can offer the opportunity to open avenues in hub and spoke models, virtual engineering, and pragmatic engineering that impacts affordability and a unique opportunity to introduce low carbon footprint initiatives since the volumes in India are smaller and these technology deployments can be managed in the defined boundaries.

With the mobility industry gearing up for SIMCOMVEC2013, we speak to Srivats Ram, the Managing Director of Wheels India and the Chairman, Steering

Committee for SIMCOMVEC 2013

Offering the opportunity to showcase products and services, SIMCOMVEC 2013 caters to an exclusive tech-savvy audience. Chennai’s automotive industry has been marked by the mushrooming of giants like BMW, Hyundai, Mahindra & Mahindra and more. Ask Srivats Ram what the reason behind this is and he says, “Chennai has been successful at bringing in significant investments related to the automotive industry. A well developed vendor base for automotive manufacturers and an active port that channels a significant portion of the country’s automotive exports lend strength to the investments that have come in over the years. In addition to a capacity to manufacture more than 1.25 million cars, the city also has a significant commercial vehicle manufacturing capacity.” Chennai, known as the Detroit of India, has off-highway and tractor manufacturers as well, who have significant capacities within the city. It is this scale brought through by investments by players in these industry segments that has also brought about component industry players and lends credence to the moniker - Detroit of India.

With ever-growing trends, the mobility industry has undergone a slight change from then to now. “There have been significant investments by multi-national automotive manufacturers who have also brought in their supply chains as the scale of operations have increased.” Srivats feels that there has been a significant proportion of Chennai’s automotive output that is exported, which is driven by manufacturing strategies. “As a result of which, the scale of the automotive industry in and around Chennai has grown, bringing in a large number of downstream companies who have invested in the recent past to meet this requirement.” What makes Chennai a favorable place for the perfect auto industry eco system is the fact that it is a strong, well developed local auto component industry of scale and an active port. “It also has a Government that has been successful in bringing in large scale automotive investments in the region.” The conference will bring into focus the challenges and excitement that developing technologies around safe, green and connected are going to bring to the automotive industry. Srivats feels that this will be the opportune moment to see technology developments. “The conference in addition to being a technology conference allows the industry to showcase to the society how its technology is being developed in line with society’s requirements.”

SAE India is the largest society associated with SAE International that was founded by stalwarts like the Wright brothers and Henry Ford. SAE works with the society and industry to bring awareness and get involvement of all in the development of the automotive industry through standardization of technology. There are 120,000 members worldwide with 43,000 members in SAE India out of which 38,000 are students from 400 engineering colleges.

SAEINDIA conducts a biennial mobility conference. SIMCOMVEC is the amalgam of this conference and the first SAE International COMVEC, Commercial Vehicle Engineering Conference to be held in India. Srivats Ram as the Chairman of SIMCOMVEC, has worked along with his colleagues in SAEINDIA and the industry to bring this conference to fruition.

The theme of the conference is safe, green and connected, indicating the direction of technology development by the automotive industry aligning itself to society’s requirements. “There will be around 140 technical papers that will be presented by engineers and a number of panel discussions involving international and subject matter experts built along the themes. There will also be an Exposition with a number of companies displaying technology products and services. In addition, SAEINDIA is also organizing a TopTech program aimed at educating the audience about technologies related to safe and connected, that will be conducted over the two days preceding the conference,” says Srivats.

Srivats also elucidates about the many challenges that one in the automotive industry faces. “We face challenges in developing technologies that meet the society’s requirements. There is an additional dimension of today’s consumer to be increasingly connected 24/7 and we have brought this into the theme of the conference. We see a huge amount of development in the Indian automotive industry around the theme of the conference over the next few years. The conference helps bring this into focus.”

INNOVaTE TO INTEGRaTE VEHICLE TECHNOLOGY TRENDS

"SIMCOMVEC IS bRINGING IN

A MINDSET FOR OPEN IDEATION"

GROWING CHENNAI

Dr. ArUN JAUrA

SrIVATS rAM

With the automotive industry revolutionising the way vehicles are perceived and used, Donald Hillebrand, President, SAE Inter-national speaks about the SIMCOMVEC 2013 and the impact of new technology...

The automotive industry has evolved a lot over the years with new technology and innovations pushing the industry forward. Many state-of-the-art technologies are making a big impact and putting forth efficient solutions to difficult problems.

“The new age solutions such as electrification, smart vehicles, automated driving are proof that the industry is growing by leaps and bounds,” says Donald Hillebrand. “On one side, these new technologies give us solutions to problems which didn't have a solution few years back.They are eco-friendly, efficient, and reduce congestion. On the other hand, the new technology still has to be explored and knowledge has to be gained on how to apply them efficiently.”

Looking at the bigger picture, Donald feels that Chennai brings together the positive factors of the automotive industry, making it a favorable place for the perfect auto industry eco system. “The rapidly growing group of customers add to the growth of the indus-try,” he says. “The outstanding system where first rate engineers are trained and made available to the industry is another impressive

feature. The proximity to the advancement in information technology which is no longer a separate sector is also an added advantage. All these will help in the next phase of the automobile industry.” The flip side, however, he points out is that there needs to be a substantial increase in the infrastructure.

The President of SAE International, Donald Hillebrand’s passion to train and set standards in the industry is evident. “SAE Inter-national is present in about 100 countries around the world and aids in the training of students in this field, planning conferences around the world, and share our expertise and knowledge,” he says. “New technology is exciting, but it brings along with it uncertainty. So it is important that standards are developed and maintained to bring in efficiency when the technology is used."

With big challenges lying ahead such as carbon footprint, conges-tion and safety, Donald says that the conference, with its myriad sessions, discussions and presentations, will provide an unique opportunity for the audience to interact with the brains behind the ideas, innovations and breakthroughs. “The single most important aspect of this conference is that it brings together like minded peo-ple who work toward the betterment of the industry. It is a golden opportunity for people to meet the engineers behind the ideas,” he signs off.

THE WaY FORWaRD FOR the automotive industry

DONAlD HIllEBrAND

Dr R Mahadevan, Group Technical Director of India Pistons talks about economic liberalization and reasons why Chennai is a favourable spot for the industry to thrive in..

The automotive industry plays a major role in the country’s economy

by way of its contribution to the GDP and employment potential. Historically, Chennai has been an important centre of automotive industry and automobile engineering, with Simpsons, established in 1840, pioneering vehicle assembly and Madras Institute of Technology starting the first automobile engineering course in 1949. With the investment friendly policies of successive Governments, Chennai has emerged as a major hub for automobiles and component production with seven out of the top 20 global auto majors having operations here. Dr R Mahadevan is of the opinion that all segments of the vehicle industry find a place in this city. “Be it two wheelers, passenger cars, heavy commercial vehicles, tractors or military tanks, they all find a place! Thanks to the availability of a major port, nearly 60 per cent of automobile exports also happen from Chennai.”

Chennai houses one of the most vibrant auto component clusters in India, contributing to more than a third of the component requirements of OEM’s. Many critical components that go into new launches are designed and developed here. Even statistically, Chennai is said to have overtaken Detroit in vehicle production. It is therefore not surprising that it earned the nickname – Detroit of India.

Quiz him on the many changes that have transformed this industry and he says economic liberalization is one of the many reasons for this impact. “The economic liberalization of 1990s had a tremendous impact on transportation with a wide variety of vehicle models hitting Indian roads,” says Dr R Mahadevan. “Though automobile penetration in India is still very low at 15 per 1000, as against 60 in China, a significant portion of the 4 million automobiles produced every year are sold in urban areas. This leads to ever increasing traffic congestion and lack of parking space in urban areas made worse by lack of driver discipline. Infrastructure has only been growing at half the rate compared to growth of automobiles. Multiple modes of public transport including metros, MRTS and buses are resorted to in many of our cities to encourage more commuters to use public transport, but with limited success.” He feels that urban mobility will ensure safe and comfortable journey within guaranteed time although it will always be an issue that is debatable.

On the positive side, emission standards to which vehicles have to conform have had a significant impact on the mobility industry. Vehicles sold in the metros are now BS.IV compliant and in the rest of the country they have to be BS.III compliant. In two wheelers, the more polluting two stroke engines have been completely replaced by emission compliant four stroke engines. While this has helped control automobile pollutants from new vehicles, there still remains a large population of older vehicles on the roads. In Delhi, introduction of CNG vehicles has been the single biggest factor that made a huge difference to the pollution levels in that metro. Delhi Transport Corporation became the world’s largest operator of CNG buses.

“The other notable feature is that India gained the expertise to design and build vehicles specifically suited to the Indian customer. Small cars with all the frills of a mid-size car, frugal on fuel consumption and robust to stand abuse, high ground clearance with roomy interior, good second hand value at the same time low initial investment were demands that the manufacturers learnt to cope with.” Similarly, Dr R Mahadevan feels commercial vehicles have also become more sophisticated with power steering becoming more common.

Chennai has a very strong manufacturing base in the automotive components sector as well as in the supporting sectors like engineering services required for the automotive industry. It has a large pool of engineering manpower available from a good number of engineering colleges around Chennai and in the rest of Tamil Nadu, which offer specialization in Automobile Engineering both at the undergraduate and post graduate levels. IIT and Anna University have centres of excellence that can provide expert advice if necessary. “The Central Government is setting up a Design & Testing facility under NATRIP in Oragadam which will help the auto and the component industry in testing and evaluation of their products,” says he. In addition to this, he feels Chennai has excellent connectivity by air, rail and road network and the port facility at Chennai is very useful for exports. “Tamil Nadu is known for its peaceful and cooperative labor force and industry friendly Government policies. Expatriates find it easy to acclimatize in the Chennai environment. Reliable and adequate power continues to be an issue but it is understood that with the plans that Tamil Nadu government has initiated, this will soon become a thing of the past.”

The conference focuses on key technology issues relevant to mobility engineering such as safety, design, information technology, electronics, fuels and environment. A strong national and international level participation comprising engineers, designers and scientists from OEM, component industry, R&D organizations, educational institutions and the student community numbering over 750 is expected. As part of the conference, an Exposition is being organized to highlight the technology developments that have taken place in recent years in Indian auto and component industry.

CHALLENGES FACED“India has a poor record in road safety with 100,000 casualties

per year in road accidents,” says Dr R Mahadevan. “While multiple use of road space and poor enforcement are often quoted as typical contributors to this phenomenon, technology can often provide solutions which are easily implementable and can reduce accident possibilities.”

CO2 emissions are the topic of the hour. Transportation sector is a major contributor to the CO2 emissions and India ranks 4th highest in the world. “There is a need to work towards reducing CO2 emissions and the mobility industry has a significant role to play. Ways and means of achieving this in a cost effective manner would be a subject for discussion. Sustainability is a matter of continuous concern to mobility industry. The IC engine with continuous improvements in performance and emissions will continue to be the mainstay for mobility at least for next two decades. However, it is important to have alternate solutions that will be specially suited to our urban traffic conditions.”

1 - INDUS 2 - GANGES 3 - CAUVERY 4 -GODAVARI

SESSION 29 SESSION 30 SESSION 31 SESSION 32

1 - INDUS 2 - GANGES 3 - CAUVERY 4 -GODAVARI 1 - INDUS 2 - GANGES 3 -CAUVERY 4 -GODAVARI

SESSION 5 SESSION 6 SESSION 7 SESSION 8 SESSION 17 SESSION 18 SESSION 19 SESSION 20

1 - INDUS 2 - GANGES 3 -CAUVERY 4 -GODAVARI 1 - INDUS 2 - GANGES 3 -CAUVERY 4 -GODAVARI


Advance Engine Technology-3

Simulation & Modeling-3

(All Vehicles)

Hybrid & Electric Vehicles - 3

Braking and Steering Systems

Alternative Fuels-2

Simulation & Modeling-6(Engines & Emissions)

Automotive Electronics - 2

Noise Vibration & Harshness-2

1 - INDUS 2 - GANGES 3 -CAUVERY 4 -GODAVARI 1 - INDUS 2 - GANGES 3 - CAUVERY 4 -GODAVARI 1 - INDUS 2 - GANGES 3 - CAUVERY 4 -GODAVARI

SESSION 1 SESSION 2 SESSION 3 SESSION 4 SESSION 13 SESSION 14 SESSION 15 SESSION 16 SESSION 25 SESSION 26 SESSION 27 SESSION 28



(All Vehicles)

On-Board Diagnostics

Suspension Systems

Emission Controls

Simulation & Modeling-7 (Engines & Emissions)

Advanced Materials Noise Vibration & Harshness-3

4 -GODAVARI

Student Session

"Emission Control Technologies in Commercial Vehicles: A Global Perspective" by Mr. Tom Stover, Eaton Corporation.

1.30 PM to 2.30 PM - LUNCH 1.30 PM to 3.00 PM-PRESENTATIONS

9.00.AM Onwards Registration

Mr. Srivats Ram, MD, Wheels India Ltd.Mr. Shrikant Marathe, President - SAEINDIA, Director - ARAI, Dr. Donald Hillebrand, President - SAE International, Chief Guest : His Excellency Dr. Rosaiah, Governor of Tamil Nadu.Guest of Honor : Mr. Vinod Dasari, MD, Ashok Leyland Ltd.,Dr. David Schutt, CEO, SAE International, Dr. Arunkumar Sampath, Chairman, Organizing Committee, SIMCOMVEC.

EXPO TIME

10.30 AM to 11.00 AM -TEA BREAK 10.30 AM to 11.00 AM -TEA BREAK

" Bhārata Nrityam" byPadma Bhusan Dr. Padma Subramanyam and Nrityodaya Artistes

7:00PM to 8:30PM Entertainment program

5.30 PM to 7.00 PM-PRESENTATIONS

11.00 AM to 12.30 PM -PRESENTATIONS 11.00 AM to 12.30 PM -PRESENTATIONS 11.00 AM to 11.45 PM - Plenary Session IV.




"Mass Transportations: Opportunities & Challenges" by Mr. Vikram Kapur, Principal Secretary and Commissioner, Chennai

Corporation.

Eminent Speakers:1. Nitin Gokarn, IAS - CEO & Project Director, NATRIP2. Dr. Timothy Leverton - Head, Advanced and Product Engineering, Tata Motors3. Bharat Vedak - Vice President, India Technical Center & DCV, John Deere4. Shrikant Marathe - Director, ARAI5. T. Sarangarajan - Vice President, Hyundai Motors6. Donald Schulte, Managing Director, PACCAR7. Dr. Chandan Chowdhury, Managing Director, Dassault Systems

Panel Discussion "Developing Tomorrow's Synergistic Solutions for Commercial & Personal

Mobility in Emerging Markets"Moderator : Dr. Arun Jaura, MD, TRAKTION.


Chairman: Mr. Arun S., Ashok Leyland

3.00 PM to 3.30 PM -TEA BREAK 3.00 PM to 3.30 PM -TEA BREAK DISPERSAL

Dr. Pawan Goenka, ED and President, Automotive & Farm Sector, M & M Ltd.Mr. Shrikant Marathe, President - SAEINDIA and Director, ARAI,Dr. Donald Hillebrand, President - SAE Interantional, Chief Guest : Dr. T Ramasami, Secretary, Dept. of Science & Technology, Govt. of India.Dr. David Schutt, CEO, SAE International,Dr. Arunkumar Sampath, Chairman, Organizing Committee.

1.30 PM to 3.00 PM-PRESENTATIONS 1.30 PM to 3.00 PM Valedictory Function

"Fusion Music"by

Mr. Anil Srinivasan - PIANOMr. Sikkil Gurucharan - VOCAL

Wednesday 04 December 2013 Thursday 05 December 2013 Friday 06 December 2013

5.00 PM to 5.30 PM-TEA BREAK 5.00 PM to 5.30 PM-TEA BREAK

5.00 PM to 5.30 PM - TEA BREAK5.30 PM to 7.00 PM - PRESENTATIONS 3.30 PM to 5.00 PM-PRESENTATIONS 3.30 PM to 5.00 PM-PRESENTATIONS

"Engine Technologies to Improve Commercial Vehicle Fuel Efficiency" by Mr. Lukas Walter, AVL "On-Board Diagnostics" by Dr. Venkat Srinivas, Ashok Leyland

"Emerging Trends in Electronics & Vehicle Connectivity" by Mr. Jörg Lützner, Continental Automotive

Chairman: Dr. Saravanan N., Ashok Leyland Chairman: Dr. K C Vora, ARAICo-chairman: Dr. Sudhakar Marur, Eaton Corporation

12.30 PM to 1.30 PM-LUNCH

SIMCOMVEC 2013 - PROGRAMME AT GLANCEDate : 4th to 7th December 2013 Venue : Chennai Trade Centre, Nandambakkam, Chennai.

EXPO TIME

Exposition stall visit Co-chairman : Mr. Meenakshi S, Defiance Technologies.



(All Vehicles)

Safety & Crash Worthiness-2

Alternative Fuels-1

8.00 PM Onwards Networking DINNER

11.30 AM to 12.45 PM Conference Inauguration12.45 PM to 1.30 PM Expo Inauguration

Dignitaries

7.00 PM to 8.30 PM - Entertainment Program

8.00PM Onwards DINNER

Saturday 07 December 2013

Advances in HVAC Systems

Simulation & Modeling-8 (Off Road)

Advanced Manufacturing

Virtual Proto-typing and Testing

Co-chairman: Mr. John Joseph, Gates Unitta

Dignitaries

12.30 PM to 1.30 PM-LUNCH 12.30 PM to 1.30 PM-LUNCH

10.30 AM to 11.00 AM -TEA BREAK

8.00 AM to 9.00 AM-- Registration Continues

9.00 AM to 10.30 AM - Plenary Session II. 9.00 AM to 10.30 AM - Plenary Session III. 9.00 AM to 10.30 AM - PRESENTATIONS

"Skill Development for Employability"by Mr. Dilip Chenoy, NSDC

"Improving Safety on Indian Roads, Technology & Policy changes required" by Mr. Randy Clark. Michelin

3.00 PM to 5.00 PM - Plenary Session I. Chairman: Mr. Devendra Bahirat, John Deere

Co-Chairman :Mr. Bobby Paul, AVL

Key Note Address by Dr. Donald Hillebrand, President, SAE International

"Advanced Vehicle Technology Research at U.S. National Labs"


Simulation & Modeling-1(Strength)

Hybrid & Electric Vehicles-1


1 - INDUS 2 - GANGES 3 - CAUVERY 4 -GODAVARI

SESSION 29 SESSION 30 SESSION 31 SESSION 32

1 - INDUS 2 - GANGES 3 - CAUVERY 4 -GODAVARI 1 - INDUS 2 - GANGES 3 -CAUVERY 4 -GODAVARI


1 - INDUS 2 - GANGES 3 -CAUVERY 4 -GODAVARI 1 - INDUS 2 - GANGES 3 -CAUVERY 4 -GODAVARI




(All Vehicles)


Braking and Steering Systems

Alternative Fuels-2




1 - INDUS 2 - GANGES 3 -CAUVERY 4 -GODAVARI 1 - INDUS 2 - GANGES 3 - CAUVERY 4 -GODAVARI 1 - INDUS 2 - GANGES 3 - CAUVERY 4 -GODAVARI

SESSION 1 SESSION 2 SESSION 3 SESSION 4 SESSION 13 SESSION 14 SESSION 15 SESSION 16 SESSION 25 SESSION 26 SESSION 27 SESSION 28



(All Vehicles)

On-Board Diagnostics

Suspension Systems

Emission Controls

Simulation & Modeling-7 (Engines & Emissions)

Advanced Materials Noise Vibration & Harshness-3

4 -GODAVARI

Student Session

"Emission Control Technologies in Commercial Vehicles: A Global Perspective" by Mr. Tom Stover, Eaton Corporation.

1.30 PM to 2.30 PM - LUNCH 1.30 PM to 3.00 PM-PRESENTATIONS

9.00.AM Onwards Registration

Mr. Srivats Ram, MD, Wheels India Ltd.Mr. Shrikant Marathe, President - SAEINDIA, Director - ARAI, Dr. Donald Hillebrand, President - SAE International, Chief Guest : His Excellency Dr. Rosaiah, Governor of Tamil Nadu.Guest of Honor : Mr. Vinod Dasari, MD, Ashok Leyland Ltd.,Dr. David Schutt, CEO, SAE International, Dr. Arunkumar Sampath, Chairman, Organizing Committee, SIMCOMVEC.

EXPO TIME

10.30 AM to 11.00 AM -TEA BREAK 10.30 AM to 11.00 AM -TEA BREAK

" Bhārata Nrityam" byPadma Bhusan Dr. Padma Subramanyam and Nrityodaya Artistes

7:00PM to 8:30PM Entertainment program

5.30 PM to 7.00 PM-PRESENTATIONS

11.00 AM to 12.30 PM -PRESENTATIONS 11.00 AM to 12.30 PM -PRESENTATIONS 11.00 AM to 11.45 PM - Plenary Session IV.




"Mass Transportations: Opportunities & Challenges" by Mr. Vikram Kapur, Principal Secretary and Commissioner, Chennai

Corporation.

Eminent Speakers:1. Nitin Gokarn, IAS - CEO & Project Director, NATRIP2. Dr. Timothy Leverton - Head, Advanced and Product Engineering, Tata Motors3. Bharat Vedak - Vice President, India Technical Center & DCV, John Deere4. Shrikant Marathe - Director, ARAI5. T. Sarangarajan - Vice President, Hyundai Motors6. Donald Schulte, Managing Director, PACCAR7. Dr. Chandan Chowdhury, Managing Director, Dassault Systems

Panel Discussion "Developing Tomorrow's Synergistic Solutions for Commercial & Personal

Mobility in Emerging Markets"Moderator : Dr. Arun Jaura, MD, TRAKTION.


Chairman: Mr. Arun S., Ashok Leyland

3.00 PM to 3.30 PM -TEA BREAK 3.00 PM to 3.30 PM -TEA BREAK DISPERSAL

Dr. Pawan Goenka, ED and President, Automotive & Farm Sector, M & M Ltd.Mr. Shrikant Marathe, President - SAEINDIA and Director, ARAI,Dr. Donald Hillebrand, President - SAE Interantional, Chief Guest : Dr. T Ramasami, Secretary, Dept. of Science & Technology, Govt. of India.Dr. David Schutt, CEO, SAE International,Dr. Arunkumar Sampath, Chairman, Organizing Committee.

1.30 PM to 3.00 PM-PRESENTATIONS 1.30 PM to 3.00 PM Valedictory Function

"Fusion Music"by

Mr. Anil Srinivasan - PIANOMr. Sikkil Gurucharan - VOCAL

Wednesday 04 December 2013 Thursday 05 December 2013 Friday 06 December 2013

5.00 PM to 5.30 PM-TEA BREAK 5.00 PM to 5.30 PM-TEA BREAK

5.00 PM to 5.30 PM - TEA BREAK5.30 PM to 7.00 PM - PRESENTATIONS 3.30 PM to 5.00 PM-PRESENTATIONS 3.30 PM to 5.00 PM-PRESENTATIONS

"Engine Technologies to Improve Commercial Vehicle Fuel Efficiency" by Mr. Lukas Walter, AVL "On-Board Diagnostics" by Dr. Venkat Srinivas, Ashok Leyland

"Emerging Trends in Electronics & Vehicle Connectivity" by Mr. Jörg Lützner, Continental Automotive

Chairman: Dr. Saravanan N., Ashok Leyland Chairman: Dr. K C Vora, ARAICo-chairman: Dr. Sudhakar Marur, Eaton Corporation

12.30 PM to 1.30 PM-LUNCH

SIMCOMVEC 2013 - PROGRAMME AT GLANCEDate : 4th to 7th December 2013 Venue : Chennai Trade Centre, Nandambakkam, Chennai.

EXPO TIME

Exposition stall visit Co-chairman : Mr. Meenakshi S, Defiance Technologies.



(All Vehicles)


Alternative Fuels-1

8.00 PM Onwards Networking DINNER

11.30 AM to 12.45 PM Conference Inauguration12.45 PM to 1.30 PM Expo Inauguration

Dignitaries

7.00 PM to 8.30 PM - Entertainment Program

8.00PM Onwards DINNER

Saturday 07 December 2013

Advances in HVAC Systems

Simulation & Modeling-8 (Off Road)

Advanced Manufacturing

Virtual Proto-typing and Testing

Co-chairman: Mr. John Joseph, Gates Unitta

Dignitaries

12.30 PM to 1.30 PM-LUNCH 12.30 PM to 1.30 PM-LUNCH

10.30 AM to 11.00 AM -TEA BREAK

8.00 AM to 9.00 AM-- Registration Continues

9.00 AM to 10.30 AM - Plenary Session II. 9.00 AM to 10.30 AM - Plenary Session III. 9.00 AM to 10.30 AM - PRESENTATIONS

"Skill Development for Employability"by Mr. Dilip Chenoy, NSDC

"Improving Safety on Indian Roads, Technology & Policy changes required" by Mr. Randy Clark. Michelin

3.00 PM to 5.00 PM - Plenary Session I. Chairman: Mr. Devendra Bahirat, John Deere

Co-Chairman :Mr. Bobby Paul, AVL

Key Note Address by Dr. Donald Hillebrand, President, SAE International

"Advanced Vehicle Technology Research at U.S. National Labs"


Simulation & Modeling-1(Strength)

Hybrid & Electric Vehicles-1


MakING aNIMPACT

The AWIM, A World in Motion® curriculum joins together teachers, students and industry volunteers in an exploration of physical science while addressing essential mathematic and scien-tific concepts and skills. Industry volunteers play an essential role in motivating the next gener-ation to pursue careers in science, technology, engineering and math by bringing their everyday experiences into an AWIM classroom. The chil-dren get to build a toy with choice of compo-nents based on end requirement like maximum speed, maximum distance, grade ability and visualize physical science concepts like Laws of Motion, Effects of Force, Friction, Mass, et al. It also cultivates the practice of conducting simple experiments within the class rooms for both teachers and children.

a WORLD INMOTION

SAEINDIA – SAE International joint Technical Magazine will be released during SIMCOM-VEC. This magazine will cover technical articles providing update on latest technological developments in all the three mobility sectors namely automotive, aerospace and off-highway. The quarterly magazine is targeted for SAE members in India.

MaGazINE MObILITy

ENgINEERINg

Dr. r. MAHADEVAN

innovation driving - sae indiasaeindia.org/sites/default/files/media/simcomvec_pages.pdf ·...

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