innovation defined | sdl
DESCRIPTION
What is innovation? Is there specific context to kinds of innovation? How can the right kind of innovation help you and your business. Misia Tramp, SDL's VP of Insights and Innovation presents her definition and how to think about incorporating focused creativity into your processes, products, services and projects. She touches upon listening within the context of interest, applying proven, rigorous methods to new areas, and the fact that innovation may not necessary be about creating something completely new. Context and the concept of 'fair exchange' between a business and it's customers play a key role in identifying the right kind of innovationTRANSCRIPT
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Innovation Defined
Misia Tramp, VP of Innovation and Insights
• Founding Partner of Intrepid Consultants,later acquired by Alterian, then SDL
• Market Research, Design and Analysis
• Customer Experience Strategy & Design
• Ethnography
Misia Tramp, SDL’s VP of Insights and Innovation
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Upcoming Event where you can hear and meet Misia
Premier SDL conference!June 13-14 2013 | San Jose, CA
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What is Innovation?
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3 anchors
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1Embedded participation in the area of interest
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1-Consistently contributing to and listening to trends and topics
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Paying attention to points of view & priorities of others & how they relate to yours
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Gaining insight: give it all time to mix together & sink in
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2Apply historically proven methods around data rigor to new spaces
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2-Don’t assume the rules have completely changed
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Rigorous research and data methodologies are still valid
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Applying solid methodologies to new data can help build trust in the results
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3It may not be about creating something brand new
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3-“What If?” scenarios might deliver something new, but….
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Most new ideas come from triangulating or linking one form of data with another form, creating a new paradigm.
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Working through business problem inertia to think differently
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The sexiest innovation: really fixing an existing experience; treat it as an innovation problem vs. a performance improvement problem
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