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Creativity
Entrepreneurship
Execution Innovation
EEE 5610 — Creativity, Ideation , and Innovation
Spring 2020 Syllabus
The Course
Every business is looking for an edge—faster, better,
cheaper. A way to get ahead of the competition. And
startups can come out of nowhere to become that
competition.
How do you stay ahead of the other guys—or how do you
become the other guys and take on the big, established
players in a given space?
Creativity & Innovation
In this course, we’ll look at where ideas come from, how to
generate more ideas, how to test those ideas, and how to
implement those innovations to increase revenue, build the
brand, and become the market leader.
Books & Materials
1) Schrage, Michael (2014). The Innovator’s Hypothesis. MIT Press.
2) Kim, W. Chan and Renee Mauborgne (2015). Blue Ocean Strategy, Expanded Edition. Harvard Business Review Press.
3) Additional cases, videos, and podcasts
Creativity and innovation can show up anywhere – including new product development, new business creation, marketing, business models, processes, pricing, and technology.
You will learn what existing companies have done to innovate, as well as
generate your own ideas and create experiments to test innovative ideas.
Course Objectives
To help you achieve these objectives and practice your innovation skills,
we will use a combination of approaches:
1) Hybrid class using in-person and online approach
2) Class and online lecture on key concepts, tools, and approaches to creativity and innovation
3) Interactive work in class through discussions and practical exercises
4) Completing specific assignments designed to give you practice in innovation.
The Instructor
Mr. Kyle Eastham
348 Business Bldg
Stillwater, OK 74078
Office: (405) 744-2922
cell: (405) 201-1350
Office Hours
Mon 10-12 , 348 Business Bldg
Tue & Thur 3-4, Genius Bar,
Business Bldg, (Stillwater)
and by appointment (in person,
phone, or video conference)
Grading Scale
Grades will follow the 90-80-70
grading scale method.
A = 90-100%
B = 80-89.9%
C = 70-79.9%
D = 60-69.9%
F = below 60%
Prerequisite
Graduate standing at
Oklahoma State University
Objective Program Learning Goal
Explain the symbiotic relationship between
the entrepreneurial process and innovation
Entrepreneurial process
Apply creativity and ideation techniques
given specific parameters
Creativity
Work within a team to develop and present
ideas and complete projects in a
professional, timely manner
Interpersonal skills, team-
work, and leadership
Design innovation experiments to help
discern how and whether a project moves
forward
Business planning
Creativity and innovation involve a lot of ideas—including bad ones. This
class will not only permit, but encourage bad ideas, as they often lead to
better or even breakthrough ideas. New business ventures can succeed in
a variety of ways and business models. Unlike some other disciplines, there
may be lots of “right answers” to the questions presented. There’s not just
one way to be a successful entrepreneur!
The Topics
Design thinking
Go where the others aren’t
Blocks to creativity
DeBono’s Six Hats of Thinking
3 Horizons of Innovation
What Star Trek taught us about innovation
Brainstorming
“Walk in my shoes” – approaching challenge from different perspective
Get lean! - Lean Model Canvas
Assignment Points
Class presentation on best practices 100
Case study 125
Online participation—discussions 150
Innovation experiments 125
Midterm exam 200
Reboot existing company through Blue Ocean Strategy
framework
100
Final proposal 200
Total 1000
The true sign of
intelligence is not
knowledge, but
imagination.
—Albert Einstein
Every once in a
while, a new
technology, an old
problem, and a big
idea turn into an
innovation.
—Dean Kamen
Assignments
Creativity exercises
Creativity and ideation skills
get better with practice. So
we will practice a variety of
exercises in class and online to
develop the creative mindset.
Class presentation on best practices
Students will present, in pairs, a verbal report during class
on an innovation best practice within a company or
industry.
Online participation
Since we meet only a few times face-to-face, a significant
part of class interaction will happen online through
discussions, videos, or other channels—and your feedback
on those ideas.
Case Study
Students will write a
business case study
including multiple
possible courses of
action. See more
details in Canvas.
Innovation Experiments
Based on The Innovator’s Hypothesis book, students will
design a business experiment in order to test measurable
outcomes to provide evidence of whether a new
innovation should be pursued. Topics may include
customer segments, pricing, customer behavior, new
products, marketing approach, etc.
Blue Ocean Strategy reboot
Students will use the
Blue Ocean Strategy
framework to rec-
ommend a new
approach or
business model of
an existing company
in order to differen-
tiate that company
from competitors.
Final Proposal
Teams of students will draw upon all class material and
discussions to create a written proposal (8-10 pages)
surrounding a product, service, or process innovation,
including a budget, timeline, resources needed, and
objections that are likely to be raised. Teams will present
an overview of their proposal in class.
Course Schedule
Week Topic Reading
Week 1
Jan 13
Overview, definitions of innovation, ideation, creativity; where ideas come from;
application of ideas; in-class exercises;
Meet in class Jan 15th.
Week 2
Jan 20
Business models; Lean Model Canvas; Entrepreneurial process map; small
business vs. entrepreneurship; DeBono’s Six Thinking Hats; “Walk in my shoes” (change in
perspective)
Tina Seelig podcast
Week 3
Jan 27
Innovation experiments (purpose, use, design); Levels & degrees of innovation; Blocks to
creativity;
Schrage Chap 2-4;
Schrage Chap 5-7
Week 4
Feb 3
Class presentations—best practices; Case study in innovation—discussion
Meet in class Feb 5th
Case study
Week 5
Feb 10
Midterm exam;
Innovation experiments continued; Lean Launchpad; Innovation lessons from Star Trek,
Improv, 3M, Broadway; Law of Diffusion of Innovation
Lean Launchpad
video
Week 6
Feb 17
Blue Ocean Strategy—concept, canvas, market boundaries;
Blue Ocean Strategy—creating new demand, strategic sequence;
Team experiment assignment due
Kim & Mauborgne
Chap 1-3;
Kim & Mauborgne
Chap 4-6
Week 7
Feb 24
Blue Ocean Strategy—overcoming organizational hurdles, execution;
Design Thinking; Blue Ocean reboot assignment due
Kim & Mauborgne
Chap 7-9
Week 8
Mar 2
Selling your innovative idea; story-telling; Final proposal presentations
Meet in class Mar 4th