and its unfoldings...

1. Innovation Backbone / graduation research

2. Masterplan in the Harbor

3. Airport-city

4. Creative Cluster

how your graduation research as a way of focusing what you are going to do in the future!

Inclusive: meaning economic growth leading to social development as well!

Because Rio has been historically developed under a process of spatial-segregation (when poor people were evicted from the central areas), creating what sociologists called a`broken city´;

This process has made social mobility very difficult (as poor people access the worse educational facilities and as it´s harder to get a job when you live in a slum - Gutierrez, etc al),

This situation generated high criminality (not only because of bad education and job opportuni-ties but also because of a perception of being different - Gutierrez, etc al),

A context that have made difficult for Rio de Janeiro to really profit from its vocation as a tour-istic city (Veja Jun 2010)

NOW: with better economic climate in Brazil, the city has been investing in cultural facilities (iconic mu-seums) and in organizing sport mega-events (panAmerica games, World Cup, Olympics), as a way of attracting tourists and generating economic growth (construction sector and split over)

transforming itself for the Olympics, trying to climb up as a touristic city!

Athens Montreal

Barcelona London+ +

-- --

Gold & Gold, Olympic Cities: City Agendas, Planning and the World Games

Regeneration of the city led to repositioning as global destination Enphasis on demountable structures to minimize maintainance

Enormous costs of maintainance Massive debts during the next 30 years

north/poorer

south/richer

CBD

Construction jobs are temporary, creative jobs are higher-value and benefit the long term

Strategic Vision of Rio as a ´creative city´- a way of generating jobs in the long term, more inclusive

Innovation engine is a systems which can foster innovation in the city - Dvir Pasher

less energy consumption with elevators, safer spaces with shops

Technopole

inclusive strategy!

trainning centers

and its unfoldings

turistic area too!

OPTION 1

OPTION 2

OPTION 3

OPTION 4

what about Rio?

not at full capacity... space to grow!

RJ

high-speed trainstation Airport

high-speed trainstation Leopoldina

CBD

technopole

airport-city

Esteves, Beneti, maglev...

Performance/Odebrecht

Performance/Odebrecht

Creative Clusterharbor

gasometro

residentialarea

historic area

`yes, we want to be part of it`

thank you!