innovation ams center for advanced technologies web navigation eugene tiller & phillip green ams...
TRANSCRIPT
innovation
AMS Center for Advanced Technologies
Web NavigationEugene Tiller & Phillip Green
AMS Center for Advanced Technologies
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Web User InterfacesPeople + goals = success
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The User ExperienceInformation complexity
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Web Users WantFast page downloads
Time in seconds
1 2 3 4 50
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Web Users WantEasy, quick navigation
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Web Users WantSatisfying, usable Web sites
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Web Navigation3 areas of study for Web navigation
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3 Areas of Study1. Site structure
2. Page navigation
3. Links and information
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Site StructureHigh-level
Tree-top view
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Site StructureBreak a large site into mini-sites (CNET)
News.com Builder.com Shareware.com
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Site StructureFewer vertical levels are better
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Site StructureStoryboards help us think clearly
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Site StructureThink simplicity
Combine rather than differentiate
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Page NavigationMost visitors won’t memorize your navigation
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Page NavigationVisitors don’t read, they scan for buzzwords
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Page NavigationVertical vs. horizontal navigation arguments don’t matter
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Page NavigationMore scrolling is better than more pages
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Page NavigationUse “within-a-page” anchors
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Page NavigationAsk “who am I?” on every page
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Links & InformationPush content (data) to the top of a Web site
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Links & InformationPush pivotal content to the top of each page
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Links & InformationEdit and edit again
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Links & InformationWhite space = good (marketing sites)
White space = bad (information sites)
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Links & InformationFollow page size guidelines
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Links & InformationColumns keep text lines short
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Links & InformationCell coloring “chunks” information
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Links & InformationGood color usage speeds navigation
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Links & InformationHigh content density is good
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Links & InformationContent links vs. category links
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Links & InformationUse 7-12 words in a content link
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Links & InformationInformation can be defined in many ways
Use redundant links
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Questions?