innovation africa digital (iad) summit 2013 keynote presentation - emerging markets mobile attitudes
DESCRIPTION
Marco Veremis, Upstream CEO, presents "Emerging Markets Mobile Attitudes" report to IAD Summit 2013.TRANSCRIPT
in numbers
Upstream’s mobile intelligence reports have shared insights on key trends in mobile market and digital advertising.
Top-tier media like FT, CNN, Bloomberg and CNBC have covered our research papers.
Profound Mobile Consumer Research
Western Operators Lost Opportunity
More than 45.6bn mobile app store downloads in 2012
Approximately $15bn were generated out of 5 billion downloaded paid apps
750million active iOS and Android users generated
$10bn in 2012
100% of operators believe voice andSMS traffic will
dramatically decline in the next 20 years
Source: Gartner Research / Ovum Whitepaper
The Rise of Over The Top (OTT) Services
Skype
The leading Voice OTT with over 900m users spending over 1bn minutes/day
OTT voice will cause total mobile voice revenues to fall from $714bn to $573bn over 2012-2016
75m WhatsApp users exchange 2 billion messages/day
27 messages per user/day
OTT messaging cost MNOs $4,2bn in 2012 and $12,5bn in 2016
Source: Mobile Squared Report
There are 610m Internet users but a staggering
1,8 billion mobile phone connections in BRICI
BRICI have 1,8 billion mobile phone SIM cards compared with a
combined total 394m of US and Japan
The African average is 65 mobile phones
for every 100 people
99% of Internet subscriptions in Kenya are via mobile phones
Emerging Opportunities
Source: BCG “Internet in the G-20-economy”
Mobile is the most used device for one in two (47%) over laptops, tablets or desktop PCs
Apple (21%) comes third in brand preference in emerging
markets after Samsung (32%) and Nokia (22%)
Almost a third of consumers (27%) in emerging markets bypass their favorite brands and buy devices with similar functionality, but at a cheaper price
60% of consumers are prepared to spend up to $5 every month on mobile apps
The majority of consumers polled (42%) prefer being billed for content and apps by their MNO
Key Points