innovating for tomorrow's marketer
TRANSCRIPT
Innovating for Tomorrow’s Marketer
Scott NashVP Product Management
Platform
Ashika BalaniSr. Product Marketing
Manager
Mike BergerSr. Director Product
Marketing
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Page 3 #MKTOINBLACKBetter
Smarter
Faster
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Email Experience
What’s new?•Email Template Picker •Email Editor•Email Insights
Email Experience Re-imagined
Brand new collection of templates
• Look great on a mobile device
• Guaranteed to deliver
• Designed for modern marketers
Email Template Picker (Spring 2016)
Page 8© 2014 Marketo, Inc.
Marketo Proprietary and Confidential
Real-time updates to Thumbnails
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Marketo Proprietary and Confidential
Template preview capability
Page 10© 2014 Marketo, Inc.
Marketo Proprietary and Confidential
Select and then Create
Email Editor
• Agile environment for the technical marketer to customize with easy code updates
• Dynamically personalize content based on preferences
• Customize emails with a lightweight drag and drop functionality
• Seamlessly insert and change contentEasy
Personalized
Powerful
Shows editable content present in the email.
Great way to see “Whats in my email?”
Select to show contextual info and
styling options
Character limit for Subject line
Are you using a DKIM
Use the template as a canvas to paint your own story. Edit text size, color, button label, button color
Edit the content directly. Add a
snippet or make the content dynamic!
• Full-screen editing experience by incorporating line numbers, syntax highlighting and inline error validation.
• Change editable regions without breaking from the template
Preview across desktop, tablet, phone, and text
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Highly Interactive Exploration ToolLighting Fast
Elegant and Innovative User Experience
What can you learn
Visualizations that a marketer can double click
into further
Quick scan of Engagement Metrics
Multiple dimensions and views
Compare across time periods
Save charts for quick reference
Share charts
What can you learn
View list of assets with visualization
of delivery and engagement
Filter by content, audience, and Time period
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What is ABM?
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Account-Based Marketing
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Page 30 #MKTOINBLACK ENGAGEMENT MARKETING PLATFORM
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Accounts
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Accounts Across Channels
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Accounts Across Channels Impact
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Page 44 #MKTOINBLACKFaster
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Project Orion
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Orion Next Generation Architecture
2.7 billion emails 125 billion activities
20 billion emails 500 billion activities
100 billion emails25 trillion activities100 million leads
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Orion Next Generation Architecture
20m/hour
< 5 seconds
< 60 seconds
Activity Volume
Trigger Latency
Batch Campaigns
Orion Scale Metrics
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Relational
Unstructured
IOT-Ready
Evolving the Platform
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Close the Loop
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Orion Next Generation Architecture
Platform Tools
#MKTOINBLACKAttributes Objects Activities
Thank You!