innovasi usahawan kecil (micro-entrepreneurship innovation)
DESCRIPTION
Innovasi usahawan kecil (Micro entrepreneurship innovation in Malaysia) Presented to KbioCorp workshop on micro-entrepreneurship, Sungai petani, Kedah, Sept 2010TRANSCRIPT
Innovasi Usahawan Kecil
Mohd. Murray Hunter University Malaysia Perlis (UniMAP)
Seminar Peluang dan Potensi Industri Biotechnologi dan Produk Berasakan Herba August 1st 2010
Innovation is a key word in management today……..
BUT RARELY ARE WE SHOWED HOW TO APPLY THIS IN AGRICULTURE
Innovation
The introduction of new things, ideas or ways of
doing things Oxford Dictionary
Inputs
Channels
Methods Diversity
Mono Multi
See both in National & Farm Scale
Tools of Agro-innovation
The Spectrum of marketing
channels
Traditional Alternative
Inefficient
Non-sustainable
efficient
sustainable
Compatible?
Marketable/Regulated?
Traditional
High Input
Organic
Biodynamic
LowPesticide
Conventional
Commodity Specialised
Innovation is closely linked with opportunity
Opportunity is a Construct
Ability to make linkagesAnchoring a source
of innovation
Having the right Skills
Networks
Resources
Product/MarketStrategy
VisionPlatform
Dream, ego, aspiration, greed, survival, education
ExperienceReference & Benchmark
Cognitive, hemispherial & field Perception
Source Explanation Examples
The unexpected success, failure or
external occurrence
Success of a revolutionary product or the application of technology from one industry to another, sudden or unnoticed demographic changes caused by wars, insurgencies, migration, etc.
Apple computerRapid decline of Proton’s market share
An incongruity between reality as it actually is and
what it ought to be
A change that is already occurring or can be made to occur within an industry. It may be visible to those inside the industry, often overlooked or taken for granted.
Sugar free products and sugar replacements due to concern for healthIncreasing demand for travel and holidays due to increasing incomes and leisure time
Inadequacy of an existing
technology or business process
An improvement in process that makes consumers more satisfied based on an improvement or change in technology.
Caffeine free productsMicrowave ovensMobile phones
Changes in industry or market
structure
New ways and means of undertaking business based on identified opportunities or gradual shifting of the nature of the industry.
Health care industryEducation industry – private education
Perceptual changes
Changes in peoples awareness founded on new knowledge and/or values or growing affluence leading to new fashions and tastes
Leisure and exercise industry aerobics & gyms
Demographic changes
Gradual shift of demographics in population by age, income groups or ethnic groups, etc
Establishment of more retirement homes
New knowledge New knowledge or application of existing theoretical knowledge into an existing industry that can create new products not previously in existence
Video and VCD industryRoboticsBiotechnology
Where does Malaysia Rank?
Diversity
Inputs
ChannelsMethods
Productivity (short & Long Term)
Profitability (social & economic)
Sustainability (spectrum)
Consumer DrivenSupply Chain Management
Is a key
Personal Goals &
Ambitions
The Major Blocks to Development
• The current “psych” of farmers
• Growing rural unemployment
• Unbalanced affluence (town-rural)
The Probable Causes
Lack of Ideas
Lack of education and skills
Narrow mindset
Feeling of powerlessness – lack of access to markets
Lack of resources
Lack of will
Ava
ilab
ility
Incr
ease
s
Usefulness Increases
Media Reports
Ideas
Data
Information
Knowledge
Wisdom
The Continuum from media reports to wisdom in relation to availability and usefulness
The Unexpected Success or Failure, or External
Occurrence
Success of a revolutionary product or the application of technology from one industry to another,
sudden or unnoticed demographic changes caused by wars, insurgencies, migration, etc.
Tissue Culture
Outlet Type Malaysia Thailand Hong Kong Australia Hyper & Supermarkets (Chain Owned)
20% 68% 91% 85%
Independent Hyper & Supermarkets
20% 2% 2% 10%
Wholesale Trade – Sundry & convenience Stores
57% 10% 2% 3%
Other 3% 20% Convenience
Chains
5% 2%
Retail Concentration
An incongruity between reality as it actually is and what it ought to be
A change that is already occurring or can be made to occur within an industry.
It may be visible to those inside the industry, often overlooked or taken for granted.
Toyyibaan & Halal
• This day are (all) things good and pure made lawful unto you. The food of the people of the Book is lawful unto you and yours is lawful unto them. … If anyone rejects Faith, fruitless is his work, and in the Hereafter he will be in the ranks of those who have lost (all spiritual good).
Al-Ma’idah5:5
• O you people! Eat of what is on earth, lawful and good; and do not follow the footsteps of the evil one, for he is to you an avowed enemy.
Al-Baqarah 2:168
• From the land that is clean and good, by the Will of its Cherisher, springs up produce, (rich) after its kind; but from the land that is bad, springs up nothing but that which is niggardly: thus do we explain the Signs by various (symbols) to those who are grateful.
Al-A’raf 7:58
• O ye who believe! Eat of the good things that We have provided for you, and be grateful to God, if it is Him ye worship.
Al-Baqarah 2:172
“He hath subjected to you all that there is in the heavens and all that there is in the
earth: All is from Him. Verily, herein are signs for those
who reflect.”
Al-Jathiyah 45:12
The Muslim living as a minority in a non-Islamic society will have a
number of problems identifying what items are halal and haram
(forbidden in Islam), without product certification. For example,
gelatine, lard and tallow can be either in a halal or non-halal,
depending upon their source and method of processing. Cross
contamination is a major problem in stores and particularly
restaurants, where pork is also served.
Halal, but is it Toyyibaan?
Haram (Those things prohibited by
Allah in the Al Qu’ran)
HACCP
GMP
Sustainable environment, community
& business
Community Benefit
Toyyibaan
Clean Healthy
Non-exploitive
Traceable
Supply Chain
Ethical
Toyyibaan would also mean that agriculture must be undertaken
within sustainable practices, and in business, where things
should be done with good intentions.
Overseas Halal Food Product
rank Country GDP pop GDP1 US 12,360 1.0 123.62 China 8,859 1.5 132.93 Japan 4,018 0.0 1.64 India 3,611 13.4 483.95 Germany 2,504 3.7 92.66 UK 1,830 2.7 49.47 France 1,816 7.5 136.28 Italy 1,698 1.5 25.59 Russia 1,589 12.5 198.6
10 Brazil 1,556 0.1 1.611 Canada 1,114 1.9 21.212 Mexico 1,067 0.1 1.113 Spain 1,029 1.5 15.414 Korea, South 965 0.2 1.915 Indonesia 866 88.0 761.716 Australia 640 1.5 9.6
Muslim %
Muslim share of population and GDP in major economies
GDP % share of GDPrank country country pop % GDP World Islam
1 Indonesia 866 88.0 761.7 1.3 13.92 Turkey 572 99.8 570.9 0.9 10.43 Iran 562 98.0 550.4 0.9 10.14 India 3,611 13.4 483.9 0.8 8.95 Pakistan 393 97.0 381.6 0.6 7.06 Saudi Arabia 338 100.0 338.0 0.6 6.27 Egypt 304 90.0 273.2 0.4 5.08 Bangladesh 304 83.0 252.6 0.4 4.69 Algeria 233 99.0 230.9 0.4 4.2
10 Russia 1,589 12.5 198.6 0.3 3.611 Malaysia 290 55.0 159.6 0.3 2.912 Morocco 138 98.7 136.5 0.2 2.513 France 1,816 7.5 136.2 0.2 2.514 China 8,859 1.5 132.9 0.2 2.415 US 12,360 1.0 123.6 0.2 2.316 UAE 111 96.0 106.8 0.2 2.0
Muslim
The top Islamic economies
Branding
Diversified Halal Farms
Farmers’ markets
COOP Market
Home Delivery
Gerai Delivery
Restaurant & Hotel Delivery
Many small suppliers that are customer
orientated
Organic Farming
Production Processes
Farm size & layout
Organisation & methods
Propagation
Cultivation
Processing
Marketing
Climate
Weather Rainfall Wind
Sunshine UV radiation Temperature
Humidity
Conducive weather Or
Floods, droughts, etc
Physical Environment
Soil Topography Atmosphere
Natural flora & fauna habitat Urbanisation
Suitability of conditions Pollution (air, land & water)
Labour sources Water resources
(create hinterland where farm part of)
Human Habitisation
Knowledge Suppliers & contractors
Pollution Attitudes and concerns
Resource inputs, fertilizers, herbicides, insecticides, machinery, research capabilities
Positive Inputs Water
Sunshine Nitrogen
Agricultural inputs Fertilizers etc Knowledge
Labour
Negative Inputs
Adverse physical conditions
Pests & diseases Pollution
Heavy metals
Business Environment
Markets Finance
Trade environment
Customers Financing &
various kinds of capital
Competition Low prices
Changing demand patterns
Government Infrastructure Regulation Taxes & subsidies
Trade environment
Research
Negative Outputs
Runoffs, wastes, carbon
Some recycling back to system
Positive Outputs
Products
Revenue flow back to system
An Agricultural Enterprise as a System
Green/Biological/Natural Minimum interventionalist
Linear/Industrial/Chemical Wild Harvest
Biodynamic Farming
Organic Farming
Chemical Free
Reduced Pesticide
Low Input
Sustainable Minimum Till
Conventional
High Input Chemical Intensive
Natural Farming
Traditional Farming
Biological Farming
THE OPERATION OF ORGANIC PHILOSOPHY (Fundamental Principals and Practices)
Objectives Soil Health & Fertility
Pest & Disease Management
Weed Management
Eco-system Biodiversity
Sustainability
Crop Rotation
Green Manure
Animal Manure
Cover Crops
Intercropping
Farmscape
Composting
Mulching
Buffers
Crop Rotation
Green Manure
Animal Manure
Cover Crops
Intercropping
Bio-control
Farmscape
Buffers
Crop Rotation
Green Manure
Animal Manure
Cover Crops
Mineral
supplements
Natural Fertilizers
Mulching
Composting
Tillage
Intercropping
Bio-control
Farmscape
Buffers
Crop Rotation
Green Manure
Cover Crops
Composting
Intercropping
Crop Diversity
Bio-control
Natural Pesticides
Sanitation
Tillage
Farmscape
Fire
Buffers
Crop Rotation
Cover Crops
Intercropping
Mulching
Flame Control
Natural Herbicide
Integrity
Buffers
Records
Certification
Improvement
Practices
Foundations
Site Selection
Conversion
Habitat Creation
Planning
Approximate Size of the World Organic Market 2008 (USD Billion) Fruit &
Vegetables, 12.9, 35%
Meat and Poultry, 1.5,
4%Dairy, 3.6, 10%
Bread & Grains, 4.5,
12%
Beverages, 3.6, 10%
Cosmetics, 6.5, 18%
Processed Foods, 3.9,
11%
Existing Thai Organic Products
Pest & Diseases
Essential Oil Based Fungicides/Insecticides
Control
Timorex 0.5 %
Nimgard + Kocide
Timorex 1 %
New Foreign Products
Organic Herbicides
Product Reported Results*
Control O
Round Up Pro[i]
10
All-Down Organic[ii]
Range 0.5 – 3.8
[i] Registered Trademark of Monsanto.[ii] http://alldownherbicide.com/
Before
After
Inadequacy of an existing technology or business process
An improvement in process that makes consumers more satisfied based on an improvement or change in technology.
PerlisMalaysia
A Rapid Growth Industry
Rural Birdhouses
A relatively new “birdtown”
Big capital investment
Bird Cities
Basic P
atta
ni B
ird H
ouse
Layo
ut
10 Feet
18 Feet
36 Feet
12 Feet
8 Feet Top V
iew
Swiftlet Farming
3 Ft 3 Ft
6 Feet
5 Feet
9 Feet
23 Feet
End View
14 Feet
8 Feet 1 Ft
9 Feet
23 Feet
Side View
Top V
iew (R
einfo
rcemen
ts)
By developing novel applications of technology
Essential Oil
A volatile oil obtained from a
wide variety of plant, scrub,
and tree species and from
various parts of the plant
anatomy, such as the roots,
rhizomes, wood bark, leaves,
stems, fruit, flowers and seeds.
Usually extracted by hydro or
steam distillation, expression
or effleurage - Hunter 1996
Wild Collection & Distillation
Tea TreeAustralia
Small Holder (Patchouli Indonesia)
Cambodia (Lemongrass, Cajuput)
Medium Size Plantation
Bridgestow Tasmania
Large Scale Production
Large Scale Plantation Tea Tree
Processed Food
Beverages
Fine Fragrance
Aromatherapy
Cosmetics & Personal Care
Household Products
Solvents
Pharmaceuticals
Herbs & Spices
Organic Agro-Chemicals
Ginger Oil (Zingiber officinale)
citral, beta-sesquiphellandrene, zingeberene, and gingerols/shogaols
The fresh ginger rhizome is a versatile ingredient of thefar eastern cuisine, and is now commonly used in most of the world. Its flavour is lemony-balsamic and its taste is medium hot.The lemony character of fresh ginger is due to citral. Major components of the essential oil are the sesquiterpenes beta-sesquiphellandrene and zingiberene. The 'sharp' constituents, causing the burning sensation on the mucous membranes, are substituted phenols (gingerols/shogaols)
Extraction Method: Steam DistillationOrigin: Indonesia, India, Sri Lanka, China
Massoia Bark Oil (Cryptocarya massoy)
Origin: New Guinea and Irian Jaya Highlands
Massoia bark has a sweet, coconut-like aroma and issteam distilled to yield massoia bark oil. The bark is obtained by cutting the tree at the base, making circular incisions at one meter intervals, lifting the bark off and allowing it to dry. Each tree yields on average 65 kg of air dried bark.
C-10 massoia lactone C-12 massoia lactone
Extraction: hydro-distillation of the bark, heartwoodand fruits of the massoia tree afford pale yellow-coloured oils in 0.7, 1.2 and 1.0 % yields, respectively
Constituents: C-10 massoia lactone, or 5,6-dihydro-6-pentyl-2H-pyran-2-one, (65-68 %), and the C-12 massoia lactone, or 5,6-dihydro-6-heptyl-2H-pyran-2-one, (17-28 %), while the major fruit oil constituent is benzyl benzoate (68%)
Patchouli Oil (Pogostemon cablin)
(-)-patchoulol andnorpatchoulenol
Obtained by steam distillation under pressure or CO2-extraction of the dried leaves
Patchouli is mostly grown in Indonesia
There are no synthetic equivalents of the patchouli scent.
Main Constituents: (-)-patchoulol (30-40 %). However, it is maintained that norpatchoulenol, present in only 0.3-0.4 %, is playing a principal part in the overall odour picture.
Pepper Oil (Piper nigrum)
(+)-3-carene piperine
Main producer: Sarawak, Malaysia
Main Constituents: The pepper seeds contain avolatile oil and the non-volatile compound piperine, the latter being responsible for the burning effect on the mucous membranes.Also, cyclic monoterpenes with 3-carene as the major component (around 35 %). Moreover, a number of hitherto unidentifiedsesquiterpenes probably contribute to its character.
Extraction: Steam Distillation of the crushed seeds
Backhousia citriodora (Lemon Myrtle)
High Investment to Expand Industry in Australia
Strong Demand as an Ingredient for tea
Good Crop to Grow in Most Parts of Thailand
CHO
CHO
Citral (geranial 51.43 % and neral 42.12 % )
Eucalyptus citriodoraGood Monsoon Crop
Easy to Cultivate
Oil is a bi-product
Excellent & High Valued Hard Wood
One year for oil
10 years for timber
Percentage of oil yields is 0.9 %.
citronellal (88.62%), β-pinena (0.16%), 1, 8-cineol (0.32%), 5-hepten (0.14%),linalool (0.12%), citronellol (0.52%), isopulegol (0.33%), 3- cyclohexanol (3.66%)and β-citronellol (0.52%).
CHO
Lengkuas (Alpinia galanga)
UV Properties
Flavour Ingredient
Easy to cultivateNiche Oil –specialised market
kampheride, alpinin, galangin, methyl cinnamate , cincole,1’-acetoxychavicol acetate, 1’-hydroxychavicol acetate, galantin-3-methyl ether, a-terpineol, 4-hydroxybenzaldehyde, trans-coniferyl diacetate,trans-p-courmaryl diacetate, a-bergamotene, b-bisabolene, borneol, borneol acetate, butanol acetate, campene, carveol I, carveol II, chavicol acetate, citronellol acetate, a-copaene, curcumene, p-cymene, p-cymenol, eugenol methyl ether, 1’-acetoxyeugenol acetate, trans-b-farnescene, geraniol acetate, a-humulene, limonene, myrcene, nerol acetate, pentadecane, linalool, propanol acetate, 2-methyl sabinene, santalene, b-sesquiphellandrene (Malaysian Herbal Monograph) , g-terpinene, terpinolene, tridecane, caryophyllene oxide, 1’hydroxycineol acetate, p-hydroxycinnamaldehyde, di-(p-hydroxy-cis-styryl)-methane, a-pinene, b-pinene, quercetin, kaempferol, quercetin-3-methyl ether, isorhamnetin and derivative of 4-allylphenol
Geranium (pelargonium species)
Potential High Value Boutique CropGood for Hilly Terrain
Citronellol, andgeraniol, which occur in different proportions according to the origin of the oil. BothBourbon and North African-types contain unusual high quantities of (-)-citronellol, isomenthone and monoterpene formates. However they can be distinguished by the presence of different constituents such as guaia-6,9-diene in Bourbon oil and 10-epi-[gamma]-eudesmol in the African-type. The Chinese oil is similar to Bourbon-type, having higher content of citronellol (+40%) and lower content of Iinalool and geraniol (1,3).
Distillation or solvent
extraction of the dried leaves
Plai oil (Zingiber cassumunar)
Major Constituents: terpinen-4-ol, a-terpinene, sabinene, g-terpinene, cis-3-(2',4',5'-trimethoxyphenyl-4-[(E)-2''',4''',5'''-trimethoxy-styryl]cyclohex-1-ene, cis-3-(3',4'-dimethoxyphenyl)-4-[(E)-3''',4'''-dimethoxystyryl]cyclohex-1-ene, cis-3-(3',4'-dimethoxyphenyl)-4-[(E)-2''',4''',5'''- trimethoxystyryl]cyclohex-1-ene (3),(E)-4-(3',4'-dimethoxypheny1)but-3-en-1-ol, E)-4-(3',4'-dimethoxypheny1)but-3-en-1-yl acetate, 8-(3',4'-dimethoxyphenyl)-2-methoxynaphtho-1,4- quinone
Sabinene and terpinen-4-ol
a-terpinene
g-terpinene
Extraction Method: Steam
distillation of the rhizomes
Cajuput (Gelam) Melaleuca cajuputi
Local Tree
Number potential Markets
Can Basically Set Price
Easy to Cultivate
Persicaria odoratum (Kesum)New Material
Good Highland Crop
Small Scale High Value
Pests Easily Controlled
Doesn’t need Registration as an Aromatic Chemical
Changes in industry or market structure
New ways and means of undertaking business based on identified opportunities or gradual shifting of the nature of the industry.
Farming in Fiji
Farming is primarily subsistence agriculture
Taro Yam Cassava Ginger
Chillis
Sunday
Monday Morning
Monday Afternoon at the Melbourne Wholesale Market
Integrated Agriculture with Tourism
Perceptual changes
Changes in peoples awareness founded on new knowledge and/or values or growing affluence leading to new fashions and tastes
OTOP Thailand
Business CarbonFootprint
Aveda The Body Shop Thursday Plantation
Sureco Hain CelestialGroup
Est. Sales USD120million (1996)[i] USD619mil
(2006)
USD1.5Billion (2006)[ii]
USD85Million (2006)[iii]
USD40Mil[iv] USD738Mil[v] (2006)
Location USA UK Australia Malaysia USA
Established 1978 1976 1976 1999 1926
Products Personal Care Personal Care Personal Care Herbs Organic food and cosmetics
Basic Philosophy To sustain the environment and
give back to communities
Social humanitarianism activism on many
issues
Natural tea tree
products/natural medicines
Halal & Toyyibaan
Free of artificial ingredients,
Kosher foods
Ethics Yes
Green Yes Yes Yes
Natural Yes Yes Yes Yes
Organic Yes Yes Yes
Community Yes Yes Yes
Cultural
Religious/Spiritual Yes Yes
Mode of Distribution Direct Marketing/Salon
Retail and e-Commerce
Direct and through
distributors
Direct Marketing
General distribution
Owner Estée Lauder Companies Inc.
Loreal Chris Dean & Family
Private Ownership
Listed company
Actualisation
(The Artist) Self-fulfillment
Rice
Soap Fresh
Vegetables
Most Household Cleaning Products
Water Purifiers
Fashion Clothes (e.g. Jeans)
Chewing Gum
Car Air Fresheners
Travel & Vacations Fine Fragrances
Aromatherapy products Luxury cars
Nutraceuticals & herbs
Books Fine Dining & Processed Foods
Study after retirement Fresh vegetables (Organic)
Esteem (The Executive)
Achievement, prestige,fulfillment
Social (Worker) Family, relationships,
workgroups
Safety (The Farmer) Home, Security and stability
Physiological (The Hunter) Basic Biological Needs – Food, water, air
Staples: based on survival (fear)
Necessities: based on what is good (existence)
Community: (acceptance)
Responsibility: (hope)
Fulfillment: (dreams)
Demographic changes
Gradual shift of demographics in population by age, income groups or ethnic groups, etc
Coronary artery obstruction.Nearly 90%.
Caused by fat Accumulate on artery walls.
Until the tube constricted
blood. Hard and
narrow.
New knowledge
New knowledge or application of existing theoretical knowledge into an existing industry that can create new products not previously in existence
Introduction
Surfactant Evolution
Natural Enzyme Based Products
Natural Based Enzyme Products
To Achieve Excellence in Passive Immunity Transfer: By providing an all natural premier milk extract
with a guaranteed minimum level of 40% Immunoglobulin and antibody level derived from bovine
& goat milk.
Colostrum
Colostrum or Mother’s Milk is the original and ultimate nutritional
supplement. It is a unique natural secretion produced at the beginning of lactation
designed by Nature to promote strength and good health.
Colostrum has been called life’s first food. Each drop of Colostrum contains the promise
of life: immunoglobulins, antibodies, growth factors, vitamins, minerals, enzymes, amino acids, and other substances designed
to ‘prime’ the body to face a lifetime of invasion by various microorganisms and
environmental toxins. (Colostrum is considered to be nature’s most perfect disease fighter).
Shape of Antibody
Inside the intestinal tract the antibodies from Premier Milk prevent the toxins from attaching to
the intestinal wall and multiplying. In effect shielding the body from toxins.
Premier Milk Extract – Photographic Evidence
Ordinarily With Premier Milk
The ‘control’ cells. The hundreds of little black dots are E. coli bacteria
attaching to the cell walls.ETEC strain H10407 adhering to differentiated Caco-2
cell line (colon carcinoma).
(Photos from approx. 40x magnification, Phase-contrast, Giemsa stain)
At normal Premier Milk doses there are practically no E. coli
attaching to the cell walls.Inhibition of adherence of H10407 to Caco-2 cell line
in the presence of 500μg/ml hyperimmune colostrum.
PROCESS OF PRODUCTION
Cold Sublimation Process during processing.
This helps to maintain the shape and the bio-activity of
the antibodies (IgG).
Conclusions about innovation in agriculture
Farming is less about cost advantage as it is about product
What is the Halal hub about? What is the organic market about?
What is the herb market about?
Paradigm adoption is more powerful than subsidy adoption
Making the wrong decisions can bring potential market isolation
New Business Models
Southern Thailand
Malaysia
Brunei
Indonesia
Competitive Advantage Through Differentiation
Maximises Benefit from Location as a marketing advantage
Relatively low competitive market segment
Maximises benefits of large local biodiversity
Local culture is utilised as branding
Location Perak Malaysia, Sales RM100 Million Plus
Location Perlis Malaysia and Indonesia
Sales RM 170 million P.A. Plus
New Product Development Approach
Ideas Opportunities Solutions Realisation Performance
Spots Evaluates Selects Targets
Creativity Innovation Strategic Thinking
Management Capability
Capabilities Governing Competitive Scope
Competitive Advantage
Costs: to customers Knowledge: Industry/market/technical/p rocess Relationships: Customers/suppliers/distri butors/relative power Structure: Ability
Differentiation
Competencies Entrepreneurial, Opportunity
Identification, Network, Conceptual, Organisational, Strategic, Commitment,
Resources
$ Cost
$ Return
Deg
ree o
f P
rocessin
g
Final Product Form
Selection of Crop
Trials
Propagation
Land Preparation
Planting, Maintenance &
Irrigation
Harvesting & Extraction
Product Development
Final Product
Crop & Project Failure
No Return
Co
mp
os
t & M
ulc
h
Bio
fuel
An
ima
l Fe
ed
Cru
de
Es
se
ntia
l Oil
Org
an
ic A
gro
-
pro
du
ct
Co
sm
etic
&
Aro
ma
the
rap
y
Nu
trice
utic
al
Ph
arm
ac
eu
tical
Conceptual Value Added Processing Options with Revenue and Cost
Implications
Technology
Input
Eucalyptus citriodora
10 years
1 year
Certification and Value
Organic Products have 3 times the value as conventional crops
A Roadmap from today
Create Ideas
Decide on what product each group would want to be involved in and
match this with an expert person and some students.
Screen the Idea for opportunity
Determine whether there is a market and how much competition there is.
Determine if the product can be made.
Look for ResourcesSkills (how to make), place to
make, finance
K-OTOP Model Network
Umbrella Brand (Direct Marketing Company)
Health Beverages
Herbs & Cosmetics
Nutraceuticals
Others
Funding Through
Prospectus
Integrated Farming
Organic Farming
R&D Cluster
Entrepre-neurship
Govt. Support
Graduates Under University Supervision
• Drive Marketing
• Product Development
• Business Operations
University Training
• Students
• Farmers
Application of University R&D
Initial Grant• UNDP
• Prospectus• Zakat• VC