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InnovAction 11consulting | technology | outsourcing

Accenture’s recipe for promoting innovative talent

Merger with the academic world

Ingredients for an innovative business industry

Tasting innovative solutions

Accenture innovation “tapas”

InnovAction Annual Report 20112 Annual Report 2011 InnovAction 3

L ast year, 2011, several Spanish restaurants held the leading places in the famous ranking that chooses the best restaurants in the world,

S. Pellegrino. Spanish gastronomy again proved to be the clear example of how innovation can radically transform an activity of a traditional nature, multiplying its value. This is only one of the reasons why gastronomy has been chosen to provide an innovative flavor to our InnovAction report 2011. It is also the fact that we are convinced that we all have a great deal of “chefs” in our organizations. And as the best Spanish chefs who have become world leaders in their field, we firmly believe that we must innovate.

Every day we find ourselves faced with the challenge of mixing, in this great cocktail shaker that is business innovation, all the ingredients that we have available: people, resources, tools, clients, collaborators, projects, etc. to obtain different results. Despite the prevailing situation, Accenture has maintained its commitment to innovation, choosing the best ingredients for this purpose. In the fiscal period from September 1, 2010 to August 31, 2011, Accenture Spain invested a total of Euros 10,750,000 in R&D+i in projects related mainly to health, transport, telecommunications and the financial industry.

The new recipes obtained thanks to innovation have enabled us to renew our products and services. In 2011 more than 20 clients have come to try Accenture‘s innovation “tapas”. Our products and services offer differential and innovative solutions to companies in diverse industries: banking, insurance, telecommunications, energy, government, transport, etc. These innovative recipes are also

tried in-house. Every day we reconsider the way we do things and invent new ways of motivating and obtaining the best ideas from our people.

As you will see in the following pages, one of our secrets lies in not “cooking“ innovation alone. Accenture’s innovation cuisine is open and is enriched by the co-creation of ideas with our partners, clients and collaborators. Universities, business schools, start-ups, researchers, and leading companies, have participated and participate in our initiatives for the common purpose of growing sustainably, changing the way of doing things, generating value with innovation. From here we want to thank you for your dedication and confidence in this commitment.

Who does not like to enjoy an excellent meal in good company? Good gastronomy is a source of joy, so necessary these days. Around a good table we converse and enjoy one of the great pleasures that life offers us. We hope you will enjoy reading with us the recipes we have created during 2011 and that they will serve as inspiration and motivation for you to join our table.

Vicente MorenoSpain Country Managing Director

Annual Report 2011 InnovAction InnovAction Annual Report 2011

Accenture’s recipe for promoting innovative talent

Through and through innovative ideas

Innovation stars

Learning to cook innovation

Experiences with an innovative flavor

Merger with the academic world

Recipes that include scientific research

Recipe to support the creation of innovative companies

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The menuIngredients for an innovative business industry

Creating wealth based on innovation

Passion: essential seasoning for entrepreneurship

Cultivating entrepreneurs: leaders in designer innovations

Recognizing successful recipes

Tasting innovative solutions

A market to revitalize innovation

Meetings to know the market offer

Sharing a table with innovators

Accenture innovation “tapas”

Analytics

Cloud Computing

Digital Market & Social Media

e-Health

Innovation Management Office

Mobility

Smart Networks


Accenture’s recipe* to promote innovative talent

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In Accenture we believe that the first step towards innovation is to involve everybody in the organization in the process of generating ideas.

Being sure of the objective of turning innovation into a typical dish of our work table enables us to ensure that all the members of our organization contribute. With their creativity, they offer an enormous number of quality ideas and enrich the process of creating innovative solutions.

In this way, the success of our recipe is based on each and every one of Accenture’s people pledging their commitment through Bottom-Up InnovAction.

The purpose of this initiative is to identify innovative talent in our organization and promote this capability in our people, revealing the great innovator that is inside each of us.

Sharing our experiences becomes the essential ingredient to stimulate creativity and achieve quality proposals based on creating products and services, internal process optimization and improving people’s work life.

Finally, as every good dish is accompanied by a good wine, our innovation process has Grapevine, Accenture’s on-line collaborative tool, through which over 4,000 people have contributed more than 1,800 innovative ideas.

A recipe consists of explaining the appropriate procedure to achieve an objective.

The main ingredient of a recipe and the care we take in preparing it determine our unique and personal brand.


Through and through innovative ideas

To achieve high innovative value ideas, we call on all our people to contribute to solving the challenges we face by offering their experience and creativity.

This process is based on the concept of crowdsourcing, the premise of which is that the more people that reflect together, the better the performance of the community and the result obtained.

Pooling ideas and skills simplifies the search for one excellent integrating idea that will not only turn a traditional dish into an option with high doses of innovation, but will also reveal new work methodologies.

Careful preparation through Grapevine

Grapevine is an on-line collaborative tool that facilitates the process of generating, managing, filtering and prioritizing the ideas contributed by our people.

Inspired by the wine-making process, which commences with obtaining a good stock, Grapevine makes it possible to sow the seeds of challenges that require an innovative solution and, among us all, produce clusters of ideas about it.

Grapevine represents our Guarantee of Origin, Accenture’s differential hallmark to achieve a harvest of innovative quality ideas, enriched with all our people’s contributions.

The process of obtaining innovative ideas through this tool is as follows: • Eachseedrepresentsabusinesschallenge

to be tackled from an innovative perspective. Grapevine users can check them by areas of interest and select the seed in which they wish to participate.

• Thegrapesconstitutetheideascontributedto each seed or challenge considered.

• Thevineisagraphicalrepresentationof all the contributions generated on the basis of a seed, grouped into clusters. If you position the cursor on one of its grapes, an information box appears with an extract of the idea, its author and the percentage of users that have assessed it favorably.

• Thevalueofthevineisobtainedthrough the quality of its grapes, that is to say, the ratings given to an idea.

Accenture’s people contribute their experience and creativity to turn traditional dishes into options with high doses of innovation.


The final point is putting into operation the best ideas obtained. To this end, the Bottom-Up InnovAction Committee, comprised of representatives of all Accenture’s industries and service lines, selects the best ideas from the Grapevine harvest and submits them to Accenture’s Executive Board. If they are approved, the necessary budget is allocated in order to implement them.

Using Grapevine also contributes additional benefits to business health:

• Promotinganew,morecollaborativeandefficient way of working by using a virtual work environment.

• Leveragingideaanalysisandcomparison,enabling them to be structured, systematized and shared.

• Favoringcreativityandinnovation,becausethis results in an environment that motivates and rewards the generation of ideas polished by collective intelligence.

• Promotingtheinvolvementandcommitmentof all the people in the organization through innovation.

Seed to live without paper

Aware of the need to reduce, and even eliminate, the use of paper in all the areas of our life, Accenture sowed the Paperless seed in Grapevine.

The purpose of this challenge was to find innovative solutions to reduce paper consumption. Implementing actions in this respect will not only enable costs and space to be saved, but will also increase productivity, facilitate documentation tasks or information sharing and increase data security. Moreover, and no less important, it contributes to the care of the environment.

The 255 grapes produced by the Paperless seed received 12,666 visits, with 892 favorable and 555 unfavorable assessments.

The authors of the best ideas were rewarded with a visit to the Museum of Human Evolution and the Atapuerca Site, in Burgos.

Statistics of the 2011 Harvest

Seed to feel the brand

One of the seeds sown in Grapevine is related to Experiential Marketing and its possible applications in Accenture.

Experiential marketing is an extension of relational marketing that seeks to generate innovative client experiences. According to authors Kotler and Lane, these experiences can be sensorial, emotional, rational or relational.

Therefore, experiential marketing goes beyond the scope of the specific characteristics of products and services, to affect the sensations that generate the purchasing experience; in short, a client that enjoys both the product or service and the brand experience.

This seed has produced 51 grapes, which have received 1,764 visits.

We sow Paperless seeds to produce grapes that propose innovative solutions to the need to reduce paper consumption.

923Days since Grapevine was launched

31Seeds sown

1,893Grapes produced

32,788

Accesses to Grapevine

8,348Assessments made

4,129Users registered

With the seed related to experiential marketing we harvest ideas to generate experiences around Accenture.


Innovation starsOur most innovative people receive the Innovation Champions award for their participation with quality ideas in Accenture’s innovation process.

This award reflects the high degree of commitment to the InnovAction initiatives and values in generating innovative ideas for our work table.

Likewise, our people that have been awarded the Innovation Champions star play an essential role in the program, conveying their enthusiasm to the rest of the organization and consolidating an extensive community committed to innovation.

These people lead training workshops with a view to developing capabilities such as creativity and collaboration, which are essential in order to produce innovative solutions.

They also convey their passion for innovation in the training course received by the people that join the Accenture team. The aim is for the new members to understand the organization structure and the strategic lines that are the setting for InnovAction, encouraging them to be part of our innovation process.

Our most innovative people are awarded the Innovation Champions star.


Learning to cook innovation

In Accenture we have learnt that in order to innovate it is essential to train our people and make sure that all the ingredients are just right.

And to reach this objective, nothing better than to include in Bottom-Up InnovAction, workshops that whet the creative and collaborative appetite.

Developing their capabilities and skills for innovation, our people learn to generate high-value ideas to meet specific client demands, which can be turned into business opportunities.

Workshops to whet the creative appetite

In order to generate quality innovative ideas a large dose of creativity is required.

In Accenture we believe that people are not only born with enormous creative capability, but that we can also learn to foster it. This is why we offer our people the chance to take part in workshops to learn to generate and turn it into value for the business.

The Six Thinking Hats workshops and Green Hat Techniques are some of the training activities that contribute to improving innovation potential. Both of them are backed by Edward de Bono, an international reference psychologist, thought trainer and instructor.

In 2011 the success of this initiative, which was carried out on several occasions, was consolidated:

• AworkshopforSeniorExecutives, with 10 attendees per session.

• Twoworkshopsfortherestofthecompanyprofiles, with 22 attendees in both sessions.

Altogether, these workshops have whetted the creative appetite of 86 people since 2010, 16 of which are Accenture Senior Executives.

We carry out activities to train our people, stimulating their creativity and collaboration.

We whet the creative appetite with workshops to generate ideas and turn them into value for the business.


On-line training in creativity and innovation

Exploring the possibilities offered by different environments to enrich our innovation recipe, we have added a virtual appetizer.

Accenture’s on-line School of Creative Thought and Innovation uses creative disciplines and the new e-learning technologies, transforming the learning process to make it easier, more attractive and effective.

This School offers healthy benefits to the business culture:

• TrainingincreativityforallAccenturepeople.• Freedomtochoosethetimeandplaceto

do the training. • Continuouslearningthroughouttheyear.• Apersonalizedlearningpath,adapted

to each person’s profile.• Themeresourcesforinspiration.• Apermanentwidevarietyofup-to-date

contents in various formats, such as videos and practical exercises for creative development.

• Follow-upoflearninginrealtimethroughindividual and group reports.

• On-linesupportthroughe-mail.• Ideastoragesystem.• Integrationwithotherapplications.

In short, an appetizer that includes learning, exercise and idea generation, served up as an excellent complement to the Grapevine harvest wine.

Workshop with a 2.0 collaboration flavor

The 2.0 environment offers new possibilities for the cuisine of innovative ideas. Moreover, many of similar concepts have a common root: COmmunity, COnnect, COllaborate, COntribute, COalesce, COcreate, COntact, COnversation, COmmunication.

With these tasty ingredients we prepare Workshop CO 2.0, which explores the human aspect of work in this new environment.

Its aim is to understand how collaboration develops in the 2.0 on-line world, the differences from the traditional off-line world and the keys to communicate in both.

This workshop enables the flavor of the various ingredients that comprise the communities to be recognized and makes it easier for people to connect emotionally in order to collaborate. It also opens up the possibility of reflecting on the power of our beliefs and value judgments, determining the extent to which they work as facilitators or constraints.

Learning the flavors that both worlds contribute, fosters better relationships among our people; benefiting not only their career but also their interpersonal relations.

The first occasion on which Workshop CO 2.0 was held was on November 25, 2011, in which 13 Accenture people with a Senior Executive profile participated.

We organize Workshop CO 2.0 to learn how to collaborate in the on-line world, the differences from the off-line world and how to communicate in both.


543Users registered

517Active users

5,807Minutes of video viewed

66Active routes

79Routes completed

2,200Exercises carried out

11,000Minutes used in exercises

1,683New readings in the Center of Inspiration

5,055Ideas generated

Accenture intends to turn this school into a virtual training center with the following menu of specialties:

• LearningCenter:withresourcestolearn the disciplines of creative thinking and innovation.

• TrainingCenter:withexercisesdesignedtodevelop the ability to generate original ideas that contribute value. There is also a virtual tutor and a mental gymnasium.

• CenterofInspiration:withvideos,newsandtrends. A personalized space where people can be inspired with the latest innovations worldwide.

• Libraryofideas:witharecordoftheideasgenerated through the Training Center exercises and the possibility of sharing them with other users. This platform is compatible with other applications such as Accenture’s Intranet and the Grapevine tool.

Virtual appetizer statistics

The virtual appetizer is the specialty of the house for training in creativity and innovation, using the new e-learning technologies.


We reward our most committed people with innovative-rich experiences.

Experiences with an innovative flavor

In recognition of their commitment to innovation, Accenture rewards the people that become involved in InnovAction initiatives.

The prizes awarded are translated into i-Experiences (innovative experiences), that offer the opportunity to savor new innovation-rich experiences.

A visit to reference centers and institutions due to their innovative activity gives our people an enriching and motivating experience.

Savoring centers that exude innovative raw material

In 2011 we fêted our most committed people with highly valued i-Experiences: visiting our innovation laboratory in the Sophia Antipolis Technology Park in Nice, France, and Accenture’s Innovation Center for Manufacturing in Milan, Italy.

Three Accenture people had the pleasure of savoring this experience as a prize for their contributions to the Grapevine seed related to mobile applications.

Located in one of the leading technology parks of Europe, the Sophia Antipolis innovation laboratory exudes innovation in all its projects. Prominent among them are the smart device integration, statistics (Analytics), business intelligence, person-computer interaction and systems integration projects.

Accenture’s Innovation Center for Manufacturing, in turn, focuses its activity on the current fashion consumers and on the industries related to retail.

This center identifies trends and emerging technologies, contacting experts in the subject to transform retail businesses.

In addition, we travel a route through the city of Milan and its most representative stores (among them the Abercrombie, Armani, Bikkembergs, Diesel, Dsquared, Ferrari and La Rinascente stores). Consumer experience is cooked in them on the basis of innovation, turning it into brand-rich experience.

In Sophia Antipolis what I found impressive were the management and security systems that monitor people’s access by means of biometric information and the very clear idea of what future bank branches and ATM’s will be like.

In Milan, which is much more focused on the retail business, I was amazed at the innovative systems to compile consumer tastes and trends through various channels (web 2.0, presence in the store, etc).

My experience in Sophia Antipolis not only transferred me to the future but also revealed to me a reality which our client-companies (and we ourselves as clients) should be enjoying.

And what can I say about Milan? For someone who likes fashion, what our Italian colleagues taught us is a dream. On the Milan center premises, beyond luxury, what you breathe is attention to detail to offer the client a unique experience. Of course it is a recommendable visit for everyone.


An experience that shows how human evolution and innovation are cooked together

In 2011 we chose the guided visit to the Museum of Human Evolution and the Atapuerca Site, in the Spanish province of Burgos, to reward 13 of our people for the quality of their contributions to the Paperless seed.

This i-Experience offers the opportunity to savor the process of human evolution, finding similarities between the main initiation milestones of humanity and those that have represented the major innovations of our history and, specifically, of our days. In my opinion the Atapuerca Site is one

more example of how the history of life is a history of continuous innovation, of a struggle against the elements and, on occasion, against oneself, always in an instinctive search for supremacy and domination of the medium.

This experience showed me that each of the small steps that we have taken for thousands of years arise, just as in companies, from the adverse circumstances that we have to face. With more or less brilliance, it is adversity that kindles that spark inside us and leads us to try and achieve our objectives, at times the result of determination, at others the most pure chance, but that in any case represent an innovation, an evolution.

It seemed to me an excellent opportunity to reflect on the levers of human evolution and the importance of its context. Innovation always involves a change in some way, an evolution with value that must be sustainable, in tune with the laws of nature.


Merger* with the academic world

The merger cuisine is a concept that indicates both the mix of styles of different cultures and that of its representative ingredients, seasonings or practices.

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The innovation process in Spanish gastronomy shows us that the technical and conceptual search has opened up a world of creative possibilities.

In the past, gastronomic evolution was based on creating new dishes. Today, on the other hand, we explore flavors and techniques that enable us to create new ways of cooking and countless recipes and gastronomic sensations.

With this as an inspiration, Accenture’s cuisine opens its doors to work together with the academic world and thus multiply the ingredients, techniques and recipes that enable us to innovate.

Aware of the importance of collaborating, we merge our knowledge and experience with those of the leading universities in our country.

With the Universidad Autónoma de Madrid (UAM), this spirit has borne fruit in the UAM-Accenture chair in Economy and Innovation Management, where people from the two organizations make significant advances in this subject.

The result that we obtain contains the flavor of science and the keys to apply it successfully in companies.

Similarly, we share with the Universidad Politécnica de Madrid (UPM) the experience of promoting the creation of technology-based companies and helping in their sustainability.

Collaborating with the academic world, we add value to the business innovation menu and contribute to the progress of our economy and society.


Recipes that include scientific research

Accenture collaborates with the Universidad Autónoma de Madrid (UAM) in generating scientific knowledge through the UAM-Accenture chair in Economy and Innovation Management.

The aim of the chair is to merge our knowledge and experience to prepare innovative recipes in this area. The specialties range from research carried out by its own team, and teaching, to promoting research.

The annual edition of the Research Award is one of the main promotion initiatives. The UAM-Accenture Working Papers series (ISSN 2172-8143), the scientific meetings and the Breakfasts with Innovation and attendance at international congresses are also prominent.

The Master and Doctorate programs in Economy and Innovation Management in the teaching area lead to knowledge including business and academic ingredients. Accenture collaborates closely in both programs, and in addition it provides assistance to attend the Doctorate Research Seminar.

The Citation for Excellence awarded to the Inter-university Doctorate in Economy and Innovation Management by the Spanish Ministry of Education, is a recognition that consolidates the success of the academic program.

The research carried out in the chair is also related to others in the world, placing it in a group of researchers that are widely recognized both nationally and internationally.

With its inclusion in the European Forum for Studies of Policies for Research and Innovation (Eu-SPRI Forum), the program participates in the European area of scientific production on research and innovation policies.

Forming a part of the European Inter-University Association in Society, Science and Technology (ESST) enables the students of the master’s degree to make stays for research at the associated universities of the network.

The chair created by the Universidad Autónoma de Madrid (UAM) and Accenture constitutes a merger for scientific production in economy and innovation management.

Organizational innovation: exploring negative effects

Application of innovative procedures results in unquestionable positive effects in companies and society. However, we must bear in mind that it can sometimes lead to undesirable negative effects.

This is the case of certain innovations in organizations, such as flexible schedules, the possibility of working from home, or introducing new information technologies. For example, a flexible schedule allows a better balance between work and family life but, in practice, it may involve working longer hours. Working from home, which is advantageous from many perspectives, obscures the limits between work and private life. The introduction of new computing procedures simplifies tasks and increases productivity but requires constant learning and adaptation.

In Accenture we want to be aware of these possible adverse effects on our workers and minimize them. With this objective, we have conducted a study1 in the framework of the UAM-Accenture chair in Economy and Innovation Management.

1The study “Organizational innovations: an exploratory study of negative effects”, prepared by Almudena Cañibano, Oihana Basilio and M. Paloma Sánchez, will be published in the book “Challenging the innovation paradigm” (Ed. Karl-Erik Sveiby et al.) by the publishing house Routledge.

We study the negative side-effects that innovations can cause in the working life, and reveal the keys to minimizing them.


Intangibles as key ingredients of small and medium-sized companies

The UAM-Accenture chair also works on defining a document, “The value of intangibles in financing SME’s”, which makes it possible to systematize information on the management of intangible values of small and medium-sized companies (SME’s).

The Intellectual Capital report, which includes the keys to reveal the intangible values of SME’s, is a tool to show its potential innovation and growth. This document not only provides this information to third parties, but must also be useful for internal management.

The study explores our people’s reaction to innovative organizational procedures, among which are those mentioned above.

The findings of the 70 interviews held produce the following key data:

• Thebenefitsthatworkersreceiveasaresultof these organizational innovations clearly exceed their negative effects.

• Thenewproceduresimplyintensificationofthe work. However, this negative effect does not become evident when it is felt as a voluntary effort that is compensated for by the benefits contributed by the changes. The workers do not experience negative effects when they have autonomy over their work and the support of the organization.

• Negativeeffectssuchastirednessorstressonly appear when the worker feels obliged by circumstances instead of making a voluntary effort.

These results highlight the fact that the adverse effects that can be caused by organizational innovations can be minimized by establishing complementary management mechanisms and improved internal communication. Involving the workers in implementing changes, for example by using the existing participation systems, also has a positive effect.

Following this document, SME’s can complement their economic and financial reports. In this way, financial institutions have sounder bases for loan risk analysis or other instruments. This is why it must be possible for the document to be verified by independent third parties.

The people that work on this study come from sponsor financial institutions together with a group of companies, revealing the keys for SME’s through the following questions:

1 What are companies’ main intangibles?2 Which of them are advisable for them

to measure and manage?3 On which of them would they be willing

to spread information?4 Of the information about intangibles that

the companies have, what do financial institutions need for the projects without tangible support to be financed?

5 What other information would be necessary?6 What validation outside the company

would this information require?7 What is the relationship between

management of intangibles and company productivity, measured by business volume per worker?

The chair expects to publish the results of the study in the first quarter of 2012.

We are working on preparing an Intellectual Capital report as a reference document that will enable SME’s to show their potential for innovation and growth.


Research to prepare successful recipes

Among the activities of the UAM-Accenture program in Economy and Innovation Management is the Research Award.

On the basis of the annual slogan of the edition, people specialized in various disciplines carry out unprecedented research work. The aim is to go into greater depth in the complex fabric of activities that comprise the economic reality.

In January 2011 we presented the UAM-Accenture 2010 program Research Award, inspired by “Knowledge and intellectual capital management in organizations: a way to promote innovation”.

The 2011 edition proposes that people in various specializations do research on “Educate to innovate, innovate to educate”.

Presentation of the 2010 Research Award

First UAM-Accenture chair in Economy and Innovation Management:

•Are tax incentives effective for R&D? An empirical analysis of Spain.

Beatriz Corchuelo (Universidad de Salamanca) and Ester Martínez-Ros (Universidad Carlos III de Madrid).

Finalists of the UAM-Accenture program Research Award in economy and Innovation Management:

•Do the best and the worst companies in performance differ in innovation as regards intellectual capital, knowledge and radicalism?

Carmen Cabello, Antonio Carmona, Gloria Cuevas and Ana Pérez (Universidad de Pablo de Olavide de Sevilla).

We announce the UAM-Accenture Research Award program to carry out unprecedented research work on economy and innovation management.

•Exploring the intra-organizational differences in social capital and their effect on innovation.

Susanna Camps Martín and Pilar Marquès Gou (Universidad de Girona).

•Need as the mother of “green” inventions: institutional pressures and environmental innovations.

Pascual Berrone (IESE Business School), Liliana Gelabert (IE University), Andrea Fosfuri (Universidad Carlos III de Madrid) and Luis R. Gómez-Mejía (Texas A&M University).

•How the value of the company reflects “green” intellectual capital.

Vardan Avagyan, Fabrizio Cesaroni and Gokhan Yildirim (Universidad Carlos III de Madrid).

• The role of intellectual capital assets in innovation radicalism: direct and moderating effects.

Miriam Delgado Verde (Universidad Complutense de Madrid).

• The diverse origins of the variety of knowledge in teams of inventors.

Eduardo Melero and Neus Palomeras (Universidad Carlos III de Madrid).

Invitation for submissions to the Research Award 2011

In 2011 we proposed that people from various disciplines should prepare research works based on the feedback between innovation processes and learning.

A first approach to this study theme could suggest that the relevant direction stems from learning towards innovation: development of attitudes and creative capabilities increases the innovation potential. However, the in-depth changes experienced by teaching highlight the fact that innovation also transforms learning processes.

Therefore, the 2011 edition has proffered an invitation to research under the slogan “Educate to innovate, innovate to educate”.

This examination has been organized on the basis of the following perspectives, whether tackling both or going into one aspect in depth:

“Educate to innovate”•Promotinginnovatorsatanylevelof

the educational system to foster the innovative spirit: development of skills, capabilities, competencies, etc.

• Theroleofcompaniesindefining,developing and assessing educational contents, for the purpose of increasing entrepreneurship and innovation.

•Supportforinnovation through policies.

•Presentationandspreadingofthefigure of the innovator as a reference or model to follow.

“Innovate to educate”•Applicationofthenewinformation

technologies and telecommunications in the education process (education 2.0, etc).

•Neweducationalframeworks(non-classroom- based education, education for life, etc).

•Newmethodologies.

• Learningenvironmentsthatgobeyond the classroom model.

•Developmentofphysicalspacesthatpromote diversity, collaboration and creativity.


Inter-university doctorate in Economy and Innovation Management

The doctorate of the program has become a space for collaboration between the Universidad Autónoma de Madrid (UAM) and Accenture for knowledge co-production. Specialized people from both organizations work in close collaboration to write doctoral theses.

On the other hand, the Research Seminar created in the framework of the chair is an opportunity to put forward and discuss the progress of research in the doctorate and the master’s degree.

The seminar also offers meetings with specialists in research methods applied to the area of economy and innovation management.

Professors of the UAM and other national and international universities have shared their experience in the seminar. Among the subjects dealt with are the use of databases and statistical bases for econometric analysis. They have also addressed factorial and cluster analyses, panel data and structural equations.

The academic agenda of the UAM-Accenture program is highly recognized both nationally and internationally.

UAM-Accenture academic program: an innovation pantry

Teaching and administrative activities are also carried out in the Economy and Innovation Management chair, which promote the academic program in this subject.

The Inter-university master’s degree in Economy and Innovation Management is the most important in Spain in this area, with growing international recognition.

On the other hand, the Inter-university doctorate in Economy and Innovation Management (DEGIN) has been honored on two occasions by the Ministry of Education in Spain: in 2006, with the then called Quality Award, and in 2011 with the Citation for Excellence. The two milestones recognize the commitment and teamwork of the three universities that make it possible: the Universidad Autónoma de Madrid, the Universidad Complutense de Madrid and the Universidad Politécnica de Madrid.

In the 2010-2011 academic cycle we have expanded the doctorate program with a Research Seminar open to students of the master and doctorate programs.

Inter-university master’s degree in Economy and Innovation Management

The large number of students who wish to study the master’s degree means that a careful selection can be made, and thus the level of the classes and the graduates is higher. The program accepts an average of 35 students per year, whereas the admission rate is around 10% of all the applicants.

The professors of the Universidad Autónoma de Madrid teach the subjects of Economy and Knowledge Management and Science Methodology and Research.

The Accenture people involved in the program deliver training sessions and give tutorials on dissertations.

It is important to highlight the involvement of our administrative personnel in managing this program to improve the students’ attention. It also facilitates coordination between the Universidad Complutense de Madrid and the Universidad Politécnica de Madrid, where the master’s degree can also be studied, and collaboration with international networks.


Relationships with a European flavor

In an effort to extend the scope of the UAM-Accenture chair, we participate in networks that enable us to contact similar initiatives in other countries and of an international nature.

Accordingly, we have forged ties with the group of member universities of the European Forum for Studies of Policies for Research and Innovation (Eu-SPRI Forum) around scientific production on research and innovation policies, as well as discussion of these in the European area.

Through participation in the European Inter-university Association on Society, Science and Technology (ESST) we facilitate stays for research purposes at associated universities.

European Forum for Studies of Policies for Research and Innovation (Eu-SPRI Forum)

The UAM-Accenture chair has been invited by the Policies for Research and Innovation in the move towards the European Research Area (PRIME) network to form a part of a new group.

This is the Eu-SPRI Forum, the purpose of which is to create ties among the most active members of the international PRIME network and promote the mobility of professors and students.

In this way, its intention is to train the next generations of researchers in research and innovation policies. It also, fosters an open space for scientific production in this respect and discussion of it in the European area.

European Inter-University Association on Society, Science and Technology (ESST)

The Inter-University master’s degree in Economy and Innovation Management is part of the ESST association. This participation enables the students in the program to prepare their dissertations in the associated universities, and accept students in the network.

Those associated with ESST includes the University of Aalborg (innovation systems and ecological and social change), the University of Lund (science, entrepreneurship and innovation), and the University of Maastrich (technological culture).

The students that take the master’s degree course have made stays for research at the universities of Aalborg, Maastricht and Oslo.

In this framework, we have also had the privilege of receiving professors from the ESST network in the UAM-Accenture chair. This is the case of Dr. Jessica Messman, professor at the University of Maastrich and coordinator of the ESST International

Postgraduate program.

We participate in international networks that make it possible to extend the presence and recognition of the chair.

Recipes for excellence

The Universidad Autónoma de Madrid (UAM) organized the Forum on Excellence “UAM-COMPANY: research, innovation and sustainable progress for the society of the 21st century”.

The forum took place on October 19, 2011 and Accenture participated in the Innovation area in the round table “Theoretical Physics, Mathematics and Information Technologies”.


We include business flavor in the Universidad Politécnica de Madrid cuisine to support the creation of technology-based companies.

Recipe to support the creation of innovative companies Accenture offers a new flavor to the UniversidadPolitécnica de Madrid (UPM) through a common strategy to support the creation of technology-based companies and the commercialization of their assets.

The recipe consists of a center that gathers recently-created companies and that represents an environment of support for their consolidation and growth.

This center offers assistance in early phases and advisory services in preparing their strategy and marketing projects. Recently-created companies also receive specific training in protecting the results of research and internationalization studies.

The Company Creation competition sponsored by Accenture, “actúaupm”, closed its VIII edition in 2011 with a record figure of 415 business ideas received.

This data confirms the UPM as a source of innovative projects and its community as one of the most enterprising in the national and international scene.


We believe that the best recipe for economic and social development is to participate in creating wealth based on an innovative business sector.

Our recipe includes ingredients that contribute to promoting innovation and entrepreneurship to improve the direction of our economy and our society. This is why Accenture collaborates with reference institutions with which it shares values.

The first ingredient consists of analyzing future trends, combining efforts with an independent opinion leader on foresight and innovation as is La Fundación de la Innovación Bankinter. Through its Future Trends Forum, it contributes to creating a more advanced and competitive society, attracting international talent to Spain. We also collaborate for the innovative entrepreneur to form a part of the Spanish agenda as a sustainable source of economic growth.

We collaborate with IE Business School so that no passion is missing as essential seasoning

in entrepreneurship. Accordingly, the Pasion>ie program, passion for innovation and entrepreneurship, favors the relationships between the innovative community and the business sector.

It is also essential to promote newly created companies due to their capacity to create wealth and employment, cultivating entrepreneurs to boost this potential. Accordingly, in a joint initiative with La Fundación de la Innovación Bankinter and IE Business School and with the support of the Global Reporting Initiative (GRI), we have created the Corporate Responsibility for Entrepreneurs platform.

And to encourage the development of recipes that are committed to innovation, we recognize successful experiences in the insurance industry. The biennial award given by Accenture and ICEA (Cooperative Research among Insurance Companies and Pension Funds) is an initiative that enables commitment to innovation to be transferred to society.

Ingredients* for an innovative business sector

The ingredients are substances that form part of a mixture. The one that contains unique ingredients in its essence is clearly differentiated from its competitors.

*


Creating wealth based on innovation

La Fundación de la Innovación Bankinter is the only foundation in the European financial system committed to supporting the creation of wealth based on innovation.

Accenture shares this commitment, combining efforts to achieve this common objective.

During 2011 we continued to collaborate with the Future Trends Forum, the only think tank in Europe focused on innovation and the foundation’s oldest and most consolidated project.

We also participate in initiatives to support innovative entrepreneurship and include it in the Spanish agenda to improve innovation.

Anticipating the tastes that will set trends

The Future Trends Forum is the only multidisciplinary, multi-sector and international think tank that focuses on innovation. This forum stands in the nineteenth place in the list of the 50 best science and technology think tanks in the world, according to the prestigious ranking of the University of Pennsylvania (United States).

It is comprised of an exclusive group of over 300 experts and opinion leaders on the five continents, whose main aim is to anticipate the immediate future, detecting social, economic, scientific and technological trends and analyzing their possible scenarios and impacts on the current business models. It is an endeavor to anticipate, to fill a void and thus contribute to making our society a more advanced and competitive community, attracting international talent to our country.

Accenture collaborates with La Fundación de la Innovación Bankinter in spreading the knowledge generated in this forum.

We share with La Fundación de la Innovación Bankinter the conviction that innovation is an essential ingredient to create wealth.

We collaborate with the Future Trends Forum, the only think tank in Europe focusing on innovation.

Twice a year, the Future Trends Forum invites an exclusive group of referents from various areas of knowledge and opinion leaders on the five continents. These experts meet to anticipate the immediate future, with a three- to six- year horizon.

Our people join the exclusive group of experts in the forum, contributing their knowledge and extensive experience so that companies and institutions become high performance organizations.

Accenture also makes available to La Fundación de la Innovación Bankinter a team of people that collaborate continuously. This team is devoted mainly to the publications that include the conclusions of the forum.

The publications of the Future Trends Forum represent a very valuable asset for our organization and our clients. Participating in their development contributes to Accenture’s image as an innovative company.

Two publications were launched in 2011: “The Internet of things: in a connected world of intelligent objects” and “Education in the 21st century: a commitment to the future.”

Thanks to the nature of the publications, the extensive media coverage and the distribution among our clients, Accenture’s collaboration with the Future Trends Forum reinforces the image of Accenture as a present company where trends are detected and made a reality.


XV publication: “The Internet of things: in a connected world of intelligent objects”

The XV publication of May 2011 includes the analysis of experts around “The Internet of things: in a connected world of intelligent objects,” the central theme of the forum that took place in December 2010.

The “Internet of things” (IoT) consists of things having an Internet connection at any time and place. In a more technical sense, it is the adhesion of sensors and devices to everyday objects that remain connected to the Internet through fixed and wireless networks. The fact that the Internet is present at the same time everywhere makes it possible for mass adoption of this technology to be more feasible. Given its size and cost, the sensors can be easily integrated into homes, workplaces and public spaces. Thus, any object can be connected and “appear” on the Net. In addition, the IoT implies that any object can become a data source. This is beginning to transform the way of doing business, organization in the public sector and the daily life of millions of people.

The “Internet of things” is a step forward with a great impact on society and businesses. With the “Internet of things” a 2.0 planet is glimpsed where immediacy and automatisms are paramount. As is usual with these advances that are characteristic of science fiction novels, are we facing another fashion that is just as likely to involve a disruptive element in the current way of living as to disappear into oblivion?

XVI publication: “Education in the 21st century: a commitment to the future”

The XVI publication of November 2011 includes the work of the forum experts who met in June 2011 on “Education in the 21st century: a commitment to the future.”

The challenge of reforming education, understood as continuous training from earliest childhood to retirement years, must be on the agenda of all the agents in society and require their effective collaboration: individuals, families, educational institutions, companies and government. The quality of education depends not only on the amount of resources but, above all, on how these are used, how the system is organized and governed, how the faculty is trained, and the motivation and support of the social groups involved.

Will we achieve the recipe for perfect education in the 21st century? The combination of ingredients to achieve it is necessarily complex and slow to carry out. In this publication, the experts of the Future Trends Forum analyze some of the key ingredients that must, without doubt, be contemplated in this magic recipe that will succeed in training the citizens of the 21st century to live together and surmount the great challenges they face.

Distribution of Future Trends Forum studies

•Wesentthepublication“TheInternetof things” to 835 of our clients in the Products, Health & Public Services, CMT and FS industries.

•Wedistributed250copiesofthepublication “The Internet of things” at the annual meeting of Alumni, Accenture ex-employees, in Madrid.

•Wesharedthepublication “The Internet of things” with 1,852 Accenture ex-employees through the Alumni newsletter.

•Wesentthepublication “Education in the 21st century” to 300 of our clients.

•Wedistributed100copiesofthepublication “Education in the 21st century” among ex-employee Alumni.

•Wesharedthepublication“Education in the 21st century” with 1,936 Accenture ex-employees through the Alumni newsletter.

•Wesharedthepublication“Education in the 21st century” with 1,000 university professors through the newsletter “Sharing knowledge.”

• ThewebpageofLaFundación de la Innovación Bankinter received 42,960 visits in 2011.

•LaFundacióndelaInnovaciónBankinter magazine is sent to more than 130,000 people each month.

• LaFundacióndelaInnovaciónBankinter publications were sent to all the experts in its network, comprised of over 320 top-level executives that have participated in a forum of the foundation and its activities.

•Morethan500peopleattendedtheconferences “The art of innovation and entrepreneurship” which took place in Barcelona (69), Bilbao (120), Santiago de Compostela (64), Seville (140), Terrassa (53) and Valencia (110).

•Over120peopleattendedtheconference “Education in the 21st century” which was given in Madrid.

The following articles were published in 2011:

•11articleson“ofinnovationandentrepreneurship”, with an estimated readership of 269,000 people.

•Anarticleon“Educationinthe 21st century,” with an estimated readership of 4,200 people.

• Fourarticleson“TheInternetofthings,” with an estimated readership of 26,744 people.

At internal level, we publicize our collaboration with the foundation in the Research and Analysis area microsite of our web page. In this microsite, Accenture personnel and our clients can access all the studies, in English and Spanish.


Develop an innovative attitude

Accenture collaborates with La Fundación de la Innovación Bankinter so that innovation takes root in our society and its citizens and becomes a source of generating wealth.

This commitment is an opportunity to develop our innovative attitude, which is present in everything we do and differentiates us as a brand.

Associating with innovative initiatives such as the foundation also turns us into an attractive source of employment. Accenture offers a work environment that fosters people’s development in an innovative atmosphere.

It is also attractive for our network of clients, who can benefit from our work as regards innovation. A network that is extended and consolidated thanks to participation in forums and events associated with the launch of publications.

Put innovation on the agenda

In 2011, we participated in preparing the Innovation Agenda for Spain, a Fundación de la Innovación Bankinter project.

The objective of the agenda is to leverage practical and feasible proposals that will foster innovative entrepreneurship as a sustainable source of economic growth in Spain.

The project commenced in December 2009 and over 150 experts from all over the world, organized into work groups, participated in order to carry it out.

This agenda summarizes the results of the work groups of experts. Its content includes proposals for practices and recommendations intended to drive innovation in society and in the Spanish corporate fabric.

Keeping innovation in mind in everything we do is an attitude that differentiates our brand.

We participate in preparing the Innovation Agenda for Spain, the aim of which is to promote innovative entrepreneurship as a source of economic growth.


Passion: essential seasoning for innovative entrepreneurship

During 2011, together with the IE Business School, we have put the Pasion>ie program underway: passion for innovation and entrepreneurship.

The purpose of this initiative is to promote relations between the innovative community and the business sector.

The program is based on the business and industrial sector considering specific needs of real problems, with a view to the innovative community proposing feasible solutions and with future prospects.

In this first edition, the projects are organized on the basis of three categories:

• Thecityofthefuture.• Thecommercialdistributionofthefuture.• Thehealthofthefuture.

Thus, companies and organizations collaborating in this program reinforce their position as enhancers of the two key ingredients for economic and social development: innovation and entrepreneurship. Moreover, they become references for the innovative community, establishing a preferential relationship with it.

The following companies and organizations collaborated in launching Pasion>ie: Madrid City Council, BBVA, The Community of Madrid Ministry of Health, EADS CASA, Endesa, Ferrovial, Repsol, Telefónica, Vodafone and Zurich.

These organizations comprise the I Forum of Pasion>ie consultants, together with Accenture Spain and IE Business School. This forum provides guidance on the challenges and solutions that are presented in the competition, assesses their interest, and selects the finalist projects and the winners.

Similarly, the members of the Consultants’ Forum have the chance to become involved in starting up the finalist projects. They can also exercise a preemptive right over the projects presented in the competition.

Pasion>ie is a new initiative that seasons the business sector and creates opportunities in an increasingly connected world. This is how it is regarded by Actualidad Económica, the reference Spanish magazine for everything related to economy and business, as it ranked Pasion>ie among “The 100 best ideas. X-ray of innovation in Spain”, recognition that the magazine awards to leading-edge initiatives because the companies that invest most in renewing their products and services are more efficient and competitive.

Accenture and IE Business School season entrepreneurship with Pasion>ie.

Creating an innovative community

The innovative community is comprised mainly of people belonging to or related to universities, R&D centers, science and technology parks and networks of entrepreneurs. They also form part of the IE Business School students and the members of Alumni.

Pasion>ie has been spread in the innovative community through various channels. Initially, over 300 preceptors were informed and subsequently a day-long open-door session was held on the premises of IE Business School.

In the last phase of the Pasion>ie program four projects were selected from each category, a total of 12 finalists that will receive tutorials from the companies and organizations of the Consultants’ Forum. They will also have specific training offered by IE Business School. Three of these projects will be winners and will be announced in the closing event planned for the month of May 2012.

In Pasion>ie innovative projects find the support they need to become a reality. The finalists can also access potential sources of capital for their consolidation or subsequent development.

We participate in creating a community where innovative projects find the support they need to become a reality.


Passion in a virtual environment

Pasion>ie is a program that is carried out mainly in an innovative virtual environment.

On this virtual platform, companies and collaborating organizations have a space or stand where they can set out everything related to their corporation in the area of innovation.

The participants can include their projects in the stand and, if they are finalists, they are awarded a space with restricted access that they can use as a showcase, at the same time as representing a clear networking tool. In this space, they can set out exhaustive information about the project presented and defend the aspects that could make it a winner.

The main objective of this virtual environment is to promote interaction between the innovative community, companies and collaborating organizations and investors, in addition to other linked institutions.

Cultivating entrepreneurs: leaders in designer innovationsIn 2011, Accenture, under InnovAction, saw the emergence of a revolutionary initiative at world level to back up business creation from leading corporations.

Together with La Fundación de la Innovación Bankinter and IE Business School, with the support of the Global Reporting Initiative (GRI), we set up the Corporate Responsibility to Entrepreneurs platform.

We are convinced that it is nowadays vital for newly-created companies to generate wealth and employment. Therefore, the aim of this initiative is to promote entrepreneurship.

We are aware that one of the main challenges of entrepreneurs is to gain access to large companies, whether as providers or partners, etc. The companies that join this platform state their intention to carry out initiatives that support business creation, as one more aspect of our social responsibility strategy.

The Pasion>ie virtual environment promotes interaction between the innovative community, companies and investors that have a passion for entrepreneurship.

Accenture, IE Business School and La Fundación de la Innovación Bankinter, with the support of the Global Reporting Initiative (GRI), cultivate entrepreneurship as a source of wealth and employment creation.

Approximate figures

100Projects received

300Innovators registered

7,000Visits


Recognizing successful recipes

With ICEA (Cooperative Research between Insurance Companies and Pension Funds), Accenture organizes a biennial award. The aim is to promote innovation in the Spanish insurance industry.

The Award for Innovation in Insurance in Spain is recognition of projects and initiatives that stand out for their innovative component. It is a distinction that enables their involvement and commitment to innovation to be conveyed to society.

The distinction rewards two categories: the most innovative product and innovation in distribution, service or process.

The following criteria are followed for the award to be given: the degree of differentiation of the initiative relative to other existing ones, the existence in other markets or industries, the potential market to which it applies and the benefits for the client. The use of innovative technology, possibility of imitation, future potential and the speed with which it can be adapted to the market, among other aspects, are also taken into consideration.

The jury, set up for this purpose by ICEA and Accenture, is comprised of important figures in the business and academic worlds, in addition to the organizers themselves.

The profiles of the 17 organizations that are candidates for the second edition of the award indicate the following trends:

• Client-focusedinnovation,consistentwithwhat is apparent in other industries. In the current economic context it is a priority to build client loyalty and win new clients. The client values everything that simplifies his life and protects it from possible losses, at a price adjusted to his needs.

• Useoftechnologyinnovationssuchassocialnetworks and applications to offer new services through mobile telephony, as well as tools for collaboration among employees or with clients.

• Formalizationoftheinnovationimplementation process. In a trend that is committed to innovation, organizations present the governance, procedures and tools they have implemented to generate ideas within the organizations.

The winners of the 2011 edition:

• IntheProductcategory,theprizewasawarded to the proposal of BBVA Seguros for its product Seguro Afición. The best valued criteria were its novelty and originality, the benefit it contributes to its insured parties, and the large number of potential beneficiaries, which do not have to be clients of the company. It is an accident insurance that is free for fans that go to football stadiums to watch any first or second division match.

• IntheDistribution,ServiceorProcesscategory, the prize was awarded to Segurcaixa Holding for its SegurCaixa Maps program. The proposal is remarkable for having been created on the basis of the corporate platform to generate innovative ideas. It consists of offering geographic information in reporting a claim. It provides a visual perception of whether the claim affects other insured parties and locates the La Caixa offices in nearby areas.

We reward the most innovative recipes in the insurance industry together with ICEA (Cooperative Research between Insurance Companies and Pension Funds).


Tasting* innovative solutions

Tasting is the action of trying something and examining it, savoring and perceiving its properties with delight.

*

Accenture is aware of the need to support innovative entrepreneurship through spaces that generate business opportunities.

Therefore, we have created Innovation Marketplace: a market where our network of clients can taste innovative solutions.

In the Innovation Marketplace, we make known technology-based companies that have implemented their products or services at key clients. Collaborating with them enables us to renew our services and differentiate ourselves from our competitors, contributing a unique differential value in the market.

Through workshops our executive team also knows at first hand the companies that participate in this market, establishing a collaboration relationship of mutual benefit.

And to promote innovation in the business sector, we participate in and organize meetings that offer us the opportunity to share experiences with these prominent innovators.

In this way we support the creation of a new ecosystem of sustainable economy based on innovation.


A market to revitalize innovation

The current reality requires ideas to be connected with resources, in a two-way process that benefits both poles. On many occasions, the people that have ideas do not have the resources to put them underway and those who have resources lack ideas. Previously, our laboratory was our world, now the world is our laboratory.

Three years ago, this line of thinking led Accenture to create the Innovation Marketplace: a meeting point (middleground) between major corporations and institutions with the capacity to consume innovation (upperground) and the innovative communities (underground) comprised of universities, science parks, networks of entrepreneurs, etc.

This meeting point consists of acting as innovation market agents, rather than brokers, since we operate actively in both parties, identifying needs in the upperground and its solutions in the underground.

In Accenture we think that innovation cannot be carried out alone. Therefore, in addition to our Global Innovation Network that has five laboratories and over 20 centers, we are aware of the importance of our collaborators in our relational capital.

Our Innovation Marketplace currently has more than 30 collaborators, mostly small technology-based companies. We work with them under a co-production model: we jointly address our clients offering innovative proposals with the best ingredients in our market.

Relational capital management is fundamental in developing innovation in an organization. This is the change in paradigm of this new era, replacing competitive advantage with cooperative advantage. We are convinced that the best projects emerge from great collaborations.

Our Innovation Market Place is a meeting point between ideas and resources to revitalize the innovation market.


MadivaMadiva is a company devoted to aggregating public information on the Internet (Big Data)both by administrations and by companies and individuals and using it by combining it through its own algorithms to generate new information. Madiva carries out mass inverse processes on the cloud based on public data to achieve new information that is useful for various business processes.

ObservintelObservintel’s contribution is to preserve the ability to anticipate and react in the event of the mass explosion of information and universal spreading of opinions.

For each organization they design the intelligent information analysis platform in real time for all kinds of content (Internet, Web 2.0, CRM, database, printed press, Radio, TV, e-mails…) with innovative technology.

Visibility, the power of forecasting and the intense level of belonging are the benefits of our advisory services.

Observintel collaborates with:• LexisNexis,aworldleaderincontentsfor

risk, government, corporate, legal, financial and academic professionals, and pioneers in Analytic Solutions.

• Spotter,whosedynamicdecision-makingsupport platforms help companies to forecast reputational risks, market intelligence and to know the stakeholders’ spontaneous opinion.

SpeechCycleSpeechCycle is a global leader in CRM solutions. Its Rich Phone Application platform extends existing business processes to automate and enrich interactions with clients through the appropriate channel (voice, text or Smartphone) at the right time. It helps to reduce client churn by measuring and improving their experience while the service offered to them is automated.

VozApps, the company that MoU has with InnovAction commercializes this company with Accenture.

VocaliaVocalia offers a voice dictation solution in the cloud (it allows corporate nodes as well as nodes on the Internet) supported by a high performance and scalable software and hardware platform, which enables high performance at a low cost. Payment is made for use, with no cost for licenses, and includes technical support, maintenance and updates at no additional cost for the user.

Analytics

TeBMTeBM repairs, completes and models databases originating from industry or other sectors in which these databases respond to some type of behavior pattern.

Collaboration & Efficiency

4ikim4iKIM is a collaborative information management platform that allows the large volumes of data that users receive every day to be related intuitively, thus creating shared knowledge. Email, GoogleDocs, MSOffice, notes, chat, video, URL, projects, tasks, meetings, people, travel, PDF, images, etc., Cloud Computing, SaaS model, public and private cloud.

GDIGDI offers the design of HD videoconference solutions or customized tele-presence, and the possibility to hold sessions in real time, and at the same time this data is recorded automatically.

QuantycaQuantyca will improve the way that companies all over the world will work with a document management system that cuts administrative costs by half.

iActiveiActive offers Advanced Clinical Decision Systems (ACDS) for oncology. To this end it incorporates knowledge of clinical guides so that it is possible to generate personalized treatment according to the patient’s characteristics and the resources available in the medical center.

Cultural Transformation

Actitud CreativaActitud Creativa develops all the creative talent of teams and individuals, teaching the most powerful idea generation techniques, such as leading creativity sessions and how to turn original ideas into successful projects.

Digital Market & CRM

Artificial SolutionsArtificial Solutions is specialized in the field of Natural Language Interaction, NLI, enabling humans to interact with technology through intelligent, nearly human, conversations in their own language and through a broad range of channels via voice or text.

BiTextBitext offers social network semantic analysis services for Business Intelligence and Clients or for Digital Reputation, and interfaces based on natural language for search engines virtual assistants.

FoneticFonetic helps companies to know their clients better. Its motto is “We decode your clients’ behavior, we measure their impact on the business and we advise you how to act”. It does this by studying the interactions of these companies with their clients and for this purpose it has specific technologies such as Speech Analytics to analyze the calls received in the Call Center or Social Media Monitoring to examine the comments sent through Twitter, posted in Facebook or that appear in relevant forums or blogs.


VaniOsVaniOs is the leading Spanish manufacturer of IT security products specialized in reinforcing user digital identity. Its products are based on sound legal and technological pillars such as digital certificates and fingerprints, which enable it to provide users and organizations with tools to protect them from dangers derived from impersonation.

TalarisTalaris is world leader in cash management and offers a complete and innovative range of solutions for cash processing, which guarantees efficient, secure, robust and accurate processing of both notes and coins, wherever money is moved.

Smart Network

Fundación Investigación e Innovación para el Desarrollo SocialLa Fundación Investigación e Innovación para el Desarrollo Social [Research and Innovation Foundation for Social Development] innovates and generates new technological solutions in the areas of sustainable construction, energy, climate change and water regeneration, promoting a better quality of life and a healthier environment.

SAYMEThe wireless sensor network platform designed and developed by SAYME enables the efficiency and control of installations to be improved intelligently. It is versatile, easy to expand and integrate and with very low consumption.

Market Expert

IntellinxIntellinx offers end user surveillance solutions to detect and prevent fraud in companies.

Continuity SoftwareRecoverGuard’s DRM, Disaster Recovery Monitoring and Management tool, is based on software that mitigates risk by monitoring remote environments for the purpose of detecting threats, vulnerabilities and breaches of data protection.

Conic-ITConic-IT offers software solutions specialized in software mainframe behavior analysis as a solution to improve performance and resolve root causes.

GlooqGlooq offers corporate email solutions through a single tool that enables organizations to implement an information bar in each MS Office application used by their employees.

Softlib SoftwareiSolve Companión, a technical reference for host is the only technical reference based on all possible sources of information - manufacturer technical information, Web/forums news groups and internal and external corporate sources.

InnovizeITInnovizeIT is a DB2 optimization product for the host. As it is different from monitoring tools, InnovizeIT makes a complete analysis with automated recommendations. It leads to significant operating savings through a 20-30% optimization, with the possibility of obtaining a fast ROI. It can help a company to reduce its MIPS very significantly and save money. It is a product installed in the PC and no installation in the host is necessary.

Mobility

GenasysGenasys offers services and solutions based on geo-location of mobile units and in presence control and activity reporting in mobility.

InQBarnaInQBarna offers multiplatform mobile solutions (iOS, Android and Windows Phone) to increase companies’ performance and mobilize sales force processes. By means of the latest advances in geo-location and image process, data gathering and the product showcase are simplified, creating new methods of hiring and reporting.

VozApps, the company that MoU has with InnovAction commercializes this company with Accenture.

Ohlala! MobileOhlala! Mobile offers application development for mobiles, content management and the creation of tools specialized in mobile marketing.

ScanbuyScanbuy enables the physical world to be connected with the digital world by managing and scanning bi-dimensional codes and bars with the mobile.

SpinlogicSpinlogic is a technology innovation company in the field of mobile solutions and built-in systems. Our main approach is execution of customized projects in mobile banking, insurance and security, based on our solutions.

YOCYOC offers all kinds of mobile marketing and advertising solutions for advertisers and develops applications and mobile portals compatible with any device on the market.

Security

EnCifraEnCifra offers an extensive list of solutions and services in the area of IT security, document management, processes and transactions, as well as in the development of new IT systems and services on the Internet.

Biometro Soft SL, (Glottex)Biometro Soft SL is a company whose corporate purpose is scientific research and experiments in voice biometry applications in monitoring voice dysphonia and in audio forensics, and assessment of methodologies derived from these. It also works on designing, developing, producing, implementing and the commercial use of these applications and/or computing programs, as well as communication systems and techniques of all kinds derived from these applications and methodologies, whether directly or through people and resources, in the framework of detecting, grading, rehabilitating and monitoring dysphony or other voice disorders and identification and verification of the speaker’s biometry in security, audio forensics and client-oriented services areas in office automation and voice telephone assistance.


Most TechnologiesMF-Test is a state-of-the-art automated testing product for application and host database regression tests as well as auxiliary host components. With MF-Test costly and unreliable manual tests can be eliminated.

Blue Core ResearchCore Audit (Oracle database audit). Core Audit provides visibility in database activities. Who did what, when and how?

We organize workshops to make our executive team aware of Innovation Marketplace companies.

Meetings to know the market offer

The innovative solutions offered by the companies that participate in the Innovation Marketplace have gained recognition as they have been implemented at key clients.

For the purpose of making these solutions known to Accenture’s executive team, we organize workshops. In these meetings, entrepreneurs have the opportunity to present their innovative products and services and chat to our executive team.

In 2011 we held three specific workshops by areas:

• February28:Resources.• April7:Health&PublicServices.• July14:Products.

A group of between six and eight Innovation Marketplace companies presented their solutions in the workshops, where they exchanged points of view with Accenture people specialized in the above-mentioned areas.

60 Accenture people attended these workshops.


Sharing a table with innovators

Accenture participates in and organizes meetings with a view to motivating and promoting innovation in the Spanish business sector.

These gatherings offer the opportunity to share our experience with prominent companies in this area and participants interested in discovering how to leverage growth with innovation.

Two important meetings were held in 2011: Innovation Day and the Innovation, Technology and Growth conference.

Innovation Day

On May 6, 2011 Innovation Day was celebrated at the Círculo de Bellas Artes in Madrid. The event was hosted and promoted by Actitud Creativa, one of our main collaborators in InnovAction. This company delivers training in creativity techniques, which is received by many of our people.

Accenture participated as speaker, sharing our experience in Bottom-Up InnovAction and inviting interested clients. The Círculo de Bellas Artes was a very attractive setting and the methodology came up to expectations.

The aim of the conference was not only to listen but also to offer training, and therefore the attitude of the attendees was of fundamental importance.

Innovation, Technology and Growth Conference

Together with ComputerWorld, Accenture organized the Innovation, Technology and Growth conference on May 30, 2011 at the Prado Museum in Madrid.

This meeting was an excellent opportunity to reflect on the current economic and technological context, as well as its impact on the management of the participating companies and organizations – in short, a day of preparation to face imminent challenges and lead their respective sectors.

The program included case studies by outstanding Spanish companies, addresses by experts in economy and technology, and a round table in which prominent executives shared their success stories (Telefónica, Renfe and BBVA). There was also a round table in which, in addition to Telefónica, Renfe and BBVA, the State Public Employment Service (SEPE), Endesa, Acciona and Accenture participated. As a result, the participants discovered how to leverage growth in organizations through innovation and technology.

At the end of the day, the attendees made a private visit to the anthological exhibition “The young Ribera,” a sample of around thirty works painted during his first years of activity in Italy. They were also able to see the principal works of the permanent collection of the Prado Museum.

248 people attended the conference, 128 of which were Accenture clients.

We participate in and organize meetings that enable us to motivate and promote innovation by sharing our experience.


Accenture’s innovation tapas*

In Spain, a “tapa” is a small portion of food that is served with a drink.

The word originates from the old custom of covering glasses of wine and other drinks in taverns and inns with a piece of bread or a slice of ham against flies and mosquitoes, or dust.

*

Our clients are always the focus of our actions. Therefore, one of our main aims is for our people’s ideas to help them grow and, in this respect, the area of innovation is no exception.

The lines of work in innovation enable us to renew our products and services. More than twenty clients have come to try Accenture’s innovation tapas.

Our differential and innovative products and services offer solutions to companies in various industries: banking, insurance, telecommunications, energy, Government, transport, etc.

The sustainability of our activity is based on two fundamental pillars: knowledge and business.

The experience accumulated by Accenture contributes to increasing knowledge as our most valuable intangible. We have learnt to manage and promote innovation, to select the best ideas and to capitalize on them. And hand in hand with our clients we have perfected our ideas. We have also shared our knowledge with our collaborators and enjoyed theirs, fostering the ecosystem generated.

This experience, applied to creating innovative lines of business, enables us to make organizations’ high performance a reality.


AnalyticsIn April 2011, Accenture opened the first Innovation and Analysis Center in Spain, in Sant Cugat del Vallés, in the province of Barcelona.

The center will generate 50 jobs for highly qualified people in the next three years and will be a part of the global network of centers that Accenture has all around the world. In an initial stage, this center will specialize in supply chain management.

Its design and equipment will facilitate the search for detailed information from a multitude of data, thus improving decision-making processes. To this end it will provide fast and easy access to sophisticated solutions and analysis resources, at both national and international level. In time, the center will extend its capabilities to develop a broader range of analytical services among different areas and industries.

The premises are located in the current Supply Chain Center of Excellence, thus strengthening the product and service offering. With the opening of this center, Sant Cugat del Vallès has become an international point of reference in predictive analysis capabilities for companies all over the world.

This center is a part of Accenture’s worldwide network of innovation centers devoted to demonstration, research and development, delivery and industrialization of analytical solutions and services. The solutions will help companies to improve their business results through optimization, prediction, forecasting and centralization of their supply chains. It will be of great use especially in emerging markets, where demand is growing exponentially.

This initiative has the collaboration of ACC1Ó, the agency that supports Catalonian company competitiveness. Without doubt, it is an initiative that promotes innovation, internationalization and the attractiveness of investing in the region.

Cloud ComputingAccording to the report prepared in collaboration with La Fundación de la Innovación Bankinter, Cloud Computing technology is one of the drivers of innovation in the business area.

This technology expedites the establishment of new businesses in all industries, especially in health, telecommunications and education.

In addition, it opens up an environment to new consumers, small and medium-sized companies and emerging markets that could not till now opt for these products due to the investment that they represented.

Our Innovation and Analysis Center in Sant Cugat del Vallès is the first of its kind in Spain, helping companies to improve their supply chain management.

Accenture offers an extensive spectrum of products and services related to:

Data Center• DataCenterOptimization• ServerOptimization• StorageTransformation• DataBaseOptimization• DataCenterAutomation

IT Services Excellence• ServiceManagement&Governance• ServiceDeskDesign&Implementation

Workplace Enablement• WorkplaceTechnology• Communication&Collaboration

Network Technology• NetworkOptimization• Wireless

Infrastructure Outsourcing• CapacityServices• ServiceDeskOutsourcing• WorkplaceOutsourcing• DataCenterOutsourcing• NetworkOutsourcing• SecurityOutsourcing&Operations• ITSpendManagement• CrossFunctionalServices

We offer an extensive spectrum of products related to Cloud Computing technology, one of the drivers of innovation in the sphere of business.


Digital Market & Social Media

Accenture offers specialized services and products in the digital world through a team of experts. Among these are mainly the following:

• IntelligentDigitalPlatform:dynamic design of client experience.

• Intent-DrivenDigitalMedia:increase of the purchase share by optimizing costs.

• SocialMedia:marketingandinfluence in social networks.

• WebInnovationBenchmarking:analysis of state-of-the-art technology and the latest advances in this field.

• PerformanceDiagnosis:toolsthatidentifytechnology barriers (page uploading, links, etc.).

• Optimizationofexperience.

e-Health One of our greatest challenges is to provide telematic care to chronic patients and dependent people through leading-edge technology in healthcare and social services.

In collaboration with healthcare centers, Accenture is developing a technology that will enable better quality care to be offered in the near future. It will also favor better prevention, and optimization of the resources available to the participating agencies.

Through a team of experts, we offer specialized services and products in digital marketing and social networks.

We are developing a leading-edge technology to facilitate telematic care for chronic patients and dependent people.


Innovation Management Office

The competitiveness of organizations depends increasingly on their ability to launch new products that anticipate clients’ needs. Similarly, it is important to establish new procedures (logistics, manufacturing, use of channels, etc.) that provide a competitive advantage over competitors. However, many organizations encounter difficulties when it comes to implementing consistent and balanced innovation mechanisms with the pressure to achieve financial results in the short term.

Our experience suggests that growth through innovation requires work in various areas:

Identification of future sources of growth:• Analyzingandassessingthekeytrends

that provide business opportunities.• Developingagrowthstrategylinkedto

innovation through multi-year plans.

Fostering the organization’s capacity to innovate:• Stimulatingexpansionofaculturethat

favors skill development and behaviors that favor innovation.

• Developingmechanismsthatenableideas to be contributed from any area in the organization and beyond it.

• Implementingtoolsthatenableideastoflowand contributions from all the organization’s stakeholders.

Implementation of the highest priority initiatives:• Speedinguptransformationbyimplementing

innovative projects, once their feasibility and business needs have been taken into account.

• Ensuringthattheresourcesnecessaryareengaged to put the best ideas into practice.

• Incorporatingknowledgeofinitiatives in the initial phases of the project to ensure smooth transition from the idea stage to the implementation phase.

Development of an organization that supports the entire innovation process: • Ensuringthatthereareclearlydefinedpeople

in charge of the various phases of the process.• Speedingupcommercialdeploymentof

innovations to ensure that the benefit reaches the client.

• Implementingamanagementprocesswithindicators that enable decisions to be made designed to increase the return on investment.

In short, it involves managing the innovation process with the same rigor and discipline as any other business process.

We place our experience in innovation process management at the disposal of our clients, with teams geared to realizing the benefits expected of it.

Therefore, Accenture places its experience in the innovation management at the disposal of its clients in order to:

• Linktheinnovationstrategywiththeorganization’s objectives.

• Designandimplementastrategytoensurethat the innovation process flows smoothly from start to finish.

• Motivatepeopleandleveragetheculturalchange necessary for the organization to find a lever for growth in innovation.

• Establishmechanismstoenabletheorganization to have a significant number of quality ideas and be able to make them a reality quickly and at a minimum cost.

• Helptheorganizationtocreateitsown“innovation ecosystem” connecting it with networks that increase its internal capabilities.

The purpose of these levers is to achieve profitable growth through innovation. We have extensive knowledge of the methodology and tools through their use in InnovAction and projects with clients. We know how important it is to obtain results, and therefore our teams are geared to defining the benefits expected of innovation.

During 2011 we had talks and collaboration programs in this line with around twenty organizations from all industries.


MobilityAccenture offers mobility-based solutions. The spectrum of our offering ranges from defining a strategic plan to carrying out transformation projects for employees and end clients.

The service offering focuses mainly on:

• StrategicmobilityplanandM2M(Machineto Machine).

• Managementofdevicesandapplications.• Mobilitysolutionsforendclients,sales

force and balanced scorecard.• Presencecontrolandlocationsolutions.

We are currently carrying out projects in the areas of insurance, retail and transport.

In addition, Accenture Spain has collaborated for Barcelona to succeed in becoming the Mobile World Capital, beating the candidatures of Milan, Munich and Paris.

Smart NetworksIntelligent resource and infrastructure management is a must for sustainability.

The significant changes that have taken place in the economic, energy and regulatory context, together with the increased need to preserve the environment, make it necessary to innovate to achieve advanced infrastructure management.

Accenture’s value proposition in view of this necessity is to offer an approach among agents in multiple sectors through coordinated projects. Its capability to integrate enables resources to be specialized, industrialized and managed under a multi-industry vision.

We offer a spectrum of mobility-based solutions that ranges from strategic plans to project execution.

The Smart Networks agenda comprises four key environments:

• SmartGrid:thechallengeistobalancethecapacity to generate public supply with demand, minimizing inefficiencies and faults in the service. A smart feedback loop between consumption points and the production and distribution network.

• SmartEnergy:renewableenergiesarethefocus of this strategy. Installations devoted to electricity generation, with specific operating, monitoring, control and maintenance needs.

• SmartBuilding:thecurrenttechnologyenables smart buildings to be designed. Great efficiency in energy consumption and monitored management of all their installations result in savings in energy and maintenance.

• SmartCity:thecitizenisthecoreofthe 21st century city. Integration of technology infrastructures and services based on three main pillars: transport and mobility; electricity, gas and water supply and consumption; and government.

We propose an approach among agents from multiple sectors through projects to achieve intelligent resource and infrastructure management.

Design: Estudio Diego FeijóoIllustrations: Javier RoyoText adaptation: Viviana Urani Printing: Grafiko

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Accenture is a global management consulting, technology services and outsourcing company, with around 244,000 people serving clients in over 120 countries. Combining unparalleled experience, its capabilities across all industries and business functions, and extensive research, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$ 25.50 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.es.

InnovAction [email protected]

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