innov8 mobile product presentation
DESCRIPTION
Presentation on Product Management to the Innov8 West Wales Business NetworkTRANSCRIPT
The Product (and mobile)
Images courtesy of @Simpsons_tweets
@mispicer@CEMAS_USWMispicer.comCemas.mobi
Your Mobile app – IS NOT YOUR PRODUCT
Examples
https://itunes.apple.com/gb/app/worcester-bosch-group/id373573685?mt=8
Angry Birds – December 2009
Angry Birds – March 2014
Things toConsider
How willYou makemoney?
Who isYour productsMarket?
Is Your Product Market :
• The same as your companies
• The same as other products you sell
• How do you know ‘who’ is your market?
• Can your product appeal to multiple markets
The Product Environment ( ie mobile)
What’s the product’s Message
Apps can beVery disposable
How WillPeopleFindYourProduct?
App Store – not always easy toSell the right message
The Product Roadmap
Employing a Product Team
Protecting your product