INNOPITCH -The LIFESAVER PROJECT06.6.2013Presenter: Pietro

Matteucci

# How did it all start (up) ?

# Achievements

# Technological Innovation

# What‟s Next ?

# How did it all start (up) ?

The idea Martin Percy, Interacive Director:

Way back in 2004, I did a traditional first aid

course.

Although I learnt how to perform CPR, the course

didn‟t prepare me to face the tension you would

feel in a real-life emergency.

I knew the digital space was the solution: I wanted

to make an interactive tool that recreated an

immersive, gritty experience of saving a life.

Lifesaver is a social

impact

cross-platform app

teaching first aid to the

general public.

Lifesaver is the first product of

a wider project, which aims at

expanding the same

interactive framework at an

international scale and into

new fields.

Starting Up

To obtain the initial funding, we

entered a competition called

TechCity, and we were awarded

a 100k grant from the

Technology Strategy Board...

The Challenge

...but to „unblock‟ the grant money, we had to find a „match-funder‟: a third-party investor who believed in the project, and was up for putting the same amount of money.

...we strolled around London (and Europe) looking for the cash: pitching to charities, first aid providers, angel investors, vc‟s and so on...

In July 2012 we partnered with the

Resuscitation Council UK, the charity

which issues the first aid guidelines in

Great Britain.

The production of Lifesaver started in

October 2012.

# Achievements

Lifesaver was launched in mid-May 2013.

It has received ample recognition from major first aid providers and UK press.

Mike Knapton, Associate Medical Director at the British Heart Foundation:

Lifesaver will help give people the confidence

to step in and help in a medical emergency.

Assets

3 interactive modules teaching Basic LifeSupport skills.

1 film with real stories and experts‟

advice.

New e-learning format, which blends live action and elements of gaming.

Social Impact

Integrating Lifesaver in the high school syllabus.

Use Lifesaver as a blended solution to go with physical first aid courses.

Measuring the impact by tracking user data.

# Technological Innovation

Flexible interactive video engine: can be easily adapted for future implementations.

Gesture recognition: CPR uses accelerometers on tablets and mobiles.

Accelerometer insights: finding measures of noise.

Portability is paramountAvoid code replication.

Setup shared codebase: lifesaver "core".

Define multiple environments: web, android, ios.

Override where necessary. (e.g. interface setup, touch vs mouse, accelerometers, etc.)

Interactive video engineOnline spreadsheet.

All interactive elements shown in LS modules:type (choice, slide, keyboard, none, ...)videos, triggers and timerscopy deck

Spreadsheet is stored to db and converted to machine readable format.

Frontend reads and executes the “Finite State Machine” codeengine is reusable in other contexts!

Gesture recognition

CPR on phones/tablets described by accelerometer patterns.

Problem: define device-independent patterns that match 2x second on the screen normal vector.

Solution: passband filtering with adaptive gainpassband filtering allows to remove noise from irrelevant axes.

Adaptive gain helps eliminating device dependency on gesture detection.

]

Accelerometer analysis

# What‟s Next?

We want to use the interactive framework developed with the Lifesaver prototype to create several commercial spin-offs related to Health and Safety training and interactive training at large.

Crosscutting a variety of markets with an innovative product:

* mHealth

* Lifestyle

* Serious Gaming

We are following B2B and B2C routes to market depending on the company we are approaching.

* building in-house products

* distribution deals

* „standard„ production company model

We are currently in discussion with a number of companies and institutions to develop new products.

We look forward at

building a sustainable and

meaningdful business...

Thank you.