1

Strategy

Technology

Monitoring

Social MediaSocial MediaSocial MediaSocial Media

Tom Williams

Founder & CEO

InnoGage

2Strategy: The Right Channels

3Strategy: The Right Channels

4

5Strategy

We Need A Strategy!!

6

� Goals

� Staff

� Funds

� Time

Strategy

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� GoalsGoalsGoalsGoals

� Staff

� Funds

� Time

� Start at the END

� “Everyone else is doing it” - not a reason

� Application rates

� Yield rates

� Retention

� Alumni Development

Strategy: Goals

8

� Goals

� StaffStaffStaffStaff

� Funds

� Time

�“Free” comes with a cost = TIME

�Success creates work

�Don’t chuck it to the work-study kid

Strategy: Staff

9

� Goals

� Staff

� FundsFundsFundsFunds

� Time

�DIY vs. Outsource

�Tap your Peeps

�Cut Print Spend!

Strategy: Funds

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� Goals

� Staff

� Funds

� TimeTimeTimeTime

�DIY vs. Outsource

�Critical vs. Can Wait

�A day lost is not easily gained back in SM

Strategy: Time

11Technology

What about Technology!

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� Blogs / Micro

� Video

� Images

� IM

� Social Networks

Technology

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� Blogs / MicroBlogs / MicroBlogs / MicroBlogs / Micro

� Video

� Images

� IM

� Social Networks

�Cornerstone of Social Media

�Watch out for workflow

�Turn on comments

�Twitter!

Technology: Blogs / Microblogging

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� Blogs / Micro

� VideoVideoVideoVideo

� Images

� IM

� Social Networks

�YouTube Channel

�Vimeo / Brightcove

�MyCollegeVid

�Ustream

Technology: Video, Live Streaming

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� Blogs / Micro

� Video

� ImagesImagesImagesImages

� IM

� Social Networks

�Flickr

�Photobucket

�Webshots

Technology: Images, Photos

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� Blogs / Micro

� Video

� Images

� IMIMIMIM

� Social Networks

�AIM/Gtalk/MSN/FB

�Digsby

�8-5 is a problem

Technology: Instant Messaging

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� Blogs / Micro

� Video

� Images

� IM

� Social Social Social Social NetworksNetworksNetworksNetworks

�Facebook!!

�MySpace

�Ning

�(Psst! – Not just for students!)

� DePaul Quad

Technology: Social Networks

18Monitoring

How do I listen?

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Blogs

News

Twitter

Social

NetworksMessage

Boards

Images

Video

Univ. Marketing Development Media Relations Communications Recruiting

College #1 College #2 College #3 College #4

The

Pro

blem

Monitoring

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� Google Alerts

� Yahoo Pipes

� Twitter Tools

� BoardTracker

� socialmention

� Paid ToolsMonitoring

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� Google AlertsGoogle AlertsGoogle AlertsGoogle Alerts

� Yahoo Pipes

� Twitter Tools

� BoardTracker

� socialmention

� Paid Tools

�Quick and easy

�Must Have

Monitoring: Google

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� Google Alerts

� Yahoo PipesYahoo PipesYahoo PipesYahoo Pipes

� Twitter Tools

� BoardTracker

� socialmention

� Paid Tools

�Complex

�Powerful

Monitoring: Yahoo Pipes

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� Google Alerts

� Yahoo Pipes

� Twitter ToolsTwitter ToolsTwitter ToolsTwitter Tools

� BoardTracker

� socialmention

� Paid Tools

�TweetBeep

�Twilert

Monitoring: Twitter

24

� Google Alerts

� Yahoo Pipes

� Twitter Tools

� BoardTrackerBoardTrackerBoardTrackerBoardTracker

� socialmention

� Paid Tools

�Tracks Discussion Boards

Monitoring: Discussion Boards

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� Google Alerts

� Yahoo Pipes

� Twitter Tools

� BoardTracker

� socialmentionsocialmentionsocialmentionsocialmention

� Paid Tools

�Extensive SM Query Tool

Monitoring: All Social Mediums

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� Google Alerts

� Yahoo Pipes

� Twitter Tools

� BoardTracker

� socialmention

� Paid ToolsPaid ToolsPaid ToolsPaid Tools

�Radian6 ($$)

�Nielsen BuzzMetrics ($$$$)

�tns cymphony($$$$)

Monitoring: Proprietary Tools

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Contact

�Tom WilliamsW | 614.360.1872C | 773.213.8579@tom8williamstwilliams@innogage.comhttp://profile.to/tom8williamshttp://delicious.com/tom8williamshttp://flickr.com/photos/tom8williamshttp://www.linkedin.com/in/tom8williams

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