©TNS 2016

INNOBAROMETER, a tool to track the EU business innovation trends

©TNS 2016

TNS Opinion

2

We deliver insight to decision makers across a wide range of social policy areas.

Our clients include public sector and government bodies, political parties, the media, non-government organisations and major international and national institutions.

40 years of experience in managing complex multi-country general public and business surveys.

©TNS 2016

The Eurobarometer: in a nutshell

3

©TNS 2016

The Eurobarometer: the power of information collected over time

4

Leg 0% 0%

QA3a Whatdoyouthinkarethetwomostimportantissuesfacing(OURCOUNTRY)atthemoment?

(%-EU)

11 11

78 8

10

12

15

18

23

36

45

4241

46

48

51

4948

45

42

36

35

30

42

3537

33 33

29

24

2119

14 1413

12 1211

12

14

16

18

14

18

2725

24 24

20 20

16

14 14

14

7

5

3

2 23

2 2 67

11

0%

10%

20%

30%

40%

50%

2010 2011 2012 2013 2014 2015

IMMIGRATION

UNEMPLOYMENT

ECONOMICSITUATION

HEALTHANDSOCIALSECURITY

RISINGPRICES/INFLATION/COSTOFLIVING

TERRORISM

©TNS 2016

The Innobarometer: a few words on methodology

5

It provides a unique source of information about innovation in the EU for policy makers.

The survey is conducted via telephone interviews on a yearly basis

Fieldwork (of the last wave): 1 – 19 February 2016

Population: All enterprises, 1+ employee

Coverage: EU28, Switzerland, US

Number of interviews: 14,117 (500 per country, 200 in Luxembourg, Cyprus and Malta)

©TNS 2016

A barometer for INNOVATION

6

Countries with highestshares of innovative companies

Countries with lowestshares of innovative companies

©TNS 2016

Return on investment

7

79%

84%

87%

81%

©TNS 2016

Areas of innovation related investment

8

Q4B Since January 2013, what percentage of its total turnover has your company invested in each of the following

activities?

(% - EU)

68

70

59

64

63

56

59

56

51

53

63

42

44

46

40

43

46

28

31

35

30

27

39

33

36

41

38

42

46

43

36

54

51

52

58

54

53

69

65

63

2

3

2

3

1

3

3

2

3

4

1

4

5

2

2

3

1

3

4

2

ACQUISITION OF MACHINES, EQUIPMENT,

SOFTWARE OR LICENSES*

Feb. 2016

Feb. 2015

TRAINING

Feb. 2016

Feb. 2015

Jan.-Feb. 2013

COMPANY REPUTATION AND BRANDING,

INCLUDING WEB DESIGN

Feb. 2016

Feb. 2015

Jan.-Feb. 2013

ORGANISATION OR BUSINESS PROCESS IMPROVEMENTS

Feb. 2016

Feb. 2015

Jan.-Feb. 2013

DESIGN OF PRODUCTS AND SERVICES

Feb. 2016

Feb. 2015

Jan.-Feb. 2013

SOFTWARE DEVELOPMENT

Feb. 2016

Feb. 2015

Jan.-Feb. 2013

RESEARCH AND DEVELOPMENT (R&D)

Feb. 2016

Feb. 2015

Jan.-Feb. 2013

Some investment No investment Don't know

66%

62%

51%

72%

©TNS 2016

Public support for the commercialisation of

innovative goods or services

9

Training staff: 29%34%

Online selling: 26%28%

©TNS 2016

Investment in innovation

10

Countries with highestshares of investment

Countries with lowestshares of investment

©TNS 2016

Future plans for innovation

11

28%

27%

24%

28%

©TNS 2016

Reasons for investing

12

52%

30%

41%

©TNS 2016

Skills needed for innovation

13

Marketing skills: 24%34%

Technical skills: 22%24%

Financial skills: 22%22%

©TNS 2016

The future of innovation

14

19 %

25 %

15 %

12 %

15 %

21 %

24%

7 %

Job creation Lifelong learning