inno citémtl smartmoov-2015-07-17

InnoCité MTLJuly 2015

Enabling on-demand mobile office for everyoneLouise Guay SmartMoov Inc.

TheInterspaceNetwork

SmartMoov The Interspace Network 2

Why a Coworking Network? Coworking spaces are operating in

solo. Low profitability for all. Sharing online management tools is a

must. Workers are mobile.

Professional opportunities are lost. Nurturing a larger community base is a

must. Real-estate cannot yield its full

potential. Barrier of entry for new coworking spaces. Fostering new operators to grow the

coworking network is a must.

SmartMoov The Interspace Network

On-demand Working SpacesInteroperability & Mobility

3

SmartMoov 4

Market Forecast

(2014 data) World USA QuébecExisting coworking spaces

2500 1400 15

Annual growth rate (%):2010-2014 +100% +100% +56%2015-2019 +30% +30% +30%

The Interspace Network

SmartMoov 5

Core Service OfferingAccess Control, Booking & Billing System Real-time resource

inventory Cloud-based Smart locks Smart card / Bluetooth

connectivity

On-demand rental management Seats/desks Meeting rooms, offices

Integration with existing booking APIs


SmartMoov 6The Interspace Network

Access Control

VPN-1

Interaction w/ booking

applications, invoicing, website, social networks

& on-site displays

Booking appsRemote

management client

Mifare smart card

VPN-2

KABA System 6000

Server

Smart locks

RFID Encoder

Card reader Card reader e-Lockmessenger

Mifare smart cardSmart locks

Keycard only Keycard + Bluetooth Bluetoothsmartphone

SmartMoov 7

Online Booking System Integration


http://www.bureau-mobile.fr/reservation/salle-de-conference

SmartMoov

The Interspace NetworkFor everyone, 24/7 User Benefits

Professional working environment▪ Hi-speed Internet▪ Wi-Fi▪ High-quality printers▪ Videoconferencing

Networking▪ Collaboration▪ Community▪ Seminars, events▪ Car-sharing▪ Insurances▪ E-bank, E-health, E-learning, etc.

300 shared spaces in 5 years

In cities, suburbs & regions Average size: 45 seats Total capacity: 14,800 seats Member/seat ratio: 5:1 Total membership:

74,000 people

The Interspace Network 8


Value PropositionFor Users Office as a Service

Keep low pricing Costs shared between users

Mobility across the Interspace Network Ease of use Proximity services

Larger community base Increased professional opportunities Increased knowledge sharing


User Values Community

Our place / home Sense of belonging Inter-generational

Smart City Mobility Flexibility Gamification

Sharing economy Co-creation Local development Resource optimization Sustainability


Value PropositionFor Operators Real-time resource management

Increased revenues Increased flexibility

Connecting work spaces together Lowering barriers for new operators Helps growing the market fast Collaboration is attractive to customers

Co-marketing benefits Increased customer base Events, seminars, etc.


67%

33%

Coworking Network

On-demand rentalLong-term rental

5%

95%

Solo Operator

Revenue Increase

Solo Operator Coworking Network - $

1,000 $

2,000 $

3,000 $

4,000 $

5,000 $

6,000 $

3,420 $

1,188 $

313 $ 4,188 $

Annual Revenue per SeatOn-demand rental

Long-term rental+44%

RevenueIncrease

For a typical single seat• 300$ / month• 25$ / day

Rental Distribution


Local Development Benefits

Time savings+ Fuel savings = More disposable revenues

Neighbouringstores & services

Potentialtenants

Currenttenants

Telecommuters

The Interspace Network 14SmartMoov

The Company

SmartMoov 15

SmartMoov Inc. Incorporated in Canada (2012) To market the work done

at Living Lab de Montréal (LLM) Agreement for a 6% royalties to LLM



Competitive Advantages Experienced entrepreneurs Commercial-level

access control system Real-time availability

management Smart locks integration with

booking APIs: Airdesk, Nexudus, Cobot, etc.

Technology partners Bureau-mobile, Kaba-Ilco,

Appointlet, Microsoft

Operating partners Signed

▪ Notman House (Mtl)▪ Caisse De Lorimier-Villeray (Mtl)▪ Strasbourg (France)▪ Luxembourg (Lux)

In discussion▪ L’Esplanade (Mtl)▪ CEIM (Mtl)▪ Barcelona (Spain)▪ Helsinki (Finland)

Prospects▪ La Gare Mtl▪ Quartier de l’Innovation▪ Santiago (Chile)

SmartMoov 17

Business ModelServicing coworking spaces License fees

Access control system Booking system Billing system Printing services Data reporting

Margins 1.75% on all transactions 20% on installed hardware

Premium services Usage data reporting to

end-users Value-added services

Office design Office furniture


SmartMoov

TeamLeaders: Skills:

Louise Guay Collaborative leadership &marketing

Claude Faribault User experience & administrationProfessionals :

Jean-Christophe Uhl Coworking space operation & marketing

Duc-Nghiep Vo Network administration Jean-Philippe Agaisse Coordination & animation Marie-Josée Frigon Office design

18The Interspace Network


Marketing

SmartMoov

Noah Redler (Notman House)

“We need stronger links with other startup hubs around the world - because no one ever said we needed to do this alone.”

Noah RedlerAUGUST 12, 2014 / IDEAS

Startup community: where do we go from here?

The Interspace Network 20

http://cllbr.com/en/post/startup-community-where-do-we-go-from-here/399/#.VaLMqfl_Okr


Competition (coworking networks)Name Product Market

shareOur strengths Our weaknesses Comments

Regus Business centres

20-33% SmartMoov pricing is more affordable to end-users.

Our prospect operators do not hold prestige addresses.

125$/day2000 centres, 750 cities, 100 countries

WeWork Coworking centres

2% SmartMoov allows members to freely move from one place to an other.

SmartMoov does not operate coworking centres directly.

50$/day43 centres, 16 cities, 4 countries

Breather Hourly rentals of private rooms

0,7% Breather may be threatened by AirBnB in its own niche (private rooms rentals).However, AirBnB cannot compete with SmartMoov for coworking spaces.

Breather received large funding (7.5 M$)

15$/h (Montréal - 7 places)20$/h (Ottawa - 3 places)25$/h (San Francisco - 7 places)30$/h (New York - 29 places)

SmartMoov 22

Competition (software)Name Product Shar

e(%)Our strengths Our weaknesses Comments

ShareDesk

Booking & billing s/w for coworking

72% E-lock access control.Members mobility.Interoperability.SmartMoov has smaller transaction fees.

S/w in development for North America.

2$/month/user20% transaction fees1800 centres, 70 countries, 439 cities

Cobot Booking & billing s/w for coworking

? E-lock access control.Members mobility.Interoperability.


445$/month (unlimited)? centres, 30 countries, 30,000 members

Nexudus Booking & billing s/w for coworking

28% E-lock access control.Members mobility.Interoperability.


3$/month/user (average)Between 10 et 80 members700 centres, 10,000 members

AirDesk Booking & billing s/w for coworking

? E-lock access control.Members mobility.Interoperability.


5-8$/hr/user?% transaction fees6 centres in Montreal



The New On-demand Supply Chain (Wiki Chain)

Affilates• Coworking

spaces

Users• Individuals• Startups• SME• Large

organizations• Government

Clients

Affiliated centres

Web platform• Subscription• Booking• Payment

1-800 line

Sales

Available spaces• Coworking

spaces• Technopoles• Caisses

Desjardins

Installation• Access control• Online services• Equipments• Design• Furniture

Network Development

Existing• Coworking

spaces• Incubators• Business

centres

In development• Caisses

Desjardins• Cities & towns• Commercial

spaces

Real Estate Inventory

Web• Social media• Mobile site

Contacts• HR Assoc.• Ch. of Comm.• CDEC / CLD

Caisses Desjardins• Branches• ATM screen• AccèsD

website

Distribution

Recruiting• Affiliates• Clients

Communications• Online services• Help desk• Terms &

conditions

Service optimization• Usage data

analysis

Marketing

Operators• Coworking• Hubs

Caisses Desjardins• General

managers

Real estate agents

Suppliers

SmartMoov 24

Clients & Prospects


CEIM

Desjardins-VillerayNotman House

La Gare Mtl INGO

L’Esplanade

SmartMoov 25

Licensing feesPer Operator

Annual subscription 195.00$ Monthly fees:

Per installed lock 62.50$ Per registered member 3.00$

Billing transactions (%) 1.75%The Interspace Network


Recruiting (operators)

Targets Coworking space operators

Notman, La Gare Mtl, L’Esplanade, CEIM, Technopoles, Cities, etc.

Property managers Caisses Desjardins, Cominar,

Ivanhoé Cambridge, Royalmount, Habitations Trigone, etc.

Channels #coworkingqc ACGRH (Assoc. des

conseillers RH du Québec) Chambers of commerce HÉC-Montréal Living Lab de Montréal

SmartMoov 27

Recruiting (members)

Targets Self-employed

Consultants, professionals Start-ups, young entrepreneurs,

free-lancers, etc. Students, active retirees, etc.

Managers & employees Governments Large organizations SMEs Foreign companies (soft landings) Education, health professionals,

etc.

Channels Outdoors

Events Pop-up, etc.

Social networks Facebook Twitter

Mobile website Service description Subscription & booking 1-800 line



Sales Strategy Global

Sales team Mobile website Social medias Co-branding Games

Local Concertation Community of

communities Pop-up spaces Jam sessions Wall projections


Financial Strategy

SmartMoov 30

Funding (pilot)

First Investor100K$

12.2% in voting shares (cat. « A »)

Pre-money valuation:

Second Investor75K$

9.2% in voting shares (cat. « A »)

644K$


SmartMoov 31

Use of Proceeds (6-month pilot)Budget (000$)

For a 6-month period Software development 75Installation costs 85Operation costs 37Marketing 2Communications 1Administration 37Other (legal, insur., etc.) 24Sub-total : 261

MINUS:Sponsorships (58)Revenues (28)Sub-total : (86)

TOTAL: 175


SmartMoov 32

Projections (3 yrs)(000$) 2016 2017 2018Revenues 1,198 7,370 8,283Direct costs 2,356 3,570 1,530Gross margin (1,159) 3,800 6,753Gross margin (%) -97% 52% 82%Sales costs 580 580 580Administrative costs 146 146 146EBITDA (1,885) 3,074 6,027EBITDA (%) -157% 42% 73%


SmartMoov 33

Exit Strategy Expanding office rentals to suburbs &

regions: WeWork Regus Plc

Diversifying market of access control resellers: Genetec Protectron



Thank you!