inner city enterprise

I N N E R C I T Y E N T E R P R I S E

S U P P O RT F O R M I C R O B U S I N E S S

ABOUT INNER CITY ENTERPRISE (ICE)

Inner City Enterprise (ICE) is a not-for-profit charity established to advise and assist

unemployed people in Dublin’s inner city to set up their own businesses or create their own

self-employment.

To avail of these services, a client must either be an inner-city resident or planning to

locate a business in the Dublin 1, 2, 3, 4 or parts of 7, 8 or 9 postal areas.

ICE provides individual business advice and supports, as well as access to a panel of

voluntary Business Advisors. ICE also provides access to micro-finance loans, both through

its own Revolving Loan Fund (funded through the Dublin City Enterprise Board and the Social

Finance Foundation) and as a conduit for MicroFinance Ireland.

The ICE board are Lynda Carroll, Ann Harper, Tony Keohane, Anna Malmhake, Colin

McCrea, Raymond O’Rourke, Michael Shelley, Greg Swift and Brian Wickham (Chair).

ICE’s patrons are John Hartnett (President of Irish Technology Leadership Group) and

Terence O’Rourke (outgoing Managing Partner of KPMG).

INNER CITY ENTERPRISE (ICE)

UNIT 10, SPADE ENTERPRISE CENTRE, NORTH KING STREET, DUBLIN 7

TEL: (01) 617 4852 EMAIL: [email protected]

WWW.INNERCITYENTERPRISE.COM



BACKGROUND TO ICE

ICE was originally established in 1991 and built up a demonstrable track record in assisting

unemployed people to establish their own businesses or create their own self-employment.

Over a 14-year period, ICE assisted over 1,250 new businesses to get up and running, creating

2,500 new jobs at a cost of a3,000 per job.

During the Celtic Tiger years, new start-ups became less of a priority as there was virtually

full employment. Consequently, there was less of a demand for enterprise supports and in

2006, operational activities ceased, though the company and board remained in place. However,

with the emergence of the Recession, the requirement for ICE’s services became greater than

ever before. With the help of old and new directors, ICE was revitalised in December 2011

and re-engineered to meet the new demands of Dublin’s inner-city unemployed workforce.

Over the course of 2012, ICE dealt with 231 clients and established 25 new businesses

and the demand in 2013 looks likely to increase. ICE will now continue to provide ongoing

enterprise supports to all eligible unemployed people wishing to start their own businesses

in Dublin’s inner city.



ICE ENTERPRISE SUPPORTS

The ICE Enterprise Development Officer provides indepth, individual business advice and

supports to both pre-enterprise and new start-ups. The supports cover the following:

•General advice and support for clients considering self-employment

•Assistance and advice on company and tax registration

•Access to incentives such as the Back to Work Enterprise Allowance

•Assistance with loan and grant applications

•Enterprise workshops

•Work with local agencies to access additional supports for clients

•Assistance with the preparation of a business plan

•Access to a panel of voluntary Business Advisers

ICE FINANCIAL SUPPORTS

ICE provides financial supports in the form of loan finance from €1,000–€5,000 at 5%

interest, over a 3-year period to commercially viable new enterprises for the following:

•Capital Expenditure

•Working Capital

•Business Premises

ICE are also a recognised conduit for MicroFinance Ireland, who are providers of loan finance

of between €1,000–€25,000.



SOME EXAMPLES OF ICE CLIENT COMPANIES

DETOX RETOX specialises in grain-free and allergy-friendly baked products. The bakery

produces primal breads which are high in protein and low in carbohydrates. Caoimhe Smyth

set up Detox Retox last year and has been selling her bread in shops since January. Stores

stocking the products include the Nourish health chain, Morton’s supermarket, and Fresh.

The company is based at Smithfield’s Spade enterprise centre and employs three people on

a part-time basis.

JOHN PAUL MURRAY is an artist and illustrator based in Dublin. His work includes children’s

books, paintings and prints, all of which can be bought online from his website. His most

recent projects have included illustration work for the cover of Grant Thornton’s Annual Report,

illustrating a Christmas card for ‘The Gathering’ and the ‘Tea King’ children’s books series.

ARUN BAKERY is run by Vlad Rainis, a Prague native and Master Baker, out of a business space

on North King Street Dublin 7. The majority of his bread is sourdough. The selection ranges

from walnut loaves, focaccia, scones, large loaves of sourdough, brioche and cinnamon buns.

Vlad sells his bread every Saturday at the Honest2Goodness Market in Glasnevin. It can

also be ordered by phone, Twitter or Facebook and collected from the Bakery. The bread is

also stocked in Lilliput Stores, Smithfield; Ennis Butchers, Rialto, Nolans in Terenure; and

Evergreen, Camden Street.





BAD BEAR PRODUCTIONS was founded by James Stephenson in early 2012. They produce

television and digital content, and provide production expertise for all events, occasions and

purposes, including commercials, corporate projects, music videos and web content. Bad

Bear provides a small-scale post-production service and has fostered strong relationships

with some of Ireland’s leading post-production houses for larger projects. Clients include

Microsoft, Eircom, Ulster Bank and RTE.

TREETOP STUDIO is an independent graphic design studio founded by Aisling Griffin and

located in the Guinness Enterprise Centre in Dublin. The company deliver creative solutions

through graphic design, web design and development, branding, print design, illustration and

advertising. Recent projects include Kilmainham Jail (branding, exhibition), Draíocht, The

Wedding Shop and Mayfly boutique.

AWAITA LTD, trading as Simulty.com, was founded by Andres Macias in early 2012. Simulty is

a website combinator where lists of web pages can be easily built and shared. Pages can then

be browsed simultaneously from one single tab, like if you had multiple screens, and you can

make searches inside multiple websites at once. Simultaneously searching for a keyword in

the top employment websites; getting instant stock market information across the key sites

on one single screen; visually comparing two newspapers with different ideologies, or your

own website with your competitors’ are some examples of what you can do with Simulty. The

company is working with a number of interests to monetise the application.



ICE BUSINESS ADVISORS

A key element of ICE’s support package is the provision of voluntary Business Advisors

to ICE-sponsored businesses. ICE is currently building up its Business Advisory panel,

and individuals from organisations such as Tesco, Irish Distillers, AIB, State Street Bank,

Bank of Ireland, Farrell Grant Sparks, A & L Goodbodys, Murray Consultants and the Irish

Times are volunteering their services.

The Business Advisors primary role is to provide ‘specialist’ advice to commercially viable

projects, with comprehensive hands-on support being provided by ICE’s Enterprise Officer.

ICE matches the needs of an individual business with the skills and expertise of a Business

Advisor in the relevant sector. At times, a Business Advisor’s input will just be a once-off

session, or, at most, 4–6 hours a month.

There will be a certain degree of morale-boosting and guidance involved in the role

of the Business Advisor. Many of the promoters ICE is involved with will have had no

experience owning or managing a business, and have little or no formal business training.

Sales, Marketing and Access to Customers are likely to be the main problem areas.



ICE SPONSORS

ICE is a not-for-profit charity and has no guaranteed ongoing funding support. The board

and its CEO have to seek funding from both public and private sectors on an annual basis.

Without the backing of our current donors and sponsors, ICE would not be operational today.

Our organisation is extremely grateful to the following companies and bodies:

Atlantic Philantrophies, Ireland Funds, Community Foundation for Ireland,

Bank of Ireland, Tesco Ireland, Yeoman International, A & L Goodbody’s,

jobs.ie, Microsoft, KMPG and DCC.

ICE also owes thanks to the Department of Environment, Community & Local Government for

funding under Pobal’s Local Community Development Programme (LCDP).

The board are now seeking to put ICE on a sound financial footing. So, if you would like to

support ICE’s work by making a donation, our bank details are:

Bank of Ireland, Merrion Road, Dublin 4

Sort Code 901212; Account Number 23750189.

Otherwise, contact Evanne Kilmuray, CEO at Inner City Enterprise, Unit G10, SPADE Enterprise

Centre, North King Street, Dublin 7; telephone (01) 617 4852; mobile (087) 244 8989.

ICE needs your support to help us help unemployed people in Dublin’s inner city to

become the local entreprenuers of the future. Why not become one of our sponsors and help

make their dreams become a reality?



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