initiation: time to position; price discovery awaits
TRANSCRIPT
See important disclosures, including any required research certifications, beginning on page 117
Hong Kong Real Estate
17 January 2019
Wharf Real Estate Investment
Initiation: time to position; price discovery awaits
Potential to become a premier global property play over time
Taken important steps along this path; we see others pending
Initiating with a Buy (1) rating and TP of HKD68.40
Wharf REIC (1997 HK)
Target price: HKD68.40
Share price (16 Jan): HKD48.55 | Up/downside: +40.9%
Jonas Kan, CFA(852) 2848 4439
See important disclosures, including any required research certifications, beginning on page 117
Hong Kong Real Estate
Investment case: In our view, the unusual path the Hong Kong stock market
has taken together with certain industry-specific issues have resulted in Hong
Kong property stocks being “mis-priced” relative to global peers. We see the
establishment of Wharf REIC as the start of a long journey to address the
longstanding valuation anomaly of Hong Kong property stocks and a credible
route by which this anomaly can be addressed. With Wharf REIC’s valuation
down 26% since May 2018, we believe now is the time to buy into this
promising opportunity for price discovery.
Catalysts: In our view, the nature of Wharf’s (4 HK, HKD22.70, Buy [1]) de-
merger exercise has not been fully understood by investors and presents a
price-discovery opportunity. We identify 5 factors that we see driving Wharf
REIC to be gradually viewed and priced as a premier global property stock.
1) Growing acceptance that Harbour City is a one-of-a-kind property asset
and should be priced as such.
2) Increasing recognition that Wharf REIC has discovered a differentiated
way to manage retail properties that excels in driving tenant sales and has
the potential to make it a beneficiary of e-commerce.
3) Rising awareness that Wharf REIC’s office portfolio is well positioned to
ride the current metamorphosis in the Hong Kong office market and will
evolve into a stronger supplementary growth engine for the group.
4) The development of the Greater Bay Area, which offers opportunities to
owners of HK commercial properties; and Wharf REIC’s willingness and
readiness to embrace the China demand, resulting in it being able
potentially to get the most from this once-in-a-century opportunity.
5) Rising investor confidence that Wharf Group has the credentials and
commitment to integrate further into the global capital markets, and will be
an important constituent in the modernised Hong Kong property sector, the
Greater H-REIT/landlord sector in Hong Kong, or the Pan-Asia
REIT/property sector.
Valuation: We initiate coverage of Wharf REIC with a Buy (1) rating and 12-
month TP of HKD68.40, based on a 30% discount applied to our end-2019E
NAV of HKD97.70. Based on its stated 65% payout ratio, our TP translates into
dividend yields of 3.4% for 2019E and 3.7% for 2020E, which we view as fair
given Wharf’s asset quality, the fact it has yet to fully utilise its dividend
payment ability, and its credentials to deliver sustained EPS and DPS growth in
the next few years.
Risks: Risks to our call include an inability to deliver sustained earnings and
DPS growth and further integrate into global capital markets; and global
investors’ inertia and scepticism in terms of accepting Hong Kong family
companies as core investing choices.
17 January 2019
Wharf Real Estate Investment
Initiation: time to position; price discovery awaits
Potential to become a premier global property play over time
Taken important steps along this path; we see others pending
Initiating with a Buy (1) rating and TP of HKD68.40
Source: FactSet, Daiwa forecasts
Wharf REIC (1997 HK)
Target price: HKD68.40
Share price (16 Jan): HKD48.55 | Up/downside: +40.9%
Jonas Kan, CFA(852) 2848 4439
90
99
108
116
125
44
49
55
60
65
Jan-18 Apr-18 Jul-18 Oct-18 Jan-19
Share price performance
Wharf Real (LHS) Relative to HSI (RHS)
(HKD) (%)
12-month range 45.80-64.00
Market cap (USDbn) 18.79
3m avg daily turnover (USDm) 14.32
Shares outstanding (m) 3,036
Major shareholder Wheelock and Company (61.7%)
Financial summary (HKD)
Year to 31 Dec 18E 19E 20E
Revenue (m) 16,818 17,858 19,161
Operating profit (m) 13,036 13,932 15,003
Net profit (m) 10,130 10,860 11,730
Core EPS (fully-diluted) 3.337 3.577 3.864
EPS change (%) 6.6 7.2 8.0
Daiwa vs Cons. EPS (%) 4.8 6.6 13.6
PER (x) 14.6 13.6 12.6
Dividend yield (%) 4.4 4.8 5.3
DPS 2.150 2.350 2.550
PBR (x) 0.7 0.7 0.7
EV/EBITDA (x) 14.1 12.9 11.8
ROE (%) 4.8 5.1 5.4
2
Wharf REIC (1997 HK): 17 January 2019
Table of contents
Background – the brainchild of a re-organisation by a major Hong Kong
family business group ........................................................................................... 6
Investment thesis – price discovery awaits ..........................................................19
1. Harbour City is a one-of-a-kind property asset .............................................23
2. Value of its retail franchise to be increasingly recognised ..........................47
3. Its offices also look set for a transformation ................................................61
4. Well-positioned to ride on opportunities offered by the development
of the Greater Bay Area ................................................................................66
5. Solid credentials to integrate further into the global capital markets .........81
Forecasts and valuation ..........................................................................................93
Risks to our view ...................................................................................................105
Appendix 1: the 11 cities in the Greater Bay Area ..............................................106
Appendix 2: tenant breakdown – Harbour City, Times Square and
Plaza Hollywood .................................................................................................108
Appendix 3: retail sales in China and its major cities ........................................113
Appendix 4: scenes from Times Square ..............................................................114
3
Wharf REIC (1997 HK): 17 January 2019
How do we justify our view?
Growth outlook Valuation Earnings revisions
Growth outlook Wharf REIC: gross rental income
We see 3 factors underpinning Wharf REIC’s growth
prospects and providing it with buffers against headwinds:
1) its proven strength in retail property management,
allowing it to seize upon unusual opportunities facing the
Hong Kong retail property market, 2) the upgrade potential
of its office properties in Hong Kong, and 3) the quality of
its property assets, which are located in 4 key strategic
areas for commercial properties in Hong Kong – Tsim Sha
Tsui, Causeway Bay, Central and East Kowloon – which
places the company favourably to ride what we regard as a
once-in-a-century opportunity created by the development
of the Greater Bay Area.
Source: Company, Daiwa forecasts
Valuation Wharf REIC: 2019E NAV breakdown
After correcting by 26% from a peak of HKD65.45 on 14
May 2018, Wharf REIC is trading at a 50.3% discount to
our end-2019E NAV of HKD97.70 and offers dividend
yields of 4.8% for 2019E and 5.3% for 2020E higher than
Link REIT (823 HK, HKD80.05, Outperform [2]), but based
on a lower payout ratio (65% vs. Link REIT’s 100%) and
we see Wharf REIC’s property assets as higher quality.
Link REIT is trading currently at the highest valuation
among Hong Kong property companies, which we believe
is justified. For Link, we think the valuation it has sustained
for the past 13 years shows that there is room for a
valuation uplift for Hong Kong property stocks if they can
gain comparable trust and confidence of the global capital
markets in terms of transparency, governance, and
perceived alignment of interests. We see the formation of
Wharf REIC as an important first step by one of Hong
Kong’s major family business groups to address the
entrenched valuation anomaly of Hong Kong property
stocks.
Spot Cap Valuation
GFA Rent* rate Per sq ft Total
Per share
(sq ft) (HKD) (%) (HKD) (HKDm) (HKD)
Harbour City - Retail 2,068,000 240 4.0% 72,000 148,896 49.04
- Gateway 2,107,000 60 4.0% 18,000 37,926 12.49 - Harbour City 2,698,000 45 4.0% 13,500 36,423 12.00 - Serviced apartments 296,000 50 4.0% 15,000 4,440 1.46 - Hotels (794 rooms, or 0.57m sq ft, directly owned, at HKD5m/room) 1,115,000 6,989 3,970 1.31 - Pacific Club 138,000 5,000 690 0.23 - Ocean Terminal Extension 145,000 12,000 1,740 0.57 8,567,000 234,085 77.10 Times Square - Retail 943,000 160 4.0% 48,000 45,264 14.91 - Office 1,033,000 65 4.0% 19,500 20,144 6.63 1,976,000 65,408 21.54 Plaza Hollywood 562,000 70 4.5% 18,667 10,491 3.46 Crawford House 296,000 9,654 3.18 Wheelock House 108,000 3,600 1.19 71.6% stake in Harbour Centre 7,696 2.53 100% stake in The Star Ferry 120 0.04 Gross asset value 331,053 109.04 Net debt (34,409) (11.33) NAV 296,644 97.70
Source: Daiwa forecasts Note: *based on GFA
Earnings revisions Wharf REIC: revisions to consensus EPS forecasts
Our 2018-20E EPS are 5-14% above the consensus, likely
as we believe the market has underestimated: 1) the
resilience of Wharf’s retail malls against headwinds, 2) the
room for improvement in Wharf’s office rentals, and 3) the
positive impact of the Greater Bay Area will have on the
Hong Kong retail and office markets, especially prime retail
malls favoured by Mainland visitors and offices that are
seen as credible alternatives for companies moving out of
Central. We note that consensus EPS revisions for Wharf
REIC have generally been rising over the past 12 months.
Source: Bloomberg, Daiwa
0
5,000
10,000
15,000
20,000
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
E
2019
E
2020
E
(HKDm)
Harbour City Times Square
Plaza Hollywood Wheelock House and Crawford House
2.8
2.9
3.0
3.1
3.2
3.3
3.4
3.5
Jan-18 Mar-18 May-18 Jul-18 Sep-18 Nov-18 Jan-19
(HKD)
FY18E consensus EPS FY19E consensus EPS
4
Wharf REIC (1997 HK): 17 January 2019
Financial summary
Key assumptions
Profit and loss (HKDm)
Cash flow (HKDm)
Source: FactSet, Daiwa forecasts
Year to 31 Dec 2013 2014 2015 2016 2017 2018E 2019E 2020E
Harbour City gross rental income
(HKDm)n.a. 8,096 8,567 8,960 9,444 10,556 11,297 12,262
Times Square gross rental income
(HKDm)n.a. 2,544 2,687 2,838 2,824 2,907 3,030 3,183
Plaza Hollywood gross rental income
(HKDm)n.a. 513 529 546 574 599 611 623
Year to 31 Dec 2013 2014 2015 2016 2017 2018E 2019E 2020E
Property sales n.a. 4,361 3,930 2,482 5,907 108 88 80
Rental income n.a. 11,260 12,038 12,775 13,334 14,576 15,477 16,635
Other Revenue n.a. 1,816 1,608 1,594 1,663 2,135 2,292 2,446
Total Revenue n.a. 17,437 17,576 16,851 20,904 16,818 17,858 19,161
Other income n.a. 0 0 0 0 0 0 0
COGS n.a. (6,034) (4,965) (4,247) (4,494) (2,954) (3,017) (3,234)
SG&A n.a. (318) (371) (311) (361) (295) (302) (308)
Other op.expenses n.a. (669) (481) (469) (607) (533) (607) (616)
Operating profit n.a. 10,416 11,759 11,824 15,442 13,036 13,932 15,003
Net-interest inc./(exp.) n.a. (1,264) (1,302) (1,351) (1,029) (675) (690) (712)
Assoc/forex/extraord./others n.a. 268 485 184 20 105 107 111
Pre-tax profit n.a. 9,420 10,942 10,657 14,433 12,466 13,349 14,402
Tax n.a. (1,618) (1,957) (1,684) (4,267) (2,119) (2,269) (2,448)
Min. int./pref. div./others n.a. (338) (516) (267) (666) (217) (219) (223)
Net profit (reported) n.a. 7,464 8,469 8,706 9,500 10,130 10,860 11,730
Net profit (adjusted) n.a. 7,464 8,469 8,706 9,500 10,130 10,860 11,730
EPS (reported)(HKD) n.a. 2.458 2.790 2.868 3.129 3.337 3.577 3.864
EPS (adjusted)(HKD) n.a. 2.458 2.790 2.868 3.129 3.337 3.577 3.864
EPS (adjusted fully-diluted)(HKD) n.a. 2.458 2.790 2.868 3.129 3.337 3.577 3.864
DPS (HKD) n.a. 0.000 0.000 0.000 0.000 2.150 2.350 2.550
EBIT n.a. 10,416 11,759 11,824 15,442 13,036 13,932 15,003
EBITDA n.a. 10,598 11,948 12,000 15,586 13,334 14,234 15,309
Year to 31 Dec 2013 2014 2015 2016 2017 2018E 2019E 2020E
Profit before tax n.a. 9,420 10,942 10,657 14,433 12,466 13,349 14,402
Depreciation and amortisation n.a. 0 0 0 0 0 0 0
Tax paid n.a. (1,634) (1,869) (1,833) (1,745) (2,119) (2,269) (2,448)
Change in working capital n.a. 2,673 2,610 2,203 (3,282) 667 473 436
Other operational CF items n.a. 806 621 1,329 1,060 602 615 634
Cash flow from operations n.a. 11,265 12,304 12,356 10,466 11,616 12,167 13,024
Capex n.a. (7,794) (1,097) (8,339) (2,560) (1,180) (1,080) (1,050)
Net (acquisitions)/disposals n.a. 1 1 (8) (50) 0 0 0
Other investing CF items n.a. 0 2,207 14,595 (10,003) 0 0 0
Cash flow from investing n.a. (7,793) 1,111 6,248 (12,613) (1,180) (1,080) (1,050)
Change in debt n.a. 1,856 (2,593) (2,396) 9,851 (1,500) (1,500) (1,500)
Net share issues/(repurchases) n.a. 0 0 0 1,000 0 0 0
Dividends paid n.a. (4,975) (8,423) (16,106) (10,374) (6,072) (6,831) (7,438)
Other financing CF items n.a. (1,288) (1,252) (1,297) (989) (1,177) (1,233) (1,290)
Cash flow from financing n.a. (4,407) (12,268) (19,799) (512) (8,749) (9,564) (10,228)
Forex effect/others n.a. (19) (286) (405) 352 0 0 0
Change in cash n.a. (954) 861 (1,600) (2,307) 1,686 1,524 1,746
Free cash flow n.a. 3,471 11,207 4,017 7,906 10,436 11,087 11,974
5
Wharf REIC (1997 HK): 17 January 2019
Financial summary continued …
Balance sheet (HKDm)
Key ratios (%)
Source: FactSet, Daiwa forecasts
Year to 31 Dec 2013 2014 2015 2016 2017 2018E 2019E 2020E
Cash & short-term investment n.a. 5,273 6,501 5,212 3,076 5,668 8,143 10,884
Inventory n.a. 14 11 11 12 0 0 0
Accounts receivable n.a. 1,231 1,048 818 635 507 538 577
Other current assets n.a. 13,141 7,437 2,479 168 180 185 190
Total current assets n.a. 19,659 14,997 8,520 3,891 6,355 8,866 11,651
Fixed assets n.a. 235,028 241,797 251,375 262,376 263,258 264,036 264,780
Goodwill & intangibles n.a. 0 0 0 0 0 0 0
Other non-current assets n.a. 5,786 6,176 5,567 6,408 6,487 6,570 6,656
Total assets n.a. 260,473 262,970 265,462 272,675 276,099 279,473 283,088
Short-term debt n.a. 250 1,529 1,232 20,800 8,810 8,510 8,210
Accounts payable n.a. 7,639 7,285 7,932 8,805 9,245 9,708 10,193
Other current liabilities n.a. 5,081 5,313 15,969 2,829 3,611 4,147 4,658
Total current liabilities n.a. 12,970 14,127 25,133 32,434 21,667 22,365 23,061
Long-term debt n.a. 39,869 35,997 34,130 24,752 35,242 34,042 32,842
Other non-current liabilities n.a. 1,767 1,941 2,062 2,521 2,550 2,570 2,590
Total liabilities n.a. 54,606 52,065 61,325 59,707 59,458 58,977 58,493
Share capital n.a. 0 0 0 0 0 0 0
Reserves/R.E./others n.a. 200,194 205,134 198,910 207,318 210,921 214,646 218,635
Shareholders' equity n.a. 200,194 205,134 198,910 207,318 210,921 214,646 218,635
Minority interests n.a. 5,673 5,771 5,227 5,650 5,720 5,850 5,960
Total equity & liabilities n.a. 260,473 262,970 265,462 272,675 276,099 279,473 283,088
EV n.a. 183,731 180,547 179,550 192,231 188,135 184,215 180,007
Net debt/(cash) n.a. 34,846 31,025 30,150 42,476 38,384 34,409 30,168
BVPS (HKD) n.a. 65.940 67.567 65.517 68.287 69.473 70.700 72.014
Year to 31 Dec 2013 2014 2015 2016 2017 2018E 2019E 2020E
Sales (YoY) n.a. n.a. 0.8 (4.1) 24.1 (19.5) 6.2 7.3
EBITDA (YoY) n.a. n.a. 12.7 0.4 29.9 (14.4) 6.7 7.6
Operating profit (YoY) n.a. n.a. 12.9 0.6 30.6 (15.6) 6.9 7.7
Net profit (YoY) n.a. n.a. 13.5 2.8 9.1 6.6 7.2 8.0
Core EPS (fully-diluted) (YoY) n.a. n.a. 13.5 2.8 9.1 6.6 7.2 8.0
Gross-profit margin n.a. 65.4 71.8 74.8 78.5 82.4 83.1 83.1
EBITDA margin n.a. 60.8 68.0 71.2 74.6 79.3 79.7 79.9
Operating-profit margin n.a. 59.7 66.9 70.2 73.9 77.5 78.0 78.3
Net profit margin n.a. 42.8 48.2 51.7 45.4 60.2 60.8 61.2
ROAE n.a. 7.5 4.2 4.3 4.7 4.8 5.1 5.4
ROAA n.a. 5.7 3.2 3.3 3.5 3.7 3.9 4.2
ROCE n.a. 8.5 4.8 4.8 6.2 5.0 5.3 5.7
ROIC n.a. 7.2 4.0 4.2 4.4 4.2 4.5 4.9
Net debt to equity n.a. 17.4 15.1 15.2 20.5 18.2 16.0 13.8
Effective tax rate n.a. 17.2 17.9 15.8 29.6 17.0 17.0 17.0
Accounts receivable (days) n.a. 12.9 23.7 20.2 12.7 12.4 10.7 10.6
Current ratio (x) n.a. 1.5 1.1 0.3 0.1 0.3 0.4 0.5
Net interest cover (x) n.a. 8.2 9.0 8.8 15.0 19.3 20.2 21.1
Net dividend payout n.a. 0.0 0.0 0.0 0.0 64.4 65.7 66.0
Free cash flow yield n.a. 2.4 7.6 2.7 5.4 7.1 7.5 8.1
Company profile
Wharf REIC holds a portfolio of 6 commercial assets in Hong Kong including Harbour City, Times
Square, Wheelock House, Crawford House, The Murray, and Plaza Hollywood, with a total GFA of
11.7m sq ft. Wharf REIC is a subsidiary of Wheelock and Co Ltd (20 HK). It was listed on the Hong
Kong Stock Exchange on 23 November 2017 after a spin-off exercise by The Wharf (Holdings) Ltd.
Subsequent to the de-merger, Wharf REIC became a separate and directly owned subsidiary of
Wheelock and Co Ltd (20 HK), which now has the same stake (62%) in both Wharf Holdings (4 HK,
1) and Wharf REIC (1997 HK, 1).
6
Wharf REIC (1997 HK): 17 January 2019
Background – the brainchild of a re-organisation by a major Hong Kong family business group
A major corporate re-organisation that is likely not yet well understood
Wharf REIC was created in November 2017 as a result of a de-merger exercise
undertaken by the Wharf Group, which, in our view, represents the second major corporate
re-organisation among Hong Kong’s major family business groups (the first being the
Cheung Kong Group’s re-organisation announced in January 2015, see our 9 February
2015 Special Report: Cheung Kong/Hutch’s Bold Move).
Wharf REIC: created as a result of the demerger
Source: Company Note: * The Marco Polo Hongkong Hotel within Harbour City, and The Murray in Central, are held through the 72%-owned subsidiary Harbour Centre
There are different interpretations of the nature and achievement of these 2 major re-
organisations of Hong Kong family business groups. For example, for the Cheung Kong
Group re-organisation, some investors viewed it as an exercise which achieved “nothing in
the end”, in that it created a pure property company right after its reorganisation (which
some viewed as a major step by a major Hong Kong family business group to fit into the
preferences and expectations of the global capital markets). However, Cheung Kong
Property later reverted to a company similar to the old Cheung Kong in less than 2 years
and even changed its name to CK Asset (1113 HK, HKD62.80, Buy [1]) instead of CK
Property. This left investors bewildered by the Cheung Kong group’s corporate strategy.
Likewise, many on the street argue that the main purpose of Wharf Group’s 2017 de-
merger was to create a new Wharf that had a weaker (compared with the original Wharf)
earnings and NAV growth outlook and therefore was more likely to become a candidate for
privatisation, which they believed was the ultimate objective of the whole de-merger
exercise.
We do not subscribe to the aforementioned interpretations. While we can see how these
arguments emerged, and agree that they sound convincing intuitively, we do not think they
capture the entire spectrum of reality associated with these 2 corporate re-organisations.
We see both as major corporate moves that would have been inconceivable without the full
support of the respective controlling families; and as such, they shed light on a number of
strategic aspects of the 2 groups, one of the most important being how these 2 families
position themselves in the corporate world in the years to come.
In our view, to fully understand the nature and implications of these 2 corporate events,
investors need to understand the background: 1) about the Hong Kong family business
groups in general, 2) the style and business philosophy of the Cheung Kong/Hutchison and
Wheelock/Wharf Group, and 3) how they have evolved and developed over the past few
Before demerger After demerger
Wheelock (20 HK)
Wharf (4 HK)
Wheelock (20 HK)
Wharf (4 HK)
- HK> Properties
> Logistics
- China
> IP> DP
- Hotel management
Wharf REIC (1997 HK)
- 6 strategics commercial HKIPs
> Harbour City*> Times Square> Plaza Hollywood
> Crawford House> Wheelock House> The Murray*
- Includes 72% Harbour
Centre (51 HK)
62% 62% 62%
Wharf REIC was created
as a result of a major
corporate re-
organisation in 2017
We do not subscribe to
the mainstream
interpretations of the
Cheung Kong Hutchison
and Wharf Wheelock
group re-organisations
7
Wharf REIC (1997 HK): 17 January 2019
decades. We think these 3 contexts are essential for understanding and interpreting both
events. Without this context, these 2 important corporate events could be misinterpreted by
the market rather than helping investors get closer to the truth of understanding and
valuing these companies.
Unfortunately, a market misunderstanding may also be the situation facing the Wharf de-
merger exercise. It appears there was a theory in the market that both corporate re-
organisations were to stimulate the share prices of these 2 business groups (ie, Cheung
Kong-Hutchison Group and Wheelock-Wharf Group) .However, as we do not see even a
remote chance that these 2 business groups would contemplate selling their businesses,
we cannot see why boosting the share price would have been the primary objective of
these exercises. Indeed, one frustration many global investors have about Hong Kong
family business groups is that they do not seem too concerned about the share prices of
their companies. And it follows that, if they have not been focused much on their share
prices for decades, why would they devote considerable management time and effort just
to stimulate their share prices?
In any case, the stock market’s favourable initial reaction to the Cheung Kong group re-
organisation led many market observers to speculate that other family business groups
would also look for ways to find similar stimulants for their share prices.
Indeed, there was a theory in the market that the purpose of Wharf Group’s de-merger
exercise was to stimulate the group’s share price through having a strong Wharf REIC
while making Wharf weaker in terms of share price and eventually an easier candidate to
privatise. The way to play this corporate action, so the argument goes, was an “event
trade” where investors ride the positive reaction at first and then get out once the
excitement related to the “event trade” has run its course.
In retrospect, we believe the market reacted favourably to this deal at the beginning.
However, as the excitement began to fade, Wharf REIC’s share price drifted lower, in some
ways, not dissimilar to how the stock price of CK Property (now renamed CKA) behaved
after its debut in mid-2015. As such, we think the market considered the de-merger of
Wharf an “event trade”, in that it triggered a rise in the group’s share price from November
2017 to May 2018; but subsequently, the situation returned to normal as if the whole event
had not taken place at all.
Share price performance of CK Property since listing (now renamed CK Asset)
Source: Bloomberg, Daiwa
We do not subscribe to the aforementioned mainstream views on the Wheelock/Wharf
Group de-merger. From the very outset, we see no compelling reason the Woo family
needs to privatise Wharf Holdings. As Hong Kong family business groups typically take
multi-decades or even multi-generational views on the businesses which they likely never
intend to sell, we also see no coercive reason they would come up with the determination
and commitment to devote so much management time and effort to undertake a major
corporate exercise just to stimulate the share price for a period of time.
30
40
50
60
70
80
Jun-15 Dec-15 Jun-16 Dec-16 Jun-17 Dec-17 Jun-18 Dec-18
(HKD)
Sell-off after the event is over
The Wharf Group de-
merger was priced as an
“event trade” by the
stock market
8
Wharf REIC (1997 HK): 17 January 2019
In our view, the mainstream interpretation of the Wharf group de-merger is probably
misguided and we do not think pricing it as an “event trade” accurately reflects the
underlying fundamentals and business reality. Like CK Property (now renamed CK Asset)
before it, we see the establishment of Wharf REIC as a serious attempt to explore an
alternative model to run the business. In the case of CK Property, while its share price
drifted lower soon after the listing as investors that bought the stock for an event trade
cashed out, its share price finally stabilised after most of the cashing-out-related selling
had been completed, with investors accepting that the evolution of its business model had
reached a critical mass level. We believe a similar situation is possible for Wharf REIC.
Wharf REIC: share-price performance since listing
Source: Bloomberg, Daiwa
In this light, we hold our view that Wharf REIC’s share price will require time to digest selling
pressure from investors that have taken an “event-trade perspective” on the Wharf de-
merger. We expect this situation to create a good opportunity for value-oriented long-term
investors, because as far as we can discern, a main objective of the Wharf de-merger was to
achieve an equity market valuation that the group believed it deserved. If the group can
become a Hong Kong property company like Link REIT, and break away from the “Hong
Kong discount”, this would only benefit the business over the long term, and reflects well on
what Wharf’s management has done over the past few decades, as discussed below.
In retrospect, 2005-17 was a period of investment for the Wharf Group, which saw the
group invest over HKD100bn in China and devote significant management time and effort
to its investment properties in Hong Kong, especially its shopping malls. We view Harbour
City and the group’s other retail property achievements (in terms of the rise in tenant sales)
over the past 15 years as impressive. While such an achievement (the achieved rise in
tenant sales in its malls) is something the world’s largest and most prestigious retail groups
may all agree upon, there was not much, if any, recognition from the capital markets.
This lack of recognition by the capital markets likely was a source of frustration for the
Wheelock/Wharf Group and the Woo family. As the Wheelock/Wharf Group is in the
process of passing the baton to the next generation, and given that the harvesting of its
investments made during 2005-17 has probably started, we think it is feasible that the
Wheelock/Wharf Group would focus more on getting its achievements recognised than risk
spending another HKD100bn in new markets. While Hong Kong property companies still
have significant borrowing capacity, property remains essentially a capital-intensive
industry. As such, if the “currency value” commanded by a business group’s stock rises,
that would only be helpful for the business in the longer term.
Against this background, we believe “getting the equity market valuation it deserves” will
be one of the Wheelock/Wharf Group’s main objectives in the next few years. In any case,
our long-stated view remains that the Wharf Group will be seen as a high-quality asset
play, and more importantly, that the de-merger has resulted in the creation of a vehicle
which arguably contains the best of the Wharf Group’s property assets, rendering it not
inferior to the property portfolios of any other listed companies in the world.
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Sell-off after the event is perceived to be over
We think the primary
objective of the de-
merger was to achieve
an equity market
valuation the group
thought it deserved
Wheelock/Wharf’s focus
in the next few years
likely to be more on
“value realisation” than
“new business
ventures”
9
Wharf REIC (1997 HK): 17 January 2019
Wharf group’s demerger did not involve raising any new equity capital, and we think the
assets it has put into Wharf REIC reflect the Wheelock/Wharf group’s and Woo family’s
determination and commitment to strive for an equity market valuation for this vehicle that
better reflects the business reality and its asset quality. In terms of earnings power, we
contend that the assets Wharf REIC owns are in no way inferior to any property company
in the world.
From the perspective of the evolution of Hong Kong family business groups, we see the
very establishment of Wharf REIC bearing some resemblance to various corporate moves
taken by Cheung Kong/Hutchison Group in 1991 and 1992, which involved the
privatisation of Cavendish (delisted) and 2 equity share placements whereby Cheung Kong
itself injected c.HKD4.6bn of new equity capital into Hutchison.
In hindsight, the corporate action taken by Cheung Kong/Hutchison in 1991-92 was a
prelude to a subsequent major strategic move, whereby Hutchison made a determined
drive to transform itself into a global conglomerate. By comparison, Wharf REIC’s resolve
may not be as strong as that of Cheung Kong/Hutchison in the early 1990s, which involved
a sizeable capital injection from Cheung Kong into Hutchison.
That said, we see a common theme linking Cheung Kong/Hutchison Group and Wharf
REIC, namely the global ambitions of both to bring their flagships out of the small port of
Victoria Harbour and into the global markets. For Cheung Kong/Hutchison Group, its
manoeuvres during 1991-92 were a prelude to Hutchison pushing for global expansion of
its ports, telecom, retail, infrastructure and other businesses. In the case of Wharf REIC,
we believe the establishment of this company is an attempt by the group to achieve a
valuation that is more in line with global names like Simon Property, Boston Properties
and Unibal Rodamco.
In our view, the creation of Wharf REIC is a serious attempt by one of the largest and most
important business groups in Hong Kong, and possibly Asia; and in this sense, it
constitutes an interesting and potentially important opportunity to the investing world.
On pages 23-92, we elaborate on the 5 main reasons we believe Wharf REIC will
eventually find its place in the investing world, but first we highlight the key assets Wharf
REIC owns.
Owning the “best of the best” property assets of the Wharf Group
Wharf REIC is arguably one of the simplest in terms of asset/corporate structure property
companies in Hong Kong. Essentially, it owns just 6 properties in 4 strategic locations in
Hong Kong: Tsim Sha Tsui, Causeway Bay, Central and East Kowloon, with a total GFA of
11.7m sq ft and a book value of HKD271bn (HKD89.30/share) as of June 2018. Of these 6
properties, 5 (Harbour City, Times Square, Wheelock House, Crawford House and Plaza
Hollywood) are held directly by Wharf REIC, with the Murray owned by its 72%-owned
subsidiary Harbour Centre Development (51 HK, Not rated).
In our view, Wharf
REIC’s asset structure
reflects the group’s
commitment to get an
equity market valuation
it believes it deserves
The Wharf Group owns 6
properties in 4 strategic
locations in Hong Kong
10
Wharf REIC (1997 HK): 17 January 2019
Wharf REIC: 6 properties in 4 locations
Source: Company Note: The Marco Polo Hongkong Hotel within Harbour City, and The Murray in Central, are held through the 72%-owned subsidiary Harbour Centre
We think the relationship between Wharf REIC and Harbour Centre Development is
important to note because it could result in corporate action over time. We think it is
debatable as to whether Harbour Centre Development need exist, as it does not serve any
major functions within the Wheelock/Wharf Group and its existence is probably the result
of a historical legacy and the existence of large minority shareholders in it, which made it
very difficult to privatise Harbour Centre.
Wharf REIC: asset structure
Wharf Serviced
REIC’s Retail Office apartments Hotels Resi Others Total
Property Location stake (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft)
Hong Kong investment properties
1. Harbour City**
- Ocean Terminal HK 100% 580,000 - - - - - 580,000
- Ocean Terminal Extension HK 100% - - - - - 145,000 145,000
- Ocean Centre HK 100% 356,000 631,000 - - - - 987,000
- Wharf T&T Centre HK 100% 13,000 244,000 - - - - 257,000
- World Commerce Centre HK 100% 14,000 240,000 - - - - 254,000
- World Finance Centre HK 100% 37,000 476,000 - - - - 513,000
- Ocean Galleries HK 100% 348,000 - - - - - 348,000
- Gateway I HK 100% 114,000 1,127,000 - - - - 1,241,000
- Gateway II HK 100% 434,000 1,551,000 296,000 - - - 2,281,000
- Gateway III HK 100% - 360,000 - - - - 360,000
- Marco Polo Hongkong Hotel* HK 72% 172,000 18,000 - 547,000 - - 737,000
- Gateway Hotel HK 100% - - - 289,000 - - 289,000
- Prince Hotel HK 100% - - - 279,000 - - 279,000
- Pacific Club Kowloon HK 100% - - - - - 138,000 138,000
2,068,000 4,647,000 296,000 1,115,000 - 283,000 8,409,000
2. Times Square HK 100% 943,000 1,033,000 - - - - 1,976,000
3. Plaza Hollywood HK 100% 562,000 - - - - - 562,000
4. Wheelock House HK 100% 4,000 211,000 - - - - 215,000
5. Crawford House HK 100% 85,000 104,000 - - - - 189,000
3,662,000 5,995,000 296,000 1,115,000 - 283,000 11,351,000
Other investments
6. Harbour Centre Dev Ltd HK 72%
7. The Star Ferry HK 100%
Source: Company, Daiwa Note: * held through the 72%-owned subsidiary Harbour Centre; ** among the GFA under Harbour City, the Marco Polo Hongkong Hotel (consisting 547,000 sq ft hotel GFA, 172,000 sq ft retail GFA, and 18,000
sq ft office GFA) is held by the 72%-owned subsidiary Harbour Centre
In retrospect, Harbour Centre Development has played mainly a financing role within the
Wheelock/Wharf Group in the past, in that the group has mainly used Harbour Centre
Development’s surplus capital to help share the financial commitments related to the
group’s investments. As such, it was used as a vehicle for taking some of the Wharf
Group’s property projects in China, and also for bidding for the government’s old building
on Murray Road, which it has now converted into a luxury hotel known as The Murray.
There are some
historical legacy
elements to Wharf
Group’s current asset
structure
11
Wharf REIC (1997 HK): 17 January 2019
While Harbour Centre Development is a small component within Wheelock/Wharf (with its
market capitalisation being just c.4% of Wharf’s as a whole), we believe it has importance
to Wharf REIC as it owns some interesting and important assets of the group, chief among
which is a small part of Harbour City and some legacy China projects of the Wharf group.
Besides, it also owns c.51,000 sq ft of retail GFA and c.5,000 sq ft of office GFA in Star
House, which is right next to Harbour City and is connected to Harbour City via a bridge.
In our view, Harbour Centre Development is a source of hidden value for Wharf REIC and
we believe that, at some point in the future, there could be some corporate action related
to addressing this historical legacy. In particular, we think the December 2018 passing of
the oldest member of the Hui family, who owned a sizeable amount of Harbour Centre
Development, suggests an increased likelihood of corporate action related to this company
might occur. Star House next to Harbour City
Source: Daiwa
Harbour Centre Development: share-price performance since 1990
Source: Bloomberg
Subsequent to the Wharf Group de-merger, Wharf REIC owns 5 key property assets
directly, namely, Harbour City, Times Square, Plaza Hollywood, Wheelock House and
Crawford House. Other than these 5 property assets, Wharf REIC mainly has 2
investments. One is its 72%-owned Harbour Centre Development; the other is the Star
Ferry, which operates ferry services between Tsim Sha Tsui and Central and is located
right next to Harbour City. As such, Wharf REIC can be seen as owning 7 major assets.
In terms of the Star Ferry, we see this asset offering some strategic value to Wharf REIC in
the long term given that it is a Hong Kong icon and is located right next to Harbour City. As
such, there could be a redevelopment angle to this asset at some point in the future.
That said, from a commercial perspective, we do not expect the ferry business itself to
make a meaningful contribution to Wharf REIC in the foreseeable future. As such, outside
the 5 main property assets, Wharf REIC’s main business is its 72%-held subsidiary,
Harbour Centre Development, which owns c.3.7m sq ft of investment properties in China
(including those under construction) and c.0.97m sq ft of development properties in
Shanghai, Suzhou, Chongqing and Changzhou. Shown below is a table outlining the
property assets Wharf REIC owns, including all the Hong Kong and China property assets
held under Harbour Centre Development.
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Harbour Centre
Development is a more
important company than
many realise, in our view
12
Wharf REIC (1997 HK): 17 January 2019
Wharf REIC: its principal assets plus those held under Harbour Centre
Wharf Serviced
REIC’s Retail Office apartments Hotels Resi Others Total
Property Location stake (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft)
Hong Kong investment properties
Harbour City**
72-100% 2,068,000 4,647,000 296,000 1,115,000 - 283,000 8,409,000
Times Square HK 100% 943,000 1,033,000 - - - - 1,976,000
Plaza Hollywood HK 100% 562,000 - - - - - 562,000
Wheelock House HK 100% 4,000 211,000 - - - - 215,000
Crawford House HK 100% 85,000 104,000 - - - - 189,000
The Murray* HK 72% - - - 336,000 - - 336,000
Units at Star House* HK 72% 51,000 5,000 - - - - 56,000
3,713,000 6,000,000 296,000 1,451,000 - 283,000 11,743,000
Harbour Serviced
Centre’s Retail Office apartments Hotels Resi Others Total
Property Location stake (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft)
China investment and development properties held through the 72%-owned subsidiary Harbour Centre
China investment properties*
Suzhou IFS Suzhou 80% 22,600 1,501,000 - 443,000 1,254,000 - 3,220,600
Marco Polo Changzhou Changzhou 100% - - 131,000 343,000 - - 474,000
22,600 1,501,000 131,000 786,000 1,254,000 - 3,694,600
China development properties*
Changzhou Times Palace Changzhou 100% - - - - 69,000 - 69,000
Suzhou Times City Suzhou 80% - - - - 9,000 - 9,000
The U World Chongqing 55% 3,000 - - - 4,000 - 7,000
Shanghai South Station Shanghai 27% 139,000 712,000 - - - 30,000 881,000
142,000 712,000 - - 82,000 30,000 966,000
Source: Company, Daiwa Note: * held through the 72%-owned subsidiary Harbour Centre; ** among the GFA under Harbour City, the Marco Polo Hongkong Hotel (consisting 547,000 sq ft hotel GFA, 172,000 sq ft retail GFA, and 18,000
sq ft office GFA) is held by the 72%-owned subsidiary Harbour Centre
While all the property assets owned by Wharf REIC are important commercial property
assets in their own districts and have over USD1bn in market value, we contend that at this
juncture, Wharf REIC is arguably a company mainly centred on Harbour City. This is not
because the other assets it owns are small or unimportant – each of them is over
USD10bn in market value and important commercial properties on a standalone basis.
Instead, the reason is simply because the market value and income-generation capacity of
Harbour City is so large.
Indeed, Harbour City is probably one of the world’s most valuable commercial property
assets, and alone generated HKD9.4bn in gross rental income in 2017 and was valued at
HKD178.6bn (HKD58.84/share) on its books as at end-2017. As such, Harbour City really
dominates Wharf REIC whether in terms of assets or earnings, accounting for 70.8% of its
gross rental income in 2017 and 67.4% of the carrying value of its investment properties on
the book (which reflects the value of its 3 hotels in Harbour City at historical cost minus
depreciation).
Wharf REIC: breakdown of gross rental in 2017
Serviced Total gross Hotels Total
Retail Office apartments rental & clubs Revenue
Property (HKDm) (HKDm) (HKDm) (HKDm) % share (HKDm) (HKDm)
Harbour City 6,627 2,492 325 9,444 70.8% 1,336 10,780
Times Square 2,112 712 - 2,824 21.2% - 2,824
Plaza Hollywood 574 - - 574 4.3% - 574
Wheelock House 19 187 - 207 1.5% - 207
Crawford House 160 75 - 235 1.8% - 235
Star House* 49 2 51 0.4% - 51
9,541 3,468 325 13,334 100% 1,336 14,670
Source: Company, Daiwa estimates Note: * held through the 72%-owned subsidiary Harbour Centre
Wharf REIC is arguably a
company mainly about
Harbour City and a few
others
13
Wharf REIC (1997 HK): 17 January 2019
Wharf REIC: ranking of its properties by gross rental
Source: Company, Daiwa estimates Note: Central Portfolio includes Crawford House, Wheelock House and The Murray
While the other assets of Wharf REIC are comparatively small relative to the company’s
current asset base, we think they cannot be ignored because they are all important
commercial property assets on a standalone basis. While their relative importance is
overshadowed by Harbour City under the current structure, we believe their value to
shareholders of Wharf REIC will be realisable over time in the event of say a disposal or
spin-off as a separately listed vehicle.
Wharf REIC: breakdown of valuation at end-2017
Serviced Hotels
Retail Office apartments & clubs Sub-total Others Total
Property (HKDm) (HKDm) (HKDm) (HKDm) (HKDm) (HKDm) (HKDm) % share
Harbour City 96,567 63,309 10,380 7,820 178,076 564 178,640 67.4%
Times Square 38,651 17,949 - - 56,600 67 56,667 21.4%
Plaza Hollywood 9,580 - - - 9,580 7 9,587 3.6%
Wheelock House 960 8,922 - - 9,882 - 9,882 3.7%
Crawford House 5,338 3,193 - - 8,531 - 8,531 3.2%
Star House* 1,632 60 - - 1,692 - 1,692 0.6%
152,728 93,434 10,380 7,820 264,362 638 265,000 100%
Source: Company, Daiwa estimates Note: * held through the 72%-owned subsidiary Harbour Centre
Moreover, they are all located in strategic areas in the Hong Kong commercial property
sector where we expect Wharf’s presence to be significantly larger over time. Note that
with the exception of Plaza Hollywood, these assets are all under 999-year leases (which
means they are like freehold leases), and hold much promise as a lot of possibilities could
apply to these assets over time.
Indeed, we view Wharf REIC as the Wheelock/Wharf Group’s flagship for commercial
properties in Hong Kong. As of December 2018, Harbour City represents the model for the
group’s commercial property assets, as it is at a stage aspired by the group’s other
property assets. Besides, we think it is possible that all the smaller property assets of the
group will become more important commercial property assets in their respective locations
over time.
Among the few other assets of Wharf REIC, the most important is Times Square in
Causeway Bay. Although Times Square looks small relative to the scale and value of
Harbour City, it is already the most valuable commercial property asset in the district and
valued at HKD56.7bn (HKD18.67/share) on its book at end-2017.
We see Times Square as Wharf REIC’s strategic asset in the strategic area of Causeway
Bay. We think another important aspect of Times Square is that it is a model that is easy to
replicate, given that the requirements to build a Times Square are easier to meet than a
Harbour City (it is about 25% of the size of Harbour City in terms of total GFA). We see this
property as Wharf REIC’s strategic foothold in the Causeway Bay area; it is the second
most important asset within Wharf REIC, accounting for 21.2% of its gross rental income
and 21.4% of the book value of its property assets at end-2017.
0
2,000
4,000
6,000
8,000
10,000
12,000
Harbour City Times Square Plaza Hollywood Central Portfolio*
(HKDm)
Compared to Harbour
City, all the other
property assets of Wharf
REIC look small …
… yet will be important
in their respective areas
over time, in our view
The “Big-2” account for
about 90% of the
company’s rental income
and asset value
14
Wharf REIC (1997 HK): 17 January 2019
Wharf REIC: ranking of its properties by valuation
Source: Company, Daiwa Note: Central Portfolio includes Crawford House, Wheelock House and The Murray
Other than Causeway Bay and Tsim Sha Tsui, another major area where Wharf REIC has
a presence is Central. As at December 2018, Wharf REIC was not a major player in the
commercial property market in Central. However, it does own 2 niche property assets in
Central (Crawford House and Wheelock House) plus one luxury hotel, The Murray (held
through 72%-owned subsidiary Harbour Centre Development).
In terms of scale and value, these property assets cannot match Times Square or Harbour
City. That said, we see them as quality niche property assets in Central with room to be
upgraded over time. We estimate that Wheelock House and Crawford House together
accounted for 3.3% of Wharf REIC’s gross rental income in 2017, and 6.9% of the end-
2017 valuation of its property assets.
Besides Causeway Bay and Central, Wharf REIC has a presence in Kowloon East, where
it owns Plaza Hollywood, which is part of a medium-sized residential development called
Galaxia in Diamond Hill in the eastern part of Kowloon. This property began as a
community mall serving mainly the residents living above it, but has evolved into a regional
mall serving a much wider community in the eastern Kowloon area.
Again, in terms of scale and value, Plaza Hollywood cannot be compared with Times
Square and Harbour City. That said, we see Plaza Hollywood as an interesting commercial
property asset operating in a market segment where it is much easier to find opportunities
to build a similar type of property asset. Also, we expect Kowloon East to become a much
more important area for commercial properties in Hong Kong over time. In 2017, it
accounted for 4.3% of Wharf REIC’s gross rental income, and 4.3% of the end-2017
valuation of its property assets.
Other than the above assets in Causeway Bay, Central and East Kowloon, Wharf REIC
also has some small assets, such as 56,000 sq ft GFA (held under 72%-owned subsidiary
Harbour Centre Development) in Star House, situated right next to Harbour City and the
Star Ferry. In terms of contribution to earnings and NAV, we do not expect these assets to
be of material significance to Wharf REIC in the foreseeable future. That said, given their
close proximity to Harbour City, we think these assets do offer some strategic value to
Wharf REIC in the long term.
Finally, Wharf REIC also has some “legacy assets” held under Harbour Centre
Development, which are its property assets in China. These consist mainly of Suzhou IFS
in Suzhou (3.2m sq ft), a 0.474m sq ft hotel in Changzhou and 0.97m sq ft residential GFA
in various projects in Shanghai, Suzhou, Chongqing and Changzhou. We expect Harbour
Centre Development to gradually sell these property assets over the next few years and
see their importance being mainly in providing Wharf REIC with a supplementary source of
profits and cash flow.
0
40,000
80,000
120,000
160,000
200,000
Harbour City Times Square Central Portfolio* Plaza Hollywood
(HKDm)
Other niche assets
outside the Big-2
15
Wharf REIC (1997 HK): 17 January 2019
A formidable player in Hong Kong commercial property
In terms of total gross rental income, Wharf REIC is one of the largest landlords in Hong
Kong and second only to SHK Properties, albeit the Wharf group’s de-merger resulted in
the group’s entire investment property portfolio in China and The Peak portfolio in Hong
Kong being separated from Wharf REIC.
Based on pure gross rentals from Hong Kong in 2017, the gap between Wharf REIC and
SHK Properties was not that large (HKD18.5bn versus HKD13.3bn), while the gap
between Wharf REIC and the others would become larger (HKD13.3bn versus below
HKD8bn for most others).
Wharf REIC: gross rental income vs. other major landlords in Hong Kong in 2017
Source: Companies, Daiwa estimates Note: *For SHK Properties and Link REIT, we have used the FY18 figures as their financial year-ends are June and March respectively.
Wharf REIC: gross rental income from Hong Kong vs. other major landlords in Hong Kong in 2017
Source: Companies, Daiwa estimates Note: *For SHK Properties and Link REIT, we have used the FY18 figures as their financial year-ends are June and March respectively.
Another salient point is that Wharf REIC does not own many assets, with Harbour City and
Times Square already accounting for c.70% and c.21%, respectively, of its gross rental
income. In terms of its gross rental income from a single property asset, Harbour City is far
higher than that from any other in Hong Kong, and the situation is much more pronounced
if we compare the gross rental income from its malls only.
0
5
10
15
20
25
SHKProperties*
Wharf REIC SwireProperties
Link REIT* MTRC HendersonLand
HongkongLand
CK Asset Hang LungProperties
Hysan
(HKDbn)
0
5
10
15
20
25
SHKProperties*
Wharf REIC SwireProperties
MTRC Link REIT* HongkongLand
CK Asset HendersonLand
Hang LungProperties
Hysan
(HKDbn)
The second-largest
landlord in Hong Kong in
terms of gross rental
income from Hong Kong
The largest in terms of
gross rental income
from one single property
asset and one single
mall
16
Wharf REIC (1997 HK): 17 January 2019
Gross rental income in Harbour City mall vs. other retail property assets in 2017
Source: Companies, Daiwa estimates
Furthermore, Times Square is the most dominant commercial property asset in the
Causeway Bay area, and we estimate it generates the highest gross rental income among
retail properties in the Causeway Bay area.
Gross rental income of Times Square vs other major properties in Causeway Bay
Source: Companies, Daiwa estimates
In comparison, Crawford House and Wheelock House are younger and smaller property
assets that were acquired by Wharf REIC (from Wheelock & Company) in 2014 and 2016,
respectively. These assets may not have the dominance Harbour City and Times Square
command in their respective districts, but we see a chance of them becoming important
niche property assets in their respective segments in terms of the commercial property
market in Central.
Queen’s Road Central is now the most important road in Central for retail. However, about
20 years ago, there was not a solid retail component in the Central commercial hub, as at
that time, Central was mainly for offices and there was little to do in core Central at night.
However, Hongkong Land’s determination to create a luxury retail flavour for Central and
what Alan Zeman has done in Lan Kwai Fong and the surrounding areas have gradually
resulted in the emergence of a retail sector in Central.
Crawford House and Queen’s Road Central
Source: Daiwa
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Har
bour
City
Tim
es S
quar
e
New
Tow
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laza
Sha
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IFC
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own
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(HKDm)
0
500
1,000
1,500
2,000
2,500
3,000
Times Square Hysan Place Lee Garden One Lee Garden Two Lee Theatre Lee Garden Six (111Leighton Rd)
(HKDm)
Office Retail
Times Square is the
largest commercial
property asset in
Causeway Bay
Both Crawford House
and Wheelock House are
interesting niche
property assets in
Central
17
Wharf REIC (1997 HK): 17 January 2019
Indeed, Queen’s Road Central was arguably one of the largest beneficiaries of the retail
market boom in Hong Kong from 2004-14 as the lack of prime high street shop space in
Hong Kong during that period resulted in Queen’s Road Central becoming a highly
sought-after location, especially for international brands seeking to establish a foothold
in Hong Kong. It was against this background that the entire retail space in Crawford
House was leased initially to H&M and subsequently to Zara, which allegedly paid
double the rent paid by H&M to secure the space, according to media reports. In any
case, as Crawford House is the largest retail property asset along Queen’s Road Central
and with the longest shop front, we see it potentially becoming a more important
commercial property asset over time.
Another case in point is Wheelock House. Its retail potential is much more limited
compared to Crawford House. However, as an office building, its location is arguably one
of the most convenient in Central, situated right at the heart of core Central and Pedder
Street. In its current form, Wheelock House looks dated. However, asset enhancement
initiatives (AEI) for offices are neither difficult nor costly to execute. Note that the spot rent
in Cheung Kong Centre has reached HKD200/sq ft, which is over 2x the passing rent in
Wheelock House. As such, we see room for a rental uplift at Wheelock House, especially
given the right AEI, which we believe could take place in the future.
Wheelock House and Pedder Street in Central
Source: Daiwa
And there’s The Murray in Central. This property does not have the dominance of Harbour
City or Times Square in their respective districts. But as a high-quality luxury hotel, we
believe it has the credentials to be an important niche asset in the special segment of
luxury hotels in Hong Kong.
The Murray in Central
Source: Daiwa
Meanwhile, although Plaza Hollywood is far from being the dominant commercial property
asset in Kowloon East, we see it as an important niche asset in the district. Given the
plethora of potential new developments in Kowloon East, it is not inconceivable to us that
Wharf REIC will over time establish a more important position in this strategic area of the
Hong Kong commercial property sector.
The Murray and Plaza
Hollywood are not
without potential
18
Wharf REIC (1997 HK): 17 January 2019
Plaza Hollywood in East Kowloon
Source: Daiwa
Apart from these strategic assets, Wharf REIC’s other main assets are the legacy assets in
China under Harbour Centre Development, which we expect the company to eventually
dispose of. We estimate their (legacy assets) market value at over HKD10bn and see their
importance lying mainly in providing the group with an extra source of cash flow for funding
the expansion of its core commercial property portfolio in the 4 strategic locations of Hong
Kong in which it has already established a presence (Tsim Sha Tsui, Causeway Bay,
Central and Kowloon East).
In the broadest sense, we think what Wharf REIC presents to the global investing world is
an example of what a company with such rich endowments and differentiated methods to
run shopping malls (and potentially offices and hotels as well) can do in the Hong Kong
commercial property sector over time, bearing in mind what is happening in China and the
Greater Bay Area. We believe that in China, we are witnessing a scale of urbanisation and
the rise of middle class which is unprecedented. As for the Greater Bay Area, our view is
that, under the best-case scenario, it could become the China equivalent of some of the
strongest and most vibrant cities in the USA/Europe such as New York, London, Las
Vegas, Silicon Valley, Chicago or Hamburg.
Greater Central area: major property assets
GFA (m sq ft)
Property Owners Office Retail Serv’d Apt Hotel Total
Hongkong Land's Central portfolio Hongkong Land 4.9 1.1 - 0.2 6.1
Swire Properties' Greater Pacific Place portfolio Swire Properties consortium 2.4 0.7 0.4 1.8 5.4
IFC SHK Properties / Henderson Land 1.9 0.6 0.3 0.3 3.1
Three Garden Road Champion REIT 1.6 - - - 1.6
Cheung Kong Center CK Asset 1.3 - - - 1.3
Hutchison House* CK Asset 0.5 - - - 0.5
China Building CK Asset 0.3 - - - 0.3
New World Tower New World Development 0.6 0.1 - - 0.6
Murray Road site redevelopment Henderson Land 0.5 - - - 0.5
AIA Tower AIA / Lai Sun 0.5 - - - 0.5
The Murray Wharf REIC / Harbour Centre - - - 0.3 0.3
Wheelock House Wharf REIC 0.2 - - - 0.2
Crawford House Wharf REIC 0.1 0.1 - - 0.2
CCB Tower China Construction Bank / Lai Sun 0.1 - - - 0.1
14.7 2.6 0.7 2.6 20.7
Source: Companies, Daiwa estimates Note: *Hutchison House to be re-developed
Wharf REIC represents
what a company with
rich endowments can
achieve in the Hong
Kong commercial
property sector over
time
19
Wharf REIC (1997 HK): 17 January 2019
Investment thesis – price discovery awaits
“Good businesses are the ones that in some way are reasonably sheltered from
competition. This gets to having what I call a franchise of some sort.”
- Warren Buffett
In our opinion, Wharf REIC is a Hong Kong-listed property company with demonstrated
strengths that warrant it a decent position in the arena of premier property companies in
the world. Chief among them is the sales productivity of Harbour City and its other malls;
but the list does not stop there. We believe Wharf REIC, in its day-to-day response and
adaptation to the special market environment it faces, has discovered a differentiated way
to manage retail properties that has not only led it to excel at driving tenant sales in the
past, but also puts it in a strong position to ride the opportunities created by e-commerce.
These qualities would make it a company with one of the strongest fundamentals among
retail landlords in the world, in our view.
At the same time, we see Wharf REIC as an innovative and dynamic landlord for
commercial properties and believe there are many opportunities it could capitalise on, not
least the scale expansion of the Hong Kong office market and opportunities brought about
by the development of the Greater Bay Area. With a foothold in 4 of what we see as the 5
main strategic locations for commercial properties in Hong Kong (Greater Central,
Causeway Bay, Island East, Tsim Sha Tsui, and Kowloon East) and backed by over
USD30bn in property assets and over USD1.5bn in annual operating cash flow, Wharf
REIC has many opportunities it can tap into in the Hong Kong commercial property sector,
in our view. As such, we see it as a stock with the credentials to eventually enter the
league of the world’s premier property stocks and be priced as such.
As we see it, the unusual development path the Hong Kong equity market has taken has
created a situation where its primary market has developed much faster than its secondary
market. As such, while the Hong Kong stock market’s total market cap has been lifted to a
level akin to the top-10 stock markets in the world for over 10 years now, according to the
CEIC, we do not think it yet has an adequate amount of investing capital focused on the
secondary trading of Hong Kong-listed shares. Overlaying this is a situation whereby the
management culture and business models of many Hong Kong-listed companies are
relatively different from the mainstream models in the West.
We believe this is one reason some stocks in the Hong Kong stock market have been
neglected by the global investing world and may not have been priced in the same way as
their counterparts in major international equity markets; hence the persistence of the “Hong
Kong discount” in the valuation of Hong Kong property stocks (see our The Hong Kong
Property Toolkit in Autumn 2013 and 24 March 2017 sector report: Beginning of the end or
end of the beginning?).
To the extent that the above argument is valid, we think it therefore follows that some Hong
Kong-listed companies that are well-respected in their own industries globally may not be
able to command a level of attention and recognition from the investing world that is
proportionate to their strength, reputation and relative position in their industry.
Credentials to enter the
premier league
A global market by size,
but with few stocks
priced similar to global
names
20
Wharf REIC (1997 HK): 17 January 2019
Stock-market capitalisation in Hong Kong since 1986
Source: Bloomberg, Daiwa
Top-10 stock markets in the world based on market capitalisation
Rank Country Exchanges Domestic mkt cap (USDbn) Market share
1 US NYSE + NASDAQ 33,780 39.5%
2 China Shanghai SE + Shenzhen SE 6,530 7.6%
3 Japan Japan Exchange Group 5,679 6.6%
4 India BSE India + National SE India 4,086 4.8%
5 Hong Kong Hong Kong Exchanges 3,936 4.6%
6 UK London SE 3,767 4.4%
7 Canada TMX Group 2,095 2.5%
8 Germany Deutsche Börse 1,864 2.2%
9 Switzerland SIX Swiss Exchange 1,522 1.8%
10 S. Korea Korea Exchange 1,463 1.7%
Source: World Federation of Exchanges, Daiwa Note: as of end November 2018
HSI constituents: market cap by sector
Source: Bloomberg, Daiwa
That said, although the Hong Kong discount has existed for a long time, that does not
mean it must continue forever. In any case, our observation is that the “Hong Kong
discount” has widened in recent years despite the fact that the Hong Kong property
companies have kept on growing their recurrent income (one main source being rentals
from investment properties) and dividends, and that the ability of Hong Kong property
asset owners to realise their NAVs has probably never been better.
PBR trend of major property investors in Hong Kong
Source: Companies, Bloomberg, Daiwa
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
(HKDbn)
0
5
10
15
20
25
2003 2018
(HKDtn)
Real Estate Banks Casino & Gaming Conglomerates
Consumer Discretionary/Staples Electronic & Electrical Equipment Financial Services Information Technology
Life Insurance Media Mining Oil, Gas & Consumable Fuels
Pharmaceuticals Telecommunications Transportation Utilities
Average since 1990: 0.77x
+1SD: 0.96x
-1 SD: 0.58x
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Weighted average PBR of six major investorsPBR (x)
Current PBR: 0.53x
Growing rental income;
dividends and book
value but widening NAV
discount
21
Wharf REIC (1997 HK): 17 January 2019
Overall, we see Hong Kong as an equity market which is in transition (from a small and fringe
market in Asia in the early 1990s to one of the largest equity markets in the world and a proxy
for China equity markets). In terms of its primary market and overall market cap, its scale has
probably already reached a global level at c.USD4tn in size. However, the pace of progress
in the development of its secondary market has not been as fast; as such, during the
transitional period (mid 2000s to now), the overall market has been facing arguably a
situation of an oversupply of equities, with the size of the companies being too large relative
to the size of the investing capital that has anchored interest in the Hong Kong market. This
is especially the case when China stocks are not in favour with investors and there are major
uncertainties in the macro economy or geopolitical risks in major areas in the world.
We think one consequence of the aforementioned issue is that there is probably not yet a
critical mass of investing capital that prices Hong Kong property stocks primarily from a bottom-
up valuation perspective. With an aggregate market capitalisation of about USD260bn and over
USD120bn in free float, the listed real-estate securities sector in Hong Kong is not small, in our
view. For a sector of this size and scale, it probably needs tier-1 and tier-2 global investing
capital to sustain a reasonable level of interest. However, Hong Kong as a whole is still a
negligible component in the major global indices, accounting for less than 2% of the major
indices, and Hong Kong still looks far from being seen as a core market by global investors.
Furthermore, as the Hong Kong property companies are mostly tightly controlled by a
number of major families, we believe it is hard for private equity capital to enter the market
in a significant way to correct the large disconnect between physical market prices for the
property assets and the share prices of listed real-estate securities.
Indeed, being probably the most liquid market among the non-core markets for global
investors, the Hong Kong market is highly sensitive to global liquidity flows. As such, we
believe the way Hong Kong property companies’ share prices are priced is driven as much
by fluctuations in global liquidity flows and investor sentiment and perception about the
overall market, as fundamental changes at the corporate level.
We also think this issue is as much about the overall Hong Kong equity market as it is
about the property sector alone. Indeed, it appears to us that of a total of over 2,250 listed
companies on the Hong Kong stock market, only a handful of them are really seen and
priced like their global peers, although Hong Kong has a number of names that are already
sizeable and respectable in their own industries globally. At the same time, many stocks
are just neglected as institutional investors take little interest in how they are priced.
This disinterest in Hong Kong stocks is a source of frustration for value-oriented investors.
That said, our read is that the physical market values of the assets owned by Hong Kong
property companies are clear enough. In our view, Hong Kong companies are also
relatively prudent financially vs. their global peers with net gearing ratios generally below
20% which is among the lowest, if not the lowest, in the world. Meanwhile, the companies
saw rising rental income and have generally kept on raising dividends for over 10 years.
More importantly, investing capital from Mainland China, among others, seems to have
provided Hong Kong asset owners with an opportunity few in other overseas markets can
match, which is that they can sell non-core property assets at capitalisation rates, which
can be as low as 2% or even less.
Link REIT sets an example, in that although it owns lower-tier property assets in Hong
Kong, it is able to trade at valuations comparable with premier global property companies.
In our view, the case of Link REIT shows that the “Hong Kong discount” cannot be
attributed entirely to ownership of “Hong Kong property assets” and that the “Hong Kong
discount” is not totally unbreakable. If Hong Kong property companies are willing to
distribute their rental income as Link does, and offer over a 4% yield as the starting point
and keep on raising their DPS, could they trade at higher valuations?
Herein also lies an opportunity: there is significant investment value to be unlocked if such
“mis-pricings” can be corrected over time.
A case where the
primary market has
developed much faster
than the secondary
market
There are fundamental
factors working in favour
of Hong Kong property
companies
Link REIT shows what is
achievable for Hong
Kong property stocks
22
Wharf REIC (1997 HK): 17 January 2019
We take the view that over a period of time fundamental factors should prevail. We think it
is conceivable that such a “mis-pricing” will narrow or even be removed over time, as and
when: 1) global investors’ understanding of Hong Kong companies, as well as their relative
positon and strengths versus global peers deepens, 2) Chinese investing capital comes
out of China on a larger scale, 3) more Hong Kong-listed companies accept that it is both
legitimate and desirable to deploy a certain portion of their capital to back up the per-share
value of their business or simply take advantage of the disconnect between equity market
values and business/market values, and 4) the Hong Kong family companies come to see
that it is important for their business to integrate into the global capital markets.
Overall, we believe the Hong Kong equity market – or the Greater China equity market
including Shenzhen and Shanghai – provides considerable room for “price discovery” for
investors seeking long-term value. To reiterate, Link REIT is a case which illustrates that it
is possible for a Hong Kong-listed property company to break away from the “Hong Kong
discount” in its equity market valuation. Since its listing in November 2005, Link REIT has
generated a total return of about 770% for its shareholders (170% from dividends, and
about 600% from unit price appreciation), before taking into account the return generated
by re-investing the dividends (HKD38bn) it has provided to its shareholders over the past
13 years.
We take the view that Wharf REIC is a Hong Kong-listed company that can fit into this
“price discovery” theme of the Hong Kong stock market and property sector. We see it as a
high-quality name for investors to play on this theme for the following reasons:
1) Growing acceptance that Harbour City is a one-of-a-kind property asset and should be
priced as such.
2) Increasing recognition that Wharf REIC has discovered a differentiated way to manage
retail properties that excels in driving tenant sales and has the potential to make it a
beneficiary of e-commerce.
3) Rising awareness that Wharf REIC’s office portfolio is well positioned to ride the
current metamorphosis in the Hong Kong office market and will evolve into a stronger
supplementary growth engine for the group.
4) The development of the Greater Bay Area, which offers opportunities to owners of
Hong Kong commercial properties; and Wharf REIC’s willingness and readiness to
embrace the China demand, resulting in it being potentially able to get the most from
this once-in-a-century opportunity.
5) Rising investor confidence that Wharf Group has the credentials and commitment to
integrate further into the global capital markets, and will be an important constituent in
the modernised Hong Kong property sector, the Greater H-REIT/landlord sector in
Hong Kong, or the Pan-Asia REIT/property sector
We elaborate on each of these points in the following parts of this report.
There are factors which
should work for Hong
Kong over time
23
Wharf REIC (1997 HK): 17 January 2019
1. Harbour City is a one-of-a-kind property asset
“If steak were a religion, then this would be its cathedral.”
- Smith & Wollensky Steakhouse
Harbour City is a large-scale mixed development with a total area of 8.4m sq ft situated on
the waterfront on the western side of the Kowloon Peninsula. However, it’s not really a single
piece of property as there are as many as 14 property assets within it, completed at different
periods in the property’s over 50 years of history. In this sense, Harbour City is probably as
much an agglomeration of property assets as it is a single and uniformed property asset.
In our opinion, one salient feature of Harbour City is that it has continued to evolve over the
years, with new sections being added and continuous evolution in its usage, style and
positioning.
To understand Harbour City today, we think it is important to know how it has evolved since
the 1990s. Like all other retail property assets in Hong Kong, Harbour City faced
challenging times during the 6-year deflationary period in Hong Kong that started in 4Q97
and continued until 2003, although its rental income did manage to hold up notwithstanding
the difficult operating environment. That said, the outbreak of SARS in April 2003 led to an
almost total collapse of the Hong Kong retail sector and resulted in mounting pressure from
retailers for rents in Harbour City to be reduced.
Harbour City
Source: Company
Structure of Harbour City
Wharf Serviced
REIC’s Retail Office apartments Hotels Resi Others Total
Property Location stake (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft)
Harbour City**
- Ocean Terminal HK 100% 580,000 - - - - - 580,000
- Ocean Terminal Extension HK 100% - - - - - 145,000 145,000
- Ocean Centre HK 100% 356,000 631,000 - - - - 987,000
- Wharf T&T Centre HK 100% 13,000 244,000 - - - - 257,000
- World Commerce Centre HK 100% 14,000 240,000 - - - - 254,000
- World Finance Centre HK 100% 37,000 476,000 - - - - 513,000
- Ocean Galleries HK 100% 348,000 - - - - - 348,000
- Gateway I HK 100% 114,000 1,127,000 - - - - 1,241,000
- Gateway II HK 100% 434,000 1,551,000 296,000 - - - 2,281,000
- Gateway III HK 100% - 360,000 - - - - 360,000
- Marco Polo Hongkong Hotel* HK 72% 172,000 18,000 - 547,000 - - 737,000
- Gateway Hotel HK 100% - - - 289,000 - - 289,000
- Prince Hotel HK 100% - - - 279,000 - - 279,000
- Pacific Club Kowloon HK 100% - - - - - 138,000 138,000
2,068,000 4,647,000 296,000 1,115,000 - 283,000 8,409,000
Source: Company, Daiwa Note: * Held through the 72%-owned subsidiary Harbour Centre;
** among the GFA under Harbour City, the Marco Polo Hongkong Hotel (consisting 547,000 sq ft hotel GFA, 172,000 sq ft retail GFA, and 18,000 sq ft office GFA) is held by the 72%-owned subsidiary Harbour Centre
Harbour City is a city for
shopping, situated right
next to Victoria Harbour
24
Wharf REIC (1997 HK): 17 January 2019
At the peak of the SARS outbreak in April 2003, Harbour City adopted a strategic decision
to tackle the crisis. Instead of yielding to market pressure to cut rents, which it believed
would only result in a vicious cycle, it decided to take the opposite stance, which was to
unite with all the tenants to strive for as much tenant sales as possible under a seemingly
hopeless environment to some.
In our view, the modern era for Harbour City probably began at the peak of SARS when
the mall worked with its tenants to figure out how to attract people to come out to shop
even when SARS was at its peak in April 2003. In hindsight, the measures taken by
Harbour City at that time were innovative and brave, like installing all kinds of safety
measures in the mall, and broadcasting to the whole of Hong Kong that it would still be
safe to visit Harbour City despite the SARS outbreak.
Whether the aforementioned measures taken by Harbour City really worked or were
merely luck, the crisis caused by SARS came to an end quickly and the efforts made by
Harbour City brought results in terms of boosting traffic and tenant sales in the mall. Most
importantly, China then declared the Individual Visitor Scheme (IVS) on 1 July 2003, which
for the first time allowed people from 9 cities in China to leave the country on an individual
basis. Many of the first generation of Chinese shoppers came to Harbour City as their first
stop, thanks to many media reports in China about a place called Harbour City in Hong
Kong many years before 2003.
Cities included in the Individual Visitor Scheme
Year Cities added
2003 Dongguan Foshan Jiangmen Zhongshan Guangzhou Huizhou Shenzhen Zhuhai Beijing Shanghai
2004 Guangdong province in full Nanjing Suzhou Wuxi Hangzhou Ningbo Taizhou Fuzhou Quanzhou Xiamen
2005 Tianjin Chongqing Shenyang Dalian Chengdu Jinan
2006 Haikou Nanning Kunming Guiyang Changsha Nanchang
2007 Shijiazhuang Changchun Hefei Zhengzhou Wuhan
Source: Hong Kong Tourism Commission, Daiwa
Tenant sales at Harbour City surged in 2004 and then continued to surge uninterrupted for
10 straight years, thus lifting tenant sales at Harbour City to HKD35bn (USD4.5bn) by 2014
from HKD4.7bn (USD0.6bn) in 2003, which we believe was the world’s largest for a single
commercial property asset. While CNY depreciation and escalation of the anti-corruption
campaign in China posed challenges to Harbour City from 2015-17, its tenant sales
seemed to broadly hold up even during such difficult times, with its lowest being HKD27bn
(USD3.5bn) in 2016, which was still high by global standards (as a rule of thumb,
malls/retail property assets achieving over USD1bn in tenant sales are considered among
the top malls in the US and Europe).
Most importantly, tenant sales at Harbour City staged a strong recovery once the market
environment improved. In 1H18, total tenant sales at Harbour City rose by 36.1%YoY (vs. a
13.4% rise for Hong Kong overall to HKD18.6bn), while the figure for 3Q18 was still
respectable, at 16% YoY (vs. 11.1% for Hong Kong overall) bringing the 9-month figure to
29% YoY, despite all the uncertainty surrounding the macroeconomic and geopolitical
sphere, as well as the super typhoon in September 2018.
Guangzhou
Beijing
Changsha
Wuhan
Haikou
Nanchang
Shanghai
Shijiazhuang
Tianjin
Jinan
Chengdu
Guiyang
Zhengzhou
Changchun
Shenyang
NanjingWuxi
Hefei
Hangzhou Ningbo
Xiamen
ShenzhenNanningKunming
Chongqing
Dalian
Fuzhou
Quanzhou
Taizhou
Suzhou
Dongguan
FoshanJiangmen
Zhongshan
Huizhou
Zhuhai
Cities added in 2003
Cities added in 2004
Cities added in 2005
Cities added in 2006
Cities added in 2007
Guangzhou
Beijing
Changsha
Wuhan
Haikou
Nanchang
Shanghai
Shijiazhuang
Tianjin
Jinan
Chengdu
Guiyang
Zhengzhou
Changchun
Shenyang
NanjingWuxi
Hefei
Hangzhou Ningbo
Xiamen
ShenzhenNanningKunming
Chongqing
Dalian
Fuzhou
Quanzhou
Taizhou
Suzhou
Dongguan
FoshanJiangmen
Zhongshan
Huizhou
Zhuhai
Cities added in 2003
Cities added in 2004
Cities added in 2005
Cities added in 2006
Cities added in 2007
Cities added in 2003
Cities added in 2004
Cities added in 2005
Cities added in 2006
Cities added in 2007
The modern era for
Harbour City began at
the peak of SARS
Harbour City has
become the No.1 mall in
the world in terms of
tenant sales
25
Wharf REIC (1997 HK): 17 January 2019
Tenant sales in Harbour City mall vs. other major malls in Hong Kong
Source: Companies, Daiwa estimates
Tenant sales in Harbour City mall vs. other major malls in the US and UK
Source: Companies, Unibail-Rodamco-Westfield, CNBC
Completed in 1966, Harbour City is the largest and one of the oldest mixed-use property
assets in Hong Kong. While the sheer scale of it means it has always been an important
commercial property asset in Hong Kong, our read is that its positon has been elevated to
a much higher level since 2H03. We think it is arguable that Harbour City is no longer just
a Hong Kong property asset. Instead, we believe at least for the mall portion of Harbour
City, it has become an international-grade property asset, with its achieved tenant sales
having surpassed the record of any other retail property assets; and that the malls’
customers, tenants, are not limited to Hong Kong but include some of the strongest retail
brands the international sphere.
Harbour City mall’s achieved tenant sales, rental income and occupancy cost
Source: Company, Daiwa estimates
We see Harbour City as a one-of-a-kind commercial property asset that has entered
uncharted territory, likely because no other commercial property assets in the world face
the scale of tenant sales it is achieving now. Against this background, we believe there is
no precedence to judge how far it could go in terms of achieved tenant sales.
0
5
10
15
20
25
30
35
Harbour City IFC Mall TimesSquare
New TownPlaza Shatin
Pacific Place Festival Walk Elements Tuen MunTown Plaza
Telford Plaza LandmarkAtrium
(HKDbn)
0
1
2
3
4
5
Har
bour
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, HK
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(USDbn)
0%
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10%
15%
20%
25%
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(HKDm)
Tenant sales Gross retail rental income Blended avg. occupancy cost (RHS)
Moving from a Hong
Kong property asset to
an international-grade
retail property asset
26
Wharf REIC (1997 HK): 17 January 2019
Although Harbour City has probably already set the world record for malls in terms of
tenant sales and the total gross rental income generated by a single property asset, all of
this needs to be seen in the context of the scale of opportunities it is now facing, which we
believe is a once-in-a-century occurrence, and probably unprecedented in the history of
commercial properties. As such, although as astonishingly productive as it already is, we
would not say that Harbour City is peaking as a commercial property asset.
Harbour City: annual tenant sales vs. North America peers (2015)
Source: Company
Our views are predicated on the following observations and considerations.
1. During 2004-18, the mall of Harbour City did exceptionally well, but the mall only
accounts for 25% of the total GFA of the whole development.
2. We still see considerable room for potential improvements in the offices and other
components of Harbour City.
3. After our deep-dive analysis of its mall as well as the performance of other retail
property assets and districts in the world, we still see scope for the sales productivity
of its mall to improve further.
4. If we take a step back and see the evolution and development of Harbour City’s mall
from a broader perspective, we believe it can be seen as an “adventurous retail
property asset” in that it is arguably a kind of adventure into the potential limit in terms
of sales productivity of a mall in our modern times; and we think there are still
important structural factors working in its favour.
5. We take the view that management holds the key to the potential of a retail property
asset, and the most differentiating and defining characteristics of Harbour City are that
it has kept on learning, evolving and striving for ways to move beyond its existing
boundary. We also believe in the power of mixed-use developments and judge that a
virtuous cycle has already been set in motion to drive Harbour City into new and
uncharted territory. We believe as long as it retains its management culture and
execution capability, there is still considerable room for it to surprise on the upside in
terms of achieved rental income and sales productivity.
We elaborate on each of these points in the following paragraphs.
1. The mall represents only 25% of the total GFA of Harbour City
While the gross rental income of Harbour City has already reached a high level (HKD9.4bn
in 2017 excluding hotels and clubs), so far it is mainly its mall that is doing exceptionally
well (accounting for 70% of the total). However, Harbour City is more than just a mall, as
the mall only accounts for 25% of its total GFA. We propose to see Harbour City as a
mixed-use property asset and believe one defining characteristic of a well-managed mixed-
use development is that each part benefits the development of the other components, and
therefore progress in any part should feed through the whole asset over time. Such a
process can continue, as long its management is able to bring out the synergies and
leverage on them to drive the development of the asset.
3,6813,185
2,349 2,200 2,170
1,615 1,595 1,595 1,550 1,475 1,457 1,440
0500
1,0001,5002,0002,5003,0003,5004,000
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Average: USD1,828 psf
Harbour City’s achieved
sales need to be seen in
the context of the
opportunities it is now
facing
27
Wharf REIC (1997 HK): 17 January 2019
Gross rental income generated by Harbour City
Source: Company
GFA breakdown of Harbour City
(m sq ft) 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018E
Retail 1.90 1.91 1.91 1.91 1.95 1.95 1.95 1.95 1.95 2.05 2.05 2.05 2.05 2.05 2.07 2.07
Office 4.45 4.44 4.44 4.44 4.44 4.44 4.44 4.44 4.44 4.26 4.26 4.26 4.26 4.26 4.29 4.65
Serviced apartments 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.67 0.66 0.30
Hotels 1.11 1.23 1.23 1.23 1.23 1.23 1.23 1.23 1.23 1.23 1.23 1.23 1.23 1.23 1.12 1.12
Pacific Club 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14
Ocean Terminal extension 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15 0.15
8.27 8.38 8.38 8.38 8.42 8.42 8.42 8.42 8.42 8.35 8.35 8.35 8.35 8.35 8.41 8.41
Source: Company, Daiwa forecasts
In the case of Harbour City, our read is that so far, it is mainly its mall that has taken off and
has done much better than the overall market. For many other components of Harbour
City, so far they have done well, but not to the extent that they have been able to beat the
overall market by a wide margin. However, in theory, if its mall continues to do well, this
should benefit other components eventually. At the same time, if the other components are
strengthened, the benefits should flow back to its malls, thus forming what we call a
“virtuous cycle” and such a virtuous cycle, once established, could continue for an
extended period of time, as it is not easy to determine a priori (Latin word meaning before
empirical observation) on when it cannot possibly progress further (see p60 for further
discussion).
This bring us to an important question: are the exceptionally strong tenant sales seen at
the Harbour City mall over the past 10 years a one-off phenomenon that can be attributed
to mainly luck or is it symptomatic of some unusual latent forces which Harbour City has
been able to capture better than most others?
Harbour City: YoY change in tenant sales vs. Hong Kong overall retail sales
Source: Company, CEIC, Daiwa
We do not yet have a conclusive answer to this question. However, we believe the
exceptional tenant sales performance of Harbour City cannot be attributed to luck alone.
Many retail property assets in Hong Kong and other parts of the world compete keenly for
the enviable sales achieved by Harbour City, and the very strong tenant sales at Harbour
City have lasted for over a decade. It had done very well in good times for about a decade
0
2,000
4,000
6,000
8,000
10,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(HKDm)
Retail Office Serviced apartments
(20%)
(10%)
0%
10%
20%
30%
40%
50%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 1H18
Harbour City tenant sales YoY chg HK Overall retail sales YoY chg
It is not easy to
determine a priori on the
maximum tenant sales in
Harbour City
We think Harbour City’s
performance cannot be
attributed just to luck
28
Wharf REIC (1997 HK): 17 January 2019
since 2003; but even during difficult times like 2014-16, its tenant sales still held up
relatively well. When the overall market started to recover from 2H17, Harbour City’s tenant
sales rebounded strongly despite its much higher base versus others.
During the past 15 years, the Harbour City mall has faced many challenges, including: 1)
the sudden and rapid disappearance of some big-ticket consumers in the wake of the anti-
corruption campaign in China, 2) Chinese consumers finding the new TST, Tokyo-Seoul-
Taipei (not Tsim Sha Tsui), 3) the plunge in rents and surge in vacancy rates at high-street
stores in Hong Kong, 4) Occupy Central and the emergence of anti-mainland Chinese
sentiment and Hong Kong’s image being tarnished as a result, 5) the fall in the CNY
exchange rate, 6) some wealthy Chinese consumers shifting directly to Paris, Milan and
London, 7) competition from many malls in the Tsim Sha Tsui area and other districts, and
8) the obsolescence of various brands and consumer preferences. However, none of these
seems to have had a lasting and irrecoverable impact on its tenant sales. We think the
Harbour City’s mall’s ability to weather all these challenges cannot be attributed entirely to
luck.
In our view, another interpretation is that the tenant sales achieved by the Harbour City
mall can be seen as symptomatic of some important structural trends impinging on the
Hong Kong commercial property market. Besides, we think this might be described as
Chinese demand bringing critical mass to Hong Kong commercial property assets, and
elevating them to potentially international-grade levels – in some ways not dissimilar to
what Chinese companies have done to the Hong Kong Stock Exchange since the listing of
Tsingtao Brewery in 1993.
In this light, could it be that Harbour City’s sales performance merely reflects that it has
been better and earlier than others in terms of responding, adapting and driving such
structural trends? Importantly, if the development of the Hong Kong Stock Market is any
example to go by, such forces will continue to deepen, strengthen and evolve over time,
and we may have yet to see it ending even after 25 years since the listing of Tsingtao
Brewery in 1993.
Probably, only time will tell – and only time can tell – the answer; and we expect the
answer to depend a lot on how Hong Kong retail landlords see and react to such trends.
Will they aim to get as much as they can in terms of tenant sales and rental income before
such trends reverse? Or would they be more long-term-oriented and work on facilitating
such trends to continue? We take the view that this latter scenario is more far sighted and
sophisticated.
However, for our purposes, we only need to establish that such a possibility exists and
investors are advised to be mindful of it. If this is true, the mall at Harbour City could be just
the first part of this 8.4m sq ft development to feel the power and demand unleashed by
the scale of Chinese demand and the implications thereof for the internationalisation and
metropolitanisation of the Hong Kong property market. We think it is conceivable that the
other components of Harbour City will face similar, although probably not as intense, forces
in the years to come, which would provide a supplementary leg to the development of
Harbour City as a property asset – a subject we discussion in more detail below.
Could Harbour City’s
performance reflect that
it has been earlier and
more successful at
responding to latent
forces?
29
Wharf REIC (1997 HK): 17 January 2019
2. Offices could provide a supplementary leg for Harbour City
Gross rental income generated by Harbour City
Source: Company
In our view, the stellar tenant sales performance of the Harbour City mall reflects the power
that can be unleashed by the transformation of Hong Kong’s commercial property market
from essentially a market for only 7m people to one that can serve a much larger pool of
people, retailers and companies.
We reiterate our view that the current development of the Hong Kong office market
provides a favourable environment for commercial property assets which can be
strengthened to become credible alternatives to those in Central. While by now it looks
almost certain that Island East will be the first major beneficiary of such a structural trend
(see our 22 May 2014 report on Swire Properties: a large ‘nurturing reward’ awaits), our
read is that another district that will ride such a trend is Tsim Sha Tsui or the Greater
Canton Road cluster.
We estimate Tsim Sha Tsui is already the No.1 district in Hong Kong in terms of total retail
sales and think there are also several factors that are working work in its favour which
bode well for a potential transformation in the years ahead as an office hub.
First, in terms of unit rents, Tsim Sha Tsui is now notably cheaper than Central, Wanchai
and Causeway Bay. For many years, there was an entrenched perception in Hong Kong
that Hong Kong Island was a more prestigious area for corporates, and there was a
discount (in terms of rental level) attached to offices situated on the other side of the
harbour. However, the arrival of the China factor has changed these dynamics, resulting in
Kowloon probably being a more convenient and preferred area for people and companies
from the mainland and for those that travel to the mainland frequently.
Grade A office rents in different districts
Source: Savills
0
2,000
4,000
6,000
8,000
10,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(HKDm)
Retail Office Serviced apartments
0
20
40
60
80
100
120
140
160
1Q01
3Q01
1Q02
3Q02
1Q03
3Q03
1Q04
3Q04
1Q05
3Q05
1Q06
3Q06
1Q07
3Q07
1Q08
3Q08
1Q09
3Q09
1Q10
3Q10
1Q11
3Q11
1Q12
3Q12
1Q13
3Q13
1Q14
3Q14
1Q15
3Q15
1Q16
3Q16
1Q17
3Q17
1Q18
3Q18
(HKD/sq ft, net effective)
Central Wanchai/Causeway Bay Island East
Tsim Sha Tsui Kowloon East Western Corridor
Current environment
favours commercial
properties which can be
strengthened to become
credible alternatives to
those in Central
30
Wharf REIC (1997 HK): 17 January 2019
Grade A office vacancy rates in different districts
Source: Savills
We reckon West Kowloon has already successfully emerged as a luxury residential
location in Hong Kong, contrary to the expectations of many local Hong Kong people back
in the early 2000s. In this light, we see the potential that the “Kowloon discount” in office
rents could well be reduced if more Chinese firms come to Hong Kong.
Second, the Tsim Sha Tsui district has some new buildings which will serve to set higher
benchmarks for achievable office rents in the area. Our read is that K11 and International
Commerce Centre (ICC) are among the 2 main examples, and we would not be surprised
if some space in these 2 buildings commands office rents at over HKD90 or even over
HKD100 per sq ft. within the next 18 months.
Importantly, outside ICC and K11, Gateway Towers in Harbour City qualify as 2 of the most
prime office buildings in the district. Besides, from a tenant’s perspective, Gateway Towers
is not necessarily inferior to K11 or ICC, especially if Wharf REIC decides to undergo AEI
to improve both the hardware and software of the property. As such, we see room for
Gateway Towers to achieve higher unit rent and note that there is now a wide gap between
the achieved unit rents in the Gateway portion and the other office spaces in other towers
(such as Ocean Centre, Wharf T&T Centre, World Commerce Centre and World Finance
Center) of Harbour City. Given the volume of office space in Harbour City (4.8m sq ft GFA
after the conversion of 1 serviced apartment tower into an office by mid 2019), even a
small rise of a HKD5-HKD10/sq ft rise in average achieved rent would amount to a material
sum, in our view.
Harbour City: sensitivity of office gross rental income to achieved unit rent
Average achieved unit rent for offices, gross (HKD/sq ft/month)
40 45 47 50 55 60 65 70
Annual gross rental (HKDm) 2,306 2,595 2,492 2,883 3,171 3,460 3,748 4,036
Source: Company, Daiwa estimates Note: HKD2,492m (highlighted) is the achieved gross rental income of Harbour City offices in 2017 based on 4.445m sq ft GFA (before the conversion
of the serviced apartments into offices). Harbour City's gross rental income from offices shall benefit from the conversion of one serviced apartment tower into offices from 2020 onwards. Such achieved rental level should have already included management fee, air-conditioning charges, and so on).
Third, we see the prospect of Chinese firms and financial institutions coming to consider
Tsim Sha Tsui as one of their preferred areas. Already, Chinese people have accepted
West Kowloon as a luxury residential location and Harbour City as their preferred shopping
destination in Hong Kong. Moreover, we think the opening of the Express Rail Link has
significantly reinforced the appeal of the Tsim Sha Tsui area to people from China, and we
would not be surprised if some Chinese financial institutions see Tsim Sha Tsui as one of
their preferred office hubs in Hong Kong.
0%
2%
4%
6%
8%
10%
12%
14%
16%
1Q10 3Q10 1Q11 3Q11 1Q12 3Q12 1Q13 3Q13 1Q14 3Q14 1Q15 3Q15 1Q16 3Q16 1Q17 3Q17 1Q18 3Q18
Central Wanchai/Causeway Bay Island East
Tsim Sha Tsui Kowloon East Western Corridor
ICC, K11 and Gateway
Towers are likely to lead
unit rents in Tsim Sha
Tsui
31
Wharf REIC (1997 HK): 17 January 2019
Mainland firms’ new leasing in the office market
Source: Savills Note: Core districts include Central, Admiralty, Sheung Wan, Wanchai, Causeway Bay and Tsim Sha Tsui
Fourth, we envisage new stimulus for the development of the office market of Tsim Sha Tsui,
with one major example being the new office space above the Express Rail Link.
Traditionally, the Tsim Sha Tsui office market has not housed many high-end corporate
tenants, with the bulk of firms located in Tsim Sha Tsui being SMEs engaged in trading,
servicing, purchasing, etc. The Tsim Sha Tsui area has only a handful of multinational firms,
and most of them are in insurance, trading, manufacturing and shipping. While it has some
banking and finance tenants, they are not the main types of companies in Tsim Sha Tsui.
West Kowloon Terminus set to become a higher-end office hub
Source: Savills
However, 3 developments have had, and continue to have, an important impact on the
Tsim Sha Tsui office market. One is the completion of Gateway Towers in Harbour City in
the late 1990s. These 3 towers are high-specification buildings that are not inferior to
buildings completed in Central and Causeway Bay at a similar time. We think the quality of
Gateway Towers has attracted some multinationals to Tsim Sha Tsui for the first time.
However, 3 towers alone do not have sufficient critical mass to have a significant impact on
the Tsim Sha Tsui office market. Nonetheless, our read is that the Gateway Towers has
successfully created a minor MNC flavour to the Tsim Sha Tsui office market.
Another major development in the Tsim Sha Tsui office market is ICC, which was
completed in the late 2000s. The leases for the building were negotiated and signed before
the GFC, with Morgan Stanley, Deutsche Bank and Credit Suisse all signing on as tenants.
This initial group of tenants created a financial and prestige image for the building, which
we believe subsequently enticed a number of Chinese firms as well.
While it is debatable whether or not ICC is located in the Tsim Sha Tsui area, we think it is
nevertheless relevant to the Tsim Sha Tsui office market in 2 senses. First, it is located in
Kowloon and represents the benchmark for office rents in Kowloon. Second, it has
prominent financial tenants and serves as a signal to the market that financial firms can
move their head offices across the harbour to Kowloon.
0
100,000
200,000
300,000
400,000
500,000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 1H18
(sq ft)
Core Non-Core
West Kowloon set to
have a number
prominent new office
sites for sale
The Tsim Sha Tsui office
market is undergoing
some metamorphosis
32
Wharf REIC (1997 HK): 17 January 2019
The third major development in the Tsim Sha Tsui office market, in our view, was the
completion of K11 in 2018. This development is important because K11 is a new building
with high specifications, and as such, is in a strong position to capture the opportunities
associated with Central tenants seeking credible alternatives. So far, it has attracted
Mizuho to set up its Asian headquarters in the building, and our read is that it has the
credentials to appeal to some tenants previously located in Central or other higher unit-rent
areas. Besides, since securing Mizuho as an anchor tenant, K11 has become more
aggressive in terms of its asking rents. Given the limited availability of new office space in
Hong Kong as a whole, we believe the building can fetch premium rents which will have
ramifications for expectations of achievable rents across the Tsim Sha Tsui office market.
Overall, we believe there is a case for the Tsim Sha Tsui area to command higher office
rents over the next few years. To be sure, the area also faces challenges as a commercial
hub, for example, it is debatable whether Tsim Sha Tsui is really an integrated district
because West Kowloon, Canton Road, Nathan Road and Tsim Sha Tsui East resemble
separate areas, although technically they are all located in the Tsim Sha Tsui district. At the
same time, unlike Island East, Central or Causeway Bay, where one or a few landlords
control the bulk of the most prime retail space, this is not the case in Tsim Sha Tsui, with
many major commercial properties in the districts under different owners and some even
strata-titled.
Tsim Sha Tsui and Hung Hom: major office property assets
Property Owner GFA (sq ft)
Gateway Towers Wharf REIC 1,609,000
Harbour City Wharf REIC 2,678,000
Gateway serviced apartments conversion Wharf REIC 360,000
ICC SHK Properties 2,495,000
The Harbourfront Tower 1 & 2 CK Asset 862,193
K11 ATELIER at Victoria Dockside New World Development 435,000
The Metropolis Tower Prosperity REIT 271,418
Source: Companies, REITs, Daiwa estimates
In our view, the Tsim Sha Tsui retail market is best analysed as a market comprising 2
components: Harbour City, and the rest of Tsim Sha Tsui. Similarly, for the office market,
we consider it to contain several separate sub-markets.
We think it highly unlikely that Tsim Sha Tsui would become like Island East, where a single
landlord dominates the whole area. That said, for Harbour City, we think the range of
landlords may not be a bad thing and this pitfall could be turned to its advantage.
In retrospect, location-wise, we think Canton Road is inferior to Nathan Road as the latter
has convenient MTR access and a much longer history as a street for retailing in Hong
Kong. That said, over the past 20 years, Harbour City has taken a leap forward and
become the centre of retailing within the Tsim Sha Tsui district, which may well be more
aptly described as Greater Canton Road from a retail perspective.
In our view, if the office space at Harbour City were revitalised (perhaps through AEI of
both its hardware and software), it is not inconceivable that Canton Road would become
the centre of the Tsim Sha Tsui office market, which has West Kowloon at the western end
as well as central and eastern Tsim Sha Tsui on the eastern side. Given that the amount of
office space Wharf REIC owns in Tsim Sha Tsui is as much as 4.65m sq ft, we believe that
offices could become a supplementary driver for Harbour City and therefore Wharf REIC’s
rental income in future.
Importantly, our read is that Wharf REIC has already taken some initiatives along those
lines and is on its way to convert one of its serviced apartments into offices, which should
boost the total size of its office portfolio in Harbour City to 4.65m sq ft.
Could the Harbour City
cluster become the
central part of the
Greater Tsim Sha Tsui
office market?
33
Wharf REIC (1997 HK): 17 January 2019
At the same time, we reckon Chengdu IFS has applied a hotel approach to the
management of its offices in Chengdu and believe a similar approach could well be applied
to its Hong Kong offices – we take the view that better services will always create value,
irrespective of the grading of the assets concerned. Given the right improvements in terms
of both hardware and software, we would see room for achieved rents at Harbour City
offices to rise and become a supplementary driver for rental income from Harbour City.
3. Harbour City still has room to improve as a retail property asset
Tenant sales in Harbour City
Source: Company
That Harbour City’s achieved sales productivity is outstanding is obvious. Having achieved
tenant sales of HKD35bn at the peak in 2014 (and now looking to test this all-time high in
2018, with tenant sales in 9M18 up by 29% YoY), we consider it one of the world’s most
productive malls in terms of tenant sales despite the debate that this property asset is not
really situated in the best location; and in terms of aspects such as physical structure,
appearance, layout, it may not look that outstanding when compared with many premier
malls in the world.
Admittedly, Chinese consumers have provided a boon to the development of Harbour City
and there is probably some “luck” element in the taking-off of Harbour City as a retail
property asset from 2003. “Harbour City just happened to be able to ride the Individual Visit
Scheme of China which started in 2H03. As and when the tide turns”, so the argument
goes, “Harbour City’s astonishing tenant sales figures would have to come back to levels
which match reality”. Such is our read of the arguments of many sceptics about Harbour
City’s performance.
While we can see why some observers would put forward such an argument, we do not
subscribe to the view that Harbour City’s tenant sales must come down sooner or later. In
any case, Harbour City’s mall’s performance over the past few years suggests that it has
held up against the backdrop of a plunge in luxury retail sales in Hong Kong and China.
Besides, its tenant sales rebounded strongly once the overall market environment
improved (up 36.1% YoY for 1H18 and 16% YoY for 3Q18 vs. 13.4% YoY for 1H18 and
11% YoY for 3Q18 for Hong Kong overall), despite its high base of tenant sales.
In our view, Harbour City is in uncharted territory in terms of tenant sales; as such, it is an
intriguing question as to how much further tenant sales at Harbour City can go up.
We do not have an answer to the aforementioned question. We are also mindful that
Harbour City’s share of total retail sales in Hong Kong (7.5% in 1H18) is already very high.
That said, in the case of Harbour City, we think its high tenant sales (USD3.9bn in 2017
and USD4.5bn in 2018, on our estimates) are not driven mainly by it taking market share
from other malls and retail property assets in Hong Kong.
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(HKDm)
Harbour City’s sales
productivity has been
unusually high
Is Harbour City’s sales
growth driven more by
tapping into new
demand or taking market
share from peers?
34
Wharf REIC (1997 HK): 17 January 2019
Gross rental income in Harbour City vs. other retail property assets in 2017
Source: Companies, Daiwa estimates
Instead, we think it is probably driven more by taking the lead in getting tenant sales which
previously may not have been found in the Hong Kong market. In our view, Harbour City
has evolved like a brand, such that the Harbour City brand and the Harbour City
experience seem to be already enough to attract new shoppers from China and probably
other countries as well.
As such, Harbour City has probably been a pioneer in terms of attracting new spending in
the Hong Kong retail market, and as such, it is understandable that it has been able to
keep gaining market share in the Hong Kong retail market – because many of the
incremental new retail spending in Hong Kong has come to Harbour City first; and to a
certain extent, we think it is Harbour City which attracts such retail spending to come to
Hong Kong. In this light, we see 2 key issues determining how far Harbour City’s tenant
sales can go: 1) its ability to keep on getting new consumers to come to Hong Kong to
shop, and 2) its ability to retain these customers even after they have become much more
knowledgeable about the Hong Kong retail market with the passage of time.
Both the aforementioned questions have no conclusive answers. However, as far as we
can discern, there is still room for Harbour City to further expand its tenant sales, for the
following reasons.
First, we do not think retail sales in Tsim Sha Tsui or the Greater Canton Road Area have
reached their peak. Our observation is that competition in the retail property sector is often
more district-based than property-based. In our view, the relationship between retail
properties in the same district are arguably as collaborators as they are competitors, in
some ways not dissimilar to retailers of the same trade within the same mall. We believe
this is because they first “collaborate” to attract shoppers to come to their district instead of
other districts as it is in their common interest to see the district getting stronger versus
others, which would imply that the pie available to all of them would also become bigger.
As such, the competition among them kicks in more at the secondary level – after the
shoppers have come to the district, retail properties compete for the wallet of these
shoppers. As such, the maximum tenant sales a mall can achieve is ultimately set by the
maximum tenant sales of the whole district.
In this light, we tend to think there is still room for Harbour City’s tenant sales to expand
because our read is that the Tsim Sha Tsui area has likely not yet reached its maximum
limit in terms of tenant sales.
Tenant sales are commercially sensitive information for retailers and landlords, and it is not
easy to get retail sales figures about retail properties and retail districts. We believe the
world’s No.1 retail district is London’s West End, which had retail sales of GBP10.4bn (or
USD14bn) in 2017, according to Harper Dennis Hobbs and New West End Company. We
estimate Tokyo’s Ginza and Shinjuku are not far behind London’s West End, at over
USD10bn in tenant sales.
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Har
bour
City
Tim
es S
quar
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New
Tow
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(HKDm)
Has Harbour City been
more successful than
others in terms of
getting new consumer
spending to come to
Hong Kong?
There is still a gap
between total retail sales
in Tsim Sha Tsui vs.
global retail hubs
35
Wharf REIC (1997 HK): 17 January 2019
We also estimate the total retail sales in Tsim Sha Tsui were in the USD7-8bn range for
2017, of which c.USD3.9bn came from Harbour City. Although our read is that Harbour
City’s market share in the Tsim Sha Tsui area is unusually high, we believe there is still a
gap between achieved tenant sales in the Tsim Sha Tsui district as a whole vs. first-tier
retail districts in other parts of the world, such as London’s West End or Tokyo’s Ginza and
Shinjuku.
Harbour City’s market share is high probably because it has been the most proactive of the
Hong Kong landlords in attracting new shoppers to the district and expanding the retail
sales pie of the whole district. While in the initial years, Harbour City relied considerably on
new consumers from China, we believe in recent years, it has been active in luring new
customers from other countries such as Korea, India, Indonesia and Russia. We estimate
a significant part of the incremental growth in tenant sales in the Tsim Sha Tsui area comes
from Harbour City, and this situation would automatically provide a boost to Harbour City’s
market share for tenant sales in the district.
Mainland visitors to Hong Kong vs. domestic travellers
Source: CEIC, Daiwa
Based on what we can ascertain from the statistics and our discussions with industry
participants, what is most unusual about Harbour City is that it seems able to retain a lot of
the shoppers it attracts – many of whom seem to stick to spending most of their money at
Harbour City in the end, even after they have become familiar with other shopping areas
over time. At the same time, for shoppers who are attracted by other retail property assets
to come to Tsim Sha Tsui, we believe a number of them have ended up spending most of
their money at Harbour City eventually.
Overall, our interpretation is that in the retail property sector the strongest player – by
being able to attract the strongest retailers and the shoppers with the highest spending
power – tends to continuously take market share from the weaker players. As such, we
think Harbour City’s dominance in the area is understandable and we do not foresee any
retail property asset in the Tsim Sha Tsui area replacing Harbour City’s position in the
district in the foreseeable future.
At the same time, Tsim Sha Tsui is strengthening as a retail district. One key reason is the
opening of the Express Rail Link which attracts about 50,000 passengers each day. As
such, we believe the opening of the Express Rail Link has significantly expanded the
catchment area of the Hong Kong retail property sector.
0
10
20
30
40
50
0
1,000
2,000
3,000
4,000
5,000
6,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(m times)(m times)
China domestic travellers (LHS) Mainland visitors to HK (LHS) Mainland visitors to HK (RHS)
Mainlandvisitors to HK (based on RHS)
Mainlandvisitors to HK (based on LHS)
Harbour City has been
very active in terms of
getting new customers
Retail is an industry that
favours the strongest
player
36
Wharf REIC (1997 HK): 17 January 2019
West Kowloon Station for the high-speed rail
Source: MTRC, Google, Daiwa
We think one of the biggest impacts of the Express Rail Link is the freedom of travel it
affords Chinese nationals. In particular, people living in Changsha (Hunan), Wuhan
(Hubei), Nanchang (Jiangxi), Nanning (Guangxi), Xiamen (Fujian) [(the cities serviced by
the new rail link)] would previously have to allow at least 2 days to complete a trip to Hong
Kong. However, after the opening of the Express Rail Link, technically a person can
complete a day trip to Hong Kong and not be concerned about the limited direct flight
services between Hong Kong and these cities. Importantly, the population in each of these
provinces is over 40m and the 4 aforementioned cities represent the municipal capitals of
just 4 out of 31 provinces in China.
China’s 31 provinces and autonomous municipalities
Source: Daiwa
We reiterate our view that the impact of the High Speed Train on the China and Hong Kong
retail property sector (or the China property sector as a whole) will be transformational and
the market probably has yet to realise its full impact. The retail district in Hong Kong that is
probably the best positioned to benefit is Tsim Sha Tsui, in our view.
The high-speed railway network in China The Hong Kong-Shenzhen-Guangzhou portion of the network
Source: Wikipedia Source: MTRC
37
Wharf REIC (1997 HK): 17 January 2019
Therefore, the reason we think Harbour City’s tenant sales have not yet reached a peak is
that we see room for total retail sales in the Tsim Sha Tsui district to expand. Our
observation is that in the past few years, the strong tenant sales at Harbour City have also
been having a positive spill-over effect on the rest of Tsim Sha Tsui, with various streets in
Tsim Sha Tsui, such as Ashley Road and Peking Road, having become more vibrant as a
result, and probably supplementing Harbour City in terms of F&B offerings. Against this
background, we think that the opening of K11 may not be detrimental for Harbour City in so
far as it stands to enrich Tsim Sha Tsui (we expect K11 to house many tenants new to
Hong Kong and the Tsim Sha Tsui district) as a retail hub and attract more shoppers to
come to Hong Kong instead of to other cities.
Conversely, when we deep dive into the structure of Harbour City and the composition of
its tenant sales, we can still see pockets where there is room for further improvements.
In our view, Lifestyle International (1212 HK, HKD11.44, Buy[1]) provides the market with
the best disclosure and framework for analysing tenant sales. Shown below is a
breakdown of Sogo HK’s achieved tenant sales in terms of footfall, stay-and-buy ratio and
average ticket size.
KPIs of Sogo’s Causeway Bay store
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Daily footfall 83,900 85,800 83,840 90,800 92,450 93,700 94,700 92,500 90,900 92,900 92,500 90,600 85,900 83,700 81,700 81,700 79,000
Stay-and-buy ratio % 27.2% 30.1% 28.9% 28.9% 28.3% 29.0% 30.4% 30.1% 29.6% 29.3% 31.2% 32.0% 33.4% 34.6% 34.9% 34.3% 34.1%
No. of tickets per day 22,821 25,826 24,230 26,241 26,163 27,173 28,789 27,843 26,906 27,220 28,860 28,992 28,691 28,960 28,513 28,023 26,939
Sogo CWB tenant sales (HKDm) 2,893 2,813 2,911 3,538 3,949 4,629 5,459 5,974 6,170 7,021 8,670 8,373 8,940 9,242 8,789 8,112 8,452
Avg. ticket size (HKD) - overall 349 300 331 371 416 469 522 591 632 711 828 796 858 879 849 797 864
Avg. ticket size (HKD) - ex-Freshmart ND ND ND ND ND ND ND ND ND ND ND ND ND ND 1,392 1,366 1,431
Sogo Sheraton ND ND ND ND ND ND ND ND ND ND ND ND ND ND 1,132 1,272 1,556
Source: Lifestyle Int’l, Daiwa estimates, ND = Non-disclosed
Our view is that Sogo’s Causeway Bay Store’s sales productivity is also a global anomaly
and we believe it is likely the No.1 department store globally in terms of achieved tenant
sales on a per sq ft basis. Importantly, we think Sogo Causeway Bay store’s performance
illustrates what is possible for retail property assets in Hong Kong, and believe there is still
some way before Harbour City gets there on a per sq ft basis.
Sogo Hong Kong has only about 400,000 sq ft in GFA, only about 20% the size of the
Harbour City mall. However, in terms of tenant sales, its achieved sales of HKD8.5bn for
2017 were 28% that of Harbour City. In terms of sales productivity on a per sq ft basis, it
means there is still a gap between Harbour City and Sogo Causeway Bay’s average
level. We note that Sogo Causeway Bay is arguably a “vertical mall” and estimate the
sales productivity of the ground floor and first floor of Sogo Causeway Bay is markedly
higher than the average for the entire department store. This means that the gap would
be higher when one compares the sales productivity of G/F-5/F of Sogo Causeway Bay
and Harbour City.
In our view, the Sogo Causeway Bay store is another one-of-a-kind retail property asset in
the world. It is a department store by format, with limited pedestrian areas for shoppers,
and therefore the efficiency of its retail areas is notably higher than for a mall. As such, its
sales productivity is not entirely comparable with that of a sizeable mall like Harbour City
(2m sq ft GFA). That said, we believe Sogo’s Causeway Bay highlights what competent
retail property managers can achieve in Hong Kong.
Shopping malls in Hong Kong do not have a centralised POS system like that of Sogo
Causeway Bay, and therefore even landlords do not know the total number of ticket sales
in their malls. As a result, we can only make our best estimates based on the available
information and via discussions with industry participants.
Retail is an industry
which favours the
strongest player
38
Wharf REIC (1997 HK): 17 January 2019
Given that Sogo’s Causeway Bay store’s GFA is only about 20% that of Harbour City’s
mall, in theory, Harbour City’s maximum number of sales tickets per day could reach about
5x of Sogo HK’s Causeway Bay store which would translate into 144,960 per day based on
Sogo’s maximum average daily ticket sales of 28,992 achieved in 2012. With over 500
retailers in the mall, this would translate into about 290 tickets per tenant per day, or about
30 tickets per opening hour per ticket, which we think is not inconceivable from an
operational perspective. As such, we think it is not inconceivable that the maximum
average number of sales tickets in Harbour City could reach 140,000 or more.
However, we believe the current average per day sales tickets for Harbour City is still far
from this level. Shown below are the annual tenant sales for Harbour City based on our
various assumptions for its average of daily sales tickets and average size per ticket.
Harbour City tenant sales sensitivity tables
Tenant sales (HKDbn) Average number of purchases per day
30,000 40,000 50,000 60,000 70,000 80,000
Ave
rag
e va
lue
per
pu
rch
ase
(HK
D)
1,000 10.9bn 14.5bn 18.2bn 21.8bn 25.4bn 29.0bn
2,000 21.8bn 29.0bn 36.3bn 43.4bn 50.8bn 58.1bn
2,500 27.2bn 36.3bn 45.4bn 54.5bn 63.5bn 72.6bn
3,000 32.7bn 43.4bn 54.5bn 65.3bn 76.2bn 87.1bn
3,500 38.1bn 50.8bn 63.5bn 76.2bn 88.9bn 101.6bn
4,000 43.6bn 58.1bn 72.6bn 87.1bn 101.6bn 116.2bn
5,000 54.5bn 72.6bn 90.8bn 108.9bn 127.1bn 145.2bn
6,000 65.3bn 87.1bn 108.9bn 130.7bn 152.5bn 174.2bn
8,000 87.1bn 116.2bn 145.2bn 174.2bn 203.3bn 232.3bn
10,000 108.9bn 145.2bn 181.5bn 217.8bn 254.1bn 290.4bn
Source: Daiwa Note: The shaded area is our estimate on the current situations in Harbour City
We estimate that the current number of sales tickets for Harbour City is in the 30,000-
40,000 range, while the average ticket size is in the HKD2,000-2,500 range. While these
numbers are high, we do not see them as unachievable figures based on what the Sogo
Causeway Bay store has achieved – it recorded 26,939 sales tickets per day in 2017 (the
record high was 28,992 in 2012), and excluding Freshmart (the supermarket in the
basement of Sogo), the average ticket size achieved was HKD1,431/sq ft in 2017. During
its Thanksgiving Day promotion, Sogo Causeway Bay achieved well over 40,000 ticket
sales per day, with a total GFA of just about 0.4m sq ft.
In our view, the best way to analyse a retail property asset is to look into how it achieved
on the above metrics. In this light, while Harbour City’s achieved tenant sales is very high
versus peers, we believe Harbour City has not reached the point where there is no longer
the room for further improvement in each of the above metrics.
As such, we do not see 40,000 sales per day as a level that is impossible to exceed.
Assuming that every paying shopper makes on average 2 purchases during each visit, it
would require the mall to have 20,000 paying customers, which we do not see as overly
demanding given that the average daily footfall at Harbour City was over 200,000 in 2017.
Besides, we also do not think that assuming HKD2,500-3,000 per ticket is too demanding.
We believe many luxury malls in China have average ticket sizes of well over several
thousand CNY and many items in Harbour City are over USD300, although we think one
attraction of Harbour City is that the items available cover nearly all price points ranging
from USD3 per item (such as a drink or an ice cream) to USD300,000 or more (such as
luxury watches and jewellery). More importantly, our understanding is that Harbour City
has been working on attracting the wealthy from other countries (such as India, the
Philippines, Korea) to come to shop in Hong Kong, and we expect Harbour City commands
at least a reasonable market share of the overseas spending of the wealthy in China.
The table above shows the implied aggregate tenant sales in Harbour City based on
different metrics on daily traffic and average ticket size. Our view is that there is room for
improvement in number of sales tickets and average ticket size for Harbour City. Based on
We think one may not
say that Harbour City’s
tenant sales must have
reached their peak
We believe there is still
room for Harbour City to
increase its tenant sales
further
39
Wharf REIC (1997 HK): 17 January 2019
the above table, a moderate rise in traffic and average ticket size (say 50,000 sales tickets
per day – translating into about 60 sales tickets per tenant per day – at an average ticket
size of HKD2,300-3,000) would be enough to take the property’s tenant sales to HKD40-
50bn, which would represent another level up from the current level of HKD30-34bn.
Based on the above metrics, we do not see figures higher than HKD40-50bn as
inconceivable.
Conversely, after a detailed look into the composition of Harbour City and its tenant sales
and rental income, we have come to the view that there should still be room for Harbour
City’s tenant sales to improve.
Shown in the table on pages 94-95 is the distribution of floor area and per sq ft rental for
various trades inside Harbour City since 2003. We think it illustrates a wide range in sales
per sq ft as well as rental per sq ft of its different trades. For example, in 2017, its achieved
sales per ft (gross) ranged from HKD3,847/sq ft for F&B to HKD41,205/sq ft for jewellery,
beauty and accessories. At the same time, in terms of achieved rent in 2017, it also ranged
from HKD52/sq ft for F&B to HKD642/sq ft for jewellery, beauty and accessories.
We think this illustrates that there should be room for Harbour City to drive its sales and
rental income through optimising the relative size of its different trades. For example,
through changing more area from F&B to more productive trades such as fashion or
jewellery and beauty, there could be a boost to the tenant sales and rental income in the
mall, in our view.
Indeed, as shown in the table on pages 94-95, the malls’ retail space allocated to 8 major
types of trades since 2003 has continued to evolve through the years. One conclusion we
can draw from the above table is that Harbour City has always been actively managed and
has continued to adjust and fine-tune the relative size of its different trades to suit the
prevailing need of the time to drive sustained tenant sales growth.
Importantly, as shown in the table on pages 94-95, during 2014-17, Harbour City added
retail floor area to trades such as F&B, sportswear as well as jewellery & beauty, while at
the same time, reducing the floor area allocated to leather goods and confectionary items.
We note F&B is below average in terms of sales productivity and rental, and our take is
that in recent years, Harbour City has been taking measures to boost vibrancy and build up
other strong clusters in the mall, in the wake of weaknesses in the luxury segments.
In this light, we do not think Harbour City has “maxed out” in terms of tenant sales. When
retail market sentiment returns, we see considerable room for it to increase its floor area
for fashion (already started to happen in 2017), leather, and jewellery & beauty, which are
above-average in terms of sales productivity and rental income contribution.
Overall, we believe Harbour City has been managed with an eye on achieving
sustainable growth in tenant sales and rental income in the long term, and that the retail
market weakness during 2014-16 was a blessing in disguise as it paradoxically provided
it with the room and time to fine-tune the mall so that Harbour City could be in a stronger
and more solid footing when the subsequent upturn came; which we think could be
exactly the case now.
Effectively, we see Harbour City not as a single mall but as one with several major clusters.
In the first few years after the commencement of the Individual Visit Scheme in 2003, the
surge in tenant sales at Harbour City could be attributed significantly to the tenant sales of
luxury retailers along the Canton Road cluster. However, our read is that over the past few
years, Harbour City has more or less finished the building up with a strong cluster for
cosmetics, children’s wear, and sportswear, in that it has a wide collection of virtually all the
major names in the respective industries.
A deep-dive analysis
would suggest the room
is still there for Harbour
City’s tenant sales to
rise further
40
Wharf REIC (1997 HK): 17 January 2019
More importantly, we think the completion of Ocean Terminal Extension helped to address
at least 2 main challenges facing the mall. One is that Harbour City previously did not have
many high-end restaurants for alfresco dining, which reduced its appeal to certain
customer segments. At the same time, Harbour City is structured like an L shape and the
Ocean Terminal portion of Harbour City has always been like a dead end as it is a long
walk and the original design has this part of Harbour City as a dead end.
However, with the opening of the Ocean Terminal Extension and the move to put various
prominent restaurants at the end of the Terminal, our read is that the appeal of Harbour
City to the shoppers has improved notably, and this should benefit the whole Ocean
Terminal cluster of Harbour City.
The high-end dining cluster at Ocean Terminal Extension The high-end dining cluster at Ocean Terminal Extension
Source: Daiwa Source: Daiwa
At the same time, the actual retail floor area in the mall could rise over time. Our read is
that Harbour City management has continued to fine-tune the structure of the asset and
done AEI work to create additional retail space. Indeed, a case in point is the group’s
payment of a land premium of HKD7.9bn to the government in 2012 for creating the Ocean
Terminal Extension.
Besides, the mall’s area has been expanding upward with the conversion of office space
into retail space. We note, for example, that the retail areas of GAP and Uniqlo were
formerly office space. With the construction of a staircase, the bottom floor of the former
office area has shifted to retail, and we believe the retail area in Harbour City might expand
further in the same fashion when the opportunity arises.
Harbour City: GAP and UNIQLO stores
Source: Daiwa
In larger-scale retail hubs such as Ginza and Shinjuku, many brands occupy the entire
building, and much of the upper floor space in older buildings has been converted into F&B
or other retail usage. We see vertical expansion of retail space as a hallmark of a strong
retail market, and note that the trend is quite evident in Causeway Bay, Mongkok and
some parts of Tsim Sha Tsui, such as the Ashley Road near Harbour City. Given the
difference in unit rent between retail and office spaces in Harbour City, it is logical to expect
that the group would convert office space into retail or semi-retail if the opportunity arises.
The total retail GFA in
Harbour City could well
increase over time
41
Wharf REIC (1997 HK): 17 January 2019
Overall, our view is that Harbour City has been an actively managed retail property asset
over the years and it continues to seek ways to boost tenant sales. This brings us to our
next point, which is that this approach represents a different paradigm in managing retail
property assets, which we consider to be a source of potential upside in Harbour City’s
achieved tenant sales.
4. Harbour City looks to have come up with a new paradigm in retailing
As we see it, Harbour City’s track record suggests that its approach to managing retail
assets is highly effective in boosting tenant sales.
There are different types of retail property managers. Some are at heart like pure
landlords, focusing on occupancy rates rather than constantly seeking to enhance the
value of malls. Even among retail property managers that do closely manage their property
assets, they often have different orientations — some focus mainly on scale as well as
their market share and ranking in the industry; others more on ensuring that the mall has
an elegant image; still others on what it takes to make shoppers feel comfortable and
hence likely to visit the mall repeatedly.
The “landlord business” vs. the “partnership business”
Landlord business Partnership business
Focus Minimising vacant space Maximising tenant sales
Tenant mix No special strategy, other than maximising the achieved rent
Creating an environment which is most conducive to repeat shoppers and to facilitate the malls becoming more popular and more relevant
Tenant sales No special attention. Caring mainly whether the tenants pay rent on time
Closely monitoring changes in tenant sales, their distribution, etc, to get a pulse on the most current situation of the mall
Positioning No special attention paid to fine-tuning the mall's positioning
Constant fine-tuning to search for an optimal positioning in the prevailing retail environment
Tenant relationship Getting tenants to pay the maximum rent Work as partners with tenants to create a larger pie for all
No special attention paid to the tenant or working team on major retail groups
Dedicated teams to work with major retail groups to facilitate the execution of their retail strategy
Customer traffic Wait passively for shoppers to come Using active promotions to attract its repeat visits by target shoppers
Source: Daiwa
At the same time, other retail property managers have certain targets in terms of the social
groups and retail tenants they want to attract, and they manage many aspects of their
malls in order to achieve these objectives. And others may concentrate instead on being
first movers and gaining scale before their competitors. These companies focus more on
standardisation and tend to have large, expanding portfolios where they can adopt almost
a “factory approach” to managing the shopping malls and their expansion.
In our view, the approach taken with Harbour City is quite different. It is a straightforward
and practical approach which is mainly about boosting tenant sales. Making tenant sales
growth a top priority, the property manager seeks to work with tenants as partners with the
goal of driving overall tenant sales in the mall. Other considerations appear to be
secondary to the idea of enhancing shoppers’ satisfaction in terms of convenience, service,
excitement, entertainment and value for money.
However, it does not appear to us that Wharf REIC has any special way to define
shoppers’ satisfaction. Instead, the approach is more about a commitment to keep on
searching for ways to improve so that the mall continues to offer new “things” that provide
customer satisfaction. In this light, we see Harbour City as more than merely a place to
shop. Instead, it is on its way to being a destination, where shopping becomes a form of
entertainment. Indeed, the company has coined the phrase “shoppertainment” to describe
the concept. We think Harbour City has excelled in the “software” side of the business.
As a mall, Harbour City does not seem particularly appealing in terms of its appearance;
there are many modern malls which are aesthetically more appealing. In fact, Harbour City
is not even a uniform mall, since it is comprised of several parts, each built in a different
period. But it so happens that they are all under the same physical “umbrella”, and
collectively they are all grouped under the roof of Harbour City.
Wharf REIC might
represent a new
paradigm in retail
In Harbour City, it
appears that there is a
single-minded focus on
driving tenant sales
42
Wharf REIC (1997 HK): 17 January 2019
It may not be exaggeration to say that Harbour City resembles a bundle of high-street
shops, but with a shelf on top and air-conditioning inside. More often than not there is
renovation work under way somewhere in the mall, but the orientation seems to be not so
much about enhancing its aesthetic appeal as coming out with practical improvements to
ensure that shoppers have a comfortable and convenient experience. Furthermore, when
customers next visit, they experience practical improvements, such as the provision of
lockers, new customer service centres, better rest-room and changing facilities, clearer
signage, and wider walkways.
While these incremental changes may not be that apparent to first-time visitors, more
frequent visitors to the mall can see that Harbour City is being actively managed and
continues to deliver tangible improvements to shoppers and retail tenants. Our view is that
Harbour City’s commitment to improve the shopping experience and drive tenant sales is
an important factor in ensuring that shoppers and tenants continue to view the mall
favourably.
Moreover, we believe this emphasis on driving tenant sales has created an atmosphere
and culture that is not readily found elsewhere. For many other malls, the managers seem
to favour and target certain social groups. In contrast, Harbour City’s approach is to
welcome people from all walks of life as long as they spend time in the mall.
Indeed, Harbour City’s management is arguably happy for people to visit the mall just to
get a burst of air-conditioning, on the basis that the ensuing vibrant atmosphere will compel
visitors to spend more time and money during their visit than they had originally intended.
Harbour City: The Gateway cluster Harbour City: The Gateway cluster
Source: Daiwa Source: Daiwa
In the realms of consumer psychology, impulse buying is an important component. Such
impulses are rooted in human nature, and bringing out these impulses is as much an art as
a science. We contend that the following factors are conducive to the creation of the kind
of shopping experience we are referring to: 1) a vibrant and robust shopping atmosphere in
which everyone seems to be busy looking for things to buy, 2) a place where are new
things to see and experience, and 3) a place with an exciting ambience. It is hard to
quantify the shopping atmosphere of any given mall, and more difficult still to create a
robust, appealing environment. But we believe Harbour City ranks highly on this count.
From a purely commercial perspective, a well-run casino is a place where even non-
gamblers become gamblers. If we apply the same analogy to retailing, a well-run shopping
mall is one that turns window-shoppers into inveterate shoppers.
Harbour City is probably closest to what we define as a pure shopping destination, where
shoppers go to find products they want to buy and retailers have the best possible chance
of selling their goods. As we see it, Harbour City is committed to facilitating this process for
both parties.
To us, Harbour City
stands out for
welcoming people from
all walks of life and
hence creating a vibrant
atmosphere
Don’t underestimate the
importance of impulse
buying
Harbour City as a pure
shopping destination…
43
Wharf REIC (1997 HK): 17 January 2019
In many parts of the world, the image of luxury malls is as cold, unwelcoming places
targeting the well to do, rather than the general public. We do not get that sense with
Harbour City, however. In fact, it is arguably one of the few places in the world where going
into a luxury store to buy a HKD100,000 handbag feels much the same as buying a
HKD20 item in a supermarket. People queue outside the mall’s luxury stores in much the
same way as people line up for USD10 cinema tickets.
Harbour City: democratising luxury spending?
Source: Daiwa
In other words, visitors to Harbour City don’t have to worry about how they dress or speak
— everyone is welcome as long as they abide by the law and pay their bills. Even at top-
notch luxury stores, one does not feel intimidated when dressed casually. This
characteristic of the mall may not be good for its image and positioning, but it is good at
driving tenant sales.
This practical and down-to-earth approach retailing may not fit everyone and every asset,
but it is proven to boost sales productivity. Even the world’s top luxury brands can adapt
and accept alternative paradigms to retail property management when they see that it can
bring lasting results. Has Harbour City, in its practical day-to-day interactions with
consumers, hit upon a different paradigm. And, if so, does that make it a one-of-kind retail
property asset?
In any case, Harbour City is more than a luxury mall. It has over 800 tenants, of which
luxury fashion brands number no more than 20 (see the tables on pages 108-110 for a
breakdown of tenant sales in Harbour City). Luxury items account for no more than 20% of
the mall’s GFA and likely less than 50% of its tenant sales. As such, even if one strips out
the luxury component, Harbour City is still a highly productive mall.
Upon closer inspection, our read is that Harbour City excels in a number of areas. It is not
a uniform mall. Instead, it consists of different clusters and is a vibrant destination for many
other trades, such as kids, sportswear, and cosmetics. Indeed, it actually made up of a
number of clusters, with the Canton Road portion being the cluster for luxury brands, LCX
for cosmetics, and the Ocean Terminal portion for kids and sportswear.
Harbour City: the luxury cluster (Canton Road) Harbour City: the luxury cluster (Canton Road)
Source: Daiwa Source: Daiwa
… that is democratising
luxury retailing
Harbour City is more
than a luxury mall
44
Wharf REIC (1997 HK): 17 January 2019
Harbour City: the sports cluster Harbour City: the jewellery cluster
Source: Daiwa Source: Daiwa
Harbour City: the kids cluster Harbour City: the kids cluster
Source: Daiwa Source: Daiwa
Harbour City: the beauty and accessories cluster Harbour City: the electronics cluster
Source: Daiwa Source: Daiwa
Our view is that its trade mix has continued to evolve and the cluster inside Harbour City is
often among the most productive in Hong Kong for such trades. As the clusters within
Harbour City continue to expand, more shoppers are drawn to the mall’s strength in some
major retail clusters.
In our view, Harbour City is the No. 1 place in terms of the variety of options and achieved
tenant sales for many trades. While luxury fashion and leather brands are still a key
strength of the mall, it excels in many other trades, including kids, cosmetics, and
sportswear. As a result of the improvements continually made to the mall, it has the most
productive players in many retail segments.
This is a self-fulfilling process as the best customers attract the best retailers, establishing
what we call the virtuous cycle in retailing. We see the establishment of this virtuous cycle
as important because, once in place, it is a gift that keeps on giving.
We take the view that management holds the key to realising the potential of a retail
property asset, and the most distinctive characteristics of Harbour City is that it has kept on
evolving and striving for ways to move beyond its existing boundaries. We believe in the
power of mixed developments and judge that a virtuous cycle has already been set in
motion to drive Harbour City into new and uncharted territories. As long as it retains this
Harbour City is No. 1 in
tenant sales for many
different trades
Has a virtuous cycle
been established in
Harbour City?
45
Wharf REIC (1997 HK): 17 January 2019
management culture and execution capability, the mall has scope to surprise us and the
market on the upside in terms of achieved rental income and sales productivity, in our
opinion.
The sales performance of Harbour City cannot be explained by the luxury segment alone.
The mall may not be at the top of the pack in terms of aesthetic appeal, elegance or other
aspects, yet it excels in sales productivity.
So, is Harbour City a one-of-a-kind property asset that has yet to reach its full potential?
Does its approach have the potential to have a revolutionary impact on how retail malls are
run? And, if so, what kind of valuation should it command?
Based on the aforementioned analysis, our view is that tenant sales at Harbour City have
yet to peak — we believe it can achieve tenant sales of HKD40bn or more over time (vs.
HKD30.2bn in 2017 and HKD35bn in the 2014 peak). The table below shows a range of
scenarios and illustrates Harbour City’s gross retail rental to tenant sales and occupancy
cost, assuming it can achieve tenant sales of HKD40bn.
We currently value the Harbour City mall at HKD149bn, which implies an occupancy cost
of 15% based on a 4% gross cap rate and tenant sales of HKD40bn. We believe that our
base case valuation is conservative. Under our more optimistic scenario, Harbour City
alone may already be worth HKD70/share or more.
Harbour City: sensitivity of retail rental income to tenant sales and occupancy cost
Retail rental income Tenant sales (HKDm)
(HKDm)
25,000 30,200 35,000 40,000 45,000 50,000
Occ
up
ancy
co
st (
%)
15.0% 3,750 4,530 3,750 6,000 6,750 7,500
16.0% 4,000 4,832 4,000 6,400 7,200 8,000
17.0% 4,250 5,134 4,250 6,800 7,650 8,500
18.0% 4,500 5,436 4,500 7,200 8,100 9,000
19.0% 4,750 5,738 4,750 7,600 8,550 9,500
20.0% 5,000 6,040 5,000 8,000 9,000 10,000
21.0% 5,250 6,342 5,250 8,400 9,450 10,500
21.9% 5,486 6,627 7,680 8,777 9,875 10,972
22.0% 5,500 6,644 5,500 8,800 9,900 11,000
23.0% 5,750 6,946 5,750 9,200 10,350 11,500
24.0% 6,000 7,248 6,000 9,600 10,800 12,000
25.0% 6,250 7,550 6,250 10,000 11,250 12,500
Source: Daiwa estimates Note: The shaded area is Harbour City's achieved gross rental income in 2017
46
Wharf REIC (1997 HK): 17 January 2019
Harbour City: various scenarios for gross NAV
Occupancy cost (%)
15% 16% 17% 18% 19% 20% 21% 22% 23% 24% 25%
Implied gross rental, assuming tenant sales of HKD40bn (HKDm)
6,000 6,400 6,800 7,200 7,600 8,000 8,400 8,800 9,200 9,600 10,000
Implied gross market value (HKDm)
Cap
rat
e (g
ross
)
2.5% 240,000 256,000 272,000 288,000 304,000 320,000 336,000 352,000 368,000 384,000 400,000
3.0% 200,000 213,333 226,667 240,000 253,333 266,667 280,000 293,333 306,667 320,000 333,333
3.5% 171,429 182,857 194,286 205,714 217,143 228,571 240,000 251,429 262,857 274,286 285,714
4.0% 150,000 160,000 170,000 180,000 190,000 200,000 210,000 220,000 230,000 240,000 250,000
4.5% 133,333 142,222 151,111 160,000 168,889 177,778 186,667 195,556 204,444 213,333 222,222
5.0% 120,000 128,000 136,000 144,000 152,000 160,000 168,000 176,000 184,000 192,000 200,000
5.5% 109,091 116,364 123,636 130,909 138,182 145,455 152,727 160,000 167,273 174,545 181,818
6.0% 100,000 106,667 113,333 120,000 126,667 133,333 140,000 146,667 153,333 160,000 166,667
Implied gross NAV per share (HKD)
Cap
rat
e (g
ross
)
2.5% 79.0 84.3 89.6 94.9 100.1 105.4 110.7 115.9 121.2 126.5 131.7
3.0% 65.9 70.3 74.7 79.0 83.4 87.8 92.2 96.6 101.0 105.4 109.8
3.5% 56.5 60.2 64.0 67.8 71.5 75.3 79.0 82.8 86.6 90.3 94.1
4.0% 49.4 52.7 56.0 59.3 62.6 65.9 69.2 72.5 75.8 79.0 82.3
4.5% 43.9 46.8 49.8 52.7 55.6 58.6 61.5 64.4 67.3 70.3 73.2
5.0% 39.5 42.2 44.8 47.4 50.1 52.7 55.3 58.0 60.6 63.2 65.9
5.5% 35.9 38.3 40.7 43.1 45.5 47.9 50.3 52.7 55.1 57.5 59.9
6.0% 32.9 35.1 37.3 39.5 41.7 43.9 46.1 48.3 50.5 52.7 54.9
Source: Daiwa estimates Note: our current valuation for the Harbour City mall is HKD149bn, which implies a 4% gross cap rate and 15% occupancy cost if it can achieve HKD40bn in tenant sales
These figures raise another question: is Harbour City a “lucky asset” whose luck can only
normalise in the years ahead, or does it represent a new paradigm in the management of
malls, such that its best days are yet to come. We seek to answer this question in the
following section.
47
Wharf REIC (1997 HK): 17 January 2019
2. Value of its retail franchise to be increasingly recognised
“No artist is ahead of his time. He is his time. It is just that others are behind the time.”
- Martha Graham
We believe that the unusual sales productivity of the Harbour City mall is not attributable
simply to luck. While Mainland consumers’ initial preference for shopping in Harbour City
probably did have an element of luck, many shoppers from the Mainland and indeed
elsewhere continue to come back to Harbour City even after finding alternative malls. As a
result, overall tenant sales in Harbour City did not retreat significantly during 2015-17
despite the market environment at the time being challenging. Furthermore, when the
market environment improved from 2H17 onwards, Wharf REIC’s tenant sales rebounded
significantly despite the mall itself having a relatively high tenant sales base.
Harbour City: tenant sales vs Hong Kong overall retail sales
Source: Company, CEIC, Daiwa
We contend that there must be something special about Wharf REIC’s way of managing its
retail properties. But it seems to us that the market is only in the early stages of
recognising the potential value of Wharf REIC’s franchise in retail properties; indeed, many
investors question whether the sales productivity of Harbour City can be sustained.
We do not think that Wharf devised a new way of running malls from the very outset.
Rather, we see the company’s differentiated approach as part and parcel of the
unprecedented retail environment it has faced since 2003 when the Individual Visit
Scheme started, allowing people from 9 cities in China to travel to Hong Kong on an
individual basis. Note that so far the Scheme only covers 36 of China’s 500-plus cities,
meaning that a very significant part of China’s population is yet to be able to travel freely to
Hong Kong. Being pro-active and also among the first malls in the world to see first-hand
what Mainland consumers could bring to the table, Wharf was in a position to appreciate
and understand the culture of Mainland shoppers and then tailor its approach to meet this
emerging trend.
Wharf REIC’s retail property management subsequently evolved and adapted to the
changing environment, a process driven more by day-to-day, practical experience than the
product of any grand theory.
Either way, we view Wharf as a pioneer and one of the world’s most experienced mall
managers in terms of serving Mainland consumers, which are clearly an increasingly
important component of the global retail sector.
(20%)
(10%)
0%
10%
20%
30%
40%
50%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 1H18
Harbour City tenant sales YoY chg HK Overall retail sales YoY chg
The unusual sales
productivity of Harbour
City isn’t down to “luck”
factors alone
Wharf’s differentiated
approach could be a
function of the
unprecedented retail
environment it has faced
since 2003
48
Wharf REIC (1997 HK): 17 January 2019
Hong Kong: Mainland cities included in the Individual Visit Scheme
Year Cities added
2003 Dongguan Foshan Jiangmen Zhongshan Guangzhou Huizhou Shenzhen Zhuhai Beijing Shanghai
2004 Guangdong province in full Nanjing Suzhou Wuxi Hangzhou Ningbo Taizhou Fuzhou Quanzhou Xiamen
2005 Tianjin Chongqing Shenyang Dalian Chengdu Jinan
2006 Haikou Nanning Kunming Guiyang Changsha Nanchang
2007 Shijiazhuang Changchun Hefei Zhengzhou Wuhan
Source: Hong Kong Tourism Commission, Daiwa
China: growth in population covered by Individual Visit scheme China: share of population covered by Individual Visit scheme
Source: Hong Kong Tourism Commission, CEIC, Daiwa Source: Hong Kong Tourism Commission, CEIC, Daiwa
Could it be that, Wharf, in its day-to-day efforts to accommodate the world’s “new wave of
consumer demand”, has created a differentiated way to run retail properties that stimulates
demand from Mainland consumers is stimulated and hence creates a win-win partnership
with some of the world’s most important retail brands?
It is important to note that the strong sales performance of Wharf retail property assets is
not confined to Harbour City. Times Square and Plaza Hollywood have also performed well
over the years in the face of less-than-ideal environments.
In our view, the success of Times Square as a retail property asset has probably come as
a surprise to some observers. It has faced many challenges as a retail property asset,
especially in the early days when Southern Causeway Bay was like an entirely new area
for shopping and the surrounding buildings old and run-down, often with ground-floor
shops run by hawkers selling meat, chicken and vegetables.
Besides, vertical malls seldom work in a global context. Indeed, our understanding is that
the mall failed to get any department stores as anchor tenants in the beginning (1993)
because many operators believed the concept of a vertical mall was fundamentally flawed.
However, through active promotion and continuous fine-tuning, the mall at Times Square
eventually took off and became the No. 1 mall in Causeway Bay and, along with Sogo
Hong Kong to the North, a dominant retail property asset in Causeway Bay.
Guangzhou
Beijing
Changsha
Wuhan
Haikou
Nanchang
Shanghai
Shijiazhuang
Tianjin
Jinan
Chengdu
Guiyang
Zhengzhou
Changchun
Shenyang
NanjingWuxi
Hefei
Hangzhou Ningbo
Xiamen
ShenzhenNanningKunming
Chongqing
Dalian
Fuzhou
Quanzhou
Taizhou
Suzhou
Dongguan
FoshanJiangmen
Zhongshan
Huizhou
Zhuhai
Cities added in 2003
Cities added in 2004
Cities added in 2005
Cities added in 2006
Cities added in 2007
Guangzhou
Beijing
Changsha
Wuhan
Haikou
Nanchang
Shanghai
Shijiazhuang
Tianjin
Jinan
Chengdu
Guiyang
Zhengzhou
Changchun
Shenyang
NanjingWuxi
Hefei
Hangzhou Ningbo
Xiamen
ShenzhenNanningKunming
Chongqing
Dalian
Fuzhou
Quanzhou
Taizhou
Suzhou
Dongguan
FoshanJiangmen
Zhongshan
Huizhou
Zhuhai
Cities added in 2003
Cities added in 2004
Cities added in 2005
Cities added in 2006
Cities added in 2007
Cities added in 2003
Cities added in 2004
Cities added in 2005
Cities added in 2006
Cities added in 2007
0
100
200
300
400
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(m)
Population of cities added in 2003 Population of cities added in 2004
Population of cities added in 2005 Population of cities added in 2006
Population of cities added in 2007
0%
5%
10%
15%
20%
25%
30%
0
200
400
600
800
1,000
1,200
1,400
200320042005200620072008200920102011201220132014201520162017
Individual Visit Scheme Total (LHS) All China Total (LHS) % (RHS)
(m)
Wharf’s approach has
excelled in driving
tenant sales
The success of Times
Square was not a given
49
Wharf REIC (1997 HK): 17 January 2019
More importantly, like Harbour City, the mall at Times Square was early in embracing
Mainland consumers which, along with the intensive AEI work it carried during the early
2010s, saw its tenant sales exceed HKD10bn in 2014 — perhaps the highest figure in the
world for a “vertical mall”.
Times Square: achieved tenant sales, rental income and occupancy cost
Source: Company, Daiwa estimates
Times Square: YoY change in tenant sales vs. Hong Kong overall retail sales
Source: Company, CEIC, Daiwa
As a general dictum, it is hard to attract shoppers to look beyond the 5th or 6th floor of a
retail property asset. Times Square, a vertical mall with over 15 floors located in an
unproven location, is an exception to this rule. Times Square’s record yearly tenant sales
of HKD10bn were achieved in 2014; but at its worst point, in 2017, they still came in at
HKD8.3bn, or more than USD1bn. Tenant sales level of over USD1bn put Times Square in
the same class as premier retail landlords such as Simon Property, Unibal Rodamco, and
the Centre Group. We are not aware of any other vertical mall, anywhere in the world, with
the same level of sales productivity.
Overall, the achieved tenant sales of Times Square are the highest for a vertical mall in
Hong Kong. In a Hong Kong context, the performance of Times Square is probably rivalled
only by Sogo HK, which as a department store is an altogether different kind of retail asset.
0%
5%
10%
15%
20%
25%
30%
0
2,000
4,000
6,000
8,000
10,000
12,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(HKDm)
Tenant sales Gross retail rental income Blended avg. occupancy cost (RHS)
(20%)
(10%)
0%
10%
20%
30%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 1H18
Times Square tenant sales YoY chg HK Overall retail sales YoY chg
Times Square has
achieved the highest
tenant sales for vertical
malls
Vertical malls are a
challenge to operate
50
Wharf REIC (1997 HK): 17 January 2019
Russell Street in Causeway Bay Times Square the vertical mall
Source: Daiwa Source: Daiwa
Meanwhile, in evaluating the performance of the Times Square mall, we think another
factor to bear in mind is that, in recent years, the mall at Times Square has been
undergoing intensive tenant repositioning, especially on its higher floors, with the
introduction of new tenants such as Lego and Facesss. At the same time, our read is that
Times Square has also been adding health & beauty elements to the mall, especially on
floors above the 13th floor.
While this repositioning has been disruptive for its traffic flow and tenant sales, we believe it
will strengthen its tenant profile in the lifestyle, family and affordable luxury segments.
Moreover, the tenant repositioning on its upper floors has now reached an advanced stage,
which implies that Times Square can take a more offensive stance in terms of driving tenant
sales. On the whole, while we believe Times Square’s position is not as strong as that of
Harbour City, we think its move to focus more on health and beauty, F&B and other outlets
on the upper floors will be beneficial for the mall longer term. Also, Causeway Bay still has
many strengths as a retail hub and we expect it to maintain its market share over time.
New tenants at Times Square Beauty and upper floor tenants at Times Square
Source: Daiwa Source: Daiwa
Compared with Times Square and Harbour City, the scale of Plaza Hollywood on top of the
Diamond Hill subway station is notably smaller, at just 562,000sq ft, with a GFA that is
about half the size of the Times Square mall and about 25% that of the Harbour City mall.
Our read is that initially, Plaza Hollywood was mainly a neighbourhood mall that mainly
served the residents living above it. However, gradually, through active promotion and the
offering of free car parking, it was able to attract shoppers from people living in the vicinity,
and as a result, Plaza Hollywood was able to grow from a neighbourhood mall into more of
a regional mall whose catchment area has expanded from just Diamond Hill to include the
Kowloon East area, which has been undergoing a transformation in recent years.
Times Square has been
undergoing intensive
tenant repositioning in
recent years
Plaza Hollywood has
gone from a
neighbourhood mall to a
regional mall in Kowloon
East
51
Wharf REIC (1997 HK): 17 January 2019
Central-Eastern Kowloon: major property assets
Property Owner GFA (sq ft)
Festival Walk Malpletree 980,089
Hollywood Plaza Wharf REIC 562,000
Lok Fu Place Link REIT 642,803
Temple Mall Link REIT 476,942
Mikiki SHKP 205,000
Source: Companies, REITs, Daiwa estimates
Gross rental income in Plaza Hollywood vs. other comparable malls in the vicinity
Source: Companies, REITs, Daiwa estimates
Moreover, while the rental income contribution of Plaza Hollywood is small versus the mall at
Times Square and Harbour City, compared with other malls in similar categories, its gross
rental income level and achieved rent ranks high, in our view. We see this as an indication
that Wharf REIC can do well in terms of tenant sales and achieved gross rental income not
only in luxury malls; but even with malls with no luxury component, it has proved that it can
do better in terms of tenant sales and achieved gross rental income than most others.
Indeed, we would say Wharf Group has also done well in terms of tenant sales even for its
retail property assets in China. Although Wharf’s China malls are not under Wharf REIC,
they are both led by Doreen Lee, who heads up the investment property assets under
Wharf REIC and is on the boards of both companies. She has also been the key person for
developing and managing Wharf Group’s various IFS projects in China.
Note that in the span of just 4 years, Chengdu IFS has already become one of the top-15
malls in China and the No.1 mall in the whole of Central-Western China in terms of sales
productivity (reaching CNY5bn in 2017). Moreover, even Wharf Group’s outlet mall in
Chengdu has become a top-10 outlet mall in China.
In all, we believe Wharf Group can do well in terms of sales productivity in almost any kind
of retail property asset in Hong Kong and China, which underscores our view that Wharf
REIC possesses some unusual and world class retail management capability.
Meanwhile, we would note that retail property assets and retail management capability
tend to be more insulated from the competition relative to many other property assets.
After all, shopping behaviours are habitual to a certain extent, while shopping habits,
perceptions and preferences do not tend to change overnight. It takes some time for a
shopper to become familiar with the internal circulation inside a mall, and more time still to
form the habit to shop at certain malls or shops. Such behaviour does not tend to change
overnight, especially if the malls he/she frequents continue to upgrade and modernise to
accommodate his/her changing consumer tastes and preferences .
At the same time, Wharf REIC is working as a partner with chain stores, especially
international chain stores, which is very different from working with a mom and pop store.
Partnering with international chain stores requires a lot of co-ordination, discussion and
mutual adaptation, and requires considerable knowledge about each retailer’s internal
procedures and knowledge of their various different levels of management. This is not
something a new retail mall or new retail landlord can achieve right away.
0
100
200
300
400
500
600
700
Plaza Hollywood Temple Mall Lok Fu Plaza Mikiki
(HKDm)
Wharf REIC has done
well for all types of its
malls in Hong Kong
Retail property
management expertise is
a kind of valuable
franchise
52
Wharf REIC (1997 HK): 17 January 2019
As such, the very fact that Wharf REIC has an outstanding tenant sales performance track
record for many of its malls implies that it has built up considerable goodwill and
confidence among many of the most productive retailers in the world. Note that in the world
of global retailing, there are not many major groups, while only a handful of them own
many of the world’s most valuable luxury brands. Our observation is that working as a
close partner with these major groups across many different brands is not something any
property company in China or elsewhere can achieve right away.
This, in itself, gives Wharf REIC an important competitive edge and could have a self-
fulfilling tendency. For example, we believe the track record Wharf has built up at Harbour
City gave it considerable help in terms of securing support from major international brands
for Chengdu IFS when it first opened. The success of Chengdu IFS in the meantime, has
also strengthened further Wharf’s reputation in the global retail sector, in our view.
In our view, these are important and valuable franchises which investors should note.
At the same time, it is public knowledge that on the private side, the Peter Woo family, the
controlling shareholder of the Wheelock/Wharf Group, also has many retail related
businesses and investments. These include high-end department stores (such as Lane
Crawford), luxury fashion retail groups (such as Joyce), high-end supermarkets (such as City
Super), alongside other retail-related investments (such as Salvatore Ferragamo Italia).
In all, we see Wharf as a business group which has diverse and substantial exposure to
the retail space and has demonstrated capability to drive tenant sales across almost all
types of malls, be they large-scale like Harbour City, vertical malls like Times Square,
community malls like Plaza Hollywood, luxury malls like Chengdu IFS or outlet malls like
Chengdu Times New Outlet. In terms of the breadth and depth of exposure to the retail and
retail property sector and track record in the business, Wharf Group’s credentials rank high
globally and are matched by only a few in the world, if any, in our view.
More importantly, we believe Wharf Group’s differentiated approach to the retail property
business is not driven by any grand theory. Instead, we see it the result of continuous
evolution and adaptation as it strives to cope with the ever-changing retail landscape as
well as the impact arising from Chinese consumers’ rapid ascendency as an important and
formidable force in global retailing.
In this light, what Wharf Group has been doing could be viewed as continuously learning
and adapting to the ever-changing retail landscape and consumer preferences; and as it
goes along with this trend, it acquires and develops many insights about the ways to
manage malls in modern times. Wharf Group’s ability to manage malls has shown up
clearly in the sales performances of its Hong Kong retail property assets, and we believe
the group has been applying such expertise to the running of its malls in various cities of
China. As such, Harbour City could well epitomise a different paradigm to running retail
property assets and to ride on the emergence of a consumer class in China which is
probably a once-in-a-century phenomenon, and one which many retailers and mall
operators have yet to figure out the ways to handle it.
Against this background, we wonder whether Wharf’s retail management expertise will
help defend the company against the challenges posed by the Internet and e-commerce
which have had a significant impact on the share prices of many retail property stocks in
North America and Europe over the past few years.
We do not have the answer to this question. However, we take the view that the off-line
and on-line platforms could be as complementary to each other as they are competitive
with each other. As such, growing acceptance of the on-line platform may not necessarily
be harmful for the offline platform. Indeed, for those most prime retail property assets, they
could well leverage on the growing acceptance of e-commerce, digital payment and social
media to further strengthen their competitiveness (see our report on Hang Lung Properties:
comeback time? on 21 May 2018.
Close partnerships with
global retail chains serve
as an important entry
barrier
A group with abundant
retail property assets
Is Wharf REIC’s retail
management expertise a
product of day-to-day
adaptation to the special
retail environment?
Is the Wharf REIC
approach resilient to the
challenge posed by e-
commerce?
53
Wharf REIC (1997 HK): 17 January 2019
The threat from e-commerce to retail landlords has been a theme in the developed
markets and has affected the performance of many retail landlords in North America and
Europe since 2014. While acknowledging that e-commerce poses a considerable threat to
bricks and mortar property assets like malls, we think the issue needs to be put into the
context that the US probably has proportionately far more retail space than Hong Kong and
China to begin with.
Characteristics of different “retail property ecosystems”
Source: Daiwa
Retail space per capita of major retail markets in the world
Source: Matasii, GGP, Zero Hedge
Another point to bear in mind is that in China, malls have been facing threats from e-
commerce for probably 15 years or more already, while e-commerce started hitting US
retail landlords only in more recent years. Coupled with the fact that department stores still
have the largest market share of the retail spending pie in China, and that Hong Kong’s
special environment probably makes it a market more insulated from competition from e-
commerce, we think the threat posed by e-commerce to premier malls in Hong Kong and
China is notably less than their counterparts in other parts of the world.
China online retail transaction value as % of total retail value China e-commerce gross merchandise value (GMV)
Source: iResearch, Daiwa forecasts Source: iResearch, Daiwa forecasts
0
1
2
3
US Canada Australia UK China
(sq m)
4.2%
6.3%7.9%
10.7%
13.3%
15.5%
19.5%21.5%
23.6%25.4%
0%
5%
10%
15%
20%
25%
30%
2011 2012 2013 2014 2015 2016 2017 2018E 2019E 2020E
757 1,311
1,848 2,815
3,877
5,156
7,148
8,654
10,410
12,279
200
2,200
4,200
6,200
8,200
10,200
12,200
14,200
2011 2012 2013 2014 2015 2016 2017 2018E 2019E 2020E
(CNYbn)
Could e-commerce
actually enhance the
competitiveness of
Wharf REIC’s malls?
54
Wharf REIC (1997 HK): 17 January 2019
In any case, we take the view that the relationship between the on-line and off-line retail
platforms may not necessarily be a zero-sum game. Indeed, in at least Hong Kong and
China, we may see a convergence between the online and offline platforms over the next
few years, while the relationship between these 2 platforms could well become multi-
dimensional instead of a simple zero-sum game, in our view.
Suffice to say, we do not believe e-commerce will change the fundamentals of the retail
property business, which is about retailers making money from selling products to
consumers. And as such, we believe retailers will continue to pay whatever and whomever
(ie, advertisers, sales agents, movie stars, social media, key opinion leaders) they can to
help in the process of selling products to consumers. Our read is that in the future, strong
retailers will need to do well on both online and offline platforms. Meanwhile, malls have
become more than just a place to shop. As such, malls should continue to offer value as
long as they remain places where people with spending power go, whether to shop, meet,
dine, or for a different experience.
Fundamentals of the retailing business
Source: Daiwa
The present and future retailing pie?
Source: Daiwa
Against this backdrop, the real question is not whether online will replace offline altogether.
As pointed out by Professor Joseph Schumpeter, the capitalist process is driven by a
process of “creative destruction”.
As such, some offline retail property assets will likely be rendered outdated because of the
advent of e-commerce. Equally, some online platforms might become outdated, too. At the
same time, some offline assets might become stronger after taking on more online
elements, and vice-versa.
We believe that technology and the Internet are so pervasive that every property asset,
offline or online, will be affected one way or another. As such, perhaps the more pertinent
question is: which offline assets can constantly reinvent themselves and evolve with the
advent of technology?
The relationship
between on-line and off-
line may not be a zero-
sum game
55
Wharf REIC (1997 HK): 17 January 2019
In other words, we believe retail landlords need to face up to the fact that the development
of technology and use of the Internet will have lasting implications for retailing and
consumption habits. It is now a question of who can adapt best to these changing
circumstances.
Some property assets will be more insulated from the impact than others; those that can
leverage the resulting changes might do much better than others; and those that are
complacent may gradually lose relevance.
In this light, we think it is arguable that the emergence of Chinese consumers could be
seen as another factor driving “creative destruction” in the retail property industry. As such,
Wharf REIC could be seen as a retail landlord which was earlier than others in terms of
responding and embracing this trend, and that this enhanced its relative competitiveness in
the past. Going forward, the game could change into one that is about who can respond to
e-commerce earlier and better than others. In our opinion, these 2 drivers of “creative
destruction” in the retail property industry go hand-in-hand with others because Chinese
consumers are among the world’s most advanced users of the Internet.
In the ultimate analysis, we believe the debate between online and offline boils down to the
question of what retail property management is really about. Our view is that retail property
management is still a relatively young industry. We have seen many different models of
retail property management, and it is not yet clear which one will become the industry
benchmark – if indeed it is possible to have such a benchmark.
We like to view the retail property management industry as a 3-legged stool, with the retail
manager facing consumers on the one hand and retailers on the other. Seen in this light,
the role of the retail property manager is about creating 2 virtuous cycles: 1) between
consumers and the mall, and 2) between retailers and the mall.
Once these virtuous cycles have been established, a third virtuous cycle – one
encompassing retailers, the mall, and consumers – can be established, which should result
in a growing number of quality consumers and retailers gravitating to the mall. In turn, this
third cycle can continue to drive expansion of the overall retail pie in that market, allowing
the mall to take market share from other players.
We believe that an important part of the business involves the creation of a virtuous cycle
driving consumer spending in malls either directly (through direct spending in the malls) or
indirectly (through spending online after visiting the malls or developing trust and
confidence about the shop and products after visiting the mall).
The virtuous cycle driving consumer spending in a mall
Source: Daiwa
The Internet may serve
as a force driving
another round of
“creative destruction” in
the industry
China consumers and
the Internet could be the
2 key drivers of “creative
destruction” in the retail
property industry
What is retail property
management all about?
A 3-legged stool
56
Wharf REIC (1997 HK): 17 January 2019
In our opinion, the virtuous cycle involves 4 major steps and hence requires considerable
time and effort to establish. We envisage that in the future, more or less all retailers will
need to have both offline and online platforms. In the table below, we summarise what
retailers’ online and offline platforms can do.
The 4 major processes in the virtuous cycle
Offline dimension Online dimension
1. Getting potential customers to first try visiting the mall
- The attraction can come from the city and the districts they are in, the ambience inside the malls, as well as the variety and quality of the retailers
- The attraction comes from ease of access and time savings
- Still there are human needs which need to be satisfied by a social setting like malls (eg, dining, eating, friends, seeing and being seen)
- While one can chat and interact online, this is not a substitute for face-to-face meetings. Nor can one eat online
- Can appeal to the 5 senses of human beings - Cannot appeal to the 5 senses of human beings
- Looks a richer platform to offer some new products and experiences to consumers - Looks inferior in these respects. That said, once the consumer is familiar with the products (say, has tried them before) and has developed sufficient trust in the shops, it would be more convenient to place new orders online than taking the time to go to the physical shop to buy and then line up to pay
- Managers can launch promotional activities (say, performances by celebrities, special shows) to attract potential customers
- Hard to match the physical store in the area of launching promotional events and activities
- Offers many advantages in terms of launching new products - Looks more convenient to buy established and familiar products
2. Getting customers to shop in the mall
- Can make use of the environment, atmosphere and sales techniques of sales staff to stimulate sales
- More difficult to "create" demand. Spending likely to come more from people who already have desires to buy and some specific items to look for
- Can have impulse buying and emotional purchases - Harder to stimulate" impulse buying" and "emotional purchases"
- Can use "sales services" and persuasion to stimulate sales and leverage on sales techniques and customer-sales relationship to stimulate sales
- Hard to use services to stimulate sales
- Assurance of after-sale service and venues where customers can complain and change products are important to stimulate sales
- Online platform can make after-sales service more efficient and effective, but probably cannot completely replace human services
- Offer many ways to help consumers become aware of the product and develop interest in buying that product
- Useful platform for customers to place orders on products they are aware of and want to buy
3. Getting customers to come to the mall repeatedly to shop
- More ways to get consumers to develop sentimental attachment to/positive impression of the mall
- More difficult to get the customers to develop sentimental attachment. That said, the messages and reminders offered by offline platforms can help reinforce such feelings among consumers. If utilised effectively, the mall could become akin to another online friend of customers.
- More ways to get consumers to feel they are being taken care of - More difficult to get customers to develop such feelings. Again, the offline platform can have ways to reinforce such feelings after they have formed (messages, discount coupons, etc).
- More ways to get consumers to feel they can access the most trendy items and get a sense of the trends of the day by visiting the mall
- More difficult for this to be done. However, the offline platform can offer ways to reinforce such feelings.
4. Getting customers to get more of their friends to try visiting the mall
- The physical mall allows customers to meet and socialise with their friends - More difficult for this to be done. That said, messages, coupons and other offers can be forwarded by the offline platform to reinforce the socialising effects resulting from meeting in the mall.
- The mall becomes a place customers are familiar with and have an emotional attachment to - More difficult for this to be done. That said, there are many ways in which the offline platform can help in facilitating customers to introduce the place to his/her friends.
Source: Daiwa
Meanwhile, we believe another important part of the retail property management business
involves the creation of another virtuous cycle, whereby an increasing number of strong
retailers and up-and-coming retailers are compelled to enter a mall.
In our opinion, this virtuous cycle also involves 4 major steps and would likewise take time
and effort to establish. At this stage, we see the virtuous cycle between the mall and
retailers as being mainly about developing a strong partnership so that both parties
become long-term stakeholders in each other’s businesses.
The virtuous cycle driving retailers’ leasing demand for mall spaces
Source: Daiwa
57
Wharf REIC (1997 HK): 17 January 2019
While we think retailers will pay increased attention to the importance of offline platforms,
our take is that at this stage, the creation of this virtuous cycle is being driven more by the
interaction between the mall manager and the retailers, as well as the mall manager’s
ability to kick-start a virtuous cycle between the mall and the consumers.
As we see it, the impact of e-commerce and the advent of Internet technology on this part
of retail property management is not as pronounced on the consumer side. However, the
mall manager’s ability to leverage on technology to improve the competitiveness of the
mall and develop a virtuous cycle between the mall and consumers is of great significance
in terms of getting retailers to develop a long-term commitment to the mall and partner with
the mall to weather challenging times.
The virtuous cycle between the mall, consumers and retailers
Source: Daiwa
Based on the above factors, we believe that the impact of e-commerce on the retail
property sector is more multi-dimensional and complex than it may first appear, and that
both online and offline platforms have roles to play in the retail property management
process. While the online platform is powerful and will likely become more powerful over
time, we do not think that it will replace the offline dimension completely, on the 4 aspects
noted above, any time soon.
At the same time, we contend that the mall-retailer relationship will remain an important
part of the mall management business, which may not be directly impacted by e-commerce
and internet technology. In any case, we foresee the relative roles of online and offline
platforms continuing to evolve.
Reasons to visit the mall
Source: Daiwa
We reiterate our view that there is lasting value in malls, even in this age of e-commerce.
Based on the above analysis, the continued development of e-commerce has the potential to
make strong malls even more productive, with the online platform serving to strengthen the
appeal of the offline platform which has already been built up in the 4 aspects we have outlined.
The impact of
technology on the
relationship between the
mall manager and
retailers will not be as
pronounced as between
the mall and consumers
The impact of e-
commerce on the retail
property sector is more
multi-dimensional and
complex than it may first
appear
58
Wharf REIC (1997 HK): 17 January 2019
Indeed, one implication of the rise of e-commerce is that the number of physical malls is
likely to shrink considerably. Creating and then maintaining an offline platform is costly.
Given that some functions previously performed by a physical mall can now be taken up by
the online platform, and that it is costly and risky to develop and maintain a mall, we would
expect the strong physical malls that have also developed strong online platforms to
continue to erode the market share of weaker malls.
In other words, while the mall industry is inherently a “winner takes all” business, in that
there is a tendency for retail spending to gravitate to the strongest malls, we expect these
characteristics to become more pronounced in the age of e-commerce.
In this this light, strong physical malls that can also develop a strong offline dimension
have the potential to become even stronger. As such, we believe that the advent of e-
commerce could result in a redistribution of retail spending among different types of malls
on the offline platform. Hence, rather than merely thinking in terms of the online platform
gaining market share from the offline platform, we could see strong offline malls
accelerating their market-share expansion by expanding their online platforms. We outline
our preliminary thoughts on the future structure of the mall industry below.
Potential future landscape of the mall industry
Source: Daiwa
We expect the impact of e-commerce to be multi-dimensional, with the respective roles
and importance of online and offline platforms, as well as different types of offline and
online platforms, continuing to evolve in accordance with the retail property ecosystems
they operate in.
We believe that e-commerce may eventually result in the strong and well-managed premier
malls in major cities becoming even better positioned than before. Some could achieve an
even higher occupancy cost (rental income/ tenant sales) than they command today.
Meanwhile, our read is that the Wharf group values e-commerce and has been paying
considerable attention to social media and key opinion leaders, as well as the younger
generation of China for many years. We believe this was probably one factor which has
helped to cushion its tenant sales performance during 2014-16 despite the plunge in luxury
retail sales in Greater China. We would not be surprised if Wharf REIC and the Wharf
Group are among the pioneers in terms of penetrating the younger generation and
emerging customer groups in China.
The “winner takes all”
nature may become
more pronounced
The strongest malls may
be strengthened even
further
Wharf REIC appears to
be embracing e-
commerce
59
Wharf REIC (1997 HK): 17 January 2019
“Shoppertainment” in Harbour City
Source: Daiwa
In our view, the current market environment could enhance the relative bargaining power of
prime retail property assets, as offline platforms are likely to need these assets to access
quality customers; to enrich their product experience; and to stimulate their online sales.
We believe that Wharf REIC is at the forefront of the retailing business and could leverage
on e-commerce to become stronger. We note that, globally, retail landlords have been hit
by e-commerce. However, we expect that Wharf REIC will be able to withstand the
competitive threat posed by e-commerce. Indeed, if it can leverage on technology, its malls
could become stronger than before.
We believe that growing recognition of Wharf REIC’s retail management expertise and the
growing importance of Wharf in the global retail scene should augur well for investor
recognition of Wharf REIC’s value, in our view.
Overall, we believe that Wharf REIC’s demonstrated strength in retail property
management, partnerships with global retail chains, the franchise value related to its retail
management expertise and potential opportunities made possible by the advent of
technology and e-commerce are all factors that deserve investors’ attention, in our view.
60
Wharf REIC (1997 HK): 17 January 2019
What is the maximise tenant sales Harbour City can attain?
“We may insist as often as we like that man’s intellect is powerless in comparison
with his instinctual life and we may be right in this.”
- Sigmund Freud
One intriguing question about Harbour City is this: has it maxed out in terms of achieved
tenant sales? Or was 2014 more like “the end of the beginning”, in that Harbour City would
reach new heights over the coming years? We have addressed a variety of related issues
in this report, and we take the view that the HKD35bn tenant sales it achieved in 2014 is a
peak that will be broken in the future.
Regarding the longer-term competitiveness of the mall, we highlight 3 points:
First, we propose to see Harbour City not as a static mall or product, but rather
as an agglomeration of over 800 tenants (see page94 for its tenant profile). More
importantly, Harbour City has been very actively managed, such that the mix of these
800 tenants will continue to evolve. In this light, if the mall can keep on fine-tuning its
tenant mix so that the most productive and upcoming retailers in each major trade
continue to come to Harbour City, then it follows that Harbour City will remain the
market leader, its maximum potential being how far the overall Hong Kong retail market
can go.
This brings us to our second point. The above issue is partly a chicken-and-egg issue.
As expounded in this report, we do not think that Harbour City excels in tenant sales
because it can keep on getting market share from other malls in Hong Kong. Rather,
we think it excels because it is among the most successful malls in Hong Kong in
getting new shoppers from areas outside Hong Kong to come to Hong Kong to shop.
Against this backdrop, one key factor in how far Harbour City’s tenant sales can
go is the extent to which it can get market share from other places. Retailing is
often a highly fragmented industry. While Harbour City’s achieved tenant sales look
very high for a single mall, they are not very high relative to the total tenant sales a city
could get. Shown on page 113 are the historical retail sales for major cities in China,
together with Hong Kong’s estimated market share of the pie. As we see it, Harbour
City’s share of the spending pie of Mainland shoppers is still not particularly large and
the mall has been working hard to bring in non-Chinese shoppers for many years.
Last but not least, shopping behaviour features a considerable impulse element,
which could be amplified by the proliferation of smartphones. At the same time, e-
commerce goes some way in alleviating the physical constraints of store sizes.
Moreover, in this age of e-commerce and the Internet, the relevance of occupancy cost
to a mall could decline over time, in our view. As such, for strong malls that many
brands need to access, the achievable occupancy cost could conceivably become
notably higher than it is today. Any such development would likely provide a boost to
Wharf REIC’s bottom line.
In sum, our view is that it is too early to say that Harbour City’s achieved tenant sales
have ”maxed out”. If Hong Kong can continue to advance as an international retail hub
(see tables on 78) and Harbour City can find a way to ride on e-commerce (see pages 53-
60 for an in-depth discussion), and gain the acceptance and loyalty of China’s younger
generation, then it could be argued that Harbour City’s best days are still to come.
Jonas Kan, CFA, Head of Hong Kong and China Property
61
Wharf REIC (1997 HK): 17 January 2019
3. Its offices also look set for a transformation
“Most probably, of our decisions to do something positive, the full consequence of which
will be drawn over many days to come, can only be taken as the result of animal spirits – a
spontaneous urge to action rather than inaction, and not as the outcome of weighted
average of quantitative benefits multiplied by quantitative probabilities.”
- John Maynard Keynes
We believe that by embracing the wave of change in the global consumer industry, Wharf
REIC appears to have a differentiated approach to the management of malls which has
resulted in a dramatic surge in sales productivity – and hence rental income – across the
board for all its malls in Hong Kong.
This begs the question: could something similar occur to its office property assets? We
note that the impact of China demand in the Hong Kong office sector could also be large
and profound. However, the way things play out in the office market is likely to be different
than from the retail market.
Our view is that retail is a special kind of property asset which in theory has almost no
absolute limit to its income-generation capacity, as rental income is ultimately driven by
operating profit from retail sales in or facilitated by that retail premise. Given that the range
for product unit price (price) and sales intensity (volume) is wide, the range of possible
scenarios for tenant sales is wide-ranging – and hence unit rent – in a retail premise.
However, a repeat of this scenario in the office market would be more difficult as offices are
more of a commodity asset. Hence it is difficult for the unit rent for a building to be several
times higher than those in the same grade and located in the vicinity. That said, we do
believe that the office market is undergoing an important metamorphosis and that this
would also provide considerable opportunities to Wharf REIC’s portfolio.
We have long held the view that the Hong Kong office sector has entered into a new
chapter since 2014 (see our 25 May 2015 report: The Mutual Market: a new helping hand
for office landlords), with moderate new supply but demand strengthened by the gradual
emergence of mainland corporations as one main source of office demand in Hong Kong,
in addition to the expansion of existing firms in Hong Kong and the emergence of new
firms. We believe that such backdrop has created a favourable environment for office
landlords, especially those who own office properties which can be upgraded to become
credible alternatives to expensive offices in Central.
Hong Kong office property: completions, take-up and vacancy
Source: CEIC, Daiwa forecasts
0%
2%
4%
6%
8%
10%
12%
14%
16%
(1)
0
1
2
3
4
5
6
7
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
E
2019
E
2020
E
(m sq ft)
Net supply (LHS) Take-up (LHS) Vacancy (RHS)
Embracing China
demand has had
significant impact on
Wharf REIC’s retail
portfolio
Embracing China
demand could also have
significant impact on
Wharf REIC’s office
portfolio
62
Wharf REIC (1997 HK): 17 January 2019
One point that many investors may not realise is that Wharf REIC is actually the third-
largest office landlord in Hong Kong in terms of GFA, with a total portfolio of about 6m sq ft,
concentrated in Tsim Sha Tsui, Causeway Bay and Central.
Wharf REIC: asset structure
Wharf Serviced
REIC’s Retail Office apartments Hotels Resi Others Total
Property Location stake (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft) (sq ft)
Hong Kong investment properties
1. Harbour City**
- Ocean Terminal HK 100% 580,000 - - - - - 580,000
- Ocean Terminal Extension HK 100% - - - - - 145,000 145,000
- Ocean Centre HK 100% 356,000 631,000 - - - - 987,000
- Wharf T&T Centre HK 100% 13,000 244,000 - - - - 257,000
- World Commerce Centre HK 100% 14,000 240,000 - - - - 254,000
- World Finance Centre HK 100% 37,000 476,000 - - - - 513,000
- Ocean Galleries HK 100% 348,000 - - - - - 348,000
- Gateway I HK 100% 114,000 1,127,000 - - - - 1,241,000
- Gateway II HK 100% 434,000 1,551,000 296,000 - - - 2,281,000
- Gateway III HK 100% - 360,000 - - - - 360,000
- Marco Polo Hongkong Hotel* HK 72% 172,000 18,000 - 547,000 - - 737,000
- Gateway Hotel HK 100% - - - 289,000 - - 289,000
- Prince Hotel HK 100% - - - 279,000 - - 279,000
- Pacific Club Kowloon HK 100% - - - - - 138,000 138,000
2,068,000 4,647,000 296,000 1,115,000 - 283,000 8,409,000
2. Times Square HK 100% 943,000 1,033,000 - - - - 1,976,000
3. Plaza Hollywood HK 100% 562,000 - - - - - 562,000
4. Wheelock House HK 100% 4,000 211,000 - - - - 215,000
5. Crawford House HK 100% 85,000 104,000 - - - - 189,000
3,662,000 5,995,000 296,000 1,115,000 - 283,000 11,351,000
Other investments
6. Harbour Centre Dev Ltd HK 72%
7. The Star Ferry HK 100%
Source: Company, Daiwa Note: * held through the 72%-owned subsidiary Harbour Centre; ** among the GFA under Harbour City, the Marco Polo Hongkong Hotel (consisting 547,000 sq ft hotel GFA, 172,000 sq ft retail GFA, and 18,000
sq ft office GFA) is held by the 72%-owned subsidiary Harbour Centre
Major office landlords in Hong Kong
Source: Companies, Daiwa
Importantly, we believe that one of the greatest opportunities in the Hong Kong office
market lies in upgradable Grade A office buildings. This is because we expect Central to
continue to evolve into a high unit rent market. As a consequence, traditional Central
tenants may move out of Central. At the same time, companies which previously wanted to
be located in Central may now decide to look at alternative locations, or base a small
portion of the firm’s total amount of office space in the Central district.
We think it is important to note that, in terms of the range in office unit rent, Hong Kong’s
office rents are the highest in Asia, and possibly in the world. For the bottom tier office
properties in Hong Kong, unit rent is as low as USD2/sq ft or less. However, for top-end
office space at IFC, the current price is around USD25/sq ft or more for prime space in the
building, meaning that the range of rents could be over 10x.
0
2
4
6
8
10
12
14
Swire Properties SHK Properties Wharf REIC Hongkong Land CK Asset Henderson Land
(m sq ft)
The third-largest office
landlord in Hong Kong in
terms of GFA
Grade A office rent in
Central provides a
favourable “price
umbrella” for other
districts
63
Wharf REIC (1997 HK): 17 January 2019
Range of prices and rents of various property asset classes in Hong Kong
Source: Daiwa estimates
We believe that such a scenario is beneficial for landlords who own buildings which can
become credible alternatives to those in Central. In this light, it is important to note that the
achieved passing rent for Wharf’s offices is still relatively low, at about HKD50/sq ft (gross)
despite already including its offices in Central. As such, we do see considerable scope for
achieved unit rent in Wharf’s Hong Kong portfolio to further improve, given the right AEIs
and positioning.
Sensitivity of Wharf REIC’s gross rental income from offices to achieved unit rent
Average achieved unit rent for offices, gross (HKD/sq ft/month)
40 45 50 55 60 65 70 75 80
Annual gross rental (HKDm) 2,953 3,323 3,468 4,061 4,430 4,799 5,169 5,538 5,907
Source: Company, Daiwa estimates Note: HKD3,468m (highlighted) is the achieved gross rental income of Wharf REIC offices in 2017 based on 5.8m sq ft GFA (before the conversion of
the serviced apartments into offices). Wharf REIC's gross rental income from offices shall benefit from the conversion of one serviced apartment tower into offices from 2020 onwards
Also, we believe that Tsim Sha Tsui holds an interesting position in the current office cycle.
Overall, we see Island East as probably the largest beneficiary of the current office market,
a situation which should be reinforced by the fact that Swire Properties alone owns almost
all the Grade A office space in Hong Kong East. While the landlord factor for the Tsim Sha
Tsui area will not be as favourable as Island East, we do think there are many factors
working in favour of the Tsim Sha Tsui district over the coming years (see pages 29-33).
As such, we do see room for Tsim Sha Tsui to become a more important commercial hub
and expect that some China-based corporations and financial institutions could see
Greater Tsim Sha Tsui (including West Kowloon) as the next preferred office location
outside of Central.
We think it is important to note that Wharf REIC has been embracing this trend, including
plans to change one of its serviced apartment towers at Gateway into offices. This could
allow it to achieve a higher unit rent and should have a spill-over effect to other, older
offices in Harbour City where the passing rent is much lower.
Meanwhile, we are also optimistic about the outlook for Causeway Bay Grade A offices.
This is because offices in the area are owned by two main landlords (Wharf and Hysan)
and our read is that the Causeway Bay area appeals to certain industries such as
technology (Alibaba’s Hong Kong office is at Times Square) and has been accepted as an
alternative office area for financial institutions. We think another point to note is that the
size of the Causeway Bay Grade A office market is not large, with just about 5m sq ft GFA
versus about 25m sq ft in Greater Central.
This means that it will not take a large outflow of tenants from Central to fill out the
available space in Causeway Bay, which should be conducive to unit rents in Causeway
Bay.
0
100,000
200,000
300,000
Residential Office Retail
Capital value
600,000
14x
100x
9x
(HKD/sq ft, based on GFA)
0
100
200
300
Residential Office Retail
Rental value
3,000
12x
200x
10x
(HKD/sq ft, based on GFA)
The Tsim Sha Tsui office
market is undergoing a
metamorphosis
We also think that
Causeway Bay is also
well-positioned
64
Wharf REIC (1997 HK): 17 January 2019
Major Grade-A office buildings in the Causeway Bay area
Source: Companies, Daiwa estimates
At the same time, we also see room for rental improvement for Wharf REIC’s 2 office
buildings in Central: Wheelock House and Crawford House where the passing rent is much
lower than most of the prime buildings. We believe rents in the prime buildings in Central
have risen significantly since 2012 and this should have a spill-over effect on other
buildings. We see Wheelock House and Crawford House as potential beneficiaries,
especially if given the right AEI.
Greater Central area: major property assets
GFA (m sq ft)
Property Owners Office Retail Serv’d Apt Hotel Total
Hongkong Land's Central portfolio Hongkong Land 4.9 1.1 - 0.2 6.1
Swire Properties' Greater Pacific Place portfolio Swire Properties consortium 2.4 0.7 0.4 1.8 5.4
IFC Hong Kong Properties / Henderson Land
1.9 0.6 0.3 0.3 3.1
Three Garden Road Champion REIT 1.6 - - - 1.6
Cheung Kong Center CK Asset 1.3 - - - 1.3
Hutchison House* CK Asset 0.5 - - - 0.5
China Building CK Asset 0.3 - - - 0.3
New World Tower New World Development 0.6 0.1 - - 0.6
Murray Road site redevelopment Henderson Land 0.5 - - - 0.5
AIA Tower AIA / Lai Sun 0.5 - - - 0.5
The Murray Wharf REIC / Harbour Centre - - - 0.3 0.3
Wheelock House Wharf REIC 0.2 - - - 0.2
Crawford House Wharf REIC 0.1 0.1 - - 0.2
CCB Tower China Construction Bank / Lai Sun 0.1 - - - 0.1
14.7 2.6 0.7 2.6 20.7
Source: Companies, Daiwa estimates Note: *Hutchison House shall be re-developed
Last but not least, we believe that the initiative taken by Chengdu IFS to manage offices as
hotels is an important move. We think the hardware of an office property is not easy to
change, but in terms of software, there is room for improvement and we expect this to be
valued by tenants. It remains to be seen whether Wharf REIC will apply this concept on a
wider scale, but we do see it as a factor that could help make offices a supplementary
driver for its rental income.
Overall, our view is that the Hong Kong commercial property market is being transformed
from a property market for mainly 7m people to one that could potentially serve a much
larger hinterland. We believe that this transformation will bring tremendous potential for the
Hong Kong commercial property sector and it would be up to the landlords how much they
get from such a transformation.
In our view, if the Hong Kong commercial property landlords keep the status quo, they will
likely reap some benefits as we view the overall stock of commercial property assets as
under-sized relative to the much larger scale of the economy they serve, and their future
increase looks rather constrained (see our sector report: Hong Kong Property Sector:
Beginning of the end or end of the beginning?, 24 March 2017).
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Times Square Lee GardenOne
Lee GardenTwo
Hysan Place LeightonCentre
Lee GardenThree
One HysanAvenue
Lee GardenFive (18Hysan
Avenue)
Lee GardenSix (111
Leighton Rd)
(sq ft)
Bringing hospitality
concept to office
property management
Important trend for
commercial property
landlords to embrace
65
Wharf REIC (1997 HK): 17 January 2019
However, if the landlords are proactive and explore ways to fully embrace a transformation
in terms of moving from a regional property market to a metropolitan property market
serving the international and offshore dimensions of one of the world’s largest economies,
the potential benefits are immense. Indeed, we see the sales productivity exhibited by
Harbour City as a case illustrating what is possible, if or when a Hong Kong retail landlord
responds proactively to fully embrace such unusual opportunities facing the Hong Kong
commercial property sector.
For the office segment, we believe the nature of office property assets means that the
upside in terms of unit rent will not likely be as large as retail. That said, we note that many
things can still be done, especially for the most prime assets and lower tier assets which
can be upgraded to become credible alternatives to the prime assets.
We also believe it is important for investors not to underestimate what the scale factor
could mean for the Hong Kong commercial property sector, an issue which we will turn to
in the next section.
66
Wharf REIC (1997 HK): 17 January 2019
4. Well-positioned to ride on opportunities offered by the development of the Greater Bay Area
“The close connection between population size and the presence of, and benefits of,
certain evolved practices, institutions, and forms of human interaction is hardly a new
discovery.”
- F.A. Hayek
In the preceding sections, we establish that both the retail and offices of Wharf REIC are
differentiated property assets with real potential, the key being how large that potential is
and how well Wharf REIC taps it.
In our view, the changes and transformation to Hong Kong brought about by China are
significant. Chinese consumers have become an important force to be reckoned with for
the global retailing industry, and we see the dramatic surge in tenants sales and rental
income that Wharf REIC’s malls has achieved since 2003 as a vivid illustration of what is
possible if the landlord is proactive in embracing such structural trends.
For Chinese corporations that are not yet a major force in the office markets outside China,
we sense that it is a sector evolving quickly and will become increasingly a force to be
reckoned with. Meanwhile, we also believe the development of the Chinese economy will
have a stimulative effect on Hong Kong office demand, and will therefore have implications
for Wharf REIC’s portfolio.
In our view, one differentiating factor for Wharf REIC is that it looks more ready to embrace
new trends and adapt itself to tap opportunities associated with such trends. In this
connection, we believe that the development of the Greater Bay Area will have significant
implications on Wharf REIC’s portfolio as we believe that it is probably the commercial
landlord in Hong Kong which is most willing to embrace new opportunities, including the
rise of the post-1990s consumer groups in China, e-commerce, and probably the
development of the Greater Bay Area as well.
The Greater Bay Area is not a new concept
The idea of a Greater Bay Area is not something that has emerged recently. Since China
opened its doors in 1978, entrepreneurs from Hong Kong have worked on transforming
Guangdong Province into the world’s factory. As such, unlike other major plans in China or
other command economies, the Greater Bay Area is not a brand new idea that has come
from the drawing board. Instead, we contend that it is a new name given to a process that
has been set in motion for decades. In this sense, it can be seen as an attempt to build on
what is already happening in the market. Specifically, the Greater Bay Area is being coined
a “9+2” entity, with 9 cities within China (Guangzhou, Foshan, Zhaoqing, Zhonghsan,
Jiangmen, Zhuhai, Shenzhen, Dongguan, and Huizhou) and 2 special administrative
regions (Hong Kong and Macau).
The Greater Bay Area
development stands to
have significant
implications for the
Hong Kong commercial
property market
Wharf REIC has been
more proactive in
embracing China and the
changes
Greater Bay Area is a
new name given to a
process that has already
been in motion for
decades
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Wharf REIC (1997 HK): 17 January 2019
"The Greater Bay Area”
Source: China Index Academy, Daiwa
We also note that while the Greater Bay Area occupies only a small area of China, it is far
from small in terms of economic importance. While it occupies only 1% of the land area in
China, it accounts for 5% of the country’s population and 13% of the country’s GDP.
The Greater Bay Area in context
Source: CBRE
Importantly, we see the development of the Greater Bay Area as part and parcel of the
overall national policy of the Chinese government. In this sense, it may provide the natural
market process with the rigor provided by the central planning platform of the Chinese
government. Overall, we believe the Greater Bay Area is an important development for the
Hong Kong commercial property sector for the following reasons.
1. The Greater Bay Area has the policy blessing of the Central Government
First, we see the idea of a Greater Bay Area as part of the national policy of the Chinese
government. China’s President Xi Jinping and Premier Li Keqiang have openly supported
the idea of the Greater Bay Area and President Xi has witnessed the signing of the
Framework Agreement on Deepening Guangdong-Hong Kong-Macao Co-operation in the
Development of the Bay Area on 1 July 2017, the 20th anniversary of the return of Hong
Kong to China sovereignty.
Subsequently, Mr Xingrui, Governor of Guangdong Province, promoted the idea at the
Boao Forum for Asia and on 15 August 2018, a leading group for development of the
Greater Bay Area was convened by the Vice Premier of the State Council, Mr Han Zheng.
Top government leaders
in China supported the
Greater Bay Area
68
Wharf REIC (1997 HK): 17 January 2019
The Greater Bay Area is part of China’s national policy agenda
Source: Qianhai International Liaison Services Ltd
A leading group for the Greater Bay Area is convened
Source: Qianhai International Liaison Services Ltd
Indeed, we see the development of the Greater Bay Area as part of the national policy to
develop a bay area comparable with the current 3 other major bay areas in the world (see
table below), and we expect that the experience of the Greater Bay Area to have
implications for national policies related to the development of the Yangtze River Delta and
Bohai Rim Bay areas.
Major bay areas around the world
New York Bay Tokyo Bay* San Francisco Bay Area Guangdong-Hong Kong-Macau Bay Area
Size (sq km) 21,500 13,556 18,000 56,100
No. of cities 31 10 12 Over 11 over time?
Population (m) 65 35 7.6 68
GDP (2016, USDtn) 1.5 1.3 0.8 1.34
GDP growth (%) 3.5% 3.6% 2.7% 7.9%
GDP per capita (USD) 23,077 37,143 105,263 19,705
Share of country's GDP 8% 26.4% 4.3% 12%
Tertiary industry output (%) 89.4% 82.3% 82.8% 64.9%
Main industries Finance Auto, Petrochem Internet, electronics, Hi-tech
Finance, Internet, trading, manufacturing, logistics, media and entertainment
Source: China Index Academy, CEIC, Daiwa Note: *For Tokyo Bay, there are 2 definitions: the narrower one includes only 3 prefectures (Chiba, Kanagawa and Saitama) while the broader
definition includes 7 prefectures (the 3 above plus Ibaraki, Tochigi, Gumma and Yamanashi). The Tokyo Bay data above is based on the narrower definition.
2. Beijing provides the key to overcome one main challenge faced by the Greater
Bay Area
Second, Beijing has come to play a leading role in the development of the Greater Bay
Area. We note that in October 2018, the central government established the leading group
for the development of the Guangdong-Hong Kong-Macau Greater Bay Area. The National
Development and Reform Commission will play a coordinating role in this group, with
support from the central government. The leading group helps facilitate communication
among cities and ensures compatibility in planning.
We see the development
of the Greater Bay Area
as part of Beijing’s
overall policy to develop
the national economy
Beijing presence should
help clear up any
differences between
various parties
69
Wharf REIC (1997 HK): 17 January 2019
In our view, one main factor which has hindered the development of the Greater Bay Area
in the past has been that there are 4 governments within the Greater Bay Area and they
are arguably as much competitors as they are collaborators. In this light, Beijing coming to
play a major role in the development of the Greater Bay Area can be seen as a
breakthrough for the whole area as its participation may be the key to overcoming such
differences.
3. There is excellent transport infrastructure linking up the whole area
Third, we think another characteristic of the Greater Bay Area is that the transport
infrastructure in the area has kept on improving and already attained major breakthroughs
in recent months, with the opening of the Express Rail Link as well as the Hong Kong-
Macau-Zhuhai Bridge. Effectively, the whole of Greater Bay Area is linked by modern and
efficient transport infrastructure and many major cities within the Greater Bay Area can be
reached within 1-hour travelling time.
Besides, we see China’s high-speed rail network as particularly important. We contend that
its impact on China will be transformational, yet the market may have yet to fully grasp the
full implications of such a highly efficient country-wide network covering over 1bn people.
Linking up the Greater Bay Area by rail, airports, roads and ports
Source: Qianhai International Liaison Services Ltd
The high-speed railway network in China
Source: Wikipedia
Many would argue that the US is linked mainly by roads. As such, we look to Japan as a
reference for the implications a country-wide efficient rail network can have on a country’s
development, especially its urbanisation process. Importantly, Japan’s rail network is
conducive to the emergence of mega-sized cities, and we believe the country’s rail system
is an important reason the Tokyo-Yokohama area has become the world’s largest
metropolitan zone, characterised by one mega-sized city surrounded by several satellite
cities.
The whole area is linked
by modern transport
infrastructure
The high-speed train
system in China is going
to be transformational
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Wharf REIC (1997 HK): 17 January 2019
Indeed, we have long envisaged that there would be 5 major metropolitan zones in China
and believe the Greater Bay Area will become one of the main constituents.
The Greater Bay Area is set to have at least 10 vibrant industries
Importantly, besides being efficiently linked, the Greater Bay Area allows for economic
interactions among the 3 jurisdictions, which in turn should help many industries thrive and
reach a greater scale. Shown below we identify at least 10 major industries that already
have solid foundations in the Greater Bay Area and are poised to reach the next level in
future.
1. Technology
2. Trading, Commerce and Logistics
3. Financial sector, with both an onshore and offshore dimension
4. Manufacturing
5. Entertainment and Culture
6. Healthcare and Environment
7. Elderly and Retirement
8. Tourism and Leisure
9. E-commerce
10. Professional Services
In our view, technology constitutes an important sector in the Greater Bay Area. Shenzhen
is the city that is leading in this respect so far, with some of the most important technology
companies in China being located in the city. As Shenzhen continues to move up the value
chain and increasingly into technology, we expect medium and lower-tech industries to
migrate to other cities in the Greater Bay Area, particularly Donnguan and Huizhou, which
would help these cities overcome the challenges associated with low-end manufacturing
leaving these cities.
1. Technology sector in the Greater Bay Area
Source: Google, Daiwa
As for trading, commerce and logistics, our read is that Guangzhou has a long and rich
tradition in these industries. For many years, Guangzhou has been the wholesale centre
for the country in many types of merchandise, such as garments, toys, and all kinds of
consumer goods, and its role should only be reinforced by the development of Nansha as
a free-trade economic zone. We also note that the Panzhou Exhibition Centre in
Guangzhou is among the top-5 in the world in terms of scale. Being the municipal capital of
Guangdong Province, Guangzhou is better connected with the rest of China in terms of
both air and rail transport, while the city is home to some of the most prestigious
universities in the country.
Shenzhen on a path to
become a leading tech
city
Guangzhou poised to
become a leader in the
trading, distribution and
logistics sectors
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Wharf REIC (1997 HK): 17 January 2019
2. Trading, commerce and logistics sectors in the Greater Bay Area
Source: Google, Daiwa
As for the financial sector, we believe Hong Kong will play a leading role, especially in the
realm of international finance. If China continues to grow its economy, our view is that its
scale would be large enough to accommodate 3 financial centres. At the same time, we
believe Hong Kong is in a unique position to take up the role of an off-shore international
financial centre of China, complementing Shanghai and Shenzhen, which we believe
would be the dominant on-shore financial centres of China.
3. Financial sector in the Greater Bay Area
Source: Google, Daiwa
For the manufacturing sector in the Greater Bay Area, we expect it to be taken up by a
number of cities close to the 3 aforementioned key cities in the Greater Bay Area. We note
that Foshan is currently home to some of the world’s largest manufacturers of white goods
and ceramics, and we expect Foshan to remain one of the most important cities within
China for white goods. At the same time, we see Dongguan remaining an important
manufacturing hub within China and expect to see various levels of manufacturing in
various other cities in Greater Bay Area, such as Huizhou and Zhongshan.
4. Manufacturing sector in the Greater Bay Area
Source: Google, Daiwa
Meanwhile, for the entertainment industry, we expect Macau to be the leading city,
especially in the realm of gaming. However, we envisage the entertainment industry in the
Greater Bay Area continuing to broaden and expect Hengqin to complement Macau in the
domain of sports and family entertainment.
Hong Kong stands to
lead in the realm of
finance, especially
international finance
We expect Dongguan to
be the manufacturing
hub within the Greater
Bay Area
Macau ready to be the
leading gaming and
entertainment city
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Wharf REIC (1997 HK): 17 January 2019
5. Entertainment and Culture sector in the Greater Bay Area
Source: Google, Daiwa
The healthcare industry in China is not yet very developed. That said, we note that some
foundation for the healthcare industry can already be found in Zhuhai-Zhongshan, while
the country has the population and demographics to support a sizeable healthcare sector
over time. In general, we believe the western part of the Greater Bay Area is more leisure-
orientated and green, and as such suitable for the development of the healthcare and
environment sector in China.
6. Healthcare and Environment sector in the Greater Bay Area
Source: Google, Daiwa
Likewise, we foresee sectors revolving around the elderly and retirees to become
important in the Greater Bay Area. Admittedly, this industry is not yet well-developed in
China, but again we believe the country has the population and demographics to support
an Elderly and Retirement Sector over time. As the western part of the Greater Bay Area is
more leisure-orientated and green, we expect cities like Zhongshan to grow in importance
within China for the elderly and retirees, a bit like Florida and Arizona in the US.
7. Elderly and Retirement sector in the Greater Bay Area
Source: Google, Daiwa
We foresee tourism and leisure becoming another important industry in the Greater Bay
Area. Currently, Hong Kong and Macau are the 2 cities with the largest scale in terms of
tourist numbers. However, over time, we expect to see the emergence of many more
tourist spots in the Greater Bay Area, with a number to be found in cities like Huizhou,
Zhaoqing and Jiangmen.
Zhuhai-Zhongshan set to
lead in the field of
healthcare
Zhongshan to become a
leading city for the
elderly and retirees
Tourism and leisure set
to become another
important industry in the
Greater Bay Area
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Wharf REIC (1997 HK): 17 January 2019
8. Tourism and Leisure sector in the Greater Bay Area
Source: Google, Daiwa
Conversely, given the Greater Bay Area’s legacy as the world’s factory, and with some of the
country’s strongest technology companies, we foresee a vibrant e-commerce industry
emerging in the Greater Bay Area. We expect Shenzhen and Guangzhou to be the 2 key
cities in the Greater Bay Area, in terms of the development of the area’s e-commerce sector.
9. E-commerce sector in the Greater Bay Area
Source: Google, Daiwa
With continued strengthening of economic activities within the Greater Bay Area, we
expect to see more cities there having larger tertiary components, which would result in
corresponding demand for services. We expect Hong Kong to be the leading city within the
Greater Bay Area as far as professional services are concerned.
10. Professional Services sector in the Greater Bay Area
Source: Google, Daiwa
Cities within the Greater Bay Area are complementary
An important aspect about the Greater Bay Area is that the 11 cities within it are highly
complementary. Many of these 11 cities have already established a competitive edge, and
it would probably work best for the Greater Bay Area if they were to specialise in the field in
which they have a clear comparative advantage.
For example, in the technology sector, the leading role is set to be taken by Shenzhen,
which is complemented by Dongguan, a city that has succeeded in upgrading from low-
end manufacturing to a mid-tech zone. Meanwhile, we expect Macau to play a leading role
in entertainment and gaming, complemented by Zhuhai and Zhongshan. As for
Guangzhou, we envisage it playing a leading role in trading, logistics and manufacturing,
complemented by Foshan as well as other cities in the Greater Bay Area.
E-commerce is a
burgeoning sector in the
Greater Bay Area
Hong Kong will likely
lead in terms of
professional services
The cities in the Greater
Bay Area complement
each other
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Wharf REIC (1997 HK): 17 January 2019
We expect Hong Kong to play a leading role in professional services and international
finance, complemented by Shenzhen, which has a strong onshore financial sector.
The 11 cities in the Greater Bay Area
Area
Urban population as % of usual
residence Urban
population
Usual residence
population Population
density GDP GDP
per capita GDP
per sq km
Added value of tertiary
industry Container
throughput
Total import and export
trade
(sq km) (%) (m persons) (m persons) (per sq km) (CNYbn) (CNY/person)
(CNYbn) ('000 TEU) (USDbn)
Macau 30 100.0 0.6 0.6 21,151 291 453,447 95.7 259 150 12
Hong Kong 1,106 100.0 7.3 7.3 6,606 1,926 263,609 17.4 1,730 20,114 1,007
Zhuhai 1,732 88.1 1.4 1.6 943 203 124,706 1.2 97 1,338 48
Zhongshan 1,784 88.1 2.8 3.2 1,799 301 94,030 1.7 131 1,356 36
Shenzhen 1,997 100.0 11.4 11.4 5,697 1,750 157,985 8.8 1,029 24,205 443
Dongguan 2,460 88.8 7.3 8.3 3,355 628 75,616 2.6 333 3,363 168
Foshan 3,798 94.9 7.1 7.4 1,957 800 108,299 2.1 303 3,018 66
Guangzhou 7,249 85.5 11.5 13.5 1,863 1,810 136,188 2.5 1,215 17,625 134
Jiangmen 9,505 64.8 2.9 4.5 475 224 49,608 0.2 98 1,088 20
Huizhou 11,346 68.2 3.2 4.8 419 314 66,231 0.3 126 269 54
Zhaoqing 14,891 45.2 1.8 4.1 273 197 48,670 0.1 69 705 8
Rest of Guangdong 124,872 24.8 49.7 1,642 639 2,159 48
Total 180,771 82 116 10,085 6,030 75,388 2,042
Source: CEIC, Daiwa
Overall, we foresee 3 major clusters emerging in the Greater Bay Area. The first is
Guangzhou-Foshan, which we expect to be a hub for trading, manufacturing and logistics;
the second is Shenzhen-Dongguan-Huizhou, the hub for technology, finance and
manufacturing; and the third, Macau-Zhuhai-Zhongshan, the hub for entertainment,
healthcare, leisure and tourism.
The potential 3 clusters in the Greater Bay Area
Source: China Index Academy, Daiwa
The Guangzhou-Foshan cluster
Source: Google, Daiwa
We expect to see 3 major
clusters emerging in the
Greater Bay Area
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Wharf REIC (1997 HK): 17 January 2019
The Shenzhen-Dongguan-Huizhou cluster
Source: Google, Daiwa
The Hong Kong-Macau-Zhuhai-Zhongshan cluster
Source: Google, Daiwa
Overall, we contend that among the 11 cities that make up the Greater Bay Area, some will
bear a resemblance to major world cities. For example, Hong Kong could resemble
Manhattan or London, while Macau is already the Las Vegas of China, and Shenzhen
resembles the Silicon Valley of China. At the same time, Guangzhou may take on a role
similar to Chicago or Dallas in the US given its transport links with the rest of China.
Therefore, under the most optimistic scenario, we would argue that one of the visions for
the whole Greater Bay Area is that it will encompass some of the most vibrant cities in the
US and the world, such as Silicon Valley, Las Vegas, Chicago and Dallas.
Manhattan + Silicon Valley + Las Vegas + Chicago
Source: Google, Daiwa
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Wharf REIC (1997 HK): 17 January 2019
In our view, the whole of the Greater Bay Area is potentially beneficial for the development
of Hong Kong, in that it could add significant critical mass to the Hong Kong economy,
similar to what Chinese companies have done to the scale of the Hong Kong stock market.
Seen in this light, it could well be the catalyst that takes the Hong Kong commercial
property sector to its next level. This is because it covers a large area and population base
and within the whole area, we expect to see increasingly robust economic activities in the
years ahead.
Note that the area of Hong Kong is very small compared with the Greater Bay Area. In our
view, one rule in property is that when the peripheral areas are doing well, the core area
does better. We expect Hong Kong, Shenzhen and Guangzhou to be the 3 key cities within
the Greater Bay Area; among these 3 cities, the area of Hong Kong is the smallest.
The Greater Bay Area
Source: CBRE
China: economic structure of major districts
Source: Savills
At the same time, we see a number of distinctive roles that Hong Kong could take on in
terms of bridging what we call the “institutional gap” between China and the rest of the
world. While direct interaction between Chinese cities and the rest of the world is likely to
increase over time, our view is that in the grand scheme of things, this may not be
necessarily harmful to Hong Kong’s role as long as the city can continue to evolve and
progress as the place where the institutional gap between China and the rest of the world
can be bridged.
0%
20%
40%
60%
80%
100%
Macau Hong Kong Guangzhou Shenzhen Dongguan Zhuhai Zhongshan Jiangmen Huizhou Foshan Zhaoqing
Primary Secondary Tertiary
Hong Kong and the
Hong Kong commercial
property sector stand to
benefit from
developments in the
Greater Bay Area
77
Wharf REIC (1997 HK): 17 January 2019
Hong Kong, China and rest of the world
Source: Daiwa
Will a unifying institutional framework emerge in the Greater Bay Area?
At the deepest level, we see the development of the Greater Bay Area being about
innovation, creativity and imagination within the institutional framework guiding economic
and social behaviours. In the broadest sense, we believe China is the first example in the
world of a command economy trying to transform itself into a semi-command and semi-
market economy, and is likely to remain a command economy at heart, but with free-
market characteristics as certain free-market forces are allowed to operate.
For the Greater Bay Area, we believe it can be characterised as a region within 1 country,
but 2 special administrative regions (SAR) as well as 3 currencies and legal jurisdictions.
Would the above differences become narrow over time, and if so, which of the existing
institutional frameworks would prevail more?
In our view, Hong Kong occupies an interesting position in the grand scheme of things for
the above trends, by virtue of the fact that it is the city within China that is most connected
with the outside world, and as its institutional structure is arguably the most advanced and
well-developed among all cities in China. If Hong Kong can take on a more active and
leading role in the development of the Greater Bay Area, what would be the implications for
the Hong Kong commercial property sector?
We think the implications will be huge, but will depend on whether the players in Hong
Kong commercial property embrace the opportunity. Our read is that traditionally landlords
tend to be conservative and slow to adapt to changes. That said, Wharf REIC appears to
be an innovative and energetic landlord and what it has done in retail so far suggests that
the group has been taking a leading role in terms of embracing mainland demand; and that
of riding on such demand to achieve greater critical mass and to move up to the next level.
This bodes well for the company’s prospects in getting the most from the development of
the Greater Bay Area, in our view.
Can Hong Kong take on
an active and leading
role in the integration of
the various institutional
frameworks in the
Greater Bay Area?
The Greater Bay Area
will bring real
opportunities to Hong
Kong, in our view
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Wharf REIC (1997 HK): 17 January 2019
In particular, in the following table we outline what we think the Greater Bay Area can bring
to the Hong Kong commercial property sector. On the retail front, we see the prospect of
Hong Kong being elevated to an international retail hub and becoming one of the main
trend-setting cities of China.
Opportunities for the Hong Kong retail and office property sectors brought by the Greater Bay Area
Sector Opportunities Implications
Hong Kong property as a whole
Notable scale expansion of the Hong Kong property market, as there would be a sustained and significant lift in the number of: 1) shoppers coming to HK, 2) companies setting up an office or operation in Hong Kong, and 3) the wealthy and professionals seeking a residence in Hong Kong.
We see upgradable districts and property assets as the largest beneficiaries. At the very top end of the market, we expect prices and rents to stay high but do not see significant room for a further expansion in volume. However, such a "price umbrella" provided by the prime assets would be favourable for those upgradable districts and property assets which could have a notable rise in both price and volume.
Hong Kong retail property sector
Becoming a market with much larger scale and potentially excelling in terms of efficiency (ie, having the largest range of offerings that are accessible within a limited time span spent on shopping), and reliability of products and services.
Hong Kong set to be seen as a large-scale shopping mall with 4 established districts (Tsim Sha Tsui, Causeway Bay, Mongkok and Central) supplemented by various suburban malls and other mid-end malls in the urban areas.
Hong Kong office property sector
Becoming a market with much larger scale, with companies from all around the world establishing some kind of presence.
Average office size could well come down but the total number of companies establishing a presence in Hong Kong would continue to increase, especially if more Chinese companies come to realise that Hong Kong is where they need to have some presence to explore international expansion and access international capital.
Source: Daiwa
The prospects for Hong Kong’s retail sector
Period Nature Positioning of Harbour City
Pre-2003 A retail market for 7m people plus some tourists One of the major malls in Hong Kong
2H03-2014 The retail market to penetrate Chinese consumers Takes a sizeable share of the expanded pie which significantly boosts its tenant sales and partnership relations with the world's major international brands
2015-2017 Hong Kong becomes one of the key markets for Chinese shoppers and the established retail districts (especially Causeway Bay, Central and Tsim Sha Tsui) run the risk of over-concentrating on luxury brands as well as watches and jewellery.
Has been preparing for the eventual slowdown of luxury consumption in China through building up high-level clientele in other parts of Asia and the strengthening of other clusters such as sports, kids, cosmetics and affordable luxury. Meanwhile, it is successful in gaining recognition and support from the younger generation and social media communities in China.
2018 An international retail hub with Chinese shoppers an anchoring force but also well-recognised and accepted by shoppers in Asia and indeed all other parts of the world
A leading force in terms of attracting new shoppers and retailers coming to Hong Kong
Hong Kong evolves into a large shopping mall with 4 established districts (Tsim Sha Tsui, Causeway Bay, Mongkok, Central) complemented by the suburban malls as well as other mid end malls in the urban areas
A leading force for enriching the Tsim Sha Tsui retail market which could evolve into a Greater Canton Road retail market
One of the trend-setting cities for Chinese consumers and one of the principal cities for Chinese consumers to meet with international consumer trends and retailers
Leveraging on its strong market position and partnership relations with the major retail brands to bring positive spill-overs to its other malls (Times Square and Plaza Hollywood) which could also become one major force in their respective districts in terms of attracting new shoppers and retailers?
Still one of the most important markets for international retailers to penetrate the China market; and for Chinese retailers to enter the international scene
Source: Daiwa
Under such a scenario, we envisage the strong players in the 4 established retail areas in
Hong Kong – Tsim Sha Tsui, Causeway Bay, Mongkok and Central – to remain strong, if
only because of continued new demand but very limited new retail space. We believe
Central will become a more important and established retail hub, while Kowloon East also
becomes a more important area for retail. Wharf REIC, by virtue of its dominance in the
retail property markets of Tsim Sha Tsui and Causeway Bay as well as its ownership of
Crawford House (which has the largest and longest frontage along Queen’s Road Central)
and Plaza Hollywood (one of the most productive malls in East Kowloon), should be well-
positioned for the opportunities related to the development of the Greater Bay Area, in our
view.
Established strong
players in Tsim Sha Tsui
and Causeway Bay
should be well-
positioned
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Wharf REIC (1997 HK): 17 January 2019
The Hong Kong retail property sector – now and the future
Source: Daiwa
The Hong Kong Grade-A office property sector – now and the future
Source: Daiwa
As for the office property sector, we believe the Greater Bay Area will also create
significant opportunities – and the process could start in a matter of months (if it hasn’t
already). Chief among them, we see the continued development of the Greater Bay Area
creating considerable demand for professional services, many of which would have to be
provided in Hong Kong, especially those that involve an international dimension.
At the same time, we expect to gradually see more Chinese companies establishing a
foothold in Hong Kong, especially those with international ambitions or seeking
international finance. While we do not envisage them setting up a sizeable operation in
Hong Kong, if each of them has about 3-10 staff, this would already have a significant
impact on the Hong Kong office sector, especially given the current limited vacancy rate in
all sub-markets except Kowloon East.
Currently, many of the Chinese firms coming to Hong Kong are interested only in Central.
However, as Chinese companies’ knowledge of Hong Kong deepens and as the firms
coming to Hong Kong move away from finance to encompass other trades, we expect
them to eventually become interested in other sub-markets.
In the residential sector, we note that during 2004-10, Chinese demand transformed West
Kowloon into a luxury residential area, contrary to many locals’ expectations. Against this
background, we see the potential of Tsim Sha Tsui becoming a more important and vibrant
office hub, especially given it is close to West Kowloon and the Express Rail Station. We
believe Wharf REIC stands to benefit from this, given it is the dominant Grade A office
landlord in Tsim Sha Tsui. At the same time, Central’s evolution into a high unit-rent market
bodes well for rental upside for Causeway Bay, and Wharf REIC is also one of the largest
office landlords in that area.
The Greater Bay Area
should also bring
considerable
opportunities for the
office sector
We see the possibility of
Tsim Sha Tsui evolving
into a more important
office hub
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Wharf REIC (1997 HK): 17 January 2019
In the retail sector, since 2003, Wharf REIC seems to have been the most proactive
landlord in building awareness and a favourable perception among Mainland visitors and
opinion makers. As such, we would not be surprised if it becomes one of the most
proactive office landlords to embrace office demand from Chinese corporations (it has
already decided to convert 1 tower of its serviced apartments in Harbour City into an office
tower). Besides, we note that Wharf pioneered the concept of using the hospitality industry
standards to manage office towers in Chengdu. We see this as potentially a good way to
upgrade office properties, and believe it represents a wild card for Wharf REIC’s office
portfolio in Hong Kong.
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Wharf REIC (1997 HK): 17 January 2019
5. Solid credentials to integrate further into the global capital markets
“There are three classes of people: those who see, those who see when they are shown,
those who do not see.”
- Leonardo Da Vinci
As expounded at the beginning of this report and in previous reports (see our The Hong
Kong Property Toolkit, published in September 2013), the valuation of Hong Kong property
companies has long been an anomaly in the global capital markets. We think one key
reason for this anomaly is that the Hong Kong property companies are not yet viewed by
global investors as in the same category of investing choices as other global property
stocks.
Granted, the fact that a “Hong Kong discount” has persisted for so long implies that the
issues involved will not be easy to overcome. That said, we think the case of Link REIT
demonstrates that it is not impossible for Hong Kong property companies to be seen and
priced as among the most valuable companies in the global property sector.
Hong Kong: price to NAV of major property developers Hong Kong: PBR trend of major property developers
Source: Datastream, Daiwa forecasts Source: Companies, Bloomberg, Daiwa
Hong Kong: price to NAV of major property investors Hong Kong: PBR trend of major property investors
Source: Datastream, Daiwa forecasts Source: Companies, Bloomberg, Daiwa
Indeed, in terms of asset backing, financial strength, and operational expertise in
managing property assets, we believe that Hong Kong property companies are more than
qualified for a place in the global investing world. One can argue that the Hong Kong
property companies are among the world’s strongest in terms of financial prudency and
asset backing, and the way the premier Hong Kong property companies manage their
malls and offices is arguably not inferior to the approach of global names in property, in our
view. The main thing that the Hong Kong property names may lack, though, is the will and
determination to strive for a place in the global investing world, in our opinion.
Average since 1990: -30.6%
+1SD: -15.2%
+2SD: 0.2%
-1SD: -46.0%
-2SD: -61.4%
(70%)
(60%)
(50%)
(40%)
(30%)
(20%)
(10%)
0%
10%
20%
30%
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Weighted average (disc)/prem to NAV – four developers(Disc)/prem (%)
Current: -42.3%
Average: 1.16x
+1 SD: 1.58x
-1 SD: 0.75x
-2 SD: 0.34x
+2 SD: 1.99x
0.0
0.5
1.0
1.5
2.0
2.5
3.0
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
(x) Weighted-average PBR of four developers
Current PBR: 0.68x
Average since 1990: -37.1%
-23.7%
-50.4%
(80%)
(70%)
(60%)
(50%)
(40%)
(30%)
(20%)
(10%)
0%
10%
20%
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Weighted average (disc)/prem to NAV - 5 major investors(Disc)/prem
(46.5)Current NAV disc:
+1SD:
-1SD: Average since 1990: 0.77x
+1SD: 0.96x
-1 SD: 0.58x
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Weighted average PBR of six major investorsPBR (x)
Current PBR: 0.53x
The valuation of Hong
Kong property stocks
has long been an
anomaly in a global
context
The main thing that may
be lacking is the will and
determination to strive
for a place in the global
investing world
82
Wharf REIC (1997 HK): 17 January 2019
Perhaps this lack of determination to strive for a place in the global investing world is
understandable. This is because, unlike many of their counterparts overseas, the Hong
Kong property companies arguably do not really need the capital markets. In hindsight,
had the Hong Kong property companies foreseen the asset value boom in Hong Kong from
the mid-1980s, they might have been better off privatising years ago.
In any case, our read is that all along, the Hong Kong property companies seem to have
placed much greater emphasis on the commercial banks than on the capital markets. In
retrospect, the Hong Kong property companies have been financed principally by the
banks, although as they have become larger, they do need the bond market and USD debt
for larger-sized and longer-maturity financing.
However, overall, we believe the Hong Kong property companies do not see equity market
valuation as a central part of the business. It appears, in their eyes, that equity market
valuation is something that comes and goes — a factor over which they have no control.
As such, they would rather devote their time and effort to the business and hard assets. If
their stock prices surge, they would be faced with a lot of demand from investment bankers
to issue new equity, and some companies would do so on the grounds that the opportunity
to have “capital where one needs not pay interest” may not be there tomorrow.
Indeed, many of the companies appear to view their listed status as merely providing a
platform from which they can access equity capital when they need to. Some of these
companies view equity capital as something akin to “free money” that they can access
when there is a stock-market boom. As they do not intend to sell their businesses any time
soon, and they are not seeking to issue new equity any time soon, they are quite indifferent
to their stock prices. By extension, caring about share prices might be seen by
managements as “financial engineering” which would just distract them from managing the
hard assets to which they would rather devote their attention.
As such, entertaining the investment community, in a way, seems to them almost like a
service provided to the financial community to meet the expectations that society and the
financial community have of blue-chip listed companies. There are so many investors in
the world, and they come and go. As such, the thinking goes, management time might be
better deployed in projects and assets.
For many property companies, the view seems to be that the ability to stay in the business
and hold on to assets, even amid an adverse environment, and having the capital and
financial strength to buy even in downturns are central to the business. As such, Hong
Kong property companies tend to lean more towards the conservative side in terms of
dividend policy. After all, commercial bankers are not the most reliable in this world and
once dividends have been paid to shareholders, the company cannot get the money back
when it is in need of capital.
As such, some investors may get an impression that the dividends that minority
shareholders can expect from Hong Kong property companies are whatever the company
chooses to pay and there is a risk that the company could just cut the dividend when they
judge that it is in the long-term interest of the business to do so.
All things considered, we believe investors are under the impression that some Hong Kong
family property companies remain listed because they there is a perceived prestige
associated that comes with being a listed property company. In this sense, many Hong
Kong family property companies have come to be viewed as publicly traded but run
essentially like private companies.
The preceding paragraphs speak to some of the psychology surrounding perceptions of
Hong Kong’s family property companies. We can see where these perceptions come from.
After all, when the Hong Kong stock market was established over 100 years ago, listing
was an entry ticket to get “other people’s money”, so to speak.
The Hong Kong family
property companies do
not typically consider
equity market valuation
to be part of the
business
The Hong Kong family
property companies
seem to see holding
power as the key to the
business
Are Hong Kong family
property companies
more like publicly traded
private companies?
83
Wharf REIC (1997 HK): 17 January 2019
Many of the Hong Kong family property companies were listed during 1969-72, a window
in time prior to the oil crisis in 1973. Those that originated from British companies have
been listed for more than a hundred years; Wheelock and Wharf being among the
examples.
Not surprisingly, the expectations of publicly listed companies 40-50 years ago are very
different to the expectations of today. But many of Hong Kong’s family property companies
still seem to see their listed status as a fact of life. They will do what the others are doing to
comply with investors’ general expectations of listed companies, but they are not inclined
to do much more or are uncertain whether doing more would bring about a change in the
situation.
After all, paying more attention to the equity valuation of the company does not guarantee
that the valuation anomaly will disappear. It is quite clear that the valuation anomaly is an
industry-wide issue, and there is a limit on what any individual company within the sector
can do. As such, there is a view that management time is best spent focusing on hard
assets and the stock market can price the equities in whichever way it likes.
Does the preceding summary reflect reality? Given that the nature of the capital markets in
Hong Kong and globally has evolved over the years, are the companies’ views as relevant
today as they were 40-50 years ago? More importantly, will these views serve the
companies well in the capital markets and business world of the future?
In our view, the capital market is simply a place where issuers can get capital from
providers of capital from all over the world, all of which are essentially strangers to the
company. These providers of capital cannot be expected to know a lot about the families
behind these companies, or to have lots of trust and confidence in the families and the
companies’ management right from the get-go.
In a market like this, trust and confidence have to be earned. The way to earn that trust
from providers is through disclosure and governance, in our view. In our view, providers of
capital get to know about management and the families behind the companies through
what they can gather from the public arena as well as analysing the financial and other
data provided by the companies. Through this approach, providers can assess what these
companies have done over the years and how they have responded to the industry
environment during different periods of the cycle.
In our view, it requires a leap of faith for strangers to provide billions of dollars of capital to
a company based solely on information disclosed in the public arena. We are also of the
opinion that providers of capital at the secondary market level are not different in principle
from providers of capital to a company in its IPO. As such, listing is not a one-off exercise
but one that entails an ongoing obligation to the providers of capital to the company at the
secondary level, which also have a claim on the company’s assets, earnings and cashflow,
just like the families that own the largest proportion of the company’s issued shares.
These are the rules of the game in the global capital market. Companies seen as
safeguarding investors’ interests will be priced differently from those that have not earned
the market’s trust and confidence. At the same time, the global investing world remains
Western-centric, since the Western world is the main provider of capital (probably over half
of the c.USD60tn in global investing capital comes from the US alone).
In this light, it is inherently challenging for companies in Asia, or indeed outside the West,
to gain the same trust and confidence among the global investing world that is enjoyed by
Western companies. That said, we take the view of Benjamin Graham that while the stock
market is a “voting machine” in the short term, it is a “weighing machine” in the long term.
There seems to be a
cultural gap in Hong
Kong
We see the capital
market simply as a place
where issuers get capital
from providers of capital
But does the capital
market have its rules to
play by?
84
Wharf REIC (1997 HK): 17 January 2019
The rules are not easy to follow, in our view. But many of the largest companies in the
world do play by these rules, and with the pool of investing capital being as large as
USD60tn, companies that develop or master the ways to play by the rules of the capital
market can effectively remove capital constraints on the development of their business. As
such, equity market valuation has to be seen as part of the business — arguably no less
an important part of the business than managing property assets well or being able to
acquire quality sites at good prices.
Playing by the rules essentially requires building the trust and confidence of global
investors in many parts of the business, including capital allocation, governance standards,
alignment of interests, operational competency, and strategic orientation.
Now, there are companies in Asia and elsewhere that command a decent level of trust and
confidence from the global investing world. We think Link REIT is one such example
among property companies in Hong Kong.
In this light, the crux of the issue facing Hong Kong family property companies and family
business groups is this: how willing are they to integrate into the global capital market and
play by its rules? A related question concerns the extent to which the global investing world
is prepared to embrace the Hong Kong family property companies.
Another issue is that while the valuation of Hong Kong property companies is low by global
standards, their absolute market cap is not small — at about USD240bn, and with over
USD110bn in the value of their free float. We believe that a sector of this size needs a
decent sum of global investing capital to sustain its valuation. However, as Hong Kong is
far from being an important market for global funds – it is probably an ignorable market
compared with major indices – there needs to be a compelling investing case if the global
investing capital is to take a more serious look, in our view.
How willing are the Hong
Kong property
companies to integrate
into the global capital
market?
85
Wharf REIC (1997 HK): 17 January 2019
Hong Kong: listed real-estate securities
Bloomberg
No. of Share price Market cap Stake of major Free flow no. Free flow
code Name shares (m) (HKD) (USDbn) shareholder(s) (%) of shares (m) value (USDbn)
Property developers
1113 HK CKAsset 3,693 62.80 29.6 33.4 2,458 19.7
16 HK SHKProperties 2,897 123.50 45.6 50.1 1,446 22.8
12 HK HendersonLand 4,401 43.10 24.2 72.9 1,194 6.6
83 HK SinoLand 6,760 14.40 12.4 55.6 3,000 5.5
20 HK Wheelock 2,048 47.65 12.4 61.7 785 4.8
17 HK NewWorldDevelopment 10,204 11.62 15.1 44.7 5,641 8.4
139.4
67.6
Property investors
4 HK Wharf 3,047 22.70 8.8 64.1 1,093 3.2
1997 HK WharfREIC 3,036 48.55 18.8 62.0 1,153 7.1
1972 HK SwireProperties 5,850 28.20 21.0 82.0 1,053 3.8
HKL SP HongkongLand 2,353 USD6.95 16.4 50.2 1,172 8.1
101 HK HangLungProperties 4,498 15.74 9.0 58.8 1,853 3.7
14 HK HysanDevelopment 1,047 37.60 5.0 41.5 612 2.9
683 HK KerryProperties 1,455 28.50 5.3 59.7 586 2.1
41 HK GreatEagle 699 34.15 3.0 67.6 226 1.0
87.4
32.0
REITs
823 HK LinkREIT 2,109 80.05 21.5 0.1 2,107 21.5
87001 HK HuiXianREIT 5,757 3.23 2.8 42.7 3,298 1.6
2778 HK ChampionREIT 5,847 5.63 4.2 66.6 1,951 1.4
778 HK FortuneREIT 1,928 9.56 2.3 27.8 1,393 1.7
1881 HK RegalREIT 3,257 2.28 0.9 75.0 814 0.2
405 HK Yuexiu REIT 3,106 5.26 2.1 32.1 2,108 1.4
435 HK Sunlight REIT 1,647 5.30 1.1 39.6 995 0.7
1426 HK Spring REIT 1,272 3.45 0.6 38.6 781 0.3
808 HK Prosperity REIT 1,486 3.10 0.6 19.4 1,198 0.5
36.1
29.3
Niche property companies
878 HK Soundwill 283 11.08 0.4 73.4 75 0.1
173 HK K Wah 3,125 3.97 1.6 64.0 1,124 0.6
497 HK CSI Properties 10,037 0.34 0.4 50.1 5,005 0.2
201 HK Magnificent Estates 8,947 0.18 0.2 71.1 2,586 0.1
369 HK Wing Tai Properties 1,350 5.80 1.0 72.9 366 0.3
488 HK Lai Sun Development 606 13.02 1.0 72.3 168 0.3
4.6
1.5
267.5
130.5
Source: Bloomberg, Daiwa Note: prices at close on 16 January 2019
Bringing the discussion back to the company level, we highlight the importance of the de-
merger exercise of Wharf Holdings in December 2017. We see the move as an important
step taken by one of the major family business groups in Hong Kong in terms of moving
closer to the global capital market.
To put this corporate action into perspective, we contend that that there have been subtle
cultural changes taking place among the Hong Kong family property companies in recent
years. In general, the Hong Kong family property companies have been raising dividends,
and raising their stakes in the listed companies either through major shareholders or the
major listed flagships of the group buying directly on the open market. Our take is that
Hong Kong property companies have become more transparent and more willing to meet
with investors, and we believe some of them have come around to the view that share
buybacks are a legitimate way of deploying capital for all shareholders.
Hong Kong: buying by “insiders” in recent years
Family What they bought Amount involved
Lee Shau Kee Henderson Land - Over USD2bn
Kwok family SHK Properties - Over USD500m
- Over USD1.2bn for exercising their bonus warrants
Li Ka Shing Cheung Kong - Over USD2bn*
Cheng family New World - Over USD560m for the New World Development rights issue
Wheelock Wharf - Over USD2bn
Hang Lung Group Hang Lung Properties - Over USD400m
Source: Companies, Daiwa Note: *includes swap of stakes in Husky Energy
Subtle cultural changes
among Hong Kong’s
family property
companies in recent
years
86
Wharf REIC (1997 HK): 17 January 2019
Link REIT: unit buybacks
Period No. of units Avg. price Total cost Approx. % of (Year-end March) bought (m) (HKD) (HKDm) issued units
FY15 19.9 45.80 913 0.9% FY16 50.2 43.74 2,197 2.2% FY17 31.7 53.46 1,697 1.4% FY18 64.5 67.43 4,349 2.9% FY19 (YTD) 42.1 76.32 3,216 2.0% Total 208.5 59.33 12,372 9.41%
Source: HKEx, Daiwa
CK Group: share buybacks since its reorganisation
Date No. of shares Avg. price Total cost Approx. % of bought (m) (HKD) (HKDm) issued shares
CK Hutchison
Nov 2016 2.0 94.08 188 0.05% Sep 2018 1.4 90.41 130 0.04% Total 3.4 92.54 318 0.09%
CK Asset
Mar 2016 13.5 46.73 632 0.35% May 2016 0.6 45.24 29 0.02% Dec 2016 21.5 51.38 1,105 0.56% Jan 2017 23.8 51.17 1,218 0.62% Mar 2017 23.7 53.97 1,282 0.63% Apr 2017 33.9 53.60 1,819 0.90% May 2017 20.8 56.83 1,182 0.56% Jun 2017 24.2 61.17 1,481 0.65% Sep 2018 4.1 56.26 231 0.11% Total 166.3 54.00 8,979 4.40%
Source: HKEx, Daiwa
Hong Kong: DPS trend of property companies
Year DPS/DPU (HKD) Yield (%) Chg FY17/ CAGR
Company end FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18E FY19E FY18E FY19E FY06 FY06-17
Cheung Kong Dec 2.20 2.45 2.45 2.70 2.95 3.16 3.16 3.48 3.65 na na na na na na na na na
CK Asset Dec na na na na na na na na na 1.40 1.53 1.70 2.00 2.15 3.7% 4.0% na na
SHK Properties** Jun 2.20 2.30 2.50 2.50 2.70 3.35 3.35 3.35 3.35 3.35 3.85 4.10 4.65 5.00 4.3% 4.6% 86% 6%
Sino Land** Jun 0.35 0.35 0.36 0.36 0.36 0.41 0.46 0.50 0.50 0.50 0.51 0.53 0.98 0.55 7.6% 4.3% 51% 4%
Wharf Dec 0.75 0.78 0.78 0.97 0.97 1.06 1.65 1.70 1.81 1.90 2.15 1.59 0.70 0.75 3.4% 3.6% 112% 7%
Henderson land* Dec 0.87 0.91 0.91 0.5 0.83 0.83 0.88 1.06 1.10 1.45 1.55 1.71 1.75 1.80 4.5% 4.7% 97% 6%
Hysan Dec 0.5 0.6 0.68 0.68 0.74 0.79 0.95 1.17 1.23 1.32 1.35 1.37 1.45 1.55 3.7% 4.0% 174% 10%
Link REIT^^** Mar 0.218 0.674 0.744 0.840 0.974 1.105 1.295 1.465 1.658 1.828 2.062 2.284 2.498 2.801 3.3% 3.8% 239% 13%
Hang Lung Prop Dec 0.51 0.56 0.66 0.66 0.71 0.71 0.74 0.75 0.76 0.75 0.75 0.75 0.77 0.78 5.0% 5.1% 47% 4%
Fortune REIT^ Dec na 0.351 0.370 0.302 0.244 0.263 0.324 0.360 0.417 0.469 0.492 0.508 0.549 0.570 6.2% 6.4% 45% 4%
MTRC Dec 0.42 0.45 0.48 0.52 0.59 0.76 0.79 0.92 1.05 1.06 1.07 1.12 1.20 1.30 3.0% 3.3% 167% 9%
Source: Companies, Daiwa forecasts Note: *Henderson declared a 1-for-10 bonus issue every year in FY12-17, **FY18E DPS for SHKP, Sino Land and Link REIT are actual reported DPS ^Fortune REIT’s DPU growth since FY07, ^^Link REIT’s DPU growth since FY07 as it was listed in November 2005
In a nutshell, we view the establishment of Wharf REIC precisely as an attempt by a major
family business group in Hong Kong to adapt to modern times.
How far can it go? Will it still be priced in the same old way or will the de-merger make a
difference? All things considered, we take the view that Wharf REIC has better prospects
than many other property players of being admitted into the league of premier global
property stocks. In the section below we expand on the reasons for our view.
1. Wharf REIC has a simple structure
Wharf REIC is a simple company, with 5 assets directly under it, along with a 72% stake in
Harbour Centre. We see a company with hidden value that can be unlocked by asset
disposals or corporate action (such as privatisation). In terms of asset structure, Wharf
REIC is a more straightforward proposition than most major Hong Kong property
companies which tend to own many different assets, as some of the companies also
engage in residential property development and own utilities businesses as well.
Our read is that the diversity of their businesses has affected the global investing world’s
acceptance of the Hong Kong family property companies, because in the Western world
many major players own just income-producing property assets and focus on one
particular segment, be it office, retail or logistics properties. As such, the mainstream
Wharf REIC is a simple
company
87
Wharf REIC (1997 HK): 17 January 2019
business model of Hong Kong family property companies does not readily fit into the global
template for property companies.
In this light, Wharf REIC is arguably a company designed to fit into the global template in
terms of asset structure. Wharf Group actually owns a diverse range of assets and the de-
merger exercise is about singling out only the Hong Kong investment properties to put into
Wharf REIC and let Wharf Holdings keep the rest. As such, in terms of asset structure,
Wharf REIC is as straightforward as could be. It is almost a 2-asset company, with Harbour
City and Times Square accounting for about 90% of its rental income and asset value.
Since Harbour City accounts for about 70% of Wharf REIC’s earnings and NAV, Wharf
REIC can almost be considered a one-asset company; and Harbour City is clearly a quality
property asset in terms of productivity, even by global standards.
2. Wharf REIC has the asset quality and retail credentials to be seen as another global play
The second reason we think Wharf REIC has the credentials to be admitted into the league
of premier stocks in global property over time is its asset quality. As highlighted on pages
23-46, our view is that Harbour City is a one-of-a-kind property asset. It excels in sales
productivity, and our view is that it may become one of the retail properties globally that not
only does well in the age of e-commerce but could actually benefit from the trend. At the
same time, Harbour City’s mall only accounts for 25% of Harbour City’s GFA, and we
believe that its office component has considerable upgrade potential. As such, Harbour
City could well be one of the most productive pieces of property assets globally. We
believe its asset quality will continue to gain attention from global investors.
Importantly, we believe that being seen as global plays – ie, being seen as important
companies in the global arena in any given industry – could be the path whereby Hong
Kong family property companies gain greater recognition from the global capital market.
We think 2 companies in Hong Kong have made notable progress along this path: Link
REIT and Swire Properties (1972 HK, HKD28.20, Buy [1]).
Apart from being a REIT, we think another factor which has helped Link REIT’s valuation is
that in the global REIT sector, there is probably no other REIT which can match its organic
DPU growth of a 12% CAGR since its listing in 2005. Indeed, in global property, few if any
players can match Link REIT’s record of delivering sustained DPU growth.
Meanwhile, another Hong Kong family property company that appears to be following the
same path is Swire Properties. We reiterate our long-held view that Swire Properties has
pioneered a unique business model to run commercial properties which revolves around
using large-scale mixed developments to transform locations. We believe the model has
worked in Hong Kong and, increasingly, in China and Miami. Importantly, the 2 Hong Kong
locations it has been nurturing for several decades – Admiralty and Island East – appear to
be on track for a major harvesting period over the coming years.
Swire Properties was the second-best-performing Hong Kong property stock in 2018,
which we see as evidence of the global investing world’s recognition of the company’s
asset quality and the merits of its differentiated business model.
We believe Wharf REIC could be the third Hong Kong property company to move along
this path towards being a global play.
Wharf REIC’s asset
quality and retail track
record should accord it
the credentials to be
seen as a global play
Link REIT has been
progressing on the path
to being a global play…
… and we think Swire
Properties has been
doing the same
88
Wharf REIC (1997 HK): 17 January 2019
Swire Properties: PBR since listing Hong Kong Property: share-price performance (2018)
Source: Company, Datastream, Daiwa Source: Bloomberg, Daiwa
Global investment universe forecasts
Global investing world by countries Global investing world by sectors
Source: Daiwa:
3. The REIT route offers promise
The third reason we are upbeat on Wharf REIC’s credentials to be admitted into the league
of premier stocks in global property is that it has gone the REIT route — or taken a path
closely resembling it. Wharf REIC is a real estate investment corporation rather than a
REIT, and so is technically not yet a REIT and not subject to the regulations under the
Hong Kong REIT code. We think it is noteworthy that Wharf REIC declared a payout ratio
of 65% when it was formed in November 2017 — a high ratio and uncommon for traditional
Hong Kong companies.
Although its payout ratio is not as high as those of some of the H-REITs (at least 90% of
distributable income), it is higher than those of traditional property companies in Hong
Kong. Since c.70% of Wharf REIC’s earnings are from Harbour City, we believe some
investors may view it a “Harbour City REIT”, in that all the dividends that shareholders get
come from the Harbour City component, meaning it is paying out 90% of its earnings or
distributable income as dividends (like the H-REITs). Seen in this light, buying Wharf REIC
is akin to paying for only a Harbour City REIT and getting the rest of Wharf REIC’s assets
(Times Square, Crawford House, Wheelock House, Plaza Hollywood and the 72% stake in
Harbour Centre) “for free”.
average since IPO: 0.66x
+1SD: 0.73x
-1SD: 0.59x
0.4
0.5
0.6
0.7
0.8
0.9
1.0
2012 2013 2014 2015 2016 2017 2018
Swire Properties PBRPBR (x)
Current PBR: 0.60x
(40) (35) (30) (25) (20) (15) (10) (5) 0 5 10 15
MidlandWharf
Hang Lung PropertiesGreat Eagle
Henderson LandCK Asset
SMALL/MID CAPSSHKP
DEVELOPERSHSI
HK LandProsperity REIT
HysanMTRC
Wharf REICRegal REIT
Fortune REITChampion REIT
Sunlight REITYuexiu REIT
INVESTORSSino Land H-REITs
Swire PropertiesLink REIT
(%)
Wharf REIC can be seen
as an important
constituent in the
Greater H-REIT/
Landlord sector
89
Wharf REIC (1997 HK): 17 January 2019
In our opinion, one issue faced by Hong Kong family property companies is that the Hong
Kong equity market as a whole is facing a temporary oversupply of equities. The situation
for the Hong Kong family property companies is exacerbated by the fact that their business
models look different from the global norm. As such, if the global investing world were a
department store, there would be no department for the Hong Kong family property
companies to fit into.
By contrast, in the global investment department store, there is already an established
REIT department. Link REIT and the H-REITs have successfully established a position in
this department. We believe that the H-REITs are collectively evolving into a Greater H-
REIT/ Landlord sector, which would benefit the H-REITs and landlord companies in Hong
Kong. Our view is that Wharf REIC could well be a vehicle to ride on this trend.
Our view is that there are 3 paths for Hong Kong family property companies to gain greater
recognition in the global capital market. The first is to be seen as a global play; the second
is to take the form of a REIT; and the third is through capital allocation (where the Hong
Kong family property companies qualify as global plays by virtue of their track records in
capital allocation, which results in their being viewed as similar to private equity firms
rather than traditional property companies. We believe that CK Asset is a leading stock
among Hong Kong property companies on this path).
As for Wharf REIC, we believe it qualifies for being on the first and second paths.
Global investment universe
Source: Daiwa
90
Wharf REIC (1997 HK): 17 January 2019
Global investment universe
Source: Daiwa
Structure of the Global REIT sector
Source: Bloomberg, EPRA, Daiwa
4. Offering transparency and good disclosure
The fourth reason we are optimistic about Wharf REIC’s credentials to be admitted into the
league of premier stocks in global property over time is that it looks to have a transparent
earnings structure and good disclosure. We note that tenant sales are viewed by many
landlords in Hong Kong as highly sensitive information and the Wharf group is the first –
and so far only landlord – which discloses tenant sales in systematic fashion. On the
whole, we believe Wharf REIC’s disclosure and transparency level ranks highly among
Hong Kong family property companies and this factor should enhance its appeal to global
investors. We believe that facts and figures do not lie and, over time, disclosure and
transparency are the best ways to address any of the market’s biases and distrust about
family companies.
5. A play on the Greater Bay Area
Last but not least, we expect the development of the Greater Bay Area to have significant
implications for Hong Kong and its commercial property sector. In our view, the Greater
Bay Area creates significant opportunities, but it takes an innovative and dynamic landlord
to tap into this potential to its fullest. We believe Wharf REIC is a retail landlord that has
been a pioneer in embracing Chinese consumer demand, and we expect it to remain a
leading force in this regard. Indeed, we believe its leading position could well extend to the
office sector. In terms of commercial districts in Hong Kong, we believe that Tsim Sha Tsui
and Causeway Bay are among the best positioned in terms of tapping the opportunities
associated with the Greater Bay Area, and hence see Wharf REIC as a good play on this
theme.
US 59%
Europe 17%
Japan 7%
Australia 5%
UK 4%
Singapore 2%
Hong Kong 2%Others 3%
Transparency and
disclosure level ranks
high among Hong Kong
family property
companies
Looks well positioned to
ride on the possibilities
offered by the Greater
Bay Area
91
Wharf REIC (1997 HK): 17 January 2019
Hong Kong: the metropolitanisation of the property market
Source: Daiwa
Hong Kong: book values of property companies are conservative
Achieved price Valuation Profit Achieved price vs Company Date (HKDm) (HKDm) (HKDm) book cost (x)
Sunlight REIT’s disposal of Palatial Stand Property Jan 2018 101 43 58 2.3 Wing Tai’s disposal of W Square Jan 2018 2,549 2,125 734 1.3 Fortune REIT’s disposal of Provident Square Dec 2017 2,000 1,061 939 1.9 Henderson Land’s disposal of Golden Centre Sep 2016 4,368 2,372 1,996 1.8 Sunlight REIT’s disposal of 3 non-core properties May 2015 920 586 333 1.6 Fortune REIT’s disposal of Nob Hill Square Feb 2015 648 438 210 1.5 Link REIT's 7 batches: Total 12 properties Dec 2018 12,010 9,088 2,922 1.3 Total 17 properties Nov 2017 23,000 15,165 7,835 1.5 Total 5 properties Dec 2016 3,636 2,818 818 1.3 Total 9 properties Mar/Apr 2016 3,652 3,060 592 1.2 Total 5 properties Oct 2015 1,716 1,317 400 1.3 Total 5 properties Sep 2014 1,716 1,593 123 1.1 Total 4 properties May 2014 1,240 896 344 1.4 Hang Lung Prop disposal of non-core assets 2013 6,800 4,652 2,148 1.5 Cheung Kong's disposal of Ginza Kingswood 2013 5,800 3,040 2,760 1.9
Source: HKEx, Daiwa
92
Wharf REIC (1997 HK): 17 January 2019
Major cases of NAV realisation in recent years GFA Price Psf price Implied
Date Property assets District (sq ft) Buyer Vendor (HKDm) (HKD/sq ft) cap rate* Remarks
Office property
Jun 2018 Cityplaza Three & Cityplaza Four Quarry Bay 769,636 A Mainland investor Swire Properties 15,000 19,500 2.3% En-bloc
Apr 2018 Far East Finance Centre (33/F) Admiralty 10,800 Local investor Local investor 660 61,111 nd Record high psf
Apr 2018 9 Queen’s Road Central (39/F) Central 8,570 Local investor Local investor 514 60,000 1.5% Top floor
Jan 2018 W Square Wanchai 128,600 Local investor Wing Tai 2,849 22,152 2.0% En-bloc
Jan 2018 18 King Wah Road North Point 329,752 China Create Capital & Taiping
Henderson Land 9,950 30,174 na En-bloc, newly completed
Nov 2017 The Center (~75% stake) Central 1,218,200 China Energy R&C consortium
CK Asset 40,200 33,000 2.0% En-bloc (~75% of the property)
Oct 2017 Fung Shun Commercial Building Mongkok 34,651 (GRA) Sunlight REIT Chong Hing Bank 658 18,990 3.0% En-bloc
Oct 2017 8 Bay East Kwun Tong 596,217 LVGEM Wheelock 9,000 15,095 nd En-bloc, under-construction
Sep 2017 The Center (79/F) Central 13,213 A Mainland investor Tai United 738 55,854 nd Top floor
Oct 2016 Junction of Wang Chiu Rd / Lam Lee St Kowloon Bay 555,035 Local investor Swire Properties 6,528 11,762 3.1% En-bloc, under-construction
Oct 2016 Junction of Wang Chiu Rd / Lam Lee St Kowloon Bay 555,035 Local investor Swire Properties 6,528 11,762 3.1% En-bloc, under-construction
Sep 2016 Golden Centre Sheung Wan 156,000 Local investor Henderson Land 4,368 28,000 2.0% En-bloc
Jul 2016 One HarbourGate (east tower) Hunghom 280,000 Cheung Kei Group Wheelock 4,500 16,071 <3.0% En-bloc
Jun 2016 The Center (79/F) Central 13,213 A mainland investor Hysan’s Lee family 500 37,841 nd 79/F
Feb 2016 770 Nathan Road Mongkok 284,829 Link REIT HKSAR Government 5,910 20,750 4.0% En-bloc
Feb 2016 Dah Sing Financial Centre Wanchai 400,113 China Everbright group SEA Holdings 10,000 24,992 nd En-bloc
Nov 2015 MassMutual Tower Wanchai 345,433 Evergrande Chinese Estates 12,500 36,186 2.0% En-bloc
Nov 2015 One HarbourGate (west tower) Hunghom 393,000 China Life Insurance Wheelock 5,850 14,885 3.0% En-bloc, under-construction
Jun 2014 One Bay East (east tower) Kowloon East 512,000 Citigroup Wheelock 5,425 10,595 3.3% En-bloc, under-construction
Dec 2013 9 Chong Yip Street Kowloon East 136,595 Prosperity REIT Hutchison Whampoa 1,010 7,394 3.0% En-bloc
Dec 2013 DCH Commercial Centre Island East 389,000 Swire Prop & an inv fund CITIC Pacific 3,900 10,026 3.8% En-bloc
May 2013 Kowloon Commerce Centre (5 floors) Kwai Chung 116,756 China Mobile SHK Properties 1,027 8,800 3.0% 5 floors
May 2013 Citibank Plaza (4 floors) Central 78,316 Champion REIT HKSAR Government 2,160 27,581 3.0% 4 floors
Apr 2003 One Bay East (west tower) Kowloon East 512,000 Manulife Wheelock 4,500 8,789 4.0% En-bloc, under-construction
Feb 2013 113 Argyle Street Mong Kok 328,866 Hang Seng Bank Nan Fung (unlisted) 2,900 8,818 3.4% En-bloc
Oct 2012 AIA Tower (formerly Stanhope House) Island East 299,615 AIA Hang Lung Properties 2,398 8,004 3.6% En-bloc
Dec 2012 Exchange Tower (7 floors) Kowloon East 195,875 Hang Seng Bank Sino Land 1,560 8,000 3.8% 7 floors
May 2012 50 Connaught Road Central 180,000 Agricultural Bank of China National Electronics 4,880 27,111 3.5% En-bloc
Jan 2012 CCB Centre Kowloon East 348,620 China Construction Bank Sino Land 2,510 7,200 4.0% En-bloc
Retail property
Dec 2018 A basket of 12 properties Various locations 578,720 (IFA) GAW Capital consortium Link REIT 12,010 20,753 (IFA) 2.9% En-bloc
Dec 2017 Provident Square North Point 180,238 (GRA) An independent 3rd party Fortune REIT 2,000 11,100 (GRA) 1.8% En-bloc
Nov 2017 A basket of 17 properties Various locations 1,201,105 (IFA) GAW Capital consortium Link REIT 23,000 19,150 (IFA) 2.8% En-bloc
Dec 2014 Laguna Plaza Kwun Tong 163,203 (GRA) Fortune REIT CLSA Property Fund 1,919 11,755 (GRA) 4.3% En-bloc
Aug 2014 Lions Rise mall Wong Tai Sin 126,319 Link REIT Kerry Properties 1,380 10,924 2.4% En-bloc
Jul 2014 Bigfoot Centre Causeway Bay 67,150 CLSA Property Fund Macau investor 1,600 23,827 nd En-bloc
Jan 2014 8 Russell Street Causeway Bay 81,000 Individual investors CLSA Property Fund 2,500 30,864 1.9% Strata-title sales
Jun 2013 Kingswood Ginza mall Tin Shui Wai 665,244 Fortune REIT Cheung Kong 5,849 8,792 4.1% En-bloc
Feb 2013 OLIV, 15 Sharp Street East Causeway Bay 37,500 Individual investors Local family 1,450 38,800 1.5% Strata-title sales
Jan 2013 The SHARP, Sharp Street East Causeway Bay 44,500 Individual investors Soundwill 1,500 33,576 1.8% Strata-title sales
Jul 2011 Festival Walk Kowloon Tong 1,195,248 Mapletree Investment Swire Properties 18,800 18,063 4.6% En-bloc
Source: Savills, CBRE, Hong Kong Economic Times, Daiwa Note: implied cap rate is based on estimated sport rent for comparable buildings in the area; nd = not disclosed
93
Wharf REIC (1997 HK): 17 January 2019
Forecasts and valuation
We see Wharf REIC as a high-quality commercial landlord in Hong Kong that is well
positioned to deliver sustained earnings growth in the coming years. Our positive view is
predicated on the following factors.
First, Harbour City is a one-of-a-kind property asset that appears poised to enter another
chapter in its development. We believe that Harbour City has responded to the retail
market downturn in 2014-16 by strengthening the non-luxury segment of its mall, which
has given the mall a solid platform to recover once the market environment improves.
In our view, Harbour City is more than just the luxury component of shops on Canton
Road. Instead, we view Harbour City as a mall consisting of various clusters. Apart from
luxury goods, our read is that it has built up a strong presence – arguably the strongest in
Hong Kong in some cases – in areas such as cosmetics, children’s wear, sportswear,
jewellery and beauty products. By building up a critical mass of among proven retailers in
each trade, the Harbour City mall is in a strong position to retain customers and attract new
ones to Hong Kong, which we believe bodes well for its ability to maintain or increase its
market share in the Hong Kong retail property sector, which in turn should be supported by
ongoing improvements in the city’s transport infrastructure and the continued development
of the Greater Bay Area.
Meanwhile, as shown in the tables below, a deep dive into the distribution of sales and
rental among different trades within both Harbour City and Times Square suggests that
there is a wide range. We think this shows there is considerable scope for an experienced
mall manager to use tenant optimisation and trade mix to drive tenant sales and rental
income, especially if it can succeed in compelling new and quality shoppers around the
world to shop at its malls.
Importantly, we see room for further increases in the achieved tenant sales of Harbour City.
The table below shows our analysis of the sensitivity of the gross rental income of Harbour
City to achieved tenant sales.
Harbour City: sensitivity of retail rental income to tenant sales and occupancy cost
Retail rental income Tenant sales (HKDm)
(HKDm)
25,000 30,200 35,000 40,000 45,000 50,000
Occ
up
ancy
co
st (
%)
15.0% 3,750 4,530 3,750 6,000 6,750 7,500
16.0% 4,000 4,832 4,000 6,400 7,200 8,000
17.0% 4,250 5,134 4,250 6,800 7,650 8,500
18.0% 4,500 5,436 4,500 7,200 8,100 9,000
19.0% 4,750 5,738 4,750 7,600 8,550 9,500
20.0% 5,000 6,040 5,000 8,000 9,000 10,000
21.0% 5,250 6,342 5,250 8,400 9,450 10,500
21.9% 5,486 6,627 7,680 8,777 9,875 10,972
22.0% 5,500 6,644 5,500 8,800 9,900 11,000
23.0% 5,750 6,946 5,750 9,200 10,350 11,500
24.0% 6,000 7,248 6,000 9,600 10,800 12,000
25.0% 6,250 7,550 6,250 10,000 11,250 12,500
Source: Daiwa estimates Note: Note: The shaded area is Harbour City's achieved gross rental income in 2017
We expect Harbour City
to enter another chapter
in its development
94
Wharf REIC (1997 HK): 17 January 2019
Harbour City: breakdown of mall’s tenant sales, GFA, and gross rental by major trades
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Tenant sales (HKDm) 4,700 6,800 7,780 8,950 11,400 13,400 15,500 20,300 27,100 31,000 33,800 35,000 30,700 27,700 30,200
Breakdown of tenant sales by trade (%)
Fashion nd nd nd nd nd nd nd nd nd nd 24.1% 25.0% 25.0% 25.3% 24.3%
Leather goods nd nd nd nd nd nd nd nd nd nd 26.7% 26.4% 26.4% 24.3% 24.7%
Jewellery, beauty & accessories nd nd nd nd nd nd nd nd nd nd 21.4% 21.7% 21.7% 21.9% 23.7%
Department store, confectionary nd nd nd nd nd nd nd nd nd nd 12.8% 12.1% 12.1% 13.2% 12.4%
F&B, entertainment nd nd nd nd nd nd nd nd nd nd 3.2% 3.1% 3.1% 4.7% 5.4%
Children's wear, toys nd nd nd nd nd nd nd nd nd nd 2.2% 2.3% 2.3% 2.8% 2.7%
Sportswear nd nd nd nd nd nd nd nd nd nd 1.3% 1.5% 1.5% 2.1% 1.9%
Electrical, audio-visual equipment nd nd nd nd nd nd nd nd nd nd 7.6% 7.0% 7.0% 5.0% 4.4%
Others nd nd nd nd nd nd nd nd nd nd 0.7% 0.9% 0.9% 0.7% 0.5%
100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of GFA by trade (%)
Fashion 26.6% 21.6% 24.7% 26.3% 22.2% 25.2% 26.8% 29.9% 29.9% 29.1% 27.6% 30.0% 29.1% 27.1% 29.8%
Leather goods 8.2% 8.1% 7.7% 8.4% 13.0% 12.0% 11.8% 11.3% 12.0% 11.0% 16.6% 12.1% 13.1% 12.5% 11.5%
Jewellery, beauty & accessories 6.2% 5.5% 6.2% 5.5% 5.8% 6.5% 20.6% 7.8% 7.8% 7.7% 8.0% 7.7% 7.8% 7.7% 8.4%
Department store, confectionary 13.9% 13.7% 16.4% 21.7% 22.3% 21.8% 7.4% 17.6% 19.4% 22.1% 19.6% 19.7% 19.6% 23.8% 17.3%
F&B, entertainment 23.6% 24.4% 20.2% 14.0% 15.8% 15.3% 15.5% 14.0% 13.6% 13.8% 14.8% 14.7% 15.4% 15.5% 20.5%
Children's wear, toys 8.9% 7.7% 8.3% 8.7% 7.3% 7.2% 6.6% 6.7% 6.7% 6.4% 6.2% 5.2% 5.1% 4.9% 5.0%
Sportswear nd 5.5% 4.3% 4.1% 3.6% 3.0% 3.0% 3.5% 2.8% 2.6% 2.2% 2.2% 2.2% 3.0% 3.6%
Electrical, audio-visual equipment nd 3.8% 3.1% 3.0% 2.5% 2.2% 2.3% 2.4% 2.9% 2.1% 1.9% 2.0% 1.9% 1.6% 1.6%
Others nd 9.7% 9.1% 8.3% 7.5% 6.8% 6.0% 6.8% 4.9% 5.2% 3.1% 6.4% 5.8% 3.9% 2.3%
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of rental by trade (%)
Fashion 41.8% 35.7% 35.4% 38.8% 36.9% 35.7% 36.4% 34.2% 32.8% 31.0% 34.0% 34.4% 37.8% 38.8% 37.9%
Leather goods 15.8% 16.8% 16.9% 18.0% 18.8% 23.2% 23.9% 24.6% 24.8% 24.1% 24.7% 23.7% 21.9% 21.4% 20.5%
Jewellery, beauty & accessories 9.4% 9.9% 11.2% 8.4% 10.7% 11.2% 11.5% 15.1% 16.8% 16.2% 17.9% 18.7% 19.2% 20.5% 20.2%
Department store, confectionary 10.0% 9.4% 9.3% 10.9% 13.2% 12.2% 12.0% 12.0% 12.8% 16.4% 11.5% 11.3% 8.6% 6.7% 9.3%
F&B, entertainment 9.7% 10.0% 8.3% 6.6% 6.2% 5.6% 5.2% 4.5% 3.5% 3.4% 3.6% 3.3% 3.5% 3.7% 4.0%
Children's wear, toys 4.1% 4.8% 5.1% 4.8% 4.2% 3.3% 3.5% 3.2% 2.7% 2.7% 2.8% 2.8% 3.0% 3.1% 2.8%
Sportswear nd 5.0% 5.2% 4.9% 3.6% 3.2% 2.8% 2.3% 2.2% 2.0% 1.8% 1.9% 2.1% 2.2% 2.1%
Electrical, audio-visual equipment nd 3.1% 3.2% 3.2% 2.7% 2.5% 2.2% 2.1% 2.9% 2.5% 2.5% 2.2% 2.2% 1.9% 1.7%
Others nd 5.3% 5.4% 4.4% 3.7% 3.1% 2.5% 2.0% 1.5% 1.7% 1.2% 1.7% 1.7% 1.7% 1.5%
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of tenant sales by trade (HKDm)
Fashion na na na na na na na na na na 8,146 8,750 7,675 7,008 7,339
Leather goods na na na na na na na na na na 9,025 9,240 8,105 6,731 7,459
Jewellery, beauty & accessories na na na na na na na na na na 7,233 7,595 6,662 6,066 7,157
Department store, confectionary na na na na na na na na na na 4,326 4,235 3,715 3,656 3,745
F&B, entertainment na na na na na na na na na na 1,082 1,085 952 1,302 1,631
Children's wear, toys na na na na na na na na na na 744 805 706 776 815
Sportswear na na na na na na na na na na 439 525 461 582 574
Electrical, audio-visual equipment na na na na na na na na na na 2,569 2,450 2,149 1,385 1,329
Others na na na na na na na na na na 237 315 276 194 151
4,700 6,800 7,780 8,950 11,400 13,400 15,500 20,300 27,100 31,000 33,800 35,000 30,700 27,700 30,200
Breakdown of GFA by trade (HKDm)
Fashion 506,198 413,208 472,511 503,119 432,456 490,896 522,064 582,452 582,452 596,259 565,524 614,700 596,259 555,279 616,264
Leather goods 156,046 154,953 147,301 160,692 253,240 233,760 229,864 220,124 233,760 225,390 340,134 247,929 268,419 256,125 237,820
Jewellery, beauty & accessories 117,986 105,215 118,606 105,215 112,984 126,620 401,288 151,944 151,944 157,773 163,920 157,773 159,822 157,773 173,712
Department store, confectionary 264,517 262,081 313,732 415,121 434,404 424,664 144,152 342,848 377,912 452,829 401,604 403,653 401,604 487,662 357,764
F&B, entertainment 449,108 466,772 386,426 267,820 307,784 298,044 301,940 272,720 264,928 282,762 303,252 301,203 315,546 317,595 423,940
Children's wear, toys 169,367 147,301 158,779 166,431 142,204 140,256 128,568 130,516 130,516 131,136 127,038 106,548 104,499 100,401 103,400
Sportswear na 105,215 82,259 78,433 70,128 58,440 58,440 68,180 54,544 53,274 45,078 45,078 45,078 61,470 74,448
Electrical, audio-visual equipment na 72,694 59,303 57,390 48,700 42,856 44,804 46,752 56,492 43,029 38,931 40,980 38,931 32,784 33,088
Others na 185,561 174,083 158,779 146,100 132,464 116,880 132,464 95,452 106,548 63,519 131,136 118,842 79,911 47,564
1,903,000 1,913,000 1,913,000 1,913,000 1,948,000 1,948,000 1,948,000 1,948,000 1,948,000 2,049,000 2,049,000 2,049,000 2,049,000 2,049,000 2,068,000
Breakdown of rental by trade (HKDm)
Fashion 431 426 456 571 655 773 928 1,001 1,171 1,309 1,669 1,952 2,249 2,408 2,512
Leather goods 163 200 218 265 334 503 609 720 886 1,018 1,213 1,345 1,303 1,328 1,359
Jewellery, beauty & accessories 97 118 144 124 190 243 293 442 600 684 879 1,061 1,142 1,272 1,339
Department store, confectionary 103 112 120 160 234 264 306 351 457 693 565 641 512 416 616
F&B, entertainment 100 119 107 97 110 121 133 132 125 144 177 187 208 230 265
Children's wear, toys 42 57 66 71 75 71 89 94 96 114 137 159 178 192 186
Sportswear na 60 67 72 64 69 71 67 79 84 88 108 125 137 139
Electrical, audio-visual equipment na 37 41 47 48 54 56 61 104 106 123 125 131 118 113
Others na 63 69 65 66 67 64 59 54 72 59 96 101 106 99
1,032 1,193 1,287 1,472 1,775 2,166 2,550 2,928 3,571 4,223 4,909 5,674 5,949 6,207 6,627
Source: Company, Daiwa estimates; nd=Non-disclosed
95
Wharf REIC (1997 HK): 17 January 2019
Harbour City: breakdown of mall’s tenant sales, GFA, and gross rental by major trades (cont’d)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Rental per sq ft - gross (HKD)
Fashion 71 86 80 95 126 131 148 143 168 183 246 265 314 361 340
Leather goods 87 108 123 137 110 179 221 273 316 376 297 452 404 432 476
Jewellery, beauty & accessories 69 94 101 98 140 160 61 242 329 361 447 560 596 672 642
Department store, confectionary 33 36 32 32 45 52 177 85 101 127 117 132 106 71 144
F&B, entertainment 19 21 23 30 30 34 37 40 39 42 49 52 55 60 52
Children's wear, toys 21 32 34 35 44 42 58 60 62 72 90 124 142 160 150
Sportswear na 47 68 77 76 99 102 82 120 132 163 199 231 185 156
Electrical, audio-visual equipment na 42 58 68 82 105 104 110 153 204 263 254 280 300 284
Others na 28 33 34 37 42 45 37 47 56 77 61 71 110 174
45 52 56 64 76 93 109 125 153 172 200 231 242 252 267
Sales per sq ft (HKD)
Fashion na na na na na na na na na na 14,404 14,235 12,872 12,621 11,908
Leather goods na na na na na na na na na na 26,532 37,269 30,195 26,281 31,366
Jewellery, beauty & accessories na na na na na na na na na na 44,126 48,139 41,683 38,450 41,203
Department store, confectionary na na na na na na na na na na 10,773 10,492 9,250 7,498 10,467
F&B, entertainment na na na na na na na na na na 3,567 3,602 3,016 4,099 3,847
Children's wear, toys na na na na na na na na na na 5,853 7,555 6,757 7,725 7,886
Sportswear na na na na na na na na na na 9,748 11,646 10,216 9,463 7,707
Electrical, audio-visual equipment na na na na na na na na na na 65,983 59,785 55,200 42,246 40,160
Others na na na na na na na na na na 3,725 2,402 2,325 2,426 3,175
2,470 3,555 4,067 4,679 5,852 6,879 7,957 10,421 13,912 15,129 16,496 17,082 14,983 13,519 14,603
Implied occupancy cost (%)
Fashion nd nd nd nd nd nd nd nd nd nd 20.5% 22.3% 29.3% 34.4% 34.2%
Leather goods nd nd nd nd nd nd nd nd nd nd 13.4% 14.6% 16.1% 19.7% 18.2%
Jewellery, beauty & accessories nd nd nd nd nd nd nd nd nd nd 12.1% 14.0% 17.1% 21.0% 18.7%
Department store, confectionary nd nd nd nd nd nd nd nd nd nd 13.0% 15.1% 13.8% 11.4% 16.5%
F&B, entertainment nd nd nd nd nd nd nd nd nd nd 16.3% 17.3% 21.9% 17.6% 16.3%
Children's wear, toys nd nd nd nd nd nd nd nd nd nd 18.5% 19.7% 25.3% 24.8% 22.8%
Sportswear nd nd nd nd nd nd nd nd nd nd 20.1% 20.5% 27.1% 23.5% 24.3%
Electrical, audio-visual equipment nd nd nd nd nd nd nd nd nd nd 4.8% 5.1% 6.1% 8.5% 8.5%
Others nd nd nd nd nd nd nd nd nd nd 24.9% 30.6% 36.6% 54.4% 65.8%
22.0% 17.5% 16.5% 16.4% 15.6% 16.2% 16.5% 14.4% 13.2% 13.6% 14.5% 16.2% 19.4% 22.4% 21.9%
Source: Company, Daiwa estimates; nd=Non-disclosed
Meanwhile, Harbour City’s office rental income from 2H19 should be boosted by the
conversion of one of its serviced apartment towers into offices, in our opinion. With Central
evolving into a high-unit rent market, we expect a positive spillover to other buildings in
Central (such as Wheelock House and Crawford House) and other sub-markets such as
Tsim Sha Tsui and Causeway Bay. Passing rent in Wharf REIC’s Tsim Sha Tsui offices is
only c.HKD47/sq ft on average, and hence we see considerable scope for a rental uplift in
its offices.
Harbour City: sensitivity of office gross rental income to achieved unit rent
Average achieved unit rent for offices, gross (HKD/sq ft/month)
40 45 47 50 55 60 65 70
Annual gross rental (HKDm) 2,306 2,595 2,492 2,883 3,171 3,460 3,748 4,036
Source: Company, Daiwa estimates Note: HKD2,492m (highlighted) is the achieved gross rental income of Harbour City offices in 2017 based on 4.445m sq ft GFA (before the conversion
of the serviced apartments into offices). Harbour City's gross rental income from offices shall benefit from the conversion of one serviced apartment tower into offices from 2020 onwards
Wharf REIC: sensitivity of gross rental income from offices to achieved unit rent
Average achieved unit rent for offices, gross (HKD/sq ft/month)
40 45 50 55 60 65 70 75 80
Annual gross rental (HKDm) 2,953 3,323 3,468 4,061 4,430 4,799 5,169 5,538 5,907
Source: Company, Daiwa estimates Note: HKD3,468m (highlighted) is the achieved gross rental income of Wharf REIC offices in 2017 based on 5.8m sq ft GFA (before the conversion of
the serviced apartments into offices). Wharf REIC's gross rental income from offices shall benefit from the conversion of one serviced apartment tower into offices from 2020 onwards
We expect to see upside
in Wharf REIC’s office
rentals
96
Wharf REIC (1997 HK): 17 January 2019
Harbour City: KPI
GFA (sq.ft.) 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Retail 1,903,000 1,913,000 1,913,000 1,913,000 1,948,000 1,948,000 1,948,000 1,948,000 1,948,000 2,049,000 2,049,000 2,049,000 2,049,000 2,049,000 2,068,000
Office 4,445,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,263,000 4,263,000 4,263,000 4,263,000 4,263,000 4,287,000
Serviced apartments 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 656,000
Hotels 1,113,000 1,225,000 1,225,000 1,225,000 1,225,000 1,225,000 1,225,000 1,225,000 1,225,000 1,229,000 1,229,000 1,229,000 1,229,000 1,229,000 1,115,000
Pacific Club 139,000 139,000 139,000 139,000 139,000 139,000 139,000 139,000 139,000 139,000 139,000 139,000 139,000 139,000 138,000
Ocean Terminal extension - - - - - - - - - - - - - - 145,000
8,270,000 8,382,000 8,382,000 8,382,000 8,417,000 8,417,000 8,417,000 8,417,000 8,417,000 8,350,000 8,350,000 8,350,000 8,350,000 8,350,000 8,409,000
Occupancy rate % (avg)
Retail 96% 98% 99% 96% 100% 95% 95% 96% 97% 98% 98% 98% 99% 97% 96%
Office 86% 92% 97% 95% 92% 95% 93% 91% 94% 96% 96% 96% 98% 97% 96%
Serviced apartments 70% 78% 84% 75% 87% 89% 79% 86% 88% 84% 78% 74% 71% 73% 95%
Hotel and Club 67% 91% 89% 90% 90% 86% 82% 85% 85% 85% 85% 89% 85% 83% nd
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm
Rental income nd nd nd nd nd nd nd nd nd nd nd 5,171 5,388 5,607 nd
Management fee nd nd nd nd nd nd nd nd nd nd nd 262 265 274 nd
Other charges nd nd nd nd nd nd nd nd nd nd nd 241 296 326 nd
1,032 1,193 1,287 1,472 1,775 2,166 2,550 2,928 3,571 4,223 4,909 5,674 5,949 6,207 6,627
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm
Retail 1,032 1,193 1,287 1,472 1,775 2,166 2,550 2,928 3,571 4,223 4,909 5,674 5,949 6,207 6,627
Office 981 945 1,002 1,104 1,336 1,585 1,662 1,553 1,614 1,710 1,885 2,121 2,317 2,437 2,492
Serviced apartments 186 193 220 202 245 275 255 275 300 310 305 301 301 316 325
2,199 2,331 2,509 2,778 3,356 4,026 4,467 4,756 5,485 6,243 7,099 8,096 8,567 8,960 9,444
Hotel and Club 533 730 823 944 972 1,042 889 1,056 1,150 1,265 1,372 1,454 1,315 1,286 1,336
Revenue 2,732 3,061 3,332 3,722 4,328 5,068 5,356 5,812 6,635 7,508 8,471 9,550 9,882 10,246 10,780
Retail 768 881 997 1,160 1,441 1,796 2,199 2,565 3,154 3,700 4,384 5,066 5,312 5,491 5,896
Office 820 775 843 934 1,139 1,381 1,461 1,342 1,365 1,450 1,594 1,793 1,977 2,148 2,204
Serviced apartments 110 120 155 135 167 198 180 197 215 217 211 195 195 208 211
Hotel and Club 105 218 256 345 320 351 231 329 361 390 393 420 362 335 365
Operating profit 1,803 1,994 2,251 2,574 3,067 3,726 4,071 4,433 5,095 5,757 6,582 7,474 7,846 8,182 8,676
Retail 74.4% 73.8% 77.5% 78.8% 81.2% 82.9% 86.2% 87.6% 88.3% 87.6% 89.3% 89.3% 89.3% 88.5% 89.0%
Office 83.6% 82.0% 84.1% 84.6% 85.3% 87.1% 87.9% 86.4% 84.6% 84.8% 84.6% 84.5% 85.3% 88.1% 88.4%
Serviced apartments 59.1% 62.2% 70.5% 66.8% 68.2% 72.0% 70.6% 71.6% 71.7% 70.0% 69.2% 64.8% 64.8% 65.8% 64.9%
Hotel and Club 19.7% 29.9% 31.1% 36.5% 32.9% 33.7% 26.0% 31.2% 31.4% 30.8% 28.6% 28.9% 27.5% 26.0% 27.3%
Operating margin % 66.0% 65.1% 67.6% 69.2% 70.9% 73.5% 76.0% 76.3% 76.8% 76.7% 77.7% 78.3% 79.4% 79.9% 80.5%
Properties 31,382 38,058 45,118 48,765 55,225 56,268 62,581 80,312 93,550 125,370 137,770 159,700 163,300 164,540 170,256
Hotel and Club 3,409 3,762 4,264 4,640 5,270 5,040 5,160 6,130 6,940 7,960 8,340 8,420 8,020 7,570 7,820
Other assets nd nd nd nd nd nd 393 494 641 892 1,067 954 972 744 564
Total business assets nd nd nd nd nd nd 68,134 86,936 101,131 134,222 147,177 169,074 172,292 172,854 178,640
Implied cap. rate (properties - gross rental)
7.0% 6.1% 5.6% 5.7% 6.1% 7.2% 7.1% 5.9% 5.9% 5.0% 5.2% 5.1% 5.2% 5.4% 5.5%
Retail
Occupancy rate % (avg) 96% 98% 99% 96% 100% 95% 95% 96% 97% 98% 98% 98% 99% 97% 96%
Passing rent nd nd nd nd nd nd nd nd nd nd 368 400 415 436 430
Tenant sales 4,700 6,800 7,780 8,950 11,400 13,400 15,500 20,300 27,100 31,000 33,800 35,000 30,700 27,700 30,200
Area 1,903,000 1,913,000 1,913,000 1,913,000 1,948,000 1,948,000 1,948,000 1,948,000 1,948,000 2,049,000 2,049,000 2,049,000 2,049,000 2,049,000 2,068,000
Gross rental 1,032 1,193 1,287 1,472 1,775 2,166 2,550 2,928 3,571 4,223 4,909 5,674 5,949 6,207 6,627
Retail 1,903,000 1,913,000 1,913,000 1,913,000 1,948,000 1,948,000 1,948,000 1,948,000 1,948,000 2,049,000 2,049,000 2,049,000 2,049,000 2,049,000 2,068,000
Office 4,445,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,263,000 4,263,000 4,263,000 4,263,000 4,263,000 4,287,000
Serviced apartments 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 656,000
Hotel and Club 1,252,000 1,364,000 1,364,000 1,364,000 1,364,000 1,364,000 1,364,000 1,364,000 1,364,000 1,368,000 1,368,000 1,368,000 1,368,000 1,368,000 1,253,000
Ocean Terminal extension - - - - - - - - - - - - - - 145,000
8,270,000 8,382,000 8,382,000 8,382,000 8,417,000 8,417,000 8,417,000 8,417,000 8,417,000 8,350,000 8,350,000 8,350,000 8,350,000 8,350,000 8,409,000
Retail 11,319 13,444 15,931 17,022 19,146 20,565 24,311 34,504 41,869 69,644 80,185 94,602 96,639 96,001 96,567
Office 15,756 19,514 23,187 25,743 29,859 29,933 31,840 38,368 43,881 47,336 49,115 55,108 56,481 58,259 63,309
Serviced apartments 4,307 5,100 6,000 6,000 6,220 5,770 6,430 7,440 7,800 8,390 8,470 9,990 10,180 10,280 10,380
Hotel and Club 3,409 3,762 4,264 4,640 5,270 5,040 5,160 6,130 6,940 7,960 8,340 8,420 8,020 7,570 7,820
34,791 41,820 49,382 53,405 60,495 61,308 67,741 86,442 100,490 133,330 146,110 168,120 171,320 172,110 178,076
Source: Company, Daiwa; nd=Non-disclosed
97
Wharf REIC (1997 HK): 17 January 2019
Harbour City: KPI (cont’d)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Cap. rate (%) on the book
Retail 6.8% 6.6% 6.3% 6.8% 7.5% 8.7% 9.0% 7.4% 7.5% 5.3% 5.5% 5.4% 5.5% 5.7% 6.1%
Office 5.2% 4.0% 3.6% 3.6% 3.8% 4.6% 4.6% 3.5% 3.1% 3.1% 3.2% 3.3% 3.5% 3.7% 3.5%
Serviced apartments 2.6% 2.4% 2.6% 2.3% 2.7% 3.4% 2.8% 2.6% 2.8% 2.6% 2.5% 2.0% 1.9% 2.0% 2.0%
Blended (%) 5.2% 4.8% 4.6% 4.8% 5.1% 6.1% 6.0% 5.1% 5.1% 4.3% 4.5% 4.4% 4.6% 4.8% 4.9%
Valuation on the book (HKD/sq.ft.)
Retail 5,948 7,028 8,328 8,898 9,829 10,557 12,480 17,713 21,493 33,989 39,134 46,170 47,164 46,853 46,696
Office 3,545 4,400 5,228 5,805 6,733 6,749 7,179 8,651 9,894 11,104 11,521 12,927 13,249 13,666 14,768
Serviced apartments 6,428 7,612 8,955 8,955 9,284 8,612 9,597 11,104 11,642 12,522 12,642 14,910 15,194 15,343 15,823
Hotel and Club 2,723 2,758 3,126 3,402 3,864 3,695 3,783 4,494 5,088 5,819 6,096 6,155 5,863 5,534 6,241
4,207 4,989 5,891 6,371 7,187 7,284 8,048 10,270 11,939 15,968 17,498 20,134 20,517 20,612 21,177
Office
Gross rental (HKDm) 981 945 1,002 1,104 1,336 1,585 1,662 1,553 1,614 1,710 1,885 2,121 2,317 2,437 2,492
Passing rent (HKD/sq.ft.) nd nd nd nd nd nd nd nd nd nd nd 37 39 41 43
Occupancy rate % (avg) 86% 92% 97% 95% 92% 95% 93% 91% 94% 96% 96% 96% 98% 97% 96%
Renewal retention rate (%) 78% 75% 84% 72% 64% 73% 67% 68% 69% 62% 65% 83% 76% 69% 66%
Area 4,445,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,435,000 4,263,000 4,263,000 4,263,000 4,263,000 4,263,000 4,287,000
Implied achieved gross rent per month (HKD/sq.ft.)
18.4 17.8 18.8 20.7 25.1 29.8 31.2 29.2 30.3 33.4 36.8 41.5 45.3 47.6 48.4
Services apartment
Gross rental (HKDm) 186 193 220 202 245 275 255 275 300 310 305 301 301 316 325
Occupancy rate % (avg) 70% 78% 84% 75% 87% 89% 79% 86% 88% 84% 78% 74% 71% 73% 95%
Area 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 670,000 656,000
Implied achieved gross rent per month (HKD/sq.ft.)
23.13 24.00 27.36 25.12 30.47 34.20 31.72 34.20 37.31 38.56 37.94 37.44 37.44 39.30 41.29
Average effective monthly rent (HKD/sq.ft.)
nd nd nd nd nd nd nd nd nd nd nd 51 53 54 nd
Source: Company, Daiwa; nd=Non-disclosed
As for Times Square, we are upbeat on its office rental income, given the rising rent in
Central and very limited new supply of offices in the Causeway Bay area. As for the mall at
Times Square, tenant re-positioning on the upper floors is almost complete, which should
help underpin tenant sales and rental income for the upper floors of the mall. While we
expect the situation faced by Times Square to be more challenging compared with Harbour
City, we believe Times Square’s mall performance will be able to track the overall Hong
Kong retail sector, as we continue to see Causeway Bay as a strong retail district in Hong
Kong with no new supply of retail space in the foreseeable future.
We believe Times
Square’s performance
can track that of the
Causeway Bay market
98
Wharf REIC (1997 HK): 17 January 2019
Times Square: breakdown of mall’s tenant sales, GFA, and gross rental by major trades
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Tenant sales (HKDm) 3,200 3,800 4,160 4,713 5,297 5,867 6,200 7,200 9,100 9,300 9,400 10,500 9,100 8,100 8,200
Breakdown of tenant sales by trade (%)
Fashion nd nd nd nd nd nd nd nd nd nd 17.8% 22.4% 22.6% 24.5% 25.2%
Leather goods - - - - - - - - - - - - - - -
Jewellery, beauty & accessories nd nd nd nd nd nd nd nd nd nd 29.6% 28.4% 26.6% 26.3% 26.5%
Department store, confectionary nd nd nd nd nd nd nd nd nd nd 25.0% 24.9% 26.0% 25.0% 24.7%
F&B, entertainment nd nd nd nd nd nd nd nd nd nd 5.7% 6.8% 7.6% 8.8% 9.0%
Children's wear, toys - - - - - - - - - - - - - - -
Sportswear nd nd nd nd nd nd nd nd nd nd 4.3% 3.7% 3.8% 3.8% 3.3%
Electrical, audio-visual equipment nd nd nd nd nd nd nd nd nd nd 16.6% 12.8% 12.6% 10.9% 10.2%
Others nd nd nd nd nd nd nd nd nd nd 1.0% 1.0% 0.8% 0.7% 1.1%
100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of GFA by trade (%)
Fashion 15.0% 16.9% 18.7% 18.5% 18.0% 18.7% 19.7% 21.4% 21.2% 24.8% 23.2% 24.4% 23.7% 22.9% 21.7%
Leather goods - - - - - - - - - - - - - - -
Jewellery, beauty & accessories 7.0% 8.2% 9.3% 9.5% 10.3% 10.7% 11.3% 10.6% 12.4% 15.2% 14.8% 14.8% 16.6% 16.2% 16.9%
Department store, confectionary 24.8% 21.2% 20.6% 20.7% 20.7% 20.8% 12.9% 20.8% 20.7% 23.6% 21.3% 22.0% 21.1% 21.7% 20.0%
F&B, entertainment 26.9% 27.1% 26.5% 27.0% 27.2% 26.4% 20.7% 25.8% 25.7% 18.6% 27.5% 25.7% 25.9% 26.5% 27.7%
Children's wear, toys - - - - - - - - - - - - - - -
Sportswear 4.0% 6.5% 5.2% 5.2% 5.2% 6.5% 5.4% 4.5% 4.0% 4.8% 3.9% 3.8% 3.4% 3.4% 4.2%
Electrical, audio-visual equipment 13.9% 14.8% 13.8% 13.4% 13.1% 12.6% 25.9% 13.0% 12.3% 9.0% 6.4% 6.3% 5.4% 5.1% 5.2%
Others 8.4% 5.3% 5.9% 5.7% 5.5% 4.3% 4.1% 3.9% 3.7% 4.0% 2.9% 3.0% 3.9% 4.2% 4.3%
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of rental by trade (%)
Fashion 27.0% 29.6% 31.3% 30.5% 30.8% 30.4% 32.0% 35.3% 33.1% 34.8% 33.1% 35.6% 34.3% 34.0% 31.0%
Leather goods - - - - - - - - - - - - - - -
Jewellery, beauty & accessories 15.5% 17.2% 18.5% 19.9% 20.9% 23.0% 23.6% 23.3% 25.1% 27.2% 31.4% 32.0% 33.2% 33.7% 36.2%
Department store, confectionary 17.6% 15.0% 13.3% 13.6% 12.7% 13.3% 10.6% 13.0% 15.5% 15.4% 13.6% 12.2% 14.1% 13.6% 13.4%
F&B, entertainment 16.4% 14.3% 13.9% 13.7% 13.0% 11.0% 13.4% 9.6% 8.6% 5.8% 8.5% 7.4% 7.3% 7.4% 7.7%
Children's wear, toys - - - - - - - - - - - - - - -
Sportswear 4.5% 8.7% 7.4% 7.2% 7.7% 9.3% 8.0% 6.9% 5.9% 6.5% 5.3% 5.0% 4.6% 4.2% 4.2%
Electrical, audio-visual equipment 10.0% 10.5% 11.2% 11.2% 11.2% 10.7% 10.3% 10.1% 10.2% 9.0% 7.2% 6.6% 5.0% 5.1% 5.4%
Others 9.0% 4.7% 4.4% 3.9% 3.7% 2.3% 2.1% 1.8% 1.6% 1.3% 0.9% 1.2% 1.5% 2.0% 2.1%
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of tenant sales by trade (HKDm)
Fashion na na na na na na na na na na 1,673 2,352 2,057 1,985 2,066
Leather goods - - - - - - - - - - - - - - -
Jewellery, beauty & accessories na na na na na na na na na na 2,782 2,982 2,421 2,130 2,173
Department store, confectionary na na na na na na na na na na 2,350 2,615 2,366 2,025 2,025
F&B, entertainment na na na na na na na na na na 536 714 692 713 738
Children's wear, toys - - - - - - - - - - - - - - -
Sportswear na na na na na na na na na na 404 389 346 308 271
Electrical, audio-visual equipment na na na na na na na na na na 1,560 1,344 1,147 883 836
Others na na na na na na na na na na 94 105 73 57 90
3,200 3,800 4,160 4,713 5,297 5,867 6,200 7,200 9,100 9,300 9,400 10,500 9,100 8,100 8,200
Breakdown of GFA by trade (HKDm)
Fashion 140,400 158,184 175,032 173,160 168,480 175,032 184,392 200,304 198,432 232,128 217,152 228,384 221,832 214,344 204,631
Leather goods - - - - - - - - - - - - - - -
Jewellery, beauty & accessories 65,520 76,752 87,048 88,920 96,408 100,152 105,768 99,216 116,064 142,272 138,528 138,528 155,376 151,632 159,367
Department store, confectionary 232,128 198,432 192,816 193,752 193,752 194,688 120,744 194,688 193,752 220,896 199,368 205,920 197,496 203,112 188,600
F&B, entertainment 251,784 253,656 248,040 252,720 254,592 247,104 193,752 241,488 240,552 174,096 257,400 240,552 242,424 248,040 261,211
Children's wear, toys - - - - - - - - - - - - - - -
Sportswear 37,440 60,840 48,672 48,672 48,672 60,840 50,544 42,120 37,440 44,928 36,504 35,568 31,824 31,824 39,606
Electrical, audio-visual equipment 130,104 138,528 129,168 125,424 122,616 117,936 242,424 121,680 115,128 84,240 59,904 58,968 50,544 47,736 49,036
Others 78,624 49,608 55,224 53,352 51,480 40,248 38,376 36,504 34,632 37,440 27,144 28,080 36,504 39,312 40,549
936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 943,000
Breakdown of rental by trade (HKDm)
Fashion 158 178 197 215 238 265 306 380 416 470 494 670 692 727 655
Leather goods - - - - - - - - - - - - - - -
Jewellery, beauty & accessories 91 103 117 140 162 200 226 251 316 368 468 603 670 720 765
Department store, confectionary 103 90 84 96 98 116 101 140 195 208 203 230 284 291 283
F&B, entertainment 96 86 88 97 101 96 128 103 108 78 127 139 147 158 163
Children's wear, toys - - - - - - - - - - - - - - -
Sportswear 26 52 47 51 60 81 76 74 74 88 79 94 93 90 89
Electrical, audio-visual equipment 59 63 71 79 87 93 98 109 128 122 107 124 101 109 114
Others 53 28 28 28 29 20 20 19 20 18 13 23 30 43 44
585 600 630 706 774 871 956 1,076 1,258 1,352 1,492 1,883 2,017 2,137 2,112
Source: Company, Daiwa estimates; nd=Non-disclosed
99
Wharf REIC (1997 HK): 17 January 2019
Times Square: breakdown of mall’s tenant sales, GFA, and gross rental by major trades (cont’d)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Rental per sq ft - gross (HKD)
Fashion 94 94 94 104 118 126 138 158 175 169 190 245 260 282 267
Leather goods - - - - - - - - - - - - - - -
Jewellery, beauty & accessories 115 112 112 132 140 167 178 211 227 215 282 362 359 396 400
Department store, confectionary 37 38 36 41 42 50 70 60 84 79 85 93 120 119 125
F&B, entertainment 32 28 29 32 33 32 55 36 37 38 41 48 51 53 52
Children's wear, toys - - - - - - - - - - - - - - -
Sportswear 59 71 80 87 102 111 126 147 165 163 181 221 243 235 187
Electrical, audio-visual equipment 37 38 46 53 59 66 34 74 93 120 149 176 166 190 194
Others 56 47 42 43 46 41 44 44 48 39 41 67 69 91 91
52 53 56 63 69 78 85 96 112 120 133 168 180 190 187
Sales per sq ft (HKD)
Fashion na na na na na na na na na na 7,705 10,298 9,271 9,258 10,098
Leather goods na na na na na na na na na na na na na na na
Jewellery, beauty & accessories na na na na na na na na na na 20,085 21,526 15,579 14,049 13,635
Department store, confectionary na na na na na na na na na na 11,787 12,697 11,980 9,970 10,739
F&B, entertainment na na na na na na na na na na 2,082 2,968 2,853 2,874 2,825
Children's wear, toys na na na na na na na na na na na na na na na
Sportswear na na na na na na na na na na 11,073 10,923 10,866 9,672 6,832
Electrical, audio-visual equipment na na na na na na na na na na 26,048 22,792 22,685 18,495 17,057
Others na na na na na na na na na na 3,463 3,739 1,994 1,442 2,224
3,419 4,060 4,444 5,035 5,659 6,268 6,624 7,692 9,722 9,936 10,043 11,218 9,722 8,654 8,696
Source: Company, Daiwa estimates; nd=Non-disclosed
Meanwhile, with a passing rent of just about HKD52/sq ft in 2017, our view is that there is
considerable scope for office rents in Times Square to increase, given that we expect
Central to evolve into a high-unit rent market, with offices in major single-landlord buildings
likely to be over HKD100/sq ft. This should also bode well for achieved rental income in
both Wheelock House and Crawford House, in our view.
Wharf REIC: sensitivity of gross rental income from its Central office portfolio to achieved unit rent
Average achieved unit rent for offices, gross (HKD/sq ft/month)
60 65 70 80 90 100 110 120 130
Annual gross rental (HKDm) 226 245 264 302 339 377 415 452 490
Source: Company, Daiwa estimates Note: HKD264m (highlighted) is the achieved gross rental income of Wharf REIC Central offices in 2017 based on 0.314m sq ft GFA. Wharf REIC's
gross rental income from offices should benefit from the conversion of one serviced apartment tower into offices from 2020-
Outlook for Causeway
Bay offices appears
promising
100
Wharf REIC (1997 HK): 17 January 2019
Times Square: KPI
GFA (sq.ft.) 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Retail 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 943,000
Office 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000
1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,976,000
Occupancy rate % (avg)
Retail 98% 96% 99% 99% 99% 99% 99% 100% 100% 98% 98% 100% 99% 98% 96%
Office 83% 87% 94% 93% 96% 98% 95% 94% 94% 97% 95% 96% 95% 96% 95%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm
Rental income nd nd nd nd nd nd nd nd nd nd nd 1,664 1,783 1,895 nd
Management fee nd nd nd nd nd nd nd nd nd nd nd 101 105 112 nd
Other charges nd nd nd nd nd nd nd nd nd nd nd 118 129 130 nd
585 600 630 706 774 871 956 1,076 1,258 1,352 1,492 1,883 2,017 2,137 2,112
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm HKDm
Retail 585 600 630 706 774 871 956 1,076 1,258 1,352 1,492 1,883 2,017 2,137 2,112
Office 256 237 256 294 365 440 470 457 474 556 604 661 670 701 712
Revenue 841 837 886 1,000 1,139 1,311 1,426 1,533 1,732 1,908 2,096 2,544 2,687 2,838 2,824
Retail 497 508 531 598 658 739 826 948 1,121 1,198 1,301 1,701 1,775 1,917 1,894
Office 206 187 213 242 310 385 416 397 401 480 529 575 571 616 624
Operating profit 703 695 744 840 968 1,124 1,242 1,345 1,522 1,678 1,830 2,276 2,346 2,533 2,518
Retail 85.0% 84.7% 84.3% 84.7% 85.0% 84.8% 86.4% 88.1% 89.1% 88.6% 87.2% 90.3% 88.0% 89.7% 89.7%
Office 80.5% 78.9% 83.2% 82.3% 84.9% 87.5% 88.5% 86.9% 84.6% 86.3% 87.6% 87.0% 85.2% 87.9% 87.6%
Operating margin % 83.6% 83.0% 84.0% 84.0% 85.0% 85.7% 87.1% 87.7% 87.9% 87.9% 87.3% 89.5% 87.3% 89.3% 89.2%
Valuation on the book (HKDm)
Properties 12,323 14,800 17,350 19,200 21,100 22,000 24,000 29,800 37,000 43,600 46,200 52,100 54,070 54,510 56,600
Other assets nd nd nd nd nd nd 57 32 51 43 35 42 44 24 67
Total business assets nd nd nd nd nd nd 24,057 29,832 37,051 43,643 46,235 52,142 54,114 54,534 56,667
Implied cap. rate (properties - gross rental)
6.8% 5.7% 5.1% 5.2% 5.4% 6.0% 5.9% 5.1% 4.7% 4.4% 4.5% 4.9% 5.0% 5.2% 5.0%
Retail
Occupancy rate % (avg) 98% 96% 99% 99% 99% 99% 99% 100% 100% 98% 98% 100% 99% 98% 96%
Passing rent nd nd nd nd nd nd nd nd nd nd 228 266 285 297 299
Tenant sales 3,200 3,800 4,160 4,713 5,297 5,867 6,200 7,200 9,100 9,300 9,400 10,500 9,100 8,100 8,200
Area (sq.ft. GFA) 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 943,000
Gross rental (HKDm) 585 600 630 706 774 871 956 1,076 1,258 1,352 1,492 1,883 2,017 2,137 2,112
Retail 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 936,000 943,000
Office 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000
1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,969,000 1,976,000
Valuation on the book (HKDm)
Retail 7,524 9,283 10,910 12,157 12,689 13,411 15,022 19,549 25,179 29,751 32,070 37,127 38,731 38,655 38,651
Office 4,799 5,517 6,440 7,043 8,411 8,589 8,978 10,251 11,821 13,849 14,130 14,973 15,339 15,855 17,949
12,323 14,800 17,350 19,200 21,100 22,000 24,000 29,800 37,000 43,600 46,200 52,100 54,070 54,510 56,600
Implied cap. rate (%)
Retail 6.6% 5.5% 4.9% 4.9% 5.2% 5.5% 5.5% 4.8% 4.5% 4.0% 4.1% 4.6% 4.6% 5.0% 4.9%
Office 4.3% 3.4% 3.3% 3.4% 3.7% 4.5% 4.6% 3.9% 3.4% 3.5% 3.7% 3.8% 3.7% 3.9% 3.5%
Blended 5.7% 4.7% 4.3% 4.4% 4.6% 5.1% 5.2% 4.5% 4.1% 3.8% 4.0% 4.4% 4.3% 4.6% 4.4%
Implied per sq.ft. valuation (HKD/sq.ft.)
Retail 8,038 9,918 11,656 12,988 13,557 14,328 16,049 20,886 26,901 31,785 34,263 39,666 41,379 41,298 40,987
Office 4,646 5,341 6,234 6,818 8,142 8,315 8,691 9,924 11,443 13,407 13,679 14,495 14,849 15,348 17,376
Blended 6,259 7,517 8,812 9,751 10,716 11,173 12,189 15,135 18,791 22,143 23,464 26,460 27,461 27,684 28,644
Office
Gross rental 256 237 256 294 365 440 470 457 474 556 604 661 670 701 712
Passing rent (HKD/sq.ft.) nd nd nd nd nd nd nd nd nd nd nd 50 51 52 54
Occupancy rate % (avg) 83% 87% 94% 93% 96% 98% 95% 94% 94% 97% 95% 96% 95% 96% 95%
Renewal retention rate (%) 70% 73% 78% 63% 68% 84% 75% 74% 41% 67% 65% 75% 65% 86% 74%
Area 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000 1,033,000
Implied achieved gross rent per month (HKD/sq.ft.)
20.65 19.12 20.65 23.72 29.44 35.50 37.92 36.87 38.24 44.85 48.73 53.32 54.05 56.55 57.44
No. of tenants nd nd nd nd nd nd nd nd nd nd nd nd nd nd 130
Source: Company, Daiwa; nd=Non-disclosed
101
Wharf REIC (1997 HK): 17 January 2019
Plaza Hollywood: breakdown of tenant sales, GFA, and gross rental by major trades
2013 2014 2015 2016 2017
Tenant sales (HKDm) 2,600 2,600 2,600 2,400 2,500
Breakdown of tenant sales by trade (%)
Fashion 14.6% 14.8% 14.2% 15.2% 14.3%
Leather goods - - - - -
Jewellery, beauty & accessories 19.1% 18.9% 18.4% 16.4% 17.1%
Department store, confectionary 15.4% 15.6% 15.6% 16.4% 17.6%
F&B, entertainment 20.6% 21.2% 21.2% 22.2% 23.9%
Children's wear, toys
Sportswear 3.3% 4.1% 4.3% 4.5% 3.8%
Electrical, audio-visual equipment 16.9% 15.5% 16.7% 14.5% 13.1%
Others 10.1% 9.9% 9.6% 10.8% 10.2%
100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of GFA by trade (%)
Fashion 23.5% 22.0% 21.2% 22.9% 21.9%
Leather goods - - - - -
Jewellery, beauty & accessories 12.1% 11.8% 12.6% 12.0% 10.9%
Department store, confectionary 12.6% 12.7% 13.3% 13.7% 14.4%
F&B, entertainment 34.2% 34.7% 34.5% 31.2% 32.8%
Children's wear, toys - - - - -
Sportswear 3.6% 4.1% 4.7% 4.8% 4.2%
Electrical, audio-visual equipment 5.9% 5.7% 5.7% 6.0% 5.7%
Others 8.1% 9.0% 8.0% 9.4% 10.1%
100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of rental by trade (%)
Fashion 22.9% 22.0% 20.1% 19.1% 19.2%
Leather goods - - - - -
Jewellery, beauty & accessories 19.5% 19.5% 21.5% 20.9% 22.2%
Department store, confectionary 13.2% 13.7% 13.6% 15.8% 12.0%
F&B, entertainment 20.9% 21.2% 22.2% 21.1% 23.4%
Children's wear, toys - - - - -
Sportswear 4.4% 4.9% 5.3% 5.3% 4.8%
Electrical, audio-visual equipment 6.7% 6.6% 6.7% 6.7% 6.3%
Others 12.4% 12.1% 10.6% 11.1% 12.1%
100.0% 100.0% 100.0% 100.0% 100.0%
Breakdown of tenant sales by trade (HKDm)
Fashion 380 385 369 365 358
Leather goods - - - - -
Jewellery, beauty & accessories 497 491 478 394 428
Department store, confectionary 400 406 406 394 440
F&B, entertainment 536 551 551 533 598
Children's wear, toys - - - - -
Sportswear 86 107 112 108 95
Electrical, audio-visual equipment 439 403 434 348 328
Others 263 257 250 259 255
2,600 2,600 2,600 2,400 2,500
Breakdown of GFA by trade (HKDm)
Fashion 132,070 123,640 119,144 128,698 123,078
Leather goods - - - - -
Jewellery, beauty & accessories 68,002 66,316 70,812 67,440 61,258
Department store, confectionary 70,812 71,374 74,746 76,994 80,928
F&B, entertainment 192,204 195,014 193,890 175,344 184,336
Children's wear, toys - - - - -
Sportswear 20,232 23,042 26,414 26,976 23,604
Electrical, audio-visual equipment 33,158 32,034 32,034 33,720 32,034
Others 45,522 50,580 44,960 52,828 56,762
562,000 562,000 562,000 562,000 562,000
Breakdown of rental by trade (HKDm)
Fashion 109 113 106 104 110
Leather goods - - - - -
Jewellery, beauty & accessories 93 100 114 114 127
Department store, confectionary 63 70 72 86 69
F&B, entertainment 99 109 117 115 134
Children's wear, toys - - - - -
Sportswear 21 25 28 29 28
Electrical, audio-visual equipment 32 34 35 37 36
Others 59 62 56 61 69
475 513 529 546 574
Source: Company, Daiwa estimates; nd=Non-disclosed
102
Wharf REIC (1997 HK): 17 January 2019
Plaza Hollywood: breakdown of tenant sales, GFA, and gross rental by major trades (cont’d)
2013 2014 2015 2016 2017
Rental per sq ft - gross (HKD)
Fashion 69 76 74 68 75
Leather goods - - - - -
Jewellery, beauty & accessories 114 126 134 141 173
Department store, confectionary 74 82 80 93 71
F&B, entertainment 43 46 50 55 61
Children's wear, toys - - - - -
Sportswear 86 91 88 89 97
Electrical, audio-visual equipment 80 88 92 90 94
Others 108 102 104 96 102
70 76 78 81 85
Sales per sq ft (HKD)
Fashion 2,874 3,112 3,099 2,835 2,905
Leather goods - - - - -
Jewellery, beauty & accessories 7,303 7,410 6,756 5,836 6,979
Department store, confectionary 5,654 5,683 5,426 5,112 5,437
F&B, entertainment 2,787 2,826 2,843 3,039 3,241
Children's wear, toys - - - - -
Sportswear 4,241 4,626 4,233 4,004 4,025
Electrical, audio-visual equipment 13,252 12,580 13,554 10,320 10,224
Others 5,769 5,089 5,552 4,906 4,492
4,626 4,626 4,626 4,270 4,448
Source: Company, Daiwa estimates; nd=Non-disclosed
We have an end-2019E NAV of HKD97.70 for Wharf REIC. Of its HKD111/share in gross
NAV, some HKD77.9/share is derived from Harbour City, which we value based on a 4%
cap rate, which we consider to be conservative. Shifting to a 3.5% cap rate, which arguably
would better reflect the transacted cap rate in the physical market, would add HKD11/share
to its NAV.
Meanwhile, Times Square accounts for HKD22.50/share (20%) of its gross NAV of
HKD111/share, based on a cap rate of 4% for both offices and retail. If we were to change
the cap rate to 3.5%, our NAV calculation would rise by HKD3.15/share.
Wharf REIC: hotel assets
Property Wharf REIC’s stake GFA (sq ft) No. of rooms
Marco Polo Gateway Hotel 100% 289,000 400
Marco Polo Prince Hotel 100% 279,000 394
Marco Polo Hongkong Hotel 72% 547,000 665
The Murray 72% 336,000 336
1,451,000 1,795
Source: Company
Our target price of
HKD68.40 is based on a
30% discount to end-
2019E NAV
103
Wharf REIC (1997 HK): 17 January 2019
Wharf REIC: 2019E NAV breakdown
Valuation
GFA Spot rent* Cap rate Per sq ft Total Per share
(sq ft) (HKD) (%) (HKD) (HKDm) (HKD)
Harbour City - Retail 2,068,000 240 4.0% 72,000 148,896 49.04
- Gateway 2,107,000 60 4.0% 18,000 37,926 12.49 - Harbour City 2,698,000 45 4.0% 13,500 36,423 12.00 - Serviced apartments 296,000 50 4.0% 15,000 4,440 1.46 - Hotels (794 rooms, or 0.57m sq ft, directly owned, at HKD5m/room) 1,115,000 6,989 3,970 1.31 - Pacific Club 138,000 5,000 690 0.23 - Ocean Terminal Extension 145,000 12,000 1,740 0.57 8,567,000 234,085 77.10 Times Square - Retail 943,000 160 4.0% 48,000 45,264 14.91 - Office 1,033,000 65 4.0% 19,500 20,144 6.63 1,976,000 65,408 21.54 Plaza Hollywood 562,000 70 4.5% 18,667 10,491 3.46 Crawford House - Retail 85,000 180 4.0% 54,000 4,590 1.51 - Office 211,000 80 4.0% 24,000 5,064 1.67 296,000 9,654 3.18 Wheelock House - Retail 4,000 400 4.0% 120,000 480 0.16 - Office 104,000 100 4.0% 30,000 3,120 1.03 108,000 3,600 1.19 71.6% stake in Harbour Centre 7,696 2.53 100% stake in The Star Ferry 120 0.04 Gross asset value 331,053 109.04 Net debt (34,409) (11.33) NAV 296,644 97.70
Source: Daiwa forecasts Note:*based on GFA
Among global property stocks, it is not without precedent to see shares trading at NAV or
even at a premium to NAV. As such, we believe there is significant upside to the fair value
of Hong Kong property stocks if they were to become accepted as an important component
of the universe of global property stocks and be priced in the same way as others. For
example, Link REIT has traded at an average 13% premium to NAV since its IPO
(November 2005) and is currently trading at a 6% discount. Against this backdrop, for
Hong Kong property stocks that are in a position to enter the league of premier global
property stocks, NAVs discounts of 10-20%, or even lower, are not inconceivable, in our
view.
That said, our base case does not assume a rerating initially. As such, the NAV discount
we use to value Wharf REIC is based on the NAV discounts of the existing premier Hong
Kong property stocks. Among the premier names in Hong Kong property, we think the
relevance of CK Asset and Swire Properties as benchmarks is hindered by the fact that
neither has a long history of trading. Hence, Hongkong Land (HKL SP, USD6.95, Buy [1])
and SHK Properties (16 HK, HKD123.5, Buy [1]) are arguably the most relevant
benchmarks.
Since 1990, Hongkong Land has traded at an average discount to NAV of 33%, while SHK
Properties has traded at an average discount to NAV of 31%. We believe that Hongkong
Land is a more relevant benchmark, as the bulk of its earnings come from income-
producing property assets, which is also the case for Wharf REIC. By way of contrast, SHK
Properties derives a larger proportion of earnings (over 50%) from residential property
sales, which tends to be more volatile. In addition, we believe SHK Properties’ valuation
has been affected by the court case related to the Kwok brothers in recent years.
As such, we apply a 30% discount to Wharf REIC’s end-2019E NAV to arrive at a target
price of HKD68.40, which is in line with the 30% discount we use to value the premier
Hong Kong property companies such as Swire Properties, Hongkong Land and Cheung
Kong Asset, which have excelled in terms of capital allocation, in our view.
We use a 30% discount
to NAV to value Wharf
REIC, the benchmark we
use for first-tier Hong
Kong property stocks
104
Wharf REIC (1997 HK): 17 January 2019
SHKP: price/NAV trend Hongkong Land: price/NAV trend
Source: Datastream, Daiwa estimates Source: Datastream, Daiwa estimates
Avg since 1990: -30.9%(80%)
(60%)
(40%)
(20%)
0%
20%
40%
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
SHKP (disc)/prem to NAV(Disc)/prem (%)
Current: -43.9%
+2SD
+1SD
-1SD
-2SD
-35.3%
-16.3%
-54.2%
(90%)
(70%)
(50%)
(30%)
(10%)
10%
30%
50%
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Hongkong Land (disc)/prem to NAV(Disc)/prem(Disc)/prem
Current NAV disc: -46.5%
+1SD:
-1SD: Average since 1991:
105
Wharf REIC (1997 HK): 17 January 2019
Risks to our view
Tenant sales in Harbour City might have peaked
Given that tenant sales in Harbour City are already the highest in the world, the property is
vulnerable to weakness in the retail market and competition from other cities or other
properties in the Tsim Sha Tsui area.
New acquisitions may worsen financial profile
We note that there will be several prime commercial property sites up for tender in Hong
Kong in the coming years. Among them, sites in West Kowloon and Central will likely
attract the most attention. If Wharf REIC were to acquire a major site at record prices, then
this could worsen its financial profile.
Wharf REIC is still not a REIT
The Hong Kong family property companies do not readily fit into core property sector
stocks for global investors, and the appetite among global investors for Hong Kong
property stocks could continue to be affected by weak sentiment related to macroeconomic
risks and geopolitical factors. While Wharf REIC has declared a 65% payout ratio since its
formation, it is not officially a REIT and may not be readily admitted into REIT portfolios.
The base for Harbour
City is already high in
terms of tenant sales
and rental
106
Wharf REIC (1997 HK): 17 January 2019
Appendix 1: the 11 cities in the Greater Bay Area
1. Guangzhou in the GBA
Source: Google, Daiwa
2. Foshan in the GBA
Source: Google, Daiwa
3. Zhaoqing in the GBA
Source: Google, Daiwa
4. Shenzhen in the GBA
Source: Google, Daiwa
5. Dongguan in the GBA
Source: Google, Daiwa
107
Wharf REIC (1997 HK): 17 January 2019
6. Huizhou in the GBA
Source: Google, Daiwa
7. Macau in the GBA
Source: Google, Daiwa
8. Zhuhai in the GBA
Source: Google, Daiwa
9. Zhongshan in the GBA
Source: Google, Daiwa
10. Jiangmen in the GBA
Source: Google, Daiwa
11. Hong Kong in the GBA
Source: Google, Daiwa
108
Wharf REIC (1997 HK): 17 January 2019
Appendix 2: tenant breakdown – Harbour City, Times Square and Plaza Hollywood
Harbour City - retail tenants profile
Fashion / Leather Goods / Shoes & Bags
1 22 Octobre 61 COS 121 Kate Spade New York 181 Rebecca Minkoff
2 3.1 Phillip Lim 62 DAKS 122 Kent & Curwen 182 REDValentino
3 45R 63 Degaia 123 KENZO 183 REDYAZEL
4 6IXTY 8IGHT 64 Delvaux 124 Koyo Jeans 184 REISS
5 7 For All Mankind 65 Diane von Furstenberg 125 KURA CHIKA by PORTER 185 RENE CAOVILLA
6 a.testoni 66 DIESEL 126 La Perla 186 Repetto
7 Abercrombie & Fitch 67 Dior Homme 127 Laurel 187 Rigby & Peller
8 ADORE 68 Dolce&Gabbana 128 LEE 188 Roberto Cavalli
9 Alexander McQueen 69 Dr. Martens 129 LeSportsac 189 Roger Vivier
10 Alexander Wang 70 DSQUARED2 130 Levi's 190 Ruco Line
11 Alexandre Zouari Paris 71 dunhill 131 LOEWE 191 SAINT LAURENT
12 alice + olivia by Stacey Bendet 72 D'urban 132 Loro Piana 192 Salvatore Ferragamo
13 American Eagle Outfitters 73 EASTPAK 133 Louis Vuitton 193 Samantha Thavasa
14 amika 74 ecco 134 Maison Margiela 194 Samantha Vega
15 anagram 75 Ed hardy 135 MAJE 195 Samsonite Black Label
16 Ank Rouge 76 Elisabetta Franchi 136 Marc Jacobs 196 Sandro
17 Anteprima 77 Emilio Pucci 137 Marcelo Burlon County of Milan 197 Scotch & Soda
18 Anteprima WireBag 78 Emporio Armani 138 MARELLA 198 Secret Honey
19 Anya Hindmarch 79 EMU Australia 139 Marimekko 199 Sergio Rossi
20 Aquascutum 80 ERES 140 Marina Rinaldi 200 SHIBUYA109
21 Artisan & Artist 81 Ermanno Scervino 141 Mark Nason 201 Snidel
22 ASH 82 ESPERANZA 142 Market liberty 202 Sportmax
23 Atsuro Tayama 83 Etro 143 Marni 203 St. John
24 Avenue1218 84 Evisu 144 MASSIMO DUTTI 204 Staccato
25 ba&sh 85 Evisukuro 145 Maud Frizon Paris 205 STANCE
26 BALENCIAGA 86 Fabiana Filippi 146 Max Mara 206 Stella McCartney
27 Bally 87 FENDI 147 MAX&Co. 207 Stuart Wetizman
28 Balmain Paris 88 Flower Mountain 148 Mccaylaa 208 SUGARMAN
29 Bao Bao Issey Miyake 89 FRED PERRY 149 MCM 209 Superdry
30 Berluti 90 FURLA 150 McQ 210 Tara Jarmon
31 Billionaire 91 G2000 151 Melissa 211 The Herschel Supply Co. Brand
32 Birkenstock 92 GAP 152 MISS SIXTY 212 The Kooples
33 BLUMARINE 93 Gieves & Hawkes 153 Miu Miu 213 Theory
34 Boggi Milano 94 Giorgio Armani 154 MLB 214 Timberland
35 BORA AKSU 95 Giuseppe Zanotti 155 MM6 215 TOD'S
36 BOTTEGA VENETA 96 GIVENCHY 156 Moiselle 216 Tommy Hilfiger
37 Boy London 97 GUCCI 157 Moncler 217 Tommy Hilfiger Denim
38 Brooks Brothers 98 Harrison Wong 158 MOSCHINO 218 TORY BURCH
39 Burberry 99 Her Own Words 159 Moynat 219 Trash Candy
40 CALVIN KLEIN JEANS 100 Hermes 160 Mr&Mrs ITALY 220 TRUSSARDI
41 CALVIN KLEIN PERFORMANCE 101 High Street 161 Mulberry 221 une nana cool
42 CALVIN KLEIN UNDERWEAR 102 HOGAN 162 New Era 222 UNIQLO
43 CALZEDONIA 103 HOM 163 No Brand No Name 223 Valentino
44 Calzedonia 104 HUGO BOSS 164 Onitsuka Tiger 224 Valextra
45 Canali 105 I.T 165 pacsafe 225 Venilla suite
46 CARVEN 106 i29 - a.testoni 166 Patrizia Pepe 226 Versace
47 CELINE 107 iBLUES 167 Paul & Shark 227 Versace Jeans
48 CERRUTI 1881 108 initial 168 Paul Smith 228 Versus Versace
49 CHANEL 109 Intimissimi 169 Pedder Red 229 Vilebrequin
50 cherite by PRIMEPATTERN 110 IRO 170 PENNYBLACK 230 Vivienne Westwood
51 Chevignon 111 Isabel Marant 171 Phase Eight 231 Weekend Max Mara
52 Chloe 112 izzue 172 Philipp Plein 232 WEGO TOKYO
53 Christian Louboutin (Men's) 113 J.Crew 173 PINKO 233 WHISTLES
54 Church's 114 J.LINDEBERG 174 Pleats Please Issey Miyake 234 Wolford
55 CHUU 115 JACK WILLS 175 PLEIN SPORT 235 Y-3
56 CK Calvin Klein 116 Jessica (Episode) 176 Polo Ralph Lauren 236 Yves Salomon
57 Claudie Pierlot 117 Jimmy Choo 177 Porsche Design 237 ZADIG & VOLTAIRE
58 Club Monaco 118 Joy & Peace 178 Prada Canton Road 238 Zara
59 COACH 119 Joyce 179 Ralph Lauren 239 Zero Halliburton
60 COLE HAAN 120 Juicy Couture 180 Randa
Department Store
240 eslite spectrum Tsim Sha Tsui Store 241 Lane Crawford 242 LCX
Source: Company, Daiwa
109
Wharf REIC (1997 HK): 17 January 2019
Harbour City - retail tenants profile (cont’d)
Beauty / Personal Care
243 111 SKIN 295 Dior Beauty 347 KOSE 399 Premier by Dead Sea
244 3 LAB 296 Dior Maison de Beaute 348 La Mer 400 PRISMOLOGIE
245 A Beauty Bar 297 diptyque 349 La Prairie 401 RAHUA
246 ACCA KAPPA 298 DR HARRIS 350 LA ROCHE-POSAY 402 ReFa
247 Aesop 299 Dr.Ci:Labo 351 LAB SERIES 403 REVIVE
248 Aesop Harbour City Facial Room 300 Dyson supersonic 352 LANEIGE 404 RMK
249 ALAIA 301 EDITIONS DE PARFUMS FREDERIC MALLE 353 LANOLIPS 405 RODIAL
250 ALLIES OF SKIN 302 ELCHIM 354 Laura Mercier 406 Roger & Gallet
251 amika 303 ELEVATIONE Time Stops 355 LE BON 407 RUBIS
252 ANNA SUI 304 ERNO LASZLO 356 LEGOLOGY 408 SABON
253 ANNICK GOUTAL 305 Estee Lauder 357 Leonor Greyl 409 Serge Lutens
254 APIVITA 306 Etude House 358 Les Merveilleuses LADUR??E 410 SHISEIDO
255 AQUIS 307 EVE LOM 359 LightMAC Medical Skincare Centre 411 SHOW BEAUTY
256 Aromatherapy Associates 308 Eyeko 360 Lipstick Queen 412 shu uemura
257 Artisenses 309 Face College Medical Laser Center 361 L'occitane 413 Sisley
258 Atelier Cologne 310 Facesss 362 L'Oreal Paris 414 SK-II
259 Aveda 311 FANCL 363 LUSH 415 SkinCeuticals Flagship Store
260 Aveda Experience Center 312 FOREO 364 Lyanature co. 416 SLIP SILK
261 Aveda Lifestyle Salon & Spa 313 Fresh 365 M.A.C 417 SOFINA
262 bareMinerals 314 ghd 366 MAGIC HAUS 418 Spa L'OCCITANE
263 Beauty by no! no! 315 Giorgio Armani Beauty 367 MAISON CAULIERES 419 SUBTLE ENERGIES
264 BEAUTYBLENDER 316 GIVENCHY 368 Maison Christian Dior 420 Sulwhasoo
265 BELLE FLEUR 317 GLAMGLOW 369 MAISON FRANCIS KURKDJIAN 421 Sulwhasoo SPA & Beauty Lounge
266 Benefit Cosmetics 318 GOTI 370 MAKE UP FOR EVER 422 SWISS SMILE
267 BEYORG Beyond Organic 319 Gratiae 371 MARIELLA MARTINATO 423 TATCHA
268 Biologique Recherche 320 Greenland 372 MD HAIR RESTORATION 424 THANN Sanctuary
269 BIOTHERM 321 Gucci Fragrance 373 Melvita 425 The Beauty Chef
270 BIOXIDEA 322 Guerlain 374 MEN'S SOCIETY 426 The Body Shop
271 Bobbi Brown 323 Guerlain Parfumeur 375 MERBLISS 427 The history of Whoo
272 BOLIN WEBB 324 Hair Spa by Leonor Greyl 376 MIOGGI 428 This Works
273 BONPOINT 325 HELENA RUBINSTEIN 377 MOSCHINO Fragrance 429 Tiffany & Co. Fragrance
274 Burberry Fragrance 326 Hermes Fragrance 378 MTM Skincare & TIME by MTM 430 TIME by MTM
275 BVLGARI Parfums 327 HH Hair.Nail 379 Mulan Spa 431 TOM FORD BEAUTY
276 BY TERRY 328 Hourglass 380 MURDOCK 432 TONIC
277 Caudalie 329 IKOO 381 narciso rodriguez 433 Urban Decay
278 CHA LING l'Esprit du The 330 IL COLPO HAIR.NAILS 382 NARS 434 Valentino
279 CHANEL BEAUTE 331 IL COLPO PLATINUM 383 NATURA BISSE 435 VALMONT
280 CHANTECAILLE 332 ILUMINAGE BEAUTY 384 NOESA 436 Vanessa Megan
281 Charlotte Tilbury 333 INGRID MILLET 385 NUFACE 437 VERSACE
282 Chloe Fragrance 334 innsifree 386 NYX Professional Makeup 438 VICHY
283 Christian Louboutin Beaute 335 IPSA 387 OMOROVICZA 439 View Medical Group
284 CIRE TRUDON 336 Issey Miyake Fragrance 388 Origins 440 VitaJuwel
285 Cle de Peau Beaute 337 Jo Malone London 389 PANKHURST LONDON 441 WEI BEAUTY
286 CLARINS 338 JOYCE BEAUTY 390 PATRICKS 442 Welleco
287 Clinique 339 Jurlique 391 PAUL & JOE 443 WINDLE & MOODIE
288 COLLAGEN+ 340 KERASTASE 392 Penhaligon's 444 YM Yoki Magokoro
289 Cosmax 341 KARUNA 393 PERRICONE MD 445 YUNI
290 Cosme Go 342 KATE SOMERVILLE 394 PHILIP B 446 Yves Saint Laurent Beaute
291 Creed 343 KEVYN AUCOIN 395 PHILIPS 447 ZENOLOGY
292 DEBORAH LIPPMANN 344 Kiehl's Place 396 PHYTO
293 Derma Centre 345 Kiehl's Since 1851 397 Plurecil
294 Dior Backstage Studio 346 KIKO MILANO 398 Pony Effect
Watches, Jewellery & Accessories
448 Alluressories 467 DIDIER DUBOT 486 Jaeger- LeCoultre 505 RedLine
449 APM Monaco 468 Elegant Watch & Jewellery 487 John Hardy 506 ROLEX
450 Audemars Piguet 469 Emperor Jewellery 488 Just Gold 507 RUIFIER
451 Auto Shop 470 Emphasis Jewellery 489 LAOPU GOLD 508 S.T.Dupont
452 Black Clover 471 Emporio Armani Watches and Jewelry 490 Links of London 509 Swarovski
453 Boucheron 472 Florence T 491 LONGINES 510 Swatch
454 Buccellati 473 Folli Follie 492 M.A.D.Gallery 511 TAG Heuer Boutique
455 BVLGARI 474 Fossil 493 MIKIMOTO 512 The Unit Store
456 Cartier 475 FRANCK MULLER BOUTIQUE HONG KONG 494 Monica Vinader 513 Thomas Sabo
457 CHANEL Watches and Fine Jewellery 476 FRED 495 Montblanc 514 Tic Tac Time
458 Chaumet 477 FREYWILLE 496 Museum Context x Harry Potter 515 Tiffany & Co.
459 CHOPARD 478 Georg Jensen 497 Nomos Glash??tte 516 Time + Style
460 Chow Tai Fook Jewellery Co., Ltd. 479 Glashutte Original 498 Olivia Burton 517 TISSOT
461 City Chain Glam Time Pieces 480 Global Timepieces 499 PANDORA 518 TOUS
462 City Chain Primo 481 G-shock Casio 500 Paprika 519 TUDOR
463 CLUSE 482 HACHill 501 Piaget 520 Van Cleef & Arpels
464 Crisella 483 Hublot 502 Poppis 521 ZOOBEETLE Paris
465 Daniel Wellington 484 iroiro 503 Prince Jewellery & Watch
466 De Beers Jewellers 485 IWC Schaffhausen 504 RADO
Optical
522 Glasstique 525 Linda Farrow 528 Ocular Plus 531 REFLECTIONS
523 Grand Optical 526 MUJOSH 529 O-O Shop 532 Sunglass Hut
524 LENSCRAFTERS 527 OCEAN OPTICAL 530 Puyi Optical 533 Visual Culture
Source: Company, Daiwa
110
Wharf REIC (1997 HK): 17 January 2019
Harbour City - retail tenants profile (cont’d)
Sports
534 adidas 542 Dance With Dragon 550 LeSportsac 558 Plein Sport
535 adidas FTWR SUPPLY 543 FILA 551 Mammut 559 PUMA
536 adidas Originals 544 Fila Fusion 552 Munsingwear 560 Reebok
537 AIGLE 545 GigaSports 553 NAUTICA 561 SKECHERS
538 ASHWORTH 546 Haglofs 554 New Balance 562 Sportmax
539 Callaway Apparel 547 Her Own Words 555 Nike 563 The North Face
540 CHAMPION 548 Jack Bunny !! by PEARLY GATES 556 Nike Kicks Lounge 564 VANS
541 CW-X by Wacoal 549 JACK WILLS 557 Pearly Gates 565 VICTORINOX
Kids & Family
567 0/3 Baby Collection 578 Chicco 590 Kingkow 602 Petit Bateau
568 Abebi 579 Chickeeduck 591 Little MO&Co. 603 Philipp Plein Junior
568 Armani Junior 580 Dolce & Gabbana Children 592 LITTLE SUGARMAN 604 Ralph Lauren Childrenswear
569 Atelier De Courcelles 581 Dr. Kong Footcare 593 Miki House 605 Seed Heritage
570 Baby Dior 582 Fendi Kids 594 mini melissa 606 Shoe Box
571 BabyNes Nutrition System Boutique 583 GUCCI KIDS 595 Molo 607 Smiggle
572 BAPE KIDS 584 Gusella 596 MONNALISA 608 Stella McCartney Kids
573 Barocco 585 Hallmark Babies 597 Mothercare 609 Stride Rite
574 Baumhaus 586 I Pinco Pallino 598 MUSEE TULLE 610 the bonniemob
575 Bonpoint 587 Jumpin Gym USA 599 Museum Context x Harry Potter 611 Tommy Hilfiger Kids
576 Book Castle 588 Kenzo Kids 600 Nicholas & Bears 612 ToysRUs
577 Burberry Children 589 Kids 21 601 Our Generation 613 Watson's Baby
Banking / Medical Services
614 Citibank 615 HSBC 616 HSBC (Premier Centre) 617 Medical Floor
Electronics
618 1010/csl 621 Chung Yuen Electrical 624 Fortress 627 Sony Style
619 Bose 622 Delon Photo & Hi-Fi Centre 625 LEICA STORE 628 Standard Audio & Photo Supplies
620 BROADWAY 623 DEVIALET 626 Samsung
Home & Lifestyle
629 7 Eleven 642 Fotomax 655 Nam Pei Hong 668 The Top Leather Restoration Centre
630 9 SPA 643 Grand Ocean 656 OSIM 669 TUMI
631 A hidden Lab. 644 Hong Kong Records 657 Pak Shing Tong 670 UNIQLO
632 Acanta 645 Hot Toys Rebel Base 658 PYLONES 671 Venture Photography
633 Baumhaus 646 kikki.K 659 Repetto 672 VIC Lounge
634 Bee Bee Kids Playground 647 LAMY 660 Roseonly 673 Watsons Health
635 Caskells 648 LIQUID GOLD 661 SA L2-3 674 Watson's Wine Cellar
636 city'super 649 Lladro 662 SABON 675 XPLUS
637 diptyque 650 LOG-ON 663 Shichida Educational Institute 676 Zara
638 Donguri Republic 651 Mannings 664 SmarTone 677 ZARA HOME
639 Exclusivites 652 Marcelo Burlon County of Milan 665 THANN Sanctuary
640 Fitness First Platinum 653 Marimekko 666 The Groom Shoes Repair and Polish
641 Fook Ming Tong Tea Shop 654 MUJI 667 THE LITTLE GYM
Restaurants / Deli & Confectionery
Western Delicacies 705 Three on Canton 731 Crystal Jade La Mian Xiao Long Bao 758 IRVINS Salted Egg
678 A Nu Retrouvez-vous Asian Delights 732 Dim Sum Bar 759 Jamie's Deli
679 add @ Prince 706 ANA Ten 733 Du Hsiao Yueh 760 KFC
680 Al Molo Ristorante Italiano 707 Cafe&Meal MUJI 734 Duck Victoria 761 Kisses Cupcakes
681 Alma Portuguese Grill 708 Ebisoba Ichigen 735 FU RONG 762 La Famille
682 Artisan De La Truffe 709 Greyhound Cafe 736 HEXA 763 Lady M New York
683 Be on Canton 710 Gyu-Kaku 737 HOT No.1 764 Leonidas Praline
684 BLT Burger 711 Hainan Shaoye 738 House of Jasmine 765 Little Mermaid @ city'super
685 BLT Steak 712 HAKU Curated By Hideaki Matsuo 739 Mak's Noodles 766 Luna Cake Premium
686 Cafe EPURE 713 Hattendo Cafe 740 Xihe Ya Yuan Beijing Duck 767 Mellow Brown Coffee by UCC
687 Cafe Marco 714 Japanese Restaurant Ginza 741 ye shanghai 768 PAUL LAFAYET @ city'super
688 COVA Pasticceria & Confetteria 715 Kaya Deli & Confectionery 769 Ralph's Coffee
689 COVA Ristorante & Caffe 716 Menya Itto 742 18 Grams @ city'super 770 Royce @ city'super
690 Cucina 717 Nha Trang Vietnamese Cuisine 743 Angelina Paris @city'super 771 Sensory ZERO
691 DALLOYAU 718 Nishimura 744 baekmidang 772 Sift
692 Dan Ryan's Chicago Grill 719 On-Yasai 745 Bears & Friends 773 Starbucks Coffee
693 EPURE 720 Quan Alley 746 Bonjour @ Eslite 774 Stickhouse @ city'super
694 Jamie's Deli 721 sen-ryo 747 Cafe de Coral 775 Sugarfina
695 Jamie's Italian 722 Sushi Tokami 748 Coffee DX by Colour Brown 776 Super Sweets Gallery @ city'super
696 La Locanda by Giancarlo Perbellini 723 Sweet Basil Thai Cuisine 749 Coffee Store by colour brown @ Eslite 777 sweets house Cha Cha @ city'super
697 Le Cafe de Joel Robuchon 724 Tai Hing 750 cooked Deli by city'super 778 Tea WG Boutique
698 Lobby Lounge 725 Thai Brasserie by Blue Elephant 751 Danish Bar @ city'super 779 Ten One Tea
699 maze Grill 726 The Joomak 752 Fusion Deli @ city'super 780 Ten Ren's Tea @ Eslite
700 Noritake -Gifts, Niji Bistro 727 TSUKADA NOJO 753 GODIVA 781 The Coffee Academ?cs
701 Paper Moon 728 Tsuta Japanese Soba Noodles 754 Green Common 782 Tokyo Milk Cheese Factory
702 Pizza Express 729 Umai SushiKan 755 Haagen Dazs 783 Uji-en
703 Reserva Iberica Chinese Cuisines 756 Hanlin Tea Room 784 Venchi
704 The Cheesecake Factory 730 China Tang 757 i CREMERiA 785 yu teahouse @ Eslite
Source: Company, Daiwa
111
Wharf REIC (1997 HK): 17 January 2019
Times Square - retail tenants profile
Fashion / Leather Goods / Shoes & Bags
1 5cm 23 DELSEY 45 KENT & CURWEN 67 RABEANCO
2 Aape BY A BATHING APE 24 DIESEL 46 KENZO 68 repetto
3 agnes b. 25 Dior 47 Levi's 69 Rimowa
4 AMERICAN EAGLE OUTFITTERS 26 Dior Homme 48 Lipault 70 ROCKPORT
5 Ariane Prette Monaco 27 D'URBAN 49 LOEWE 71 SAINT LAURENT
6 AT TWENTY 28 ecco 50 LONGCHAMP 72 Salad
7 ATSURO TAYAMA 29 EVISU 51 LOUIS VUITTON 73 Salvatore Ferragamo
8 ba&sh 30 FENDI 52 M dreams by Melissa 74 SAMSONITE
9 BALENCIAGA 31 FRED PERRY 53 maje 75 sandro
10 BIRKENSTOCK 32 Furla 54 MARYLING 76 STACCATO
11 Bottega Veneta 33 GEOX 55 MAX & Co. 77 STUART WEITZMAN
12 Brooks Brothers 34 GIVENCHY 56 MaxMara 78 SUGARMAN
13 Calvin Klein Jeans & Calvin Klein Underwear 35 G-Star Raw 57 MCM 79 The Kooples PARIS
14 Calzedonia Italian Legwear 36 GUCCI 58 MICHAEL KORS 80 TOMMY HILFIGER
15 CAMPER 37 Harmont & Blaine 59 Motherhouse 81 TORY BURCH
16 CELINE 38 HEAVEN PLEASE+ 60 Nike 82 TRUSSARDI JEANS
17 CHANEL 39 izzue 61 Nike Kicks Lounge 83 VICTORINOX
18 CHEVIGNON 40 J.CREW 62 OYSHO 84 Vivienne Westwood
19 Claudie Pierlot 41 Jack & Jones 63 Phase Eight 85 WEEKEND MaxMara
20 CLUB MONACO 42 Jimmy Choo 64 Piquadro 86 Whistles London
21 COACH 43 Joy & Peace 65 PORTER INTERNATIONAL 87 Y-3
22 COLE HAAN 44 Juicy Couture 66 PROTECA & ACE 88 ZARA
Beauty / Personal Care
89 3CE 99 Dior Beauty 109 M.A.C 119 SEKKISEI
90 amika: 100 ELEVATIONE Time Stops 110 MAKE UP FOR EVER 120 shu uemura
91 AMOREPACIFIC 101 Eu Yan Sang 111 MLB 121 sisley PARIS
92 APIVITA 102 Facesss 112 OGAWA 122 Sulwhasoo
93 Benefit 103 FANCL 113 ORIGINS 123 The Body Shop
94 CATALO 104 john master organics 114 OROGOLD COSMETICS 124 TRESOR RARE
95 CAUDALIE 105 Jurlique 115 OSIM 125 via il Colpo
96 CHANEL BEAUTE 106 KIKO MILANO 116 OTO 126 Watsons
97 CLINIQUE 107 LANEIGE 117 POLA
98 CRABTREE & EVELYN 108 L'Occitane 118 Sabon
Entertainment / Music
127 PARSONS MUSIC 128 Cine Times
Gift / Book / Stationery
129 HAPPIPLAYGROUND 131 BOOKAZINE, Partytime, Sweet World 133 campo marzio 135 LOG-ON
130 Donguri Republic 132 Sanrio GIFT GATE 134 smiggle
Department Store / Supermarket
136 Lane Crawford 137 Marks & Spencer 138 city'super 139 Liquid Gold
Watches / Jewellery / Optical
140 AGATHA 148 Chow Tai Fook 156 MaBelle 164 Ray-Ban
141 apm MONACO 149 City Chain millisecond 157 Madia 165 TIC TAC TIME
142 ARTE 150 DE BEERS Jewellers 158 MIKIMOTO 166 TIFFANNY & CO.
143 Bvlgari watch 151 Elegant Watch & Jewellery 159 MONTBLANC 167 TROLLBEADS
144 CALVIN KLEIN watches + jewelry 152 G-Shock Casio 160 NIESSING 168 TSL
145 Cartier 153 LensCrafters 161 OMEGA
146 CHAUMET 154 Les Nereides PARIS 162 PANDORA
147 Chow Sang Sang 155 Longines 163 Panerai shop
Sports / Action Wear / Equipment
169 adidas 174 Columbia Sportswear 179 Marathon Sports 184 Timberland
170 adidas ORIGINALS 175 FILA 180 Merrell 185 VANS
171 AIGLE 176 GO WILD 181 My Catalog
172 ASHWORTH 177 J.LINDEBURG 182 Reebok
173 CALVIN KLEIN PERFORMANCE 178 Lacoste 183 SKECHERS
Children’s Wear & Toys
186 LEGO Certified Store 187 Kingkow 188 Partytime 189 Baby Milo Store
Audio-Visual / Electronics / Home Appliance
190 BOSE 192 Chun Yuen 194 FORTRESS 196 Wonder Photo Shop Fujifilm Fotomax
191 BROADWAY 193 DG Lifestyle Store 195 Suning
Banks / Services
197 HSBC ATM Service
Restaurants / Food & Beverage
198 Budaoweng Hotpot Cuisine 206 Forbidden Duck 214 Make it 222 Sen-ryo
199 Cafe Terceira 207 GREENHOUSE 215 Modern China Restaurant 223 SHANGHAI MIN 1987
200 Chung's Kitchen 208 Haagen-Dazs 216 Nha Trang Vietnamese Cuisine 224 Starbucks Coffee
201 Club Albergue 1601 209 Hey Tea Go 217 Pak Loh Chiu Chow Restaurant 225 TOM N TOMS COFFEE
202 cooked Deli by city'super 210 La Creation & Chateraise 218 Petit Pret 226 Uji-En
203 Crostini 211 Lei Bistro 219 PETITE HOUSE 227 zChocolat
204 Crystal Jade La Mian Xiao Long Bao 212 Lei Garden 220 PizzaExpress 228 Zushi ANA
205 Du Hsiao Yueh 213 Mad for Garlic 221 SAN XI LOU
Source: Company, Daiwa
112
Wharf REIC (1997 HK): 17 January 2019
Plaza Hollywood - retail tenants profile
Fashion / Leather Goods / Shoes & Bags
1 10 minutes to 10 17 Chicks 33 H&M 49 PULL & BEAR
2 2 plus 18 Coucou 34 Her Own Words 50 SATAMI
3 6IXTY 8IGHT 19 de emm.. 35 In613 51 Soap Berry
4 AL ALBA 20 Decision 36 JAM 52 SPORT B.
5 Baleno 21 DELICRON 37 Joy & Peace 53 STACCATO
6 Banker 22 DELSEY 38 Kate 54 The World Signs
7 Bauhaus 23 double-park 39 Kipling 55 Triumph
8 BIEM 24 Dr. Kong 40 Leona 56 UNIQLO
9 BodiBra 25 eashion 41 LEVI'S 57 VANS
10 Bossini 26 ecco 42 MARQUE 58 Veeko
11 BSX 27 Enough Day 43 Mirabell 59 Via Milano
12 Calvin Klein Underwear 28 FOOTSPOT. 44 momo 60 VICTORINOX
13 CAMELA 29 G & An'ge 45 pe:tite 61 Wacoal
14 Carryson 30 GIORDANO 46 Pi Square
15 CASS 31 GU 47 PLEN+Y
16 Chevignon 32 GUEI LUTUCCHI 48 PORTER INTERNATIONAL
Entertainment / Hobby
62 broadway cine delices 64 Hollywood Game Zone 66 Joint Publishing
63 CD Warehouse 65 iWorld 67 JUMPIN GYM USA
Jewellery / Watches / Accessories
68 2 PLUS 73 Image Optical 78 Optical 88 Family Eyecare 83 Swatch
69 Chow Sang Sang Jewellery 74 JOLI 79 PANDORA 84 The One
70 CHOW TAI FOOK 75 LENSCRAFTERS 80 RayBan 85 Tic Tac Time
71 City Chain 76 MaBelle 81 SILVER SHOP 86 TRIWA
72 ck Calvin Klein watches + jewelry 77 nu eye concept 82 SILVER'N GRACE 87 TSL
Sportswear / Equipment
88 adidas 92 KAMACHI 96 Nike 100 SKECHERS
89 Columbia 93 le coq sportif 97 NIKKO 101 Sportshouse
90 Gourami 94 Marathon Sports 98 PUMA 102 Timberland
91 K-Swiss 95 New Balance 99 Reebok
Health / Beauty / Pharmacy
103 ABOUTHAI 117 FANCL 131 Nail Palace 145 Salon One - IL COLPO GROUP
104 AUSupreme 118 Health Plus 132 Napura & Beverly Hills 146 SOAPMUM
105 Beijing Tong Ren Tang 119 Ingrid Millet Paris 133 nature bud 147 SUNING
106 Benefit Cosmetics 120 Jurlique 134 Oceanika 148 The Body Shop
107 Bioscreen PARIS 121 Kai Tai Chinese Medicine Holdings 135 O'Farm 149 TONY MOLY
108 Catalo 122 Kettler 136 Ogawa 150 Vita Green
109 Clinique 123 KOSE 137 ORIGINS 151 Wai Yuen Tong
110 COMVITA 124 LANEIGE 138 OSIM 152 Watson's
111 COSWAY 125 LO HONG KA 139 OTO 153 Wellsoon
112 Crabtree & Evelyn 126 MAKE UP FOR EVER 140 Pak Shing Tong 154 Yves Rocher, France
113 CRCare 127 Mannings 141 Pretty House Beauty Centre 155 Korean Ginseng Hanyinhong
114 Etude House 128 Max Choice 142 Pro-Dental Clinic 156 尚品
115 Eu Yan Sang 129 maxcare 143 Sa Sa Boutique 157 正官庄
116 FAMILY INADA 130 Meka 144 SABON
Audio-Visual / Electrical Appliances
158 BROADWAY 159 FORTRESS 160 Suning
Children’s Wear / Equipment
161 Balabala 163 Kingkow 165 mides
162 CHICKEEDUCK 164 La Compagnie Des Petits
Gift / Stationery
166 123 By ELLA 168 PLAY WOW 170 School Driver 172 Teens Channel
167 Hallmark 169 Sanrio Gift Gate 171 Smiggle 173 TOMICA
Art / Home / Furnishings
174 A-Fontane 179 JADE @ HOME 184 Suzuran Bed 189 Verdee Bamboo Living
175 AIRLAND MATTRESS 180 kai shop Housewares and Beauty Care 185 TAKAD FURNITURE 190 Zakkaya
176 CASABLANCA HOME 181 KING KOIL 186 Tefal
177 ecHOME 182 Life Kan 187 THERMOS
178 ecLiving 183 Natural Home 188 UJI LIVING
Banks / Other Services / Travel Agency
191 Bank of China (Hong Kong) 195 Hong Kong Property 199 Parsons Music 203 The Bank of East Asia
192 Centaline Property 196 JohnWing . Art & Eng 200 Pet Line
193 FOTOMAX 197 Midland Realty 201 Q-pets
194 Hang Seng Bank - ATM 198 Monkey Tree English Learning Center 202 Ricacorp Properties
Telecommunications
204 3 Shop 206 China Travel Services 208 csl.as simple as one2free 210 SmarTone
205 China Mobile 207 China Unicom 209 Eternal East Tours 211 Telecom Digital / SUN Mobile
Department Store / Supermarket
212 7-Eleven 213 Marks & Spencer 214 TASTE
Restaurants / Food & Beverage
215 A Nice Gift 220 Cheers 225 Hui Lau Shan 230 MINI MELTS
216 A-1 Bakery 221 GODIVA Belgium 1926 226 Kee Wah Bakery 231 Okashi Land
217 Aji Ichiban 222 Haagen-Dazs 227 Kingsley Desserts & Gourmandises 232 Planet Popcorn
218 Arome Bakery 223 hana-musbi 228 Maxim's Cakes 233 Ten Ren's Tea
219 BEST MART 360 224 Hanjuku Kobo 229 Mei Lok Store 234 Tong Kee Bao Dim
Source: Company, Daiwa
113
Wharf REIC (1997 HK): 17 January 2019
Appendix 3: retail sales in China and its major cities
China retail sales by cities
City Province 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn) (CNYbn)
Beijing NA 166 183 201 230 263 291 330 384 465 539 634 722 812 887 964 1,034 1,101 1,158
Shanghai NA 187 202 220 240 266 298 338 387 458 521 619 719 784 856 930 1,013 1,095 1,183
Guangzhou Guangdong 112 125 137 149 168 191 220 262 319 362 448 524 598 688 714 799 871 940
Shenzhen Guangdong 74 83 94 110 125 144 168 193 228 257 300 352 401 450 492 502 551 602
Changchun Jilin 31 36 40 48 54 60 67 78 95 109 129 152 174 197 222 241 265 292
Changsha Hunan 31 34 40 45 53 74 87 104 127 152 186 220 252 286 316 369 412 455
Chengdu Sichuan 55 63 71 78 88 101 116 136 162 209 249 302 351 399 453 503 574 640
Chongqing NA 72 78 85 93 107 123 143 171 215 252 305 378 440 506 571 642 727 807
Fuzhou Fujian 35 39 43 49 58 66 78 94 113 134 162 195 232 261 306 349 376 419
Guiyang Guizhou 11 12 14 15 18 20 23 28 34 41 48 58 68 79 89 106 120 134
Haikou Hainan
Hangzhou Zhejiang 40 46 52 59 70 98 111 130 156 180 215 255 294 353 420 470 518 572
Harbin Heilongjiang 45 50 56 62 71 79 89 104 126 151 177 207 239 273 307 339 374 404
Heifei Anhui 15 16 18 21 24 32 38 47 59 70 84 111 129 148 167 218 245 273
Hohhot Inner Mongolia 7 8 9 12 16 30 36 43 53 64 76 89 102 114 126 135 148 157
Jinan Shandong 35 40 45 53 69 81 94 110 136 160 180 211 242 274 309 341 376 415
Kunming Yunnan 24 27 29 33 37 42 48 57 57 86 106 127 149 170 191 194 231 259
Lanzhou Gansu 16 17 19 21 23 26 29 34 40 47 55 65 75 85 94 115 126 136
Lhasa Tibet 6 6 8 9 11 12 14 18 21 23
Nanchang Jiangxi 14 16 18 20 23 31 36 43 53 63 76 94 112 128 130 166 187 210
Nanjing Jiangsu 42 47 53 60 71 100 117 138 165 194 229 270 310 353 417 459 509 560
Nanning Guangxi 21 23 26 29 33 38 44 52 65 76 91 107 126 145 162 179 198 220
Shenyang Liaoning 57 62 70 72 81 92 105 123 151 178 207 243 280 319 357 388 399 399
Shijiazhuang Hebei 33 37 41 46 53 61 70 82 101 119 141 166 192 239 242 269 298 330
Taiyuan Shanxi 15 16 18 19 23 38 44 52 62 72 83 99 114 129 145 154 167 177
Tianjin NA 74 83 83 92 104 119 138 165 208 243 286 340 392 447 474 526 564 573
Urumqi Xinjiang 12 13 15 17 20 23 27 33 42 47 56 65 74 81 107 115 124 132
Wuhan Hubei 61 69 77 85 96 113 129 152 190 216 257 303 347 392 437 510 561 620
Xian Shaanxi 36 41 46 50 58 67 78 94 118 140 168 204 240 274 309 341 392 425
Xining Qinghai 5 6 6 6 7 8 12 14 17 20 23 27 32 37 41 46 51 56
Yinchuan Ningxia 5 5 5 6 7 9 11 13 16 19 22 27 32 35 38 48 51 56
Zhengzhou Henan 35 39 43 48 56 71 82 98 121 143 168 199 232 262 291 329 367 406
Others 2,545 2,791 3,138 3,382 3,809 4,309 5,007 5,933 7,329 8,432 10,012 11,879 13,604 15,403 17,349 19,172 21,233 23,618
China total (CNYbn) 3,911 4,306 4,814 5,252 5,950 6,835 7,915 9,357 11,483 13,305 15,801 18,721 21,443 24,284 27,190 30,093 33,232 36,626
China total (USDbn) 472 520 581 634 719 834 993 1,230 1,652 1,948 2,334 2,897 3,399 3,950 4,413 4,788 5,001 5,419
HK retail sales (HKDbn) 187 184 177 173 192 204 219 247 273 275 325 406 445 494 493 475 437 446
HK retail sales (USDbn) 24 24 23 22 25 26 28 32 35 35 42 52 57 63 63 61 56 57
HK retail sales as % of China retail sales
5.1% 4.5% 3.9% 3.5% 3.4% 3.1% 2.8% 2.6% 2.1% 1.8% 1.8% 1.8% 1.7% 1.6% 1.4% 1.3% 1.1% 1.1%
Source: CEIC, Daiwa
114
Wharf REIC (1997 HK): 17 January 2019
Appendix 4: scenes from Times Square
Russell Street in Causeway Bay Times Square: the vertical mall
Source: Daiwa Source: Daiwa
Times Square: new tenants Times Square: beauty and upper-floor tenants
Source: Daiwa Source: Daiwa
Times Square: luxury shops connection to office towers Times Square: restaurants on the higher floors
Source: Daiwa Source: Daiwa
Times Squre: beauty and accessories shops
Source: Google, Daiwa
115
Wharf REIC (1997 HK): 17 January 2019
Daiwa’s Asia Pacific Research Directory
HONG KONG
Takashi FUJIKURA (852) 2848 4051 [email protected]
Regional Research Head
Jiro IOKIBE (852) 2773 8702 [email protected]
Co-head of Asia Pacific Research
John HETHERINGTON (852) 2773 8787 [email protected]
Co-head of Asia Pacific Research
Craig CORK (852) 2848 4463 [email protected]
Regional Head of Asia Pacific Product Management
Paul M. KITNEY (852) 2848 4947 [email protected]
Chief Strategist for Asia Pacific; Strategy (Regional)
Kevin LAI (852) 2848 4926 [email protected]
Chief Economist for Asia ex-Japan; Macro Economics (Regional)
Kelvin LAU (852) 2848 4467 [email protected]
Head of Automobiles; Transportation and Industrial (Hong Kong/China)
Fiona LIANG (852) 2532 4341 [email protected]
Industrials (Hong Kong/China)
Jay LU (852) 2848 4970 [email protected]
Automobiles and Components (Hong Kong/China)
Janice ZHANG (852) 2773 8842 [email protected]
Transportation (Hong Kong/China)
Leon QI (852) 2532 4381 [email protected]
Regional Head of Financials; Banking; Diversified financials; Insurance (Hong Kong/China)
Kevin JIANG (852) 2532 4383 [email protected]
Banking (China)
Anson CHAN (852) 2532 4350 [email protected]
Consumer (Hong Kong/China)
Adrian CHAN (852) 2848 4427 [email protected]
Consumer (Hong Kong/China)
Andrew CHUNG (852) 2773 8529 [email protected]
Head of Gaming (Hong Kong/China)
John CHOI (852) 2773 8730 [email protected]
Head of Hong Kong and China Internet; Regional Head of Small/Mid Cap
Carlton LAI (852) 2532 4349 [email protected]
Small/Mid Cap (Hong Kong/China)
Dennis IP (852) 2848 4068 [email protected]
Regional Head of Power, Utilities, Renewable and Environment (PURE); PURE (Hong Kong/China)
Don LAU (852) 2848 4469 [email protected]
Power, Utilities, Renewable and Environment (PURE) – Utilities (Hong Kong); Gas (China)
Anna LU (852) 2848 4465 [email protected]
Power, Utilities, Renewable and Environment (PURE) – IPP, Wind & Nuclear (China)
Jonas KAN (852) 2848 4439 [email protected]
Head of Hong Kong and China Property
Cynthia CHAN (852) 2773 8243 [email protected]
Property (China)
Bryan CHIK (852) 2773 8741 [email protected]
Custom Products Group
Selwyn CHENG (852) 2773 8716 [email protected]
Custom Products Group
Jack CHAN (852) 2773 8731 [email protected]
Custom Products Group
PHILIPPINES
Renzo CANDANO (63) 2 737 3022 [email protected]
Consumer
Micaela ABAQUITA (63) 2 737 3021 [email protected]
Property
Gregg ILAG (63) 2 737 3023 [email protected]
Utilities; Energy
SOUTH KOREA
Sung Yop CHUNG (82) 2 787 9157 [email protected]
Pan-Asia Co-head/Regional Head of Automobiles and Components; Automobiles; Shipbuilding; Machinery
Mike OH (82) 2 787 9179 [email protected]
Banking; Capital Goods (Construction and Defence); Utilities; Steel
Josh RHEE (82) 2 787 9124 [email protected]
Chemicals
Iris PARK (82) 2 787 9165 [email protected]
Consumer/Retail
SK KIM (82) 2 787 9173 [email protected]
IT/Electronics – Semiconductor/Display and Tech Hardware
Henny JUNG (82) 2 787 9182 [email protected]
IT/Electronics – Semiconductor/Display and Tech Hardware (Small/Mid Cap)
Thomas Y KWON (82) 2 787 9181 [email protected]
Pan-Asia Head of Internet & Telecommunications; Software – Internet/On-line Games
TAIWAN
Rick HSU (886) 2 8758 6261 [email protected]
Head of Regional Technology; Head of Taiwan Research; Semiconductor/IC Design (Regional)
Nora HOU (886) 2 8758 6249 [email protected]
Banking; Diversified financials; Insurance; Strategy
Steven TSENG (886) 2 8758 6252 [email protected]
IT/Technology Hardware (Automation & PC Hardware)
Kylie HUANG (886) 2 8758 6248 [email protected]
IT/Technology Hardware (Handsets and Components)
Helen CHIEN (886) 2 8758 6254 [email protected]
Small/Mid Cap
INDIA
Punit SRIVASTAVA (91) 22 6622 1013 [email protected]
Head of India Research; Strategy; Banking/Finance
Saurabh MEHTA (91) 22 6622 1009 [email protected]
Capital Goods; Utilities
SINGAPORE
Ramakrishna MARUVADA (65) 6228 6742 [email protected]
Head of Singapore Research; Telecommunications (China/ASEAN/India)
David LUM (65) 6228 6740 [email protected]
Banking; Property and REITs
Royston TAN (65) 6228 6745 [email protected]
Oil and Gas; Capital Goods
Jame OSMAN (65) 6228 6744 [email protected]
Transportation – Road and Rail; Pharmaceuticals and Healthcare; Consumer
JAPAN
Yukino YAMADA (81) 3 5555 7295 [email protected]
Strategy (Regional)
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Daiwa’s Offices
Office / Branch / Affiliate Address Tel Fax
DAIWA SECURITIES GROUP INC
HEAD OFFICE Gran Tokyo North Tower, 1-9-1, Marunouchi, Chiyoda-ku, Tokyo, 100-6753 (81) 3 5555 3111 (81) 3 5555 0661
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(82) 2 787 9100 (82) 2 787 9191
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(86) 21 3858 2000 (86) 21 3858 2111
Daiwa Securities Co. Ltd., Bangkok Representative Office 18th Floor, M Thai Tower, All Seasons Place, 87 Wireless Road,
Lumpini, Pathumwan, Bangkok 10330, Thailand (66) 2 252 5650 (66) 2 252 5665
Daiwa Capital Markets India Private Ltd 10th Floor, 3 North Avenue, Maker Maxity, Bandra Kurla Complex, Bandra East, Mumbai – 400051, India
(91) 22 6622 1000 (91) 22 6622 1019
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(84) 4 3946 0460 (84) 4 3946 0461
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Important Disclosures and Disclaimer
This publication is produced by Daiwa Securities Group Inc. and/or its non-U.S. affiliates, and distributed by Daiwa Securities Group Inc. and/or its non-U.S. affiliates, except to the extent expressly provided herein. This publication and the contents hereof are intended for information purposes only, and may be subject to change without further notice. Any use, disclosure, distribution, dissemination, copying, printing or reliance on this publication for any other purpose without our prior consent or approval is strictly prohibited. Neither Daiwa Securities Group Inc. nor any of its respective parent, holding, subsidiaries or affiliates, nor any of its respective directors, officers, servants and employees, represent nor warrant the accuracy or completeness of the information contained herein or as to the existence of other facts which might be significant, and will not accept any responsibility or liability whatsoever for any use of or reliance upon this publication or any of the contents hereof. Neither this publication, nor any content hereof, constitute, or are to be construed as, an offer or solicitation of an offer to buy or sell any of the securities or investments mentioned herein in any country or jurisdiction nor, unless expressly provided, any recommendation or investment opinion or advice. Any view, recommendation, opinion or advice expressed in this publication may not necessarily reflect those of Daiwa Securities Group Inc., and/or its affiliates nor any of its respective directors, officers, servants and employees except where the publication states otherwise. This research report is not to be relied upon by any person in making any investment decision or otherwise advising with respect to, or dealing in, the securities mentioned, as it does not take into account the specific investment objectives, financial situation and particular needs of any person.
Daiwa Securities Group Inc., its subsidiaries or affiliates, or its or their respective directors, officers and employees from time to time have trades as principals, or have positions in, or have other interests in the securities of the company under research including market making activities, derivatives in respect of such securities or may have also performed investment banking and other services for the issuer of such securities. Daiwa Securities Group Inc., its subsidiaries or affiliates do and seek to do business with the company(s) covered in this research report. Therefore, investors should be aware that a conflict of interest may exist. The following are additional disclosures. Ownership of Securities
For “Ownership of Securities” information, please visit BlueMatrix disclosure link at https://daiwa3.bluematrix.com/sellside/Disclosures.action. Investment Banking Relationship
For “Investment Banking Relationship”, please visit BlueMatrix disclosure link at https://daiwa3.bluematrix.com/sellside/Disclosures.action. Japan Daiwa Securities Co. Ltd. and Daiwa Securities Group Inc.
Daiwa Securities Co. Ltd. is a subsidiary of Daiwa Securities Group Inc. Investment Banking Relationship
Within the preceding 12 months, the subsidiaries and/or affiliates of Daiwa Securities Group Inc. * has lead-managed public offerings and/or secondary offerings (excluding straight bonds) of the securities of the following companies: Cromwell European REIT (CERT_SP), Beijing Enterprises Water Group Ltd (371 HK), Mirae Asset Daewoo Co Ltd (006800 KS).
*Subsidiaries of Daiwa Securities Group Inc. for the purposes of this section shall mean any one or more of: Daiwa Capital Markets Hong Kong Limited (大和資本市場香港有限公司), Daiwa
Capital Markets Singapore Limited, Daiwa Capital Markets Australia Limited, Daiwa Capital Markets India Private Limited, Daiwa-Cathay Capital Markets Co., Ltd., Daiwa Securities Capital Markets Korea Co., Ltd. Hong Kong
This research is distributed in Hong Kong by Daiwa Capital Markets Hong Kong Limited (大和資本市場香港有限公司) (“DHK”) which is regulated by the Hong Kong Securities and Futures
Commission. Recipients of this research in Hong Kong may contact DHK in respect of any matter arising from or in connection with this research. Relevant Relationship (DHK) DHK may from time to time have an individual employed by or associated with it serves as an officer of any of the companies under its research coverage.
Singapore
This research is distributed in Singapore by Daiwa Capital Markets Singapore Limited and it may only be distributed in Singapore to accredited investors, expert investors and institutional investors as defined in the Financial Advisers Regulations and the Securities and Futures Act (Chapter 289), as amended from time to time. By virtue of distribution to these category of investors, Daiwa Capital Markets Singapore Limited and its representatives are not required to comply with Section 36 of the Financial Advisers Act (Chapter 110) (Section 36 relates to disclosure of Daiwa Capital Markets Singapore Limited’s interest and/or its representative’s interest in securities). Recipients of this research in Singapore may contact Daiwa Capital Markets Singapore Limited in respect of any matter arising from or in connection with the research. Australia This research is distributed in Australia by Daiwa Capital Markets Australia Limited and it may only be distributed in Australia to wholesale investors within the meaning of the Corporations Act. Recipients of this research in Australia may contact Daiwa Capital Markets Stockbroking Limited in respect of any matter arising from or in connection with the research. India This research is distributed in India to Institutional Clients only by Daiwa Capital Markets India Private Limited (Daiwa India) which is an intermediary registered with Securities & Exchange Board of India as a Stock Broker, Merchant Bank and Research Analyst. Daiwa India, its Research Analyst and their family members and its associates do not have any financial interest save as disclosed or other undisclosed material conflict of interest in the securities or derivatives of any companies under coverage. Daiwa India and its associates, may have received compensation for any products other than Investment Banking (as disclosed)or brokerage services from the subject company in this report or from any third party during the past 12 months. Daiwa India and its associates may have debt holdings in the subject company. For information on ownership of equity, please visit BlueMatrix disclosure Link at https://daiwa3.bluematrix.com/sellside/Disclosures.action.
There is no material disciplinary action against Daiwa India by any regulatory authority impacting equity research analysis activities as of the date of this report.
Associates of Daiwa India, registered with Indian regulators, include Daiwa Capital Markets Singapore Limited and Daiwa Portfolio Advisory (India) Private Limited. Taiwan
This research is solely for reference and not intended to provide tailored investment recommendations. This research is distributed in Taiwan by Daiwa-Cathay Capital Markets Co., Ltd. and it may only be distributed in Taiwan to specific customers who have signed recommendation contracts with Daiwa-Cathay Capital Markets Co., Ltd. and non-customers including (i) professional institutional investors, (ii) TWSE or TPEx listed companies, upstream and downstream vendors, and specialists that offer or seek advice, and (iii) potential customers with an actual need for business development in accordance with the Operational Regulations Governing Securities Firms Recommending Trades in Securities to Customers. Recipients of this research including non-customer recipients of this research shall not provide it to others or engage in any activities in connection with this research which may involve conflicts of interests. Neither Daiwa-Cathay Capital Markets Co., Ltd. nor its personnel who writes or reviews the research report has any conflict of interest in this research. Since Daiwa-Cathay Capital Markets Co., Ltd. does not operate brokerage trading business in foreign markets, this research is prepared on a “without recommendation” to any foreign securities basis and Daiwa-Cathay Capital Markets Co., Ltd. does not accept orders from customers to trade in such foreign securities. Recipients of this research shall carefully judge their own investment risk and take full responsibility for the results of any resulting investments in the companies and/or sectors featured in this research. Without the prior written permission of Daiwa-Cathay Capital Markets Co., Ltd., recipients of this research are prohibited from disclosing the research to the media, reprinting the research, or quoting from the research to other parties. Recipients of this research in Taiwan may contact Daiwa-Cathay Capital Markets Co., Ltd. in respect of any matter arising from or in connection with the research.
Philippines This research is distributed in the Philippines by DBP-Daiwa Capital Markets Philippines, Inc. which is regulated by the Philippines Securities and Exchange Commission and the Phil ippines Stock Exchange, Inc. Recipients of this research in the Philippines may contact DBP-Daiwa Capital Markets Philippines, Inc. in respect of any matter arising from or in connection with the research. DBP-Daiwa Capital Markets Philippines, Inc. recommends that investors independently assess, with a professional advisor, the specific financial risks as well as the legal, regulatory, tax, accounting, and other consequences of a proposed transaction. DBP-Daiwa Capital Markets Philippines, Inc. may have positions or may be materially interested in the securities in any of the markets mentioned in the publication or may have performed other services for the issuers of such securities.
For relevant securities and trading rules please visit SEC and PSE links at http://www.sec.gov.ph and http://www.pse.com.ph/ respectively. Thailand
This research is distributed to only institutional investors in Thailand primarily by Thanachart Securities Public Company Limited (“TNS”).
This report is prepared by analysts who are employed by Daiwa Securities Group Inc. and/or its non-U.S. affiliates. This report is provided to you for informational purposes only and it is not, and is not to be construed as, an offer or an invitation to make an offer to sell or buy any securities. Neither TNS, Daiwa Securities Group Inc. nor any of their respective parent, holding, subsidiaries or affiliates, nor any of their respective directors, officers, servants and employees accept any liability whatsoever for any direct or consequential loss arising from any use of this research or its contents.
The information and opinions contained herein have been compiled or arrived at from sources believed to be reliable. However, TNS, Daiwa Securities Group Inc. nor any of their respective parent, holding, subsidiaries or affiliates, nor any of their respective directors, officers, servants and employees make no representation or warranty, express or implied, as to their accuracy or completeness. Expressions of opinion herein are subject to change without notice. The use of any information, forecasts and opinions contained in this report shall be at the sole discretion and risk of the user.
TNS, Daiwa Securities Group Inc., their respective parent, holding, subsidiaries or affiliates, their respective directors, officers, servants and employees may have positions and financial interest in securities mentioned in this research. Thanachart Securities Public Company Limited, Daiwa Securities Group Inc., their respective parent, holding, subsidiaries or affiliates may from time to time perform investment banking or other services for, or solicit investment banking or other business from, any entity mentioned in this research. Therefore, investors should be aware of conflict of interest that may affect the objectivity of this research.
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United Kingdom This research report is produced by Daiwa Securities Co. Ltd. and/or its affiliates and is distributed in the European Union, Iceland, Liechtenstein, Norway and Switzerland. Daiwa Capital Markets Europe Limited is authorised and regulated by The Financial Conduct Authority (“FCA”) and is a member of the London Stock Exchange and Eurex. This publication is intended for investors who are not Retail Clients in the United Kingdom within the meaning of the Rules of the FCA and should not therefore be distributed to such Retail Clients in the United Kingdom. Should you enter into investment business with Daiwa Capital Markets Europe’s affiliates outside the United Kingdom, we are obliged to advise that the protection afforded by the United Kingdom regulatory system may not apply; in particular, the benefits of the Financial Services Compensation Scheme may not be available. Daiwa Capital Markets Europe Limited has in place organisational arrangements for the prevention and avoidance of conflicts of interest. Our conflict management policy is available at http://www.uk.daiwacm.com/about-us/corporate-governance-regulatory. Germany This document is distributed in Germany by Daiwa Capital Markets Europe Limited, Niederlassung Frankfurt which is regulated by BaFin (Bundesanstalt fuer Finanzdienstleistungsaufsicht) for the conduct of business in Germany. Bahrain This research material is distributed in Bahrain by Daiwa Capital Markets Europe Limited, Bahrain Branch, regulated by The Central Bank of Bahrain and holds Investment Business Firm – Category 2 license and having its official place of business at the Bahrain World Trade Centre, South Tower, 7th floor, P.O. Box 30069, Manama, Kingdom of Bahrain. Tel No. +973 17534452 Fax No. +973 535113 United States
This research is distributed into the United States directly by Daiwa Capital Markets Hong Kong Limited and indirectly by Daiwa Capital Markets America Inc. (DCMA), a U.S. Securities and Exchange Commission registered broker-dealer and FINRA member firm, exclusively to “major U.S. institutional investors”, as defined under Rule 15a-6 promulgated under the U.S. Securities Exchange Act of 1934, as amended, and as interpreted by the staff of the U.S. Securities and Exchange Commission (SEC). This report is not an offer to sell or the solici tation of any offer to buy securities. U.S. customers wishing to effect transactions in any designated investment discussed in this report should do so through a qualified salesperson of DCMA. Non-U.S. customers wishing to effect transactions in any designated investment discussed in this report should contact a Daiwa entity in their local jurisdiction. The securities or other investment products discussed in this report may not be eligible for sale in some jurisdictions.
Analysts employed outside the U.S., as specifically indicated elsewhere in this report, are not registered as research analysts with FINRA. These analysts may not be associated persons of DCMA, and therefore may not be subject to FINRA Rule 2241 restrictions on communications with a subject company, public appearances and trading securities held by a research analyst account.
ADDITIONAL IMPORTANT DISCLOSURES CAN BE FOUND AT:
https://daiwa3.bluematrix.com/sellside/Disclosures.action
Ownership of Securities For “Ownership of Securities” information please visit BlueMatrix disclosure link at https://daiwa3.bluematrix.com/sellside/Disclosures.action.
Investment Banking Relationships For “Investment Banking Relationships” please visit BlueMatrix disclosure link at https://daiwa3.bluematrix.com/sellside/Disclosures.action.
DCMA Market Making For “DCMA Market Making” please visit BlueMatrix disclosure link at https://daiwa3.bluematrix.com/sellside/Disclosures.action. Research Analyst Conflicts For updates on “Research Analyst Conflicts” please visit BlueMatrix disclosure link at https://daiwa3.bluematrix.com/sellside/Disclosures.action. The principal research analysts who prepared this report have no financial interest in securities of the issuers covered in the report, are not (nor are any members of their household) an officer, director or advisory board member of the issuer(s) covered in the report, and are not aware of any material relevant conflict of interest involving the analyst or DCMA, and did not receive any compensation from the issuer during the past 12 months except as noted: no exceptions. Research Analyst Certification For updates on “Research Analyst Certification” and “Rating System” please visit BlueMatrix disclosure link at https://daiwa3.bluematrix.com/sellside/Disclosures.action. The views about any and all of the subject securities and issuers expressed in this Research Report accurately reflect the personal views of the research analyst(s) primarily responsible for this report (or the views of the firm producing the report if no individual analyst is named on the report); and no part of the compensation of such analyst (or no part of the compensation of the firm if no individual analyst is named on the report) was, is, or will be directly or indirectly related to the specific recommendations or views contained in this Research Report. The following explains the rating system in the report as compared to relevant local indices, unless otherwise stated, based on the beliefs of the author of the report. "1": the security could outperform the local index by more than 15% over the next 12 months. "2": the security is expected to outperform the local index by 5-15% over the next 12 months. "3": the security is expected to perform within 5% of the local index (better or worse) over the next 12 months. "4": the security is expected to underperform the local index by 5-15% over the next 12 months. "5": the security could underperform the local index by more than 15% over the next 12 months.
Disclosure of investment ratings
Rating Percentage of total
Buy* 70.8%
Hold** 19.8%
Sell*** 9.4%
Source: Daiwa
Notes: data is for single-branded Daiwa research in Asia (ex Japan) and correct as of 31 December 2018. * comprised of Daiwa’s Buy and Outperform ratings. ** comprised of Daiwa’s Hold ratings. *** comprised of Daiwa’s Underperform and Sell ratings. Additional information may be available upon request. Japan - additional notification items pursuant to Article 37 of the Financial Instruments and Exchange Law
(This Notification is only applicable where report is distributed by Daiwa Securities Co. Ltd.) If you decide to enter into a business arrangement with us based on the information described in materials presented along with this document, we ask you to pay close attention to the following items.
In addition to the purchase price of a financial instrument, we will collect a trading commission* for each transaction as agreed beforehand with you. Since commissions may be included in the purchase price or may not be charged for certain transactions, we recommend that you confirm the commission for each transaction.
In some cases, we may also charge a maximum of ¥ 2 million (including tax) per year as a standing proxy fee for our deposit of your securities, if you are a non-resident of Japan.
For derivative and margin transactions etc., we may require collateral or margin requirements in accordance with an agreement made beforehand with you. Ordinarily in such cases, the amount of the transaction will be in excess of the required collateral or margin requirements.
There is a risk that you will incur losses on your transactions due to changes in the market price of financial instruments based on fluctuations in interest rates, exchange rates, stock prices, real estate prices, commodity prices, and others. In addition, depending on the content of the transaction, the loss could exceed the amount of the collateral or margin requirements.
There may be a difference between bid price etc. and ask price etc. of OTC derivatives handled by us.
Before engaging in any trading, please thoroughly confirm accounting and tax treatments regarding your trading in financial instruments with such experts as certified public accountants. *The amount of the trading commission cannot be stated here in advance because it will be determined between our company and you based on current market conditions and the content of each transaction etc.
When making an actual transaction, please be sure to carefully read the materials presented to you prior to the execution of agreement, and to take responsibility for your own decisions regarding the signing of the agreement with us. Corporate Name: Daiwa Securities Co. Ltd. Financial instruments firm: chief of Kanto Local Finance Bureau (Kin-sho) No.108 Memberships: Japan Securities Dealers Association, The Financial Futures Association of Japan Japan Securities Investment Advisers Association Type II Financial Instruments Firms Association