• Initiated in 2001– Stats

• Wellness Committee – (make up)

• Committee Role– Community Initiatives– City Workplace Program

• Changes to Role– Vitality Days/Branding– Signature Program

STEPPING OUT MONCTON

OVERVIEW

• PEI Stepping Out Program– Program History

and Background– Results

• Stepping Out Moncton – Guiding Principals– Partnerships/

Sponsorship– Coordination– Delivery– Program Costs– Evaluation

PEI STEPPING OUT PROGRAM

• Community-based initiative, using pedometers and group support meetings, to get Islanders across the province more active.

• Offered by the PEI Active Living Alliance through the support of the PEI Department of Health and Social Services.

PROGRAM HISTORY & BACKGROUND

Ontario First Step Program– To PA levels among people

managing Type 2 Diabetes– Pedometer used as motivation &

feedback tool– Very successful in PA levels

PROGRAM HISTORY &

BACKGROUND - continued

Research lead by Dr. Cathy Chan – Offered in 5 Island Workplaces– Increase from 6600 to 10,500

average steps per day by end of program

– 65% over baseline activity level– Decrease in related risk factors

PROGRAM HISTORY &

BACKGROUND - continued

PEI Stepping Out– Launched in November 2002– 12 Week Program/6 Group Meetings– Offered in both French & English– Initial goal of 500 participants– Delivered by 42 volunteers

RESULTS

• Program distribution: 40% Rural, 18% Urban

• Over 1500 Islanders in more than 20 communities & 15 workplaces in a 5 month period

• 74% indicated that the program had been very effective in their PA levels

RESULTS - continued

• 97% indicated that the pedometer was a great source of motivation

• 89% believed the support group meetings contributed to their success

Signature Program

What is the Stepping Out Moncton Program

• Pedometer based – validates all forms of PA

• 12 week program • 4 Meeting • Package deal: fitness instructors,

tools, access to registered dieticians, low cost, number one pedometer on the market.

STEPPING OUT MONCTON

Guiding Principals– Accessible to all– Offered in both official languages– Low maintenance delivery method– Offered by certified instructors– Measurable– Interlinked to all our existing tools & city

initiatives– Reliable Pedometer– Nutritional Component

PROGRAM DELIVERY

W orkp laces C om m u n ity G rou p s S ch oo ls

V o lu n teer F ac ilita to rsC ertified F itn ess In s tru c to rs

P rog ram C oord in a to r

W elln ess C om m ittee

BENEFITS FOR FITNESS FACILITIES

• Media exposure• Partnership with Vitality

Moncton• Link to program with

proven record of success

• Potential recruitment of new members

• Community Involvement

• Direct link with potential interested Companies

• $10 per participant to cover cost of running program

• Minimal administration time

• Direct link with Program Coordinator

ROLE OF FACILITY

• Identify Certified Fitness Instructor(s)• Pre-determine workshop dates

• Coordinate logistics within facility

• Promote program within facility

• Take registrations (Fees sent to Vitality Moncton & Facility to

be reimbursed)• Host workshops: Introductory Session2 Support Sessions

Wrap-up & Evaluation Session

ROLE OF FACILITATOR (assigned by the fitness facility)

• Attend 2 hr training session

• Provide session dates for package

• Facilitate 4 meetings over 12 week period

• Answer questions and inquiries from group

• Promote link to Cyber-Coaches on ongoing basis

• Relate questions or concerns to Coordinator

• Complete Program Evaluation at end of 12 week session

PROGRAMCOORDINATOR

Roles & Responsibilities:

– Coordinate program delivery– Help secure sponsorship & partnerships– Meet with workplace & community

groups and connect them to workshops and/or facilitators

– Responsible for promotion & marketing of program

PROGRAMCOORDINATOR

Other Roles & Responsibilities:•Train volunteer facilitators•Ongoing direct link with fitness facilities•Oversee evaluation of program & report results•Ensure long-term sustainability of program

OUR PARTNERS

SPONSORSHIP

PROGRAMCOSTS

Goal: 2,000 Monctonians participating 2004

Budget to Date: (10 months – 1,000 participants)

Revenue $42,000.00 (3,000 city)

Expenses $63,000.00

Balance (21,000.00)

Projections next 1,000 X 45.00 = 45,000(Less: 10,000 facilities, 5,000 promo, 5,000 school, 5,000 co-or)= 20,000 balance

(Sponsors 6,000) = 26,000 balance

PROGRAMEVALUATION

• Individual Success and Testimonials– Stages of Change– Statistic from sNBs tracking Tool

• Success and Enhancement of Program– Written or verbal questionnaire for

participants at wrap-up session– Facilitator Overview

PROGRAMEVALUATION

o In week one, participants average 47,676 steps a week (6,810 steps a day)

o In week 12, participants increased those steps in average of 73,031 steps a week (10,433 steps a day)

Factors contributing to the success

• Strong delivery system

• Affordable

• Simple and uncomplicated• Adaptable – workplace, groups, schools and/or individuals

young and young at heart.

• Choice in pedometer

• We did not re-invent the wheel

Few things we learnt

• On going promotion can be draining• Financially

• Time-wise

• Not everyone wants to attend meetings

• Obtaining statistics is a challenge

• Challenges with respect to regional delivery

Four pieces of advise

1. Strong delivery system is very important.

2. Negotiate partnerships.

3. Do not reinvent the wheel…. Many great programs and initiatives out there.

4. Choice of program coordinator.