Initial Ideas and Feedback

Stephanie Yarrow

Idea 1Theme: Summer- bright colours e.g. yellow etc. Aim: anyone who is becoming a vegetarian or is a vegetarianAny gender. Food: Salads, pastas etc.. Bright colours e.g. red ad yellows etc.Bold text (title) Text in a formal write upPicture of the food.

Feedback 1What do you like about the idea?A summer theme is very happy and can be adapted for anyone to use, not just Vegetarians. It is also interesting and a variety of recipes, layouts, and variations could be used.

What areas of the idea could be developed?The areas that could be developed on this design are the layout of the recipe and different effects. The use of colours is important in creating the theme as well as being appropriate for the theme.

What do you find interesting about the idea?I find the recipes that could be used interesting and varied, and the colours that will be used are bright, colourful and fun.

Idea 2

Theme: Christmas Any gender Vegetarian Christmas food that doesn’t involve meat. Food : Christmas pudding, roasted chestnuts etc. Pictures of the food.

Feedback 2What do you like about the idea?I like festive recipes as it opens up occasional recipes, in which people put a lot of effort into. Colours that reflect this festive period can be used and include reds, greens, golds, and purples, as well as festive patterns.

What areas of the idea could be developed?The layout of the cards and what the theme could cover and contain such as colours, prints, patterns, etc would open up this idea more.

What do you find interesting about the idea?I find the festive period interesting due to the effort that goes into it, and this effort will be reflected in the cards, the layout and the recipes, which would hopefully result in high quality, beautiful cards and recipes for the audience to enjoy,

Idea 3

• Valentines day• Reds and pinks• Heart shaped foods

Feedback 3What do you like about the idea?I like how this idea focuses on love. It could be used by people of all different ages from children to adults and could include recipes that are suitable for children to make, couples to make together, or for a romantic meal or picnic. I like the focus on love and the colours that can be used as well as the foods; for example chocolate!

What areas of the idea could be developed?This idea could develop upon previous recipes that cover this theme, the designs and colours used and the layout. Cakes and sweet treats would create a good set of recipe cards which would attract a large audience, this would need to be explored and fine tuned.

What do you find interesting about the idea?The idea of indulgence!!! The theme could be focused around chocolate or another sweet ingredient! The recipe ideas are varied and the presentation of the photography could be executed in a very fun, interesting, colourful etc.

Idea 4

Picnic - springSandwiches, juice, buns, cakes and biscuitsBright colours and a bold titlee.g. yellow and green (summer Colours)

Feedback 4What do you like about the idea?Spring picnics are very good, and I love the colour schemes that could be used to reflect natures at this time of year. The recipes themselves could follow a simple to make summer style theme of salads, pastas, beans, pulses, nuts, fruit, vegetables etc, which would create colourful images.

What areas of the idea could be developed?The areas of this idea that could be developed are the recipes, colour schemes, layout and design options.

What do you find interesting about the idea?The picnic theme is very interesting as the recipes should be simple to make as well as being beautiful photographically, it would open up the idea of using picnic baskets and hampers which is good.

Idea 5

• Birthday • Cakes, party food • Bold text • Colours e.g. purple, blues (colours that

connect with each other like black and white) • Any gender

Feedback 5What do you like about the idea?Party food and birthday cakes can be used in a variety of ways, and are open for individuals to customise through decorations and finishes. Birthdays are fun and happy times and this should be reflected in the colour scheme.

What areas of the idea could be developed?The areas that would need to be developed in these cards are the colour scheme and the intended target audience; for example children under five, women in their 30s, the older generation etc. Another area that could be developed is the style of the cards and of the recipes; for example all the recipes and the design follow a vintage theme.

What do you find interesting about the idea?I find this idea very interesting as it opens up for an opportunity to explore recipes, designs, layout, schemes, and could involve the use of Vegan and Vegetarian recipes. The cakes themselves would be interesting and easy to make for any audience, which would make them an appealing set of cards to use.

Summary of FeedbackWhat do you agree with from your feedback?Yes, I agree with my feedback, and all of it is value, you can use it to make your work better

What do you disagree with from your feedback?None of it was harsh or unfair all of it was true and I agree with all of it.

Idea EvaluationWhich idea that you came up with is your favourite and why?The Christmas one, as you can use many many different colours you can use and many other things you can make if it is an occasion.

Which idea, that your team came up with, is your favourite and why?I think that we would use my partners idea 4 as it one we came up and decided that was the one we were goanna use as it is a nice effect and colourful.