Ingersoll Rand summer project

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Strategic marketing intelligence


<p>SUMMER PROJECT REPORT ON </p> <p>Strategic Marketing IntelligenceIn partial Fulfillment of Award of Post Graduate Diploma In Business Management By VIKRAM KUMAR MANDAL Under the guidance of Prof. AVK Murthy </p> <p> PGDM (BM) Entrepreneurship and Management Processes International New Delhi 74 July 2010</p> <p> DECLARATION I VIKRAM KUMAR MANDAL hereby declare that the project entitled STRATEGIC MARKETING INTELLIGENCE is my original work, done by me. Now it is an asset of EMPI Business School, New Delhi. All the rights for using this project report lie with the company. Unauthorized copying, hiring, broadcasting, or rental of this project without permission from the organization will be considered illegal. VIKRAM KUMAR MANDAL </p> <p> ACKNOWLEDGEMENT Presenting a project of this is an arduous task, demanding a lot of time. I cannot in full measure reciprocate the kindness shown and contribution made by various persons in this endeavor. I will remember all of them with gratitude. I am very grateful to my mentor Mr. A.V.K. MURTHY for his significant support extended for the successfully completion of the project as she supported me all through the project and devoted her precious time for me I am always beholden to my God, for always being with me and showing me the right way, my family, for always doing favors to me and my friends and colleagues consistently helped with encouragement, creative inputs and criticism throughout the project work, for always lifting my sights to higher vision, raising my personality beyond normal limitation and for realizing me my strengths and potential. VIKRAM KUMAR MANDAL</p> <p>INDEX 1. Acknowledgement 2. Executive Summary 3. Company Profile 3 5 6 </p> <p>4. Vision 7 5. Corporate social responsibility 8 6. Products offered 9 7. Introduction 11 8. Product under study 16 9. Objective of Study 10. Research Methodology 11. Questionnaire </p> <p> 18 18 20 31 32 33 </p> <p>12. Findings and suggestions 13. Bibliography 14. Annexure </p> <p>Executive summary</p> <p>Ingersoll Rand Company is a multinational company and is providing industrial technologies in as Ingersoll Rand (India) ltd. It is providing air compressors for various industrial requirements ranging from 1 Hp to 2000Hp capacity of various models</p> <p>The company is a market leader in Compressors division but the volume of sales is not satisfactory in the low capacity compressors ranging below 50 Hp, They intend to know the reasons and have started a program called as customer on demand which gives the database of the consumer who are using an air compressor The study and analysis of the marketing research reveals that Ingersoll Rand compressors are facing huge competition from local manufacturers who are doing really well in low capacity range compressors. To improve the volume of sales the main obstacle to Ingersoll Rand Company is the cost of the compressor and by reducing it there is a considerable increase in the volume of the sales.</p> <p>Company Profile:</p> <p>Ingersoll-Rand (India) Limited is a part of the Ingersoll Rand Company, a global innovation and solutions provider with powerful brands and leading positions within its markets. Ingersoll-Rand (India) Limited has its presence in India since 1921. The company established its first manufacturing plant in India in 1965 and became a public limited company in 1977.Today Ingersoll-Rand has manufacturing facilities in Ahmadabad that is ISO 9001:2008 certified and in Sahibabad that is ISO 9001:2000, ISO 14001:2004 &amp; OHSAS 18001:2007 Certified. Ingersoll Rand products are widely appreciated in the market for their superior quality and reliability. With a strong sales presence in over 15 locations across the country and a strong national distributor network, Ingersoll-Rand (India) Limited is a dominant player in its business of providing solutions for the Infrastructure development, Industrial Solutions and Climate Control markets. It is amongst the country's largest exporters of engineered goods. With a history dating back to 1871, Ingersoll Rand and its family of brands represents a proven history in construction and mining, industrial and commercial markets. Through acquisitions, innovations and customer focus, today's Ingersoll Rand offers marketleading solutions and services that enable customers to create progress through a variety of industries and markets that touch everyday life. Ingersoll-Rand (India) Limited is an India-based company. It is a part of the Ingersoll Rand Company, a worldwide solutions provider. With a presence in over 15 locations across India and a national distributor network, the Company provides solutions for the infrastructure development, industrial solutions and climate control markets. Ingersoll-Rand (India) Limited is an exporter of engineered goods. The Company operates in the air solutions (AS) segment, which consists of reciprocating compressors, centrifugal compressors and system components. Ingersoll-Rand (India) Limited has manufacturing facility in Ahmadabad, India</p> <p>Vision:Ingersoll Rand is a GLOBAL industrial enterprise with market leading brands, we are dedicating to driving shareholder value by achieving Dramatic Growth . By focusing on innovative solutions for our customers Operational Excellence .By pursuing continuous improvement in all of our operations Dual citizenshipBy bringing together the talents, energy, enthusiasm of all Ingersoll Rand people</p> <p>Brand Values: IntegrityIngersoll Rand act in the highest legal and ethical standards in everything we do</p> <p>RespectIngersoll Rand communicate and act in ways that respect and value the worth of all people, cultures, viewpoints and backgrounds</p> <p>TeamworkIngersoll Rand team work together and share resources to provide greater value to our customers, employees, business partners and shareholders</p> <p>InnovationIngersoll Rand use diverse skills, talents and ideas to develop innovative, imaginative and creative solutions to challenges</p> <p>CourageIngersoll Rand speak up for what is right and take measured risks so the company can thrive</p> <p>Corporate Social ResponsibilityIngersoll Rand sets an example by undertaking earnest Corporate Social Responsibility Initiatives. Ingersoll Rand machines and personnel have been actively involved in disaster relief work in regions affected by natural calamities such as during the Gujarat Earthquake (2001) and the Tsunami (2004). Ingersoll Rand has successfully partnered with the defense and other government agencies in these massive operations. Ingersoll Rand machines have come to be recognized as invaluable assets in disaster management.</p> <p>Best brands from Ingersoll rand: Club car:As a division of Ingersoll Rand - the world leader in creating and sustaining safe, comfortable and energy efficient environments - Club Car is the worlds largest manufacturer of electric vehicles, and is proud to be on the forefront of environmentally responsible Zero Emission Vehicle (ZEV) technologies The Club Car product portfolio includes commercial utility vehicles, multi-passenger shuttle vehicles, and rough-terrain and off-road utility vehicles</p> <p>Hussmann:Hussmann, a global manufacturer of refrigeration and food merchandising equipment, operates as part of the Ingersoll Rand Climate Control Technologies Sector Since 1906, Hussmann has been inspiring solutions by helping retailers preserve and display fresh foods. Today Hussmann is a world leader in manufacturing, selling, installing and servicing its merchandising equipment and refrigeration systems to customers throughout the world.</p> <p>Hussmann serves a wide variety of customers involved in the global cold chain. These include supermarkets, mass merchants, warehouse clubs, convenience stores, drug stores and foodservice establishments. Hussmann inspires solutions in the areas of merchandising, food safety, shelf life extension, sustainability and life cycle value. Hussmann is focused on addressing the needs of its customers, providing solutions that provide superior value for their businesses.</p> <p>SCHLAGE:Schlage has become a market leader in home and industrial security solutions. For more than 85 years Schlage has been providing innovative security solutions for schools, hospitals, hotels, condominiums and a host of other commercial buildings. Today, Schlage is at the forefront of cutting-edge technology such as wireless security products, biometrics and video solutions. With a wide range of products</p> <p>THERMO KING:Thermo King is a global manufacturer of cooling systems supplying global markets. Its ten plants in seven countries design and builds refrigeration and heating units for trucks, trailers, rail cars and ocean-going containers. And air conditioning for buses, trains and urban mass transit.</p> <p>TRANE:Trane, a business of Ingersoll Rand - the world leader in creating and sustaining safe, comfortable and energy efficient environments - improves the performance of homes and buildings around the world</p> <p>Journey of Ingersoll Rand since 18711871 Simon Ingersolls steam-powered rock drill is patented Ingersoll Rock Drill Company is formed 1872 Rand &amp; Waring Drill &amp; Compressor Company is formed 1879 Rand &amp; Waring changed to Rand Drill Company 1888 Ingersoll Rock Drill Company merges with Sergeant Drill Company to form IngersollSergeant Drill Company 1894 WR Grace named president of Ingersoll-Sergeant 1896 J. George Leyner invents the hammer drill 1902 Type X portable compressor line is introduced by Rand 1904 Panama Canal is started using Ingersoll-Sergeant drills 1905 Merger of Ingersoll-Sergeant Drill Company and Rand Drill Company to form IngersollRand Company. 1906 William Saunders becomes first president of Ingersoll-Rand 1907 Imperial Pneumatic Tool is acquired 1909 A.S. Cameron Steam Pump Works is acquired</p> <p>1912 Jackhammer drill is invented (Trade name: Jackhammer) 1912 J.G. Leyner Engineering Works Company is acquired 1913 William Saunders becomes Ingersoll-Rands first Chairman 1925 Develops first commercially successful diesel electric locomotive engine; first diesel electric locomotive sold to Central Railroad of New Jersey 1927 Provides jackhammer drills and air compressors for work on Mount Rushmore 1934 First air-powered Impactool introduced 1936 George Doubleday elected chairman 1942 The Company is recognized for its wartime contributions with the coveted Army-Navy E Award</p> <p>1948 The Quarrymaster is introduced; known as the first modern self-contained, mobile, airpowered rock drill for large-diameter blast holes 1954 Worlds first atomic-powered submarine is equipped with Ingersoll-Rand boiler-feed pumps and compressors 1955 Downhole drill is introduced 1955</p> <p> Daniel C. Keefe elected chairman of the board 1959 Robert Johnson elected chairman 1967 William L. Wearly elected chairman 1968 The Torrington Company manufacturer of bearings and motion control products, is acquired 1968 Centac air compressor is introduced 1972 Company executive offices move from NYC to Woodcliff Lake, New Jersey 1974 Acquires Schlage Lock Company 1977 Builds the worlds fastest rescue drill for the South African Chamber of Mines 1980 Thomas A. Holmes elected chairman 1982 High speed centrifugal pump introduced 1986 Ingersoll-Rand and Dresser Industries form Dresser-Rand 1987 The Company re-enters China through joint venture with Xuanhua Pneumatic Machinery Limited 1988 Theodore H. Black becomes Chairman 1990</p> <p> The ARO Corporation is acquired 1993 James E. Perrella elected Chairman 1995 Acquires Clark Equipment Company, including Bobcat, Club Car and Blaw-Knox 1996 Steelcraft, manufacturer of steel doors and frames, is acquired 1996 Zimmerman International Corporation, manufacturer of ergonomic material handling systems, is acquired 1997 Acquires Newman Tonks, European producer of architectural hardware 1997 Thermo King, manufacturer of transport refrigeration equipment, is acquired</p> <p>1999 Harrow Industries, is acquired, including Locknetics (electronic security products). Recognition Systems (biometric security). Ives and Broadway (architectural hardware and bath fixtures.) 2000 Herbert L. Henkel elected chairman Acquires 100% ownership of Dresser-Rand Hussmann, manufacturer of stationary refrigeration equipment, is acquired Acquires Interflex, provider of time and attendance, scheduling and security systems Superstav, Czech Republic-based manufacturer of compact equipment, is acquired 2001</p> <p> Kryptonite Corporation manufacturing of portable security products, is acquired 2003 Completes sale of Torrington 2004 Completes sale of Drilling Solutions and Dresser-Rand 2005 Acquires CISA, ITO and SuperRay Acquires majority interest in Shenzhen Bocom System Engineering Co. Ltd., a Chinabased provider of Integrated Security Technologies and Services Acquires Dolphin Electromagnetic Technologies, an India-based Provider of Integrated Security Technologies and Services Acquires Astrum GmbH, a Leading Developer of Personnel Scheduling and Management Software and Services Acquires United States Distribution Rights for Tramac Branded Hydraulic Breakers Establishes a Joint Venture for the Manufacture and Distribution of Door Locks with Taiwan Fu Hsing Industrial Co.</p> <p>2006 Celebrates 100 Years of Trading on the New York Stock Exchange Acquires Geith International, an Ireland-based Equipment Attachments Manufacturer Acquires the Global Low-Pressure Air Business of BOC Edwards Acquires ZEKS Compressed Air Solutions, a Leading North American Provider of Compressed Air Treatment Technologies 2007 Acquires Remaining Interest of Instrum Rand Sells its Road Development Business Unit for $1.3 Billion to AB Volvo Signs an agreement to purchase privately owned Officine Meccaniche Industrial srl (OMI), a leading European provider of compressed-air treatment equipment Sells its Bobcat, Utility Equipment and Attachments Business Units for $4.9 Billion to Doosan Infracore</p> <p> Announces definitive agreement to acquire Trane Inc. (formerly American Standard Companies) in a transaction valued at approximately $10.1 billion 2008 Completes acquisition of Trane Inc., a global leader in indoor climate control systems, services and solutions in a transaction valued at approximately $10.1 billion...</p>