infotoday 2001 new york may 2001 stephen abram vp, corporate development micromedia, ihs canada, ihs...
TRANSCRIPT
Infotoday 2001
New York
May 2001
Stephen Abram
VP, Corporate Development
Micromedia, IHS Canada, IHS Solutions
People Centric Approaches to KM
2
Demographics
Continuous Learning
The ecology is there now
Why re-focus on people?Why re-focus on people?
3
A particular problem for the public A particular problem for the public sectorsector
1960-1978
1979-1994
1994-1999
2000-The Golden
AgeRecession & Public Sector Cutbacks
Web Stress and Competency Strain
Retire & Hire
4
A particular problem for the public A particular problem for the public sectorsector
1979-1994
1994-1999
2000-
Significant Discontinuity
The GAP
Opp
ortu
nity
Mourned Past
1960-1978
Fugeddaboudit & Gedoverit
5
We’ve seen this beforeWe’ve seen this before
Tele-education
PBS
University of Toronto at Scarborough
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Knowledge Transfer Processes
ExplicitTacit
Explicit
Tacit Socialization:Socialization:Water cooler,Water cooler,ConferencesConferences
Capture:Capture:Write aWrite areportreport
Dissemination:Dissemination:Contribute toContribute toa repositorya repository
Internalization:Internalization:Form opinion Form opinion of a reportof a report
From
To
7
What’s important here?What’s important here?
People will need to learn - quickly
People will not be collocated and need learning at the point of need
Processes will need to adapt
Stuff will need to be invented
Innovations will need to occur
Knowledge, tacit, explicit and cultural - will need to be transferred - not just information
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Knowing leads to . . .Knowing leads to . . .
Data====>
Information=======>
Knowledge======>
Behaviour======>
Apply Standards Store &
Move
Chart Graph Publish Picture Format
Knowing Learning Filtering Evaluating
Do Decide Choose Apply Enact
Transformational LibrarianshipTransformational Librarianship
Data
Information
Knowledge
Behaviour
Norm
Form
Transform
Perform
Success
Content Driven E-BusinessContent Driven E-Business
nCompass Web Content ManagementManaging the Content that Fuels your E-business
Your Enterprise Content &
Web Applications
Your Employee
s•Corporate Information•Policies and Procedures•Project Information•Product / Services Information
Knowledge Management
Your Partners
Channel Management
•Product Information•Services Information•Marketing Collateral•Sales Tools•Promotions
Your Clients
CRM
•Product Information•Services Information•Customer Care•Account Information
Your Prospects
•Product Information•Services Information•Industry Information•Account Information
E-Commerce
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In 1999, more than 70 million people world-wide received some form of education on the Internet
Over the next several years, training for virtually every professional job will be available over the Internet
In 2000, corporate America is forecasted to spend $356 million on e-learning infrastructure software
By 2003, the corporate e-learning market is expected to triple when 60% of U.S. corporations will have deployed a learning management system
The e-learning market encompasses education provided by the Internet:
What Is E-Learning?What Is E-Learning?
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Public policy developments in jurisdictions across North America and abroad are making massive investments in e-learning materials and markets
Entire nations (like Norway and Taiwan), states and provinces (like Florida and Ontario), and education systems are reallocating learning investments into e-learning
The business sector is not the only market investing in e-learning:
“Education on the Internet is going to be so big, it’s going to make e-mail usage look like a rounding
error.”
–John Chambers
Total E-Learning Market PotentialTotal E-Learning Market Potential
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World-wide education expenditures are roughly $2 trillion:
$780 billion in North America
$66 billion in business education
On-line training will reach $11.6 billion by 2003
In 1999, e-learning accounted for only $500 million in revenues out of the $96 billion for profit education market in the United States
Of the $66 billion U.S. corporate training market:
75% of spending is on IT skills
25 % of spending is on “business skills”
The corporate e-learning market represents one of the most explosive Internet spaces:
Corporate E-Learning Market PotentialCorporate E-Learning Market Potential
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U.S. Corporate E-Learning Revenue by Content Area
1998–2003 (U.S. $Millions)
While the IT training market will continue to prosper, business skills or “soft skills” e-learning will account for more than 50% of the U.S. market by 2003:
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
1998 1999 2000 2001 2002 2003
Business Skills
IT Skills
Corporate E-Learning Market Potential Corporate E-Learning Market Potential (cont.)(cont.)
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Improved speed and effectiveness of the training process
Ensured compliance with relevant industry education standards
Heightened efficiency of supply chains through better product/service knowledge
Improved communication among and retention of employees during the business transformation process
The corporate marketplace is rapidly adopting e-learning technologies because of the multitude of benefits it provides:
The Benefits of Corporate E-LearningThe Benefits of Corporate E-Learning
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The Pillars of E-LearningThe Pillars of E-Learning
1. Renewal of high quality and broad content
2. Multiple levels of accessibility
3. Interactivity between teacher and learner
4. Instant switching between individual and collaborative learning
5. Validating learning with marketplace currency
For e-learning to achieve a massive scale, five variables must be offered by the provider:
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Why is this important to this session?Why is this important to this session?
People will need to learn - quickly
People will not be in the same place and learning as needed
Stuff will need to be invented
Innovations will need to occur
Knowledge, tacit, explicit and cultural - will need to be transferred - not just information
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What do collaboratories do?What do collaboratories do?
This goes beyond chat rooms and videoconferences
Communities of interest
Communities of practice
e-Neighbourhoods
Distance education
Rich communication
Employee management
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A few small, simple feature rich appsA few small, simple feature rich apps
Brainshark
http://www.brainshark.com
Presenter
http://www.presenter.com
DoTell
http://www.dotell.com
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A few small, simple feature rich appsA few small, simple feature rich apps
Brainshark
http://www.brainshark.com
The E-Commerce Kaleidoscope: Emerging Opportunities for Libraries
http://www.brainshark.com/sla/abram
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What can Collaboratories do?What can Collaboratories do?
Distance education
Training
Conferences
Speeches
Homework helpers
Virtual universities and their curricula
Application training and certification
Employee communication
Board meetings
Demonstrations
Seminars
Product updates and introductions
Lectures
Tours
Research team collaboration
Customer briefings
Product rollout training
Community building
Donor communication and fundraising
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What kinds of features do they offer?What kinds of features do they offer?
Shared web browsing
PowerPoint presentations
Application sharing
Content sharing
Desktop sharing
Streaming audio / video
Shared whiteboard collaboration
Real time polling
Rich transcripts
Multiple presenter support
Dynamic session control and remote participation
One-to-one, one-to-many and many-to-many
Recording and playback
Question management
Program templates
Management reporting
eCommerce support
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Who is in this space?Who is in this space?
Astound Conference Center - http://www.astound.com
Centra Symposium - http://www.centra.com/
Evoke Communications (formerly Contigo i2i Internet Conferencing System) - http://vsnetcall.vstream.com/index.asp
Devlin Decision Room - http://www.decisionroom.com
Akamai Netpodium - http://www.akamai.com/
Microsoft Windows NetMeeting - http://www.microsoft.com/windows/netmeeting
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Who is in this space?Who is in this space?
PlaceWare Web Conferencing - http://www.placeware.com
SneakerLabs iMeet - http://www.imeet.com
Visitalk - http://www.visitalk.com
WebEx - http://www.webex.com/
Cisco Customer Contact Solutions (formerly WebLine) - http://www.cisco.com/warp/public/180/prod_plat/cust_cont/
WebSentric Presentation.net - http://www.websentric.com/
White Pine Software - CUSeeMe - http://www.cuseemeworld.com
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Who are the early adopters?Who are the early adopters?
Hewlett-Packard: customer information sharing
Fidelity Investments: information delivery
Lands' End: shopping
SmarterKids.com: personalized shopping
Trimark Investment Management: interaction with financial advisors and analysts
broadcast.com: sales meetings
MCI WorldCom: product demonstrations
APAC Customer Services: customer care and sales
Precision Response Corporation: customer care
VSI Holdings: call center and marketing
Prudential: training
Synet Service Corporation: marketing
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Who are the early adopters?Who are the early adopters?
Synet Service Corporation: marketing
Financial Relations Board: investor/client relations
Sterling Commerce: seminars
Ernst & Young: training mobile workforces
The Capital Connection: 4-day conference
Telescan: investor relations
@ctivate: broadcasting direct to clients
Visio: broadcasting to Web developers
Novell: preferred customer and premium reseller broadcasts
Symantec: customer communication
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Who are the early adopters?Who are the early adopters?
Great Plains: virtual training seminars
@Home: live training seminars
Charles Schwab: client information and analysis
Ingram Micro: training and new product information
Merrimac: online learning, testing, and certification
Honeywell: training, product development, customer presentations, and other internal strategic functions
GTE: investor relations
PBS Online: educating adult learners
Sun Microsystems: expert communication
Cisco Systems: sales training
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Learning more . . .Learning more . . .
PC Magazine Site: http://www.zdnet.com “Real-Time Web Presentations”
“Presentations Over the Web”
December 17, 1999
“Hosted Presentations: E-Meetings of the Mind”
“Hosted Presentations: Collaboration Leap”
Aug. 30, 1999
Fortune Magazine Special Section http://www.fortune.com/fortune/sections/
Feb 7, 2000 Conference & Collaboration -
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Learning more . . .Learning more . . .
KM & eLearning Special Links http://www.infotoday.com/il2000/abram
Fortune Magazine Special Section http://www.fortune.com/fortune/sections/
Special Section on eLearning
Call me anytime . . .Call me anytime . . .
Stephen Abram
Vice President, Corporate Development
IHS Canada, IHS Solutions, Micromedia
Toronto, Ottawa, Denver, New York
1-800-387-2689 ext. 2594