What is Infotainment ?

Information-based media content that also includes entertainment content

in an effort to enhance popularity with audiences and consumers.

Infotainment

Info tainmentInformation

Entertainment

Infotainment

Infotainment

Content Delivered

Entertaining

Attract Consumer's

Interest

Informative

Origin of Infotainment

This term was 1st used in September 1980 by British information scientist whoput comedy shows on their professional conference.

Evolution of Infotainment

How Technology changes the Infotainment Style.

• Newspaper.

• Radio.

• Television.

• Computer.

• Smart Phone.

• In Vehicle Infotainment.

Why Infotainment ?

• To Inform.

• To Educate.

• To Entertain.

• To persuade customer.

• To launch a new product in the market.

• To present the News in an entertaining way.

Journalism vs Infotainment

Earlier journalism was concerned with reporting of serious subjects.

Infotainment supports activities as Marketing Advertisement, Sportsnews, Sales & finance and Delivery.

The Characteristics Of Infotainment

• The typical style of Infotainment television contains computer-animated logos, eye-catchingvisuals and rhetorical headlines.

• The phenomenon of infotainment denotes a type of television news where style triumphsover substance, the mode of presentation becoming more important than the content.

The Characteristics Of Infotainment

• Infotainment provides stories for its consumers. It tries to search for the thrilling, special andsurprising essence of an event and makes an entertaining, exciting story out of it.

• The strongest and most defining characteristics of Infotainment itself are personalizationand emotionalism.

Infotainment in vehicles.

Examples of Infotainment

Infotainment on Television.

Radio & More

TV Shows and Advertisement

Examples of Infotainment

Infotainment on Internet

Infotainment on Newspaper

Advantage Of Infotainment

Infotainment focuses attention on major issues in a format people will watch.

• Society benefits from more citizen involvement and interest in these issues.

Infotainment can provide a voice to those whom more "serious" journalists sneer at.

• It allows more sides of a story to be heard – a more multi-faceted “truth.”

• It also can attract public interest about important subjects, which responsible journalistscan then investigate.

Infotainment connects us with one another.

• Such shows are the colonial taverns or Main Street barbershops of our time, a focal point for discourse.

Advantages Of Infotainment

Disadvantages Of Infotainment

When news is mixed with entertainment, the audience becomes confused.

• We have increasing difficulty separating fact from fiction. As a result, we are misinformed

Infotainment tends to generate or reinforce powerful stereotypes.

• Issues tend to be oversimplified into "us against them."

Because media time and space are limited, we also are uninformed.

• Infotainment takes up "room" that could have gone to other important topics.

Conclusion

• Infotainment is a great and effective method

to deliver knowledge to the people as it

takes the pressure off and make it a real fun.

• As the entertainment factor attracts those

people who otherwise would have neglected

the information being conveyed;

e.g. children

• Also infotainment tends to convey the

message in a more subtle manner and with

ease.