informing innovation at lauc-b 2009: part 2
DESCRIPTION
Part 2 of a 2-part presentation at the LAUC-B 2009 conference in Berkeley, California, on October 23, 2009. I discussed findings from a research report I published in April of 2009, Informing Innovation, (tinyurl.com/ii-booth), and its implications for local user research in the academic library setting.TRANSCRIPT
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LAUC-B
2009I N F O R M I N G I N N O V A T I O N
Tracking Student Interest in Library Technologies
Char Booth
UC Berkeley
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the questions.
* has l ib rary 2.0 and us/them th ink ing created a one-
size-fit s al l approach to technology deve lopment?
what mot ivates users to integ ra te lib ra ries in to
the ir personal learning env ironments?*
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breakout session.
* generat ional assumpti ons
li brary pred isposit ion
implications for assessment & services
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investigating preconceptions.
uncomfortable
old and frightened
rigidinflexible
wasting time
Game players
Unafraid/fearless
Social/impatient
Young and abrasive
immigrants natives
* generat ional assumpti ons
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methodology.
S u r v e y 1 Survey 2
timeframe Winte r Quarte r 200 7-8 Sp rin g Qu ar t er 2008
design
55 on l ine q uest i ons , mos tl y closed-f or m ( Liker t scale , mul t . choice)
22 on l ine q uest i ons , mul t iple choice a nd o p en response
scope te chnology and l i bra ry us e lib rary use a nd p erce pt i ons
sample 3,648 r es pondents (1 8% o f st ude nt body)
1,651 r es pondents (8 % of st udent body)
incentive 3 $100 p ri zes aw ar d ed 1 $100 p ri ze awar de d
promotion all-s tu d en t e mai l , l ib rary b log all-s tu d en t e mai l , l ib rary b log
analysis descri pt i ves , c rosstab s cod ed veraba ti m response s
* invest igate the actual technology and library
use pa tterns/cu l tures of Ohio Univers i ty students.
environmental scan
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*age
*gender *standing
findings | demographics
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findings | time online per week
u nd e r g rad u a te g ra d u a te
less th an 5 hours 4 % 4 %
6-10 22% 18%
11-2 0 33% 26%
21-3 0 23% 21%
31-40 10% 15%
more th an 40 7 % 14%
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u nd e r g rad u a te g ra d u a te
less th an 5 hours 4 % 4 %
6-10 22% 18%
11-2 0 33% 26%
21-3 0 23% 21%
31-40 10% 15%
more th an 40 7 % 14%
findings | time online per week
*
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findings | student technology ownership
Digital“immigrant”
Digital“native”
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age of respondent
1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 3 1 +
w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3%
s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0%
b l o g s 1 5% 1 6% 2 3% 2 7% 2 0%
w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3%
p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1%
t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1%
w i k i s 6 5% 7 1% 7 4% 7 3% 7 8%
f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5%
m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9%
f l i c kr 3% 4% 5% 1 4% 8%
y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5%
t w i t te r .3% .2% .7% 0% .5%
d e l i ci o us .6% .8% 2% 2% 3%
findings | use of emerging technologies by age
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age of respondent
1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 3 1 +
w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3%
s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0%
b l o g s 1 5% 1 6% 2 3% 2 7% 2 0%
w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3%
p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1%
t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1%
w i k i s 6 5% 7 1% 7 4% 7 3% 7 8%
f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5%
m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9%
f l i c kr 3% 4% 5% 1 4% 8%
y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5%
t w i t te r .3% .2% .7% 0% .5%
d e l i ci o us .6% .8% 2% 2% 3%
findings | use of emerging technologies by age
*
*
*
*
*
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age of respondent
1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 3 1 +
w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3%
s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0%
b l o g s 1 5% 1 6% 2 3% 2 7% 2 0%
w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3%
p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1%
t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1%
w i k i s 6 5% 7 1% 7 4% 7 3% 7 8%
f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5%
m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9%
f l i c kr 3% 4% 5% 1 4% 8%
y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5%
t w i t te r .3% .2% .7% 0% .5%
d e l i ci o us .6% .8% 2% 2% 3%
findings | use of emerging technologies by age
*
*
*
*
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findings | use of emerging technologies by age
age of respondent
1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 3 1 +
w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3%
s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0%
b l o g s 1 5% 1 6% 2 3% 2 7% 2 0%
w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3%
p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1%
t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1%
w i k i s 6 5% 7 1% 7 4% 7 3% 7 8%
f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5%
m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9%
f l i c kr 3% 4% 5% 1 4% 8%
y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5%
t w i t te r .3% .2% .7% 0% .5%
d e l i ci o us .6% .8% 2% 2% 3%
*
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findings | relative technology unfamiliarity
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findings | google app use
17-19 20-22 23-26 27-30 31+
Se arch 98% 97% 95% 98% 99%
Im ages 66% 61% 54% 53% 37%
Ma ps 47% 51% 62% 55% 51%
Ne ws 21% 23% 21% 20% 23%
Gm ail 17% 25% 44% 47% 34%
Sc hol ar 13% 20% 38% 40% 37%
iG oog le 9 % 9 % 11% 11% 8 %
Do cum ents 8 % 10% 15% 20% 20%
Bo oks 5 % 6 % 14% 16% 11%
Ta lk 3 % 4 % 12% 12% 8 %
Bl og Sea rch 2 % 2 % 4 % 4 % 6 %
Pi casa 2 % 5 % 13% 9 % 8 %
Re ader 1 % 2 % 3 % 6 % 3 %
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findings | in-person and virtual library use
library computer use library visitslibrary web visits
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findings | open-ended library assessment
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findings | library vs. research skill
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findings | awareness of library services
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findings | library technology receptivity
(% of total respondents using each technology)
36%
16%
6%
80%
86%
17%
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findings | library technology receptivity
Digital St a t u s Academic Status
n a t i ve i m m i gr a nt u n d e rg r ad u a t e g r a d ua t e
V e r y r e ce p t i ve 23% 42% 23% 33%
S o m e wh a t r e c ep t iv e 53% 47% 53% 45%
N o t r e c ep t i v e 24% 11% 24% 22%
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findings | library predisposition
Digital St a t u s Academic Status
n a t i ve i m m i gr a nt u n d e rg r ad u a t e g r a d ua t e
V e r y r e ce p t i ve 23% 42% 23% 33%
S o m e wh a t r e c ep t iv e 53% 47% 53% 45%
N o t r e c ep t i v e 24% 11% 24% 22%
**
**
*
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findings | priceless verbatim comments
“The librar y kind of smel ls.”
“More stab les for peop le to study at . ”
“Two words - air condi t ion ing. ”
“The ‘stack floors ’ are creepy.”
“Promote librar y ser v ices more ! !”
“Constan t talks to students as how to access libra ry resources.”
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implementation | skype
Skype a librarian & video kiosk
low use/interest
staffing is sues
… creepy?
under evaluat ion
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implementation | mobile access
mobile library website
low current interest
high growth area
tech innova t ing
push service?
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implementation | texting
OPAC texting services
higher interes t
easier to imp lement
push to 1st years
launching soon
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implementation | second life
Second Life
low student use
ADA potent ia l
campus interest
survey hindsight
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implementation | browser add-ons
Firefox library toolbars
practica l
highest interes t
new itera tions
students unaware
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implementation | social networking
Facebook library page
high interest
div ided opin ion
“convenience ”
easy to mainta in
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implementation | non-tech related
facility-based changes
late access po licy
computers & pr int ing
quiet space & hours
bulletin boards, etc.
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implementation | non-tech related
marketing/advertising
low awareness
share survey result s
out reach st rategies
signage
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* understanding local patron cul tures is essent ia l
to crea t ing used and usefu l (technology) serv ices.
envi ronmenta l scanning is a scalab le means
of invest igat ing needs and percept ions.*
the point.
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invest igate local pat ron cul tur es
use data to inf orm dec is ions
promote emerging services
quest ion generat ional assumpt ions
takeaways
the point.
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Q/A
* cha r booth
e-learn ing li brar ian | uc berke ley
cbooth@li brary .berke ley .edu
report : ti nyur l .com/i i-booth | blog: in fomat ional .com