INFORMED DELIVERY®

WHAT IS INFORMED DELIVERY?

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If a mailer participates in Informed Delivery, supplemental content,

referred to as “interactive campaigns,” will be shown

(for letters or flats).

Interactive campaigns include custom images and a URL that directs the

user to a digital experience.

Informed Delivery users receive scanned images of the exterior of incoming letter-sized mailpieces (processed through automated

equipment).*

Images are available via email notification, online dashboard, or

mobile app.

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*Exterior images are only provided for letter-size mailpieces that are processed through USPS’ automated equipment. Package tracking information on Priority Mail®, Priority Mail Express®, and other trackable parcels is also provided.

Nothing replaces the tactile value of hardcopy mail, but USPS® recognizes consumers’ increasing desire to interact and communicate digitally with everything, including their mail.

Digital ExperienceInformed Delivery enhances the value of physical mail by creating a new mail moment through digital content (i.e., colorful images and target URL).

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Physical MailpieceConsumers and mail owners still value physical mail and the tactile experience that it offers.

INFORMED DELIVERY AND THE DAILY DIGITAL ROUTINE

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HOW DOES INFORMED DELIVERY WORK?

U.S. Postal Service® leverages existing mail imaging processes to provide digital previews of household mail to Informed Delivery users.

Consumer signs up for

Informed Delivery

USPS images mail

during processing

USPS matches

images to delivery

points and applies

campaign

User receives physical

mailpiece

Mailer creates and tracks campaign

User receives Informed Delivery

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WHAT MAILPIECE TYPES ARE ELIGIBLE?

Letters and Cards

Flats If no interactive campaign is applied, users will see this message:

• No image is captured by USPS automation equipment• Scan data is captured • Eligible for dual campaigns only• Larger than cards and letters• Examples: Newspapers, magazines, flyers, etc.

• Scanned by USPS® automation equipment• Eligible for both types of campaigns• If no interactive campaign is applied, users will see a

grayscale imageCustomer NameCustomer AddressCity, State Zip Code

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WHAT ARE USERS SAYING?

Source: 2018 Informed Delivery User Survey

“It brings me security and peace of mind.”

Visibility & Security

“Since I am out of the US for a few months it

enables me to tell family members which pieces

of mail to open and take care of.”

Access While Away

“My mailbox is far away from my house and it is

difficult for me to get there, but this allows me to make arrangements

to go when it is important.”

Convenience & Early Action

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WHAT IS THE USER RESPONSE?

93%

would recommend Informed Delivery

to friends, family, or colleagues

Device Used to View Notifications

are satisfied or very satisfied with

Informed Delivery

89%

62%Mobile

30%Computer or Laptop

8%Tablet

Time of Day to View82%Morning

16%Afternoon

2%Evening

Source: 2018 Informed Delivery User Survey 7

WHAT VALUE DO CAMPAIGNS ADD?

Ability to reach consumers digitally by merely knowing

their physical address

Potentially increase ROI on Direct Mail

spend

Provide additional data insights to

optimize marketing spend

Offer a high email open rate—more than twice that of industry average

Generate multiple impressions from a

single mailpiece(digital + physical)

Drive consumer response with

interactive content related to mailpiece

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DEFINING THE KEY ELEMENTS OF INFORMED DELIVERY

Interactive Campaign Applied

No Interactive Campaign

Well-designed Physical Mailpiece

Representative Image

Ride-along Image and Target URL

Mailing Details

The Informed Delivery for Business Mailers website (usps.com/informeddeliverycampaigns) is the one-stop-shop for information on interactive campaigns.

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WHO CAN PARTICIPATE?

Informed Delivery is not a niche feature – organizations across a variety of industries can (and should!) conduct interactive campaigns.

Mail Owners / BrandsCompanies that own the brand and the decision to mail

Advertising AgenciesCompanies that support mail owners with media decisions, campaign creative, mailpiece design, etc.

Mail Service Providers (MSPs)Companies that support mail owners with mail printing, addressing, barcoding, sorting, distribution, and/or commingling

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HOW CAN INDUSTRIES USE INFORMED DELIVERY?

• Balance Transfer• Credit Card Activation

• Promotional Codes• Rewards Enrollment

• Policy Bundling• Claim Submissions

• Voter Registration• Civic Engagement

• Subscription Renewal• Seller Registration

• Device Upgrade• Manage Account

Financial Services

Retail

Insurance

GovernmenteCommerce

TelecomBusiness

Objectives

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INFORMED DELIVERY DRIVES ACTION!

That evening, the user’s roommate informs her that they received a mailpiece advertising

the upcoming concert.The user surprises her

roommate with the concert tickets she already purchased!

An Informed Delivery user receives an email notification

one morning.It features a mailer-provided

interactive campaign that alerts her to a sale on an upcoming

concert in her area.

The user remembers that her roommate is a big fan of the

concert artist.She purchases two tickets to

the concert, before getting her physical mail, to take advantage

of the offer immediately.

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HOW CAN A MAILER PARTICIPATE?

The campaign process is simple – create and induct hardcopy mail as usual, then submit data elements and supplemental content to facilitate a campaign.

Pre-Campaign Campaign Post-Campaign

PrepareMailing

Provide mailing details

Inductmailing

Analyze and gather insights

Plan thecampaign

Enter campaign elements such as

mailing dates, the MID or the MID and IMb

serial number range, custom image(s), and

a target URL

View the results of your campaign,

including email open rate and number of

click-throughs

Determine the type of campaign to

conduct and create your mailing list(s)

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WHAT TYPE OF DATA IS SHARED?

Informed Delivery provides organizations with aggregate pre- and post-campaign data.

The number of users and the percentage of

users who elect to receive Informed Delivery emails

Density and Email Statistics

The number and the percentage of emails

opened during an Informed Delivery

campaign

Email Open Rates

The number and percentage of click-throughs – when a user interacts with digital

content

Click-through Rates

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HOW TO SUBMIT A CAMPAIGN

USPS provides two self-serve campaign submission methods, found via the Business Customer Gateway (BCG):

Mailer Campaign PortalMANUAL ENTRY

PostalOne!®

ELECTRONIC SUBMISSION

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RECAP!

Informed Delivery…

• Creates a new way to reach your customers with a digital preview of their daily household mail

• Integrates hardcopy mail and digital marketing, providing multiple impressions and interactivity for your customers

• Provides an opportunity for marketers to build anticipation by adding a digital element to their direct mail campaigns

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NEXT STEPS…

Innovate. Talk with your USPS Sales representative to create your interactive campaign and connect digital to hardcopy mail.

Create. Review the resources on the next slide to learn more about creating an interactive campaign.

Sign Up. Experience Informed Delivery as a consumer to truly understand the benefits and see why users love this feature: informeddelivery.usps.com

Share. Share this personalized experience with family, friends or colleagues.

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WHERE CAN YOU LEARN MORE?

Business Mailer Website: usps.com/informeddeliverycampaigns• View an interactive video and Informed Delivery user testimonial videos to

learn about the benefits of the feature• Review the resources such as the FAQs, Interactive Campaign Guide, and

Campaign Image Requirements to learn about campaign creation and how to get started

• Download Users and Household Data to see our growing user base

Contact Information:• After reviewing the website and documentation provided, if you still have

questions, reach out to your USPS Sales Representative or contact us at the email address provided on the website.

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