information system

WestminsterInternational College Assignment of Information System

Student name: Mavlonbek Soliev

Student ID number: 0086mwmw0612

Course: Bachelor of Art (Hons) Business Studies

Module Title: Information Systems

Module Code:

Semester: One

Date of Submission: 20th of August, 2013

Lecturer’s Name: Reena Nadarajah

Assignment on Dell company

Table of Contents

1.0 Introduction................................................................................................................................3

1.1 Background of Dell................................................................................................................3

1.2 Vision and Mission of Dell....................................................................................................4

1.3 Products and Services............................................................................................................5

2.0 Sales and Marketing..................................................................................................................5

2.1 Human Resources Management.............................................................................................6

2.2 Information Requirements.....................................................................................................6

2.3 Purpose of Departments.........................................................................................................7

2.3.1 Strategic Level of Dell....................................................................................................8

2.3.2 Management level of Dell...............................................................................................8

2.3.3 Operational level of Dell.................................................................................................9

2.4 Information system................................................................................................................9

3.0 Features of the Dell’s website....................................................................................................9

4.0 Impact of E-commerce to the Dell......................................................................................10

4.1 Positive impact of E-commerce for the Dell......................................................................10

5.0 Conclusion...............................................................................................................................11

6.0 Bibliography...........................................................................................................................12

Mavlonbek Soliev Information System


1.0 Introduction

In the modern world every people use technology to recognize their imaginings and for almost

30 years Dell has permitted societies, consumers, countries in everywhere. Customers trust it to

distribute technology explanations which support them to do and reach more whether they are at

home, school and anywhere. Dell is one of the effective businesses that have been started with

only $1000 capital. After four years shares of its stock has been sold $8.50 and IPO increased

$30 million. From the beginning, it sold custom built products straight to end users. In this

assignment various facts and information that related specific questions to Dell Company will be

given.

1.1 Background of Dell

In 1983, Dell was 18 years old and student of the Texas

University. He has spent his whole night for preformatting

hard disks for IBM PC upgrades. Michael Dell has started a

new, fresh computer manufacturing company and he has

had only $ 1000 in November,1984 that was only 19 years

old and studying his first year in Texas University. Dell is

an American multinational company, based on Round

Rock, Texas and it is the largest technological company



which employed more than 100,000 employees worldwide. Company name was taken from

founder’s name who was the youngest CEO. (Dell company, 2009) Even founder suddenly gave

up the school to spent, focus his whole day for his business and later he has taken approximately

$ 3000000 in expansion loan from his relatives. Company focused on more personal computers

and in 1986, Dell introduced the first its PC that was designed by Michael Dell and named Turbo

PC. The first PC has been sold $ 796 in it was an Intel 8088 processor running rapidity 8 MHz.

Turbo PC was controlled advertised systems among US computer shops to sell straightly to

customers. That offered purchasers made a purchase much lower than other well-known brands.

Even though Dell has used this model for the first time, limited has become on the top of it’s

succeed with that. In the initial year of the sale company has earned $ 73 million that not much

company has ever achieved before Dell coming to business. After ten years of beginning

business Dell setting up its website and within four years in 1998 its internet sales was half

income of firm. Last year, 2012, was the brilliant financial performance year for company with

$62.1 billion revenue that up 1% from the 2011 in company history. (Simonite, 5 feb,2013)

1.2 Vision and Mission of Dell

Mission…

Dell’s mission is to be the successful company in the world at delivering good computer

experience in markets we serve. Dell will meet customer expectations of highest quality;

leading technology; competitive pricing; individual company accountability; the best in

class service. (Dell company, 2012)

Vision…

Dell’s vision is to create a company culture where environmental excellence is second

nature. (Dell company, 2009)

1.3 Products and Services



Dell manufactures, develops, trades and contribute various range of products which in several

cases are modified for individual consumer requests. Company product categories contain

desktop PCs, servers and networking, mobility products, storage, software and peripherals. And

also it offers much type of services. (Sim, 2012)

Mobility…The XPSTM and AlienwareTM notebook computer lines are under attacked by

consumer seeking the best involvements and designs presented, thin, stylish, bright notebooks to

the maximum performance gaming system. In 2009, new well designed Studio notebooks that

include great multimedia elements were presented and Dell added the 3G enabled Mini, a light

mobile notebook into InspironTM line. The LatitudeTM was intended to support business,

government. (Dell company, 2012)

Desktop PCs…The XPSTM and AlienwareTM desktop computers are being targeted at consumer

in search of the brilliant experiences and designs offered from multimedia proficiency to the top

gaming performance. The InspironTM desktop computers are planned for mainstream PC users

that want the most recent features. The VostroTM is designed to make available technology and

also services to fit the exact needs of small business. (Business missouri, 2005)

I. Software and Peripherals

Software

Printers

Displays

II. Storage

III. Services

Deployment services

Training services

Support services

IV. Servers and Networking

2.0 Sales and Marketing

Dell sells its products and also services straightly to its consumers over utilized sales

descriptive, telephone based sales, online at www.dell.com and also other various sales sections.

Customer group of the company contains large corporations, government, healthcare, education

account and also small, medium business and individual customers. (Lappin, 2013)


http://www.dell.com/


Dell’s sales and marketing determinations are prearranged through the world progressing needs

of its consumers. Direct business of dell delivers straight public services with company

consumers, in that way letting the company to upgrade its produces and marketing programs for

particular buyer groups. They might offer advices for now or future company goods, services

also operations on cooperating percentage of its website that named Dell Idea Storm.

(Dell company, 2012)

2.1 Human Resources Management

HRM is the process that acquires, appraise, compensate employees and attending to labor

relations, health and safety concerns. Recruitment and Selection progress of the right employee

are the significant tasks of the HRM. The first step of the actions is done when hiring the

individuals. With selecting the right people organizations will take notes like optimistic work

outlook and technical talents.

Dell applies interviews process to select the employees. For the company, its employs rotating

recruiters. When the company wants to hire employee for the certain IT jobs, it meets recruiters

on or after its IT department. (Dell company, 2010)

2.2 Information Requirements

In the first step of establishing online business each organization should generate own online

systems to display and login in to the web site. It is known well that e-business organization

makes system at the main web page of the site to realize and discovery simply the structures and

cognize it solely.

The system of Dell includes several main systems that its consumers share any information on

the webpage. The important structure of organization is called Searching. And it is the one of the

important system. Why? This is the simple understanding that everyone wants to distinguish,



find things they want. In their searching system provides great value and benefit of the Dell such

as goods, relationships with numerous different organizations in around. Ata the web page while

every user click the search any information, news will be shown for them and whether user,

consumer do not have any idea what they wanted to see or they have already forgot, searching

system will come to help and consumer might determine what they wanted or previous page.

There are several icons in the webpage and one of them is My Account that is signing systems in

the central page of company website. It includes Sign In, Forgot password and creating account.

Regularly customers or customers who has had already account they can directly sign in to web

site or will join to the organization. There are some information is required by the organization

from the customers that:

Personal information: First name, Middle name, Last name

Address: City, sate/ province

Contact numbers: Day time number, Home number, Mobile number

Email address: Confirm Email, Address Create, New Password, Confirm New Password

And last steps are Zip code and create my account and it is placed in the web page.

(Dell company, 2009)

2.3 Purpose of Departments

It should be mentioned here that every single company has to have purpose of departments that is

very necessary to make a decision, performance and managing. There are three types of decision

level that companies have.

Operational level: Lower managers responsible for this level or a lower employee also this

decision belongs to the everyday producing or effort.

Management level: Another level of decision is for executive managers and middle level

directors. Those decisions are connected for managing themes like, indorsing or lay off

employees or labors of operational level. (Dell company, 2010)



Strategic level: This is for the leaders and owners of the company. This level is a bit different

and it has much complexity because it should takes responsibility and also it can give affect for

the future development of the company.

2.3.1 Strategic Level of Dell

Strategic level of Dell is important for the future of Dell. Top managers run the business in this

level, improve the company and create significant paces. Missions, visions, strategy policy are

founded out here, by creating main decisions that is sentimental for the company prospect, that

they are income, reputation and goods quality. The managers mentioned above and marketing

managers with them create decisions to increase the sales rate of each sort also online sales.

2.3.2 Management level of Dell

Marketing managers and regional managers control management level in the company. Each

manager or marketing people is answerable for sales and business, but in another part so it makes

running business in the whole world easier and creates work presentation of company much

effectual for the top executives. Managers in this level and executives increase the company in

particular places also. They endeavor to increase services like improving and advancing

customizing for consumers, create better consistent and modest also. Marketing Manager has to

make a decisions that useful to do attentive, modest and comfortable the company website. (Dell

company, 2012)

2.3.3 Operational level of Dell

Operational level has to be increased and advanced in every company and it is improved in Dell

Company, too. From the 2000 years, “company’s arrange to the command” line of attack of



industrial distributing individual PC’s configured for the consumers conditions from the Dell’s

US services has not been effectual and reasonable with high-volume Asian agreement producers

such as PCs converted more dominant cost down possessions. There were several firms which

manufactured desktop in North American marketplace locked by the company consist Texas. In

North Carolina desktop manufactured plant got more than $ 281 million US dollar in

inducements from the initial opening in 2005, unfortunately in 2010 was stopped. Agreement

between state and company required them to pay again enticements for dropping to meet

conditions and Herbalife has bought plant of the North Carolina. Several amount of the work

took place in company US manufacturing places were removed agreement producers in Asia and

several its private workshops in abroad. Company pronounced termination of industrial plant in

Ireland and loss of almost 2000 occupations and they have been transferred to company’s plant

that is in Poland. However, today company income amounting to $ 53 billion and it has been

listed 37th largest company in the USA.

2.4 Information system

Using online shopping website is the one of the main beneficial aspect for the company that

helps to know information and also to make a decision about product. Dell’s online shopping

website one of the unique that works very efficiently and well, it is comfortable and no one faces

any complexities while using the website.

3.0 Features of the Dell’s website

Website, Dell.com includes so interesting and extra possibilities for consumer and there is

information to order, make a payment and others. On the top of the website there are five main

icons that Shop, Support, Community, My Account and Search. Under the mentioned icons PC

Setup/Repair, My Order Status, Chat, Contact Us and Feedback that customers share their

positive or negative feedback will come. At the Centre of the website there are company

products shown with specific information (name, model, online price, specifications: operating



system, memory hard drive, display, video card, optical drive, wireless, security software,

primary battery and warranty). Dell provides several unique features in the websites of the

company like video upload that inspires its customers to share their stories. Chat in the website

works for posting the customer ideas for the new company products and services.

IV.0 Impact of E-commerce to the Dell

Electronic commerce is tenure for any business, commercial compact which contains moving of

information over the internet. Various kind of business are contained that are business exchanges

trading goods, services among companies. This is main develop part of the internet.

Ecommerce benefits for buyers here is exchanging goods and services without spending time for

barriers of time and space. The last five years was enough for e-commerce to extend rapidly and

it is being expected it will keep on same rate. (Letvin, 2013)As a developer in e-commerce,

Dell.com has sold more than $ 1.1 million each day only six month after company presentation.

It has been fourth biggest e-commerce with $ 4.3 billion trade in 2007 over the whole USA.

Company has had 13.5 % of the whole PC marketplace after second quarter of the year 2008 and

there was an only one global computer sale before Dell that is Hewlett-Packard. Company has

been ranked in 33rd place in top brans of business brands; it has been 32 in 2008 among 500 lists.

And also company received more than 410 product rewards in 2007. (Farfan, 2013)

4.1 Positive impact of E-commerce for the Dell

Dell has already launched e-commerce website that provides to its customers the chance of

traversing direct to the online market or find out the dell world. Dell’s e-commerce is working

effectively that is carrying out important part of the market place of it. It is affected to the

increasing of success and growing number of consumers. Company developed its rate in the

market and collect huge number of customers’ temporary that important for every business by

establishing its e-commerce. (Business resourses, 2013)



5.0 Conclusion

Dell.com provides different opportunities for its customers to make a purchase for its products

online or work with e-commerce and e-business, also it includes several types of the services

inside the website that like customer communication and they can post ideas for new product and

services and also negative, positive feedback on its website. There is nobody will faces with any

problems in during product or company briefs. Those mentioned above and also quality,

popularity of the Dell’s product is rapidly bringing up its profitability and trust of temporary

consumers step by step. It can be concluded that Dell is one of the leader in competing area

today, in order to keep competitiveness it has to carry on development of its e-business, e-

commerce and struggling against its key weaknesses such as battery problem, doing some

research on its direct sales because it is probably not the excellent way to contact for the first

time purchasers and remain in stable pricing.

6.0 Bibliography

Business missouri, 2005. Dell. [Online] (1.5) Available at: http://business.missouri.edu/

[Accessed 02 August 2013].


http://business.missouri.edu/


Business resourses, 2013. e-commerce. [Online] (1.15) Available at:

http://businessresources.over-blog.com/ [Accessed 02 August 2013].

Dell company, 2009. about dell. [Online] (1.15) Available at:

http://www.dell.com/learn/us/en/uscorp1/bios/michael-dell-bio [Accessed 24 july 2013].

Dell company, 2010. annual report 2009. Texas: Round Rock.

Dell company, 2012. annual report. Washington: Washington, D.C. 20549 Round Rock, Texas.

Farfan, B., 2013. Dell Computer - Facts, Research, History, Trivia, Mission Statement. [Online]

(1.15) Available at: http://retailindustry.about.com/od/topusretailcompanies/p/dellincprofile.htm

[Accessed 04 August 2013].

Lappin, J., 2013. what exactly does Michael Dell have to sell ? Forbes, (12), pp.4-6.

Letvin, E., 2013. The Growth of E-Commerce in International Trade. [Online] (1.15) Available

at: http://www1.american.edu/ [Accessed 01 August 2013].

Sim, A.L., 2012. Background of Dell. [Online] (1.15) Available at:

http://minghui2769.blogspot.com/ [Accessed 03 August 2013].

Simonite, N., 5 feb,2013. Michael's milestones: history of Dell. Austinbusiness, pp.13-14.


http://businessresources.over-blog.com/

http://www.dell.com/learn/us/en/uscorp1/bios/michael-dell-bio

http://retailindustry.about.com/od/topusretailcompanies/p/dellincprofile.htm

http://www1.american.edu/

http://minghui2769.blogspot.com/

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