information system
TRANSCRIPT
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WestminsterInternational College Assignment of Information System
Student name: Mavlonbek Soliev
Student ID number: 0086mwmw0612
Course: Bachelor of Art (Hons) Business Studies
Module Title: Information Systems
Module Code:
Semester: One
Date of Submission: 20th of August, 2013
Lecturer’s Name: Reena Nadarajah
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Assignment on Dell company
Table of Contents
1.0 Introduction................................................................................................................................3
1.1 Background of Dell................................................................................................................3
1.2 Vision and Mission of Dell....................................................................................................4
1.3 Products and Services............................................................................................................5
2.0 Sales and Marketing..................................................................................................................5
2.1 Human Resources Management.............................................................................................6
2.2 Information Requirements.....................................................................................................6
2.3 Purpose of Departments.........................................................................................................7
2.3.1 Strategic Level of Dell....................................................................................................8
2.3.2 Management level of Dell...............................................................................................8
2.3.3 Operational level of Dell.................................................................................................9
2.4 Information system................................................................................................................9
3.0 Features of the Dell’s website....................................................................................................9
4.0 Impact of E-commerce to the Dell......................................................................................10
4.1 Positive impact of E-commerce for the Dell......................................................................10
5.0 Conclusion...............................................................................................................................11
6.0 Bibliography...........................................................................................................................12
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Assignment on Dell company
1.0 Introduction
In the modern world every people use technology to recognize their imaginings and for almost
30 years Dell has permitted societies, consumers, countries in everywhere. Customers trust it to
distribute technology explanations which support them to do and reach more whether they are at
home, school and anywhere. Dell is one of the effective businesses that have been started with
only $1000 capital. After four years shares of its stock has been sold $8.50 and IPO increased
$30 million. From the beginning, it sold custom built products straight to end users. In this
assignment various facts and information that related specific questions to Dell Company will be
given.
1.1 Background of Dell
In 1983, Dell was 18 years old and student of the Texas
University. He has spent his whole night for preformatting
hard disks for IBM PC upgrades. Michael Dell has started a
new, fresh computer manufacturing company and he has
had only $ 1000 in November,1984 that was only 19 years
old and studying his first year in Texas University. Dell is
an American multinational company, based on Round
Rock, Texas and it is the largest technological company
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Assignment on Dell company
which employed more than 100,000 employees worldwide. Company name was taken from
founder’s name who was the youngest CEO. (Dell company, 2009) Even founder suddenly gave
up the school to spent, focus his whole day for his business and later he has taken approximately
$ 3000000 in expansion loan from his relatives. Company focused on more personal computers
and in 1986, Dell introduced the first its PC that was designed by Michael Dell and named Turbo
PC. The first PC has been sold $ 796 in it was an Intel 8088 processor running rapidity 8 MHz.
Turbo PC was controlled advertised systems among US computer shops to sell straightly to
customers. That offered purchasers made a purchase much lower than other well-known brands.
Even though Dell has used this model for the first time, limited has become on the top of it’s
succeed with that. In the initial year of the sale company has earned $ 73 million that not much
company has ever achieved before Dell coming to business. After ten years of beginning
business Dell setting up its website and within four years in 1998 its internet sales was half
income of firm. Last year, 2012, was the brilliant financial performance year for company with
$62.1 billion revenue that up 1% from the 2011 in company history. (Simonite, 5 feb,2013)
1.2 Vision and Mission of Dell
Mission…
Dell’s mission is to be the successful company in the world at delivering good computer
experience in markets we serve. Dell will meet customer expectations of highest quality;
leading technology; competitive pricing; individual company accountability; the best in
class service. (Dell company, 2012)
Vision…
Dell’s vision is to create a company culture where environmental excellence is second
nature. (Dell company, 2009)
1.3 Products and Services
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Assignment on Dell company
Dell manufactures, develops, trades and contribute various range of products which in several
cases are modified for individual consumer requests. Company product categories contain
desktop PCs, servers and networking, mobility products, storage, software and peripherals. And
also it offers much type of services. (Sim, 2012)
Mobility…The XPSTM and AlienwareTM notebook computer lines are under attacked by
consumer seeking the best involvements and designs presented, thin, stylish, bright notebooks to
the maximum performance gaming system. In 2009, new well designed Studio notebooks that
include great multimedia elements were presented and Dell added the 3G enabled Mini, a light
mobile notebook into InspironTM line. The LatitudeTM was intended to support business,
government. (Dell company, 2012)
Desktop PCs…The XPSTM and AlienwareTM desktop computers are being targeted at consumer
in search of the brilliant experiences and designs offered from multimedia proficiency to the top
gaming performance. The InspironTM desktop computers are planned for mainstream PC users
that want the most recent features. The VostroTM is designed to make available technology and
also services to fit the exact needs of small business. (Business missouri, 2005)
I. Software and Peripherals
Software
Printers
Displays
II. Storage
III. Services
Deployment services
Training services
Support services
IV. Servers and Networking
2.0 Sales and Marketing
Dell sells its products and also services straightly to its consumers over utilized sales
descriptive, telephone based sales, online at www.dell.com and also other various sales sections.
Customer group of the company contains large corporations, government, healthcare, education
account and also small, medium business and individual customers. (Lappin, 2013)
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Assignment on Dell company
Dell’s sales and marketing determinations are prearranged through the world progressing needs
of its consumers. Direct business of dell delivers straight public services with company
consumers, in that way letting the company to upgrade its produces and marketing programs for
particular buyer groups. They might offer advices for now or future company goods, services
also operations on cooperating percentage of its website that named Dell Idea Storm.
(Dell company, 2012)
2.1 Human Resources Management
HRM is the process that acquires, appraise, compensate employees and attending to labor
relations, health and safety concerns. Recruitment and Selection progress of the right employee
are the significant tasks of the HRM. The first step of the actions is done when hiring the
individuals. With selecting the right people organizations will take notes like optimistic work
outlook and technical talents.
Dell applies interviews process to select the employees. For the company, its employs rotating
recruiters. When the company wants to hire employee for the certain IT jobs, it meets recruiters
on or after its IT department. (Dell company, 2010)
2.2 Information Requirements
In the first step of establishing online business each organization should generate own online
systems to display and login in to the web site. It is known well that e-business organization
makes system at the main web page of the site to realize and discovery simply the structures and
cognize it solely.
The system of Dell includes several main systems that its consumers share any information on
the webpage. The important structure of organization is called Searching. And it is the one of the
important system. Why? This is the simple understanding that everyone wants to distinguish,
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Assignment on Dell company
find things they want. In their searching system provides great value and benefit of the Dell such
as goods, relationships with numerous different organizations in around. Ata the web page while
every user click the search any information, news will be shown for them and whether user,
consumer do not have any idea what they wanted to see or they have already forgot, searching
system will come to help and consumer might determine what they wanted or previous page.
There are several icons in the webpage and one of them is My Account that is signing systems in
the central page of company website. It includes Sign In, Forgot password and creating account.
Regularly customers or customers who has had already account they can directly sign in to web
site or will join to the organization. There are some information is required by the organization
from the customers that:
Personal information: First name, Middle name, Last name
Address: City, sate/ province
Contact numbers: Day time number, Home number, Mobile number
Email address: Confirm Email, Address Create, New Password, Confirm New Password
And last steps are Zip code and create my account and it is placed in the web page.
(Dell company, 2009)
2.3 Purpose of Departments
It should be mentioned here that every single company has to have purpose of departments that is
very necessary to make a decision, performance and managing. There are three types of decision
level that companies have.
Operational level: Lower managers responsible for this level or a lower employee also this
decision belongs to the everyday producing or effort.
Management level: Another level of decision is for executive managers and middle level
directors. Those decisions are connected for managing themes like, indorsing or lay off
employees or labors of operational level. (Dell company, 2010)
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Assignment on Dell company
Strategic level: This is for the leaders and owners of the company. This level is a bit different
and it has much complexity because it should takes responsibility and also it can give affect for
the future development of the company.
2.3.1 Strategic Level of Dell
Strategic level of Dell is important for the future of Dell. Top managers run the business in this
level, improve the company and create significant paces. Missions, visions, strategy policy are
founded out here, by creating main decisions that is sentimental for the company prospect, that
they are income, reputation and goods quality. The managers mentioned above and marketing
managers with them create decisions to increase the sales rate of each sort also online sales.
2.3.2 Management level of Dell
Marketing managers and regional managers control management level in the company. Each
manager or marketing people is answerable for sales and business, but in another part so it makes
running business in the whole world easier and creates work presentation of company much
effectual for the top executives. Managers in this level and executives increase the company in
particular places also. They endeavor to increase services like improving and advancing
customizing for consumers, create better consistent and modest also. Marketing Manager has to
make a decisions that useful to do attentive, modest and comfortable the company website. (Dell
company, 2012)
2.3.3 Operational level of Dell
Operational level has to be increased and advanced in every company and it is improved in Dell
Company, too. From the 2000 years, “company’s arrange to the command” line of attack of
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Assignment on Dell company
industrial distributing individual PC’s configured for the consumers conditions from the Dell’s
US services has not been effectual and reasonable with high-volume Asian agreement producers
such as PCs converted more dominant cost down possessions. There were several firms which
manufactured desktop in North American marketplace locked by the company consist Texas. In
North Carolina desktop manufactured plant got more than $ 281 million US dollar in
inducements from the initial opening in 2005, unfortunately in 2010 was stopped. Agreement
between state and company required them to pay again enticements for dropping to meet
conditions and Herbalife has bought plant of the North Carolina. Several amount of the work
took place in company US manufacturing places were removed agreement producers in Asia and
several its private workshops in abroad. Company pronounced termination of industrial plant in
Ireland and loss of almost 2000 occupations and they have been transferred to company’s plant
that is in Poland. However, today company income amounting to $ 53 billion and it has been
listed 37th largest company in the USA.
2.4 Information system
Using online shopping website is the one of the main beneficial aspect for the company that
helps to know information and also to make a decision about product. Dell’s online shopping
website one of the unique that works very efficiently and well, it is comfortable and no one faces
any complexities while using the website.
3.0 Features of the Dell’s website
Website, Dell.com includes so interesting and extra possibilities for consumer and there is
information to order, make a payment and others. On the top of the website there are five main
icons that Shop, Support, Community, My Account and Search. Under the mentioned icons PC
Setup/Repair, My Order Status, Chat, Contact Us and Feedback that customers share their
positive or negative feedback will come. At the Centre of the website there are company
products shown with specific information (name, model, online price, specifications: operating
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Assignment on Dell company
system, memory hard drive, display, video card, optical drive, wireless, security software,
primary battery and warranty). Dell provides several unique features in the websites of the
company like video upload that inspires its customers to share their stories. Chat in the website
works for posting the customer ideas for the new company products and services.
IV.0 Impact of E-commerce to the Dell
Electronic commerce is tenure for any business, commercial compact which contains moving of
information over the internet. Various kind of business are contained that are business exchanges
trading goods, services among companies. This is main develop part of the internet.
Ecommerce benefits for buyers here is exchanging goods and services without spending time for
barriers of time and space. The last five years was enough for e-commerce to extend rapidly and
it is being expected it will keep on same rate. (Letvin, 2013)As a developer in e-commerce,
Dell.com has sold more than $ 1.1 million each day only six month after company presentation.
It has been fourth biggest e-commerce with $ 4.3 billion trade in 2007 over the whole USA.
Company has had 13.5 % of the whole PC marketplace after second quarter of the year 2008 and
there was an only one global computer sale before Dell that is Hewlett-Packard. Company has
been ranked in 33rd place in top brans of business brands; it has been 32 in 2008 among 500 lists.
And also company received more than 410 product rewards in 2007. (Farfan, 2013)
4.1 Positive impact of E-commerce for the Dell
Dell has already launched e-commerce website that provides to its customers the chance of
traversing direct to the online market or find out the dell world. Dell’s e-commerce is working
effectively that is carrying out important part of the market place of it. It is affected to the
increasing of success and growing number of consumers. Company developed its rate in the
market and collect huge number of customers’ temporary that important for every business by
establishing its e-commerce. (Business resourses, 2013)
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Assignment on Dell company
5.0 Conclusion
Dell.com provides different opportunities for its customers to make a purchase for its products
online or work with e-commerce and e-business, also it includes several types of the services
inside the website that like customer communication and they can post ideas for new product and
services and also negative, positive feedback on its website. There is nobody will faces with any
problems in during product or company briefs. Those mentioned above and also quality,
popularity of the Dell’s product is rapidly bringing up its profitability and trust of temporary
consumers step by step. It can be concluded that Dell is one of the leader in competing area
today, in order to keep competitiveness it has to carry on development of its e-business, e-
commerce and struggling against its key weaknesses such as battery problem, doing some
research on its direct sales because it is probably not the excellent way to contact for the first
time purchasers and remain in stable pricing.
6.0 Bibliography
Business missouri, 2005. Dell. [Online] (1.5) Available at: http://business.missouri.edu/
[Accessed 02 August 2013].
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Assignment on Dell company
Business resourses, 2013. e-commerce. [Online] (1.15) Available at:
http://businessresources.over-blog.com/ [Accessed 02 August 2013].
Dell company, 2009. about dell. [Online] (1.15) Available at:
http://www.dell.com/learn/us/en/uscorp1/bios/michael-dell-bio [Accessed 24 july 2013].
Dell company, 2010. annual report 2009. Texas: Round Rock.
Dell company, 2012. annual report. Washington: Washington, D.C. 20549 Round Rock, Texas.
Farfan, B., 2013. Dell Computer - Facts, Research, History, Trivia, Mission Statement. [Online]
(1.15) Available at: http://retailindustry.about.com/od/topusretailcompanies/p/dellincprofile.htm
[Accessed 04 August 2013].
Lappin, J., 2013. what exactly does Michael Dell have to sell ? Forbes, (12), pp.4-6.
Letvin, E., 2013. The Growth of E-Commerce in International Trade. [Online] (1.15) Available
at: http://www1.american.edu/ [Accessed 01 August 2013].
Sim, A.L., 2012. Background of Dell. [Online] (1.15) Available at:
http://minghui2769.blogspot.com/ [Accessed 03 August 2013].
Simonite, N., 5 feb,2013. Michael's milestones: history of Dell. Austinbusiness, pp.13-14.
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Assignment on Dell company
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