information standards - featuring web 2.0
DESCRIPTION
Information Standards - Featuring Web 2.0 Presentation given at the 2007 SLA Conference. Co-presented with Jill Hurst-Wahl and Ken Okaya.TRANSCRIPT
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The Basics of Web 2.0
Sophia Guevara, MLIS
SLA Annual Conference | June 6, 2007
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“Web 1.0 was commerce. Web 2.0 is people.”
Ross Mayfield, CEO of Social Text
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Web 1.0
In this version, the author controlled website content. These sites were used primarily for commerce and information.
Platform focus was on computers instead of the Web.
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Could the Web grow to be more than a collection of author controlled pages?
What would that look like?
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The Power of Innovation
Why not give people the power to create content instead of just consuming it?
Could we create social networks within the virtual environment?
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Web 2.0: Expanding Possibilities
- Network as platform
- Software improved as a result of more people using it.
- “Architecture of participation”
T. O'Reilly. “Web 2.0: Compact Definition? October 1, 2005
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The Virtual Life
Blogging Vlogging Social network sites Wikis Virtual Worlds
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Along came the Blog
Instead of reading news, they were busy creating it.
Blogging provided people a venue to post their thoughts online for the world to see.
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Vlogging
YouTube became a sensation, allowing people to share ideas in an online video format.
Some vloggers have become wildly popular for their entertaining video posts.
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A Place For Friends
Social networking technology such as MySpace and Friendster allow members to keep in touch with friends online.
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Creating meaning
Wikis allow users to “freely create and edit Web page content using any Web browser.”
Wikipedia is one of the most popular wikis.
http://wiki.org/wiki.cgi?WhatIsWiki
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...in a Second Life
Residents engage socially with each other using avatars.
With its increasing popularity, many organizations have established a presence.
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Web Economics 2.0
Virtual Currency
- Second Life Linden Dollars
Hof, R.D. “My Virtual Life”. BusinessWeek. .May 1, 2006.
Viral Marketing
-YouTube and video share.
-MySpace and friends list
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ConclusionSocial networking and Web as platform are two prominent characteristics of the new Web.
The Web is no longer just a collection of author controlled pages.
With Web 2.0, you have a greater impact in the online environment.
A thriving virtual economy has been created with the presence of virtual worlds.