INFORMATION, ETHICS & PERSONAL

CHARACTERISTICS

Week 2Dr. Thomas Webb

BA 346

Chapter 1

• Skill Module 1.1 plus my article on links and the Library Course Guide

• Small Business Insights, page 12

• The role of creative destruction – what does it mean.

Chapter 2 EthicsIt is just as important and maybe more important

because you are it!

• The ethical decision section is excellent.– Step 1 Ask the four questions [who is hurt, who benefits,

what do we owe others, what do others owe us]– Step 2 What are the options– Step 3 Run options against the “tests”

• Distributive vs. Integrative views have a big impact, see Table 2.3

• The “Billboard Principle” is particularly good.

• The sections on asking for help and crisis management are valuable.

David Birch80% of the new jobs created by firms

with 20 or fewer employees!

• Googled , which is the right David Birch?• Inc Magazine

http://www.inc.com/magazine/19890101/5491.html • The Gazelle Theory

http://www.inc.com/magazine/20010515/22613.html • SBA http://www.sba.gov/advo/25ann.html • Library search http://proxy.lib.pdx.edu:2052/login.aspx?direct=

true&db=buh&an=14242224

Coffee HousesThere are lots of places, some even free! You just have to search a lot and try some

dead ends.

• The entire plan with statistics and it isn’t too expensive. – http://planmagic.com/business_plan/coffee_bar_business_plan.html

• Have to search and find pieces but lots of information at BizMiner.com

– http://www.bizstats.com/ S corp, employee wage ratio– http://www.bizminer.com/ – http://www.bizminer.com/search/details/industries/Coffee-shop- Retail.asp?

profile=FA

• Business.com can give some information.

– http://www.business.com/

• Franchise sites can be a big help.– http://www.franchisegator.com/coffee_franchise.html?trackcode=bizcom

Other Research • Marketing Article on SBA

– http://www.sba.gov/ – http://www.sba.gov/starting_business/index.html

• A good Business Plan– http://www.sba.gov/ – http://www.allbusiness.com/

• Home Franchises– http://www.allbusiness.com/ – http://www.allbusiness.com/articles/franchise/3326-2206-2208.html – http://www.entrepreneur.com/

• Sign up for newsletter– http://www.businessweek.com/smallbiz/index.html – http://www.allbusiness.com/

So what is something interesting that you learned?Found a place where there are lots of articles on any business topic you might be

interested in. http://www.allbusiness.com/business_advice/advice_index.asp

SO!

Information is out there,Go out and find it!

Aaron McGruder – Boondocks & More

This is one of the finest examples of how to become successful. Many would look at him

and see a guy that was an instant success but in reality it took him years of hard work and he

did all the right things.

http://www.ucomics.com/boondocks

Aaron McGruder – Boondocks & MoreThis guy did it right. It looks like he became successful

overnight but it wasn’t any accident.

This is one of the finest examples of how to become successful. Many would look at him and see a guy that was

an instant success but in reality it took him years of hard work and he did all the right things.

• Hard work, passion, persistence and did his homework• Started early, tested out options, got them to market,

revised his product based on research• Talked to wide range of people in and out of industry.• Went directly to customers and got their input and changed

his offering to fit what he learned• Use his savvy to get great free PR that spread his reputation• Used experts when needed.• He learned what the “flow of money” was and protected it.

http://www.ucomics.com/boondocks/

Aaron McGruder – Boondocks & MoreThis guy did it right. It looks like he became successful

overnight but it wasn’t any accident.

1. From passion to business? Hard work, experience, research, listening, savvy, really learned where money comes from

2. How develop skills? Practice, practice, hard work, talk to other cartoonists, get feedback and listen to it, modify. Went to market fast and repeatedly.

3. Research? Interviews with practitioners, industry research, trade shows, taked to consumers, learned and listened.

4. What kind of help did he get? Experts, industry, consumers, legal, etc. He was willing to use any resource he needed?

Tobin Development – The Ethical Decision

Their legal responsibilities are one thing, the ethical responsibilities are another. Which decision fits their

overall goals? • Sarski finds a soft spot, big expense, asks Tobin to pay

• Signed binding contract• Tight economic times, Sarski in trouble• Good relationship with Sarski• On-time is important, have customers waiting• Reputation with contractors and builders is good and

important, he is considered a strong team player.• Reputation in community is reputable, reliable, quality and

on-time. Tobin lives in a small community.• Paying could set a bad precedent, so could not paying!• Cost about $7,000

Tobin Development – The Ethical Decision

Their legal responsibilities are one thing, the ethical responsibilities are another. Which decision fits their

overall goals? • Does Tobin have any responsibility? Legally no but from

every other aspect yes.

• Main facts to consider. Sarski’s future, binding contract, schedule, reputation in all areas, cost

• Options? Pay, don’t pay, pay part, defer payments

• Why ethical dilemma? Conflict between legal, economic, social and personal responsibilities.

Tobin Development – The Four QuestionsTheir legal responsibilities are one thing, the ethical

responsibilities are another. Which decision fits their overall goals?

Questions

Who Benefits

Who is Hurt

Tobin Pays•Sarski stays in business and saves $7,000

•Schedule maintained•Sales and reputation in community maintained

•Team player•Maintain relation with Sarski – both sides +

•Tobin pays $7,000•Potential adverse future negotiations with contractors, soft

Sarski Pays•Tobin saves $7,000

•Sarski out of business•Sarski losses future business•Tobin loses time•Possible law suit•Community relations•Contractor relations•Team play reputation lost

Sarski owes others. He signed a contract and should live by it. It was his responsibility and he should not walk away from it. He owes it to other companies to be honest in this area. Impact other builders and employees by his actions.

Tobin owes all contractors a fair price and they should be open to changing circumstances and new information. They should share information with all contractors. Community relies on Tobin’s company for many jobs, this is particularly important in the down economy.

Syl Tang – The HipGuide

She really identified a great market niche upper urban elite and learned where the money REALLY was!

“HipGuide is all about the moment. You've spent your entire Prada-clad club hopping life behind velvet ropes in your fave city. But, what

happens when you are out on the prowl looking for that new thing? Where do you go? HipGuide is the source can be trusted with such absolutely vital information.” Image copyrighted by Jeffrey Fulvimari

http://www.hipguide.com/ http://www.ladieswholaunch.com/featuredlady.cfm/featureid/51 http://www.avalonventure.com/fb/traesyl/trae_syl_01.shtml

Syl Tang – The HipGuideShe really identified a great market niche of the high

end and learned where the money REALLY was!

• It is in the moment, right now, high end, the “in” places• The perfect niche for customers and clients. The

customers want today’s top places and her clients want her customers. The perfect match, very selective!

• Syl has all the characteristics of an entrepreneur – energy, passion, focus, humility, learn from all , networking, use everyone, persevere.

• The money machine isn’t like all other guides, it is the customer base.

http://www.hipguide.com/

http://www.ladieswholaunch.com/featuredlady.cfm/featureid/51

http://www.avalonventure.com/fb/traesyl/trae_syl_01.shtml