information as commodity
DESCRIPTION
How information is transforming the world , How to get the right information at right time pertaining to contextTRANSCRIPT
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Information as commodity
Prasad Narasimhan – Technical Architect
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Managing things in Information age
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Shift
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How Information age evolves
Reference : http://savingtheworldeconony.blogspot.in
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Observation
• Information – Collection of meaningful data (context, behavior, time).
• Right information at right time can change the world
• Do we have adequate or correct information??
• Do we have data (Yes) there are multiple platforms, we collaborate and share.
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What are challenges
• Right Context– Is the data usable in the context and can be directly
applied. Do we know how to get the data for context.• Right time– When we do casual browsing , Social media and data
from other sources we get data but not at the right time of making decisions
• Right Quality and Authenticity– The information or observation is presented as
authenticated and guide the people in making decisions
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Information Awareness
• Are we leveraging the information correctly.• Where the potential Sources of information is.• How to apply the information towards the
decision.• Do we share the data in terms of experience
to the social media which could help others to make decisions.
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Information needs to be safely handled
Reference : Information-age warfare—domains of conflict./
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How information matures
Reference : http://www.bethkanter.org/sm-metrics/
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How Information matures
Reference : http://www.bethkanter.org/sm-metrics/
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Social Media Campaigns
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Social Media Analytics
Reference : http://blogs.adobe.com/digitalmarketing/social-media/is-your-view-of-social-media-analytics-complete/
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Customer Decision Journey
Reference : http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey
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Information Stewardship
• Collecting the right data from multiple Sources and apply the algorithm and tune it based on Metrics and applying (Legal, Ethical & other norms) tagging and segmenting with context and demography, available at demand with maximum level authenticity and quality
• Need to create right set of tools and platform to achieve this stewardship.