Information Architecture for the World Wide Web

By Steve Cherry and Matt Scheinerman

3 Questions

What is it that we are designing and why?Who will use it?How will we know if we’ve been successful?

Overview

Designing for the userSite organizationBuilding a scalable siteWorking as an information architect

Planning Phase

What does this site do? Who is it for?What do you like or dislike about other websites?How should this site be organized? Who should be on the team for planning? For building? What do we want this site to do in the future?

Building the Site

OrganizationHome pageNavigationLabelingSearching

Evaluation

Tools for determining successAnalyticsPolling usersUser testing

Working as an IA

Inside vs. outsideInside means you work for the companyOutside means you’re a consultantDon’t call yourself a librarianPlay politics and be aware of political nature of project“Information Architect” as a profession

Conclusion/Questions