information architecture - don't make me think
DESCRIPTION
IA OverviewTRANSCRIPT
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Information Architecture(IA)
Kerry Dirks10/01/12
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About Me• Experience
28+ Years In IT• Roles
Developer, Business Analyst, Systems Analyst, Application Manager, SharePoint Solutions Specialist
• ProductsMicrosoft .Net/Sharepoint, Oracle/PeopleSoft, Adobe Products, Bluebeam PDF
• IndustriesInsurance (Mutual of Omaha), Real-Time Data (Telvent/DTN), Credit Card Systems (First Data), Architecture/Engineering (HDRInc)Twitter @kerdirks
LinkedIn http://www.linkedin.com/in/kerrydirks Blog http://kerdirks.wordpress.com
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IA ContextElements of User Experience
IA is the lynchpin between ...• the original
vision and objectives of the site owner
AND
• the first impression of your site from the perspective of the target audience
Source: Jesse James Garrett
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IA Importance
• Cost of finding (time, frustration)
• Cost of not finding (bad decisions, alternate channels)
• Cost of construction (staff, technology, planning, bugs)
• Cost of maintenance (content management, redesigns)
• Cost of training (employees, turnover)
• Value of education (related products, projects, people)
• Value of brand (identity, reputation, trust)
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IA Challenges
3 Clicks Away
Easy To Use Relevant
IntuitiveEasy To Find
Consistent Look & FeelAesthetically Pleasing
Organized
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IA Concepts
• Relative to Interpretation– each statement is vague– each person would have their own interpretation
and experience for each• Relative to Expectations– my definition of each varies
• Relative to Perspective– role, position, hierarchy
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IA Concepts
• Relative to Experience– historical background– current process
• Relative to Usage– how I use the information varies from others– step 14 is different from step 25 (assembly line)
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IA Solutions
Inspector Gadget v2.1 Hyper Flex Quadro Angled Super Slicer
iPhone 5 Touch Pinch Snip Snap Drag Drop Swipe Hand Held Gizmo
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IA Definitions
Information Architecture (IA)
• structural design of shared information
• is the art and science of organizing and labeling ... for usability
• combination of organization, labeling, search and navigation systems
Source: Wikipedia
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IA Relationships
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IA Perspectives Office Work Environment
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IA Perspectives Garage Work Environment
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IA MaturityBest Practices• Research / Analytics• Strategy• Management• Relationships• Organization• Navigation
Source: UXMatters
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IA ProgressSteps• communicate vision & objectives• identify targets and steps ahead• maturity varies by org, group, audience , role• establish stages of learning & expectations• measure results • show continuous improvement
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IA Metrics
Context
Content UsersIA
Context
Content UsersIA
Overall Usability Improves In Direct Correlation With IA• better audience personas• better content metadata, options, views, filters• better context through awareness training
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IA Tools
• Wireframing– Pen, Pencil & Graphing Paper– BalsamIQ [source / demo]– PowerPoint
• Online Whiteboards– GE Imagination Cube [source]– Scriblink [source]– Skrbl [source]– Thinkature [source]
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IA Tools
• Word Usage– Google Adwords [Account Required]• Keyword Tool• Contextual Targeting Tool
– Bing Search Suggestions– Web Site Search Results
• Card Sorting– UXSort [source]– WebSort / PlainFrame [source]– Excel