Information Architecture & Design Information Architecture & Design

• Week 3 Schedule- Syllabus Updates- Group Project Deliverables- IA Methodologies- Research Topic Presentations

Process and MethodologyProcess and Methodology

• Phased Approach- Research- Strategy- Design- Implementation- Administration

Research FrameworkResearch Framework

• Context• Content• Users

Context Context

• Business Goals• Funding• Politics• Culture• Technology• Human Resources

ContentContent

• Document/data types• Content Objects• Metadata• Volume• Existing Structure

UsersUsers

• Audiences• Tasks• Needs• Information Seeking Behavior• Experience• Vocabularies

IA StrategyIA Strategy

• IA Administration• Develop• Maintain

• Technology Integration• Past• Present

• Approach• Top-down (centralized - organization)• Bottom-up (decentralized – content-based)

• Metadata• Navigation Design

Work Product and DeliverablesWork Product and Deliverables

• Metaphor Exploration• Organization (environment)

• Functional (tasks)

• Visual (graphics)

• Scenarios• Experience Design

• Case Studies

• Conceptual Diagrams

• Wireframes• Strategy Report• Project Plan• Presentations

Design and DocumentationDesign and Documentation

• Influenced by Context of the Project• Focus on Process and Product will result• Multiple Views (multiple ways to learn)- For Dev Team- For Users

• Blueprints (Flowcharts)- Whole Site- Specific (task or page)- Data Flows

• Wireframes? (Templates)

Design and Documentation…Design and Documentation…

• Content Mapping and Inventory- What you have.- What you need.- How you get it.

• Models- Content (granular)- Relationships- “Data Flow”

• Controlled Vocabularies• Design Sketches• Prototypes• Style Guides (earlier and later)• Administration

Designing CommunicationsDesigning Communications

• As Product• As Process• The Communications Experience- Positive, Cohesive Messages- Advertising- Promotion

• Leveraging Pre-existing knowledge and preferences

• Frames of Reference (PoV)

Design StrategiesDesign Strategies

• Remembering What It’s Like Not to Know• Flores’ Worlds- What you know you know- What you don’t know- What you don’t know you don’t know

• Create Interest- Choices- Connections

• Integration- Goals- Ideas

““Design in the Digital Age”Design in the Digital Age”

• Focus on Connections Among Design Elements- Text- Graphics- Audio- Video

• Immersion• Interaction• Quality

- Utility- Meaning- Change or Expand Knowledge

Leveraging with DesignLeveraging with Design

• Map to other Media- TV- Magazines- Movies- Advertising- Environmental- Conversation

Structure of ConversationStructure of Conversation

• Language Maps and Shows How We Think