Situation Analysis

Smita Chandra4944316

A retail music store which currently has 4 stores open throughout NZ

Real Groovy’s strengths

Offers a wide range of products

Major issues facing Real Groovy

Illegal music download

Competition

Two major competitors of Real Groovy…

High pricing on products

Technological advances

These issues can lead to a decrease in customers

Recommendations!

Open more stores through out NZ

Reference

All the images used in this slide show were from www.google.com and thelinks to these images are given below:

• http://www.twistingthrottle.com/images/real-groovy.gif• http://www.intesiresources.com/uploads/images/full/328.jpg• http://farm1.static.flickr.com/164/352524898_c48f5df172.jpg?v=0• http://reviews.cnet.com/sc/20201986-2-440-0.gif• http://www.buffalothrillsbusiness.com/images/competition.jpg• http://www.hotelstravel.com/images/nzma.gif• http://www.ezgo.co.nz/images/default/galleryimages/silvia%20park%20warehou

se.jpg• http://www.newsweek.com/media/25/71014_MoneyHappiness_vl-vertical.jpg• http://a.abcnews.com/images/GMA/apg_ipods_070904_ms.jpg• http://www.squarecirclez.com/blog/wp-content/uploads/2008/03/ratatouille.jpg• http://thumbs.dreamstime.com/thumb_194/11920689920VD901.jpg• http://losangeles.redfin.com/blog/files/2007/09/price-reduced-clipart.jpg• http://media.dwell.com/images/400*461/BLOG_bob.jpg• http://www.mises.org/images4/SoftwarePiracy.jpg