Data Collection Sources

Email Campaigns|

Offers |Free Magazines

Newspaper Subscription Offers

|Social Media LinkedIn Facebook

Twitter |Web Based Profiles

|Tradeshow Attendee Lists

|Public Record Information|

Phone surveys | Web

Based Registrations | B2B

Directory Partnerships |Telephone

and Web Directories |Annual

Reports SEC Filings

HOW OFTEN WE UPDATE OUR

DATA

Up

dat

es

Eve

ry M

inu

te • New contacts added

every minute

• Contacts updated every minute

•1.2 million televerified records

•Contacts added with social media links

•Complete data with first name, last name and email

•Contacts with duplicate names have been removed from database (1 million records)

Up

dat

es

Eve

ry M

on

th •160K direct dial

numbers added every month

•All 20 million records email verified every month

•Verification results get updated every month

•Ping test for all 20 million, no spam traps, no syntax errors

•Email campaign results (received from campaign team & append team) are updated monthly basis. Clicks, opens, Opt-in, Opt-out, Bounce details are updated along with the date of verification.

ALL ABOUT DATA AND HOW WE DO IT!

WHY DATA NEEDS TO BE UPDATED

A new business files for

bankruptcy

every 8 minutes

A CEO changes

every minute

A company name change occurs every

2 minutes

A business

closes every 3 minutes

A new business

opens every minute

Data Quality Management

We create and maintain a set of processes known as Input Editing Standards (IES) , document the

same and refresh the same often.

We train our team on IES, (new recruits as well as current

members) on a quarterly basis to keep them updated with

standards, benchmarks and best practices.

We consistently update email verification and tele-verification

results by maintaining a separate flag for each record.

We manually check and update data on an ongoing basis.

How Data Quality Is Maintained

PROFILE

First Line of Defense

CLEANSE

Standardize and Normalize

PARSE & STANDARDIZE

Correct, Validate and Standardize MATCH

Unique Identifiers, Attributes,

Transactions and De-duplication

ENRICH

Name, Phone, Email Validation,

Geographic Coding

MONITOR

Profile, Value and Pattern Validation

Our Dedicated Tele-Verification

Specialists

100 data team specialists, for

cleansing master file.

100 data team

specialists, for IT data, social media and telecom

data initiatives. 400+ Data

Associates, to service custom list

requirements of customers.

400 data team

specialists, for custom list

building & updating

master file.

100 data team specialists, for

appending.

Data

Cleansing Process

Non-working data fields are

identified

Data is replaced and updated with current information

Address information is replaced using

NCOA

Undelivered emails are identified

Undeliverable emails are

replaced using ECOA

Domains are verified and

validated

Incorrect syntax in emails are

identified

Dead domain names are identified

Invalid IDs are identified

Data values are ensured they comply with parameters

Accuracy of data and de-duping is

ensured

Data is manually verified and consolidated

About Info CheckPoint

Info CheckPoint is a preferred provider of credible business to business (B2B) information, database management and

marketing solutions. We understand the value of driven, directed and dynamic databases and therefore emphasize on

high quality data which translate to invaluable information. For us a database is a business intelligence tool.

Our advanced search application allows instant access and provides segmented data to facilitate targeted communication

significant in leveraging business growth. Through this interface you can obtain information that is customized to business

requirements and enables focus on primary target markets appropriately.

At Info CheckPoint we adopt a scientifically based, technology driven and manually validated comprehensive data

verification process. Utilizing data quality tools, techniques and tactics, we emphasize on maintaining data that is verified,

validated, accurate, current, relevant and hygienic.

To gain access to power packed databases or for more information, please visit Info CheckPoint

Contact Information

Phone: 800-662-2980

Email: support@infocheckpoint.com

www.infocheckpoint.com

DATA SET IS

VALIDATED

DATA VALIDATION PROCESS

Contacts are verified and considered valid or invalid

using reliable sources such as the Website, LinkedIn or CorpWiki

Contacts are verified through multiple sources

such as Lead411, InsideView and

NetProsPex

If contact details match any 3 of the sources it is

considered valid

If the contact is valid and title is wrong , it is

replaced with new title

If contact is invalid, the contact is replaced with new, alternative contact

If alternative contact is not available, the record if

flagged invalid

Additional contacts are added from the company

website

Finding Duplicates - Records are checked to

find out if the email already exists in the

database (Data Central)

Emails are appended based on information from Data Central and

Google

In case of company acquisition, company

name and email domain is updated using

information from Data Central and Google

Appending of other data from the company

website such as Phone Number, Fax, Address,

City, State ZIP Code, Direct Dial Phone number, etc.

Social Media handles are appended using websites

such as Linkedin and Twitter

DATA SPECIALIST LOGS

IN TO DATA CENTRAL