050

100150200250300

00:0

0.0

00:0

0.9

00:0

1.5

00:0

2.9

00:3

0.4

00:4

5.1

01:5

4.2

01:5

9.9

02:1

5.9

02:4

1.1

03:0

2.9

03:1

3.5

04:1

1.6

04:5

1.7

06:0

7.8

07:0

0.2

07:1

5.3

07:4

5.3

08:1

2.3

09:5

9.0

Just Should Your Business Video Be?

2014 is shaping up to be the year video finally comes to every part of the enterprise. Whether you’re recording formal training, a quick social learning how-to, a sales demo, an executive chat, or anything else, the question looms large: how long should your video be?

Sources: 1. http://www.statisticbrain.com/attention-span-statistics/ 2. http://www.adeliestudios.com/typical-video-online-watched/ 3. http://wistia.com/blog/does-length-matter-it-does-for-video-2k12-edition 4. http://en.wikipedia.org/wiki/Attention_span

FIRST: How do people consume online

video?

2.7 minutes

Average length watched of a single internet video1

53.6 Percent of viewers who watch for less than one minute2

IS THERE DATA THAT ISN’T SKEWED BY ALL THOSE VIDEOS OF CATS ON YOUTUBE?

Fair question. Most of us are watching video at work for actual business value. How do people consume that online video?

77% 0-1 min video

28% 45+ min video

35% 20-30 min video

62% 2-5 min video

55% 5-10 min video

Average completion rate, by video length, for business video3

What Does Science Say? The average attention span of most adults ranges from4

minutes minutes

There Must Be An Easier Way… Sure is. Just open up your video analytics and let your audience tell you.

Yep – right about here seems to be the right length for this team

So… How Long Should Your Videos Be?

Panopto makes it easy to record, share, and search video–in a single solution that requires zero new hardware and zero specialized training. Panopto’s video content management system automatically standardizes almost any video camera, then automatically encodes and uploads to a secure, searchable “Enterprise YouTube” of video content that can be shared internally or with partners and customers. For more, visit www.Panopto.com or call 855.PANOPTO today.

Your presentation should last exactly as long as required to cover your subject to the depth that is right for your audience.

No shorter. No longer.

1st RULE OF PRESENTING

First, remember the

THEN

I

III II

Record your presentation

Break the video into

short chapters

(Target 5 minutes)

Share your video (and watch your analytics!)

Video Content Management System: Viewer Analytics Dashboard

View

ers

Time