infographic: how do marketers mix owned, curated and promotional content? our q4 2014 data

Owned vs Curated vs Promotional Social Content Curated content accounts for nearly half (48%) of the links that marketers post to social media. Marketers share almost twice as many promotional posts (34%) as owned content (18%) posts. How do marketers mix their owned, curated and promotional content? While the right ratio will be different for every brand, we looked into our Q4 2014 data to determine what marketers are really doing in practice on Twitter, Facebook and Linkedin. Twitter Facebook LinkedIn Marketers share the most curated content on LinkedIn, the most owned content on Twitter and the most promotional content on Facebook. What do marketers post? Promotional content (60%) earns the most clicks from audiences looking for opportunities, while owned content only earns a small slice (8%) of all clicks. Twitter Facebook LinkedIn Marketers share the most curated content on LinkedIn, the most owned content on Twitter and the most promotional content on Facebook. What do audiences click? Which publishers are most popular with marketers? Which publishers earn the most clicks from audiences? Upstart and established publishers top the marketers’ favorite sites for curated content. Audiences respond to major publishers as well as how-to content from career sites. All data taken from sample of 2,379 social posts published via Rallyverse from October - December 2014. Created by The Team At Rallyverse. Find us at www.rallyverse.com or @Rallyverse

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Page 1: Infographic: How do marketers mix owned, curated and promotional content? Our Q4 2014 data

Owned vs Curated vs PromotionalSocial Content

Curated content accounts for nearly half (48%) of the links that marketers post to social media. Marketers share almost twice as many promotional posts (34%) as owned content (18%) posts.

How do marketers mix their owned, curated and promotional content? While the right ratio will be different for every brand, we looked into our Q4 2014 data to determine

what marketers are really doing in practice on Twitter, Facebook and Linkedin.

Twitter Facebook LinkedIn

Marketers share the most curated content on LinkedIn, the most owned content on Twitter and the most promotional content on Facebook.

What do marketers post?

Promotional content (60%) earns the most clicks from audiences looking for opportunities, while owned content only earns a small slice (8%) of all clicks.

Twitter Facebook LinkedIn

Marketers share the most curated content on LinkedIn, the most owned content on Twitter and the most promotional content on Facebook.

What do audiences click?

Which publishers are most popular with marketers?

Which publishers earn the most clicks from audiences?

Upstart and established publishers top the marketers’ favorite sites for curated content.

Audiences respond to major publishers as well as how-to content from career sites.

All data taken from sample of 2,379 social posts published via Rallyverse from October - December 2014.

Created by The Team At Rallyverse.Find us at www.rallyverse.com or @Rallyverse

http://www.rallyverse.com

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